BBA in Marketing: Course Details, Eligibility, Admission, Fees

Duration: 3 Years
Avg Fees: ₹1 - 3 LPA

BBA in Marketing is three years long undergraduate course that deals with accountancy, economics, and business studies. The various concept areas covered by the BBA Marketing course are management, business economics, marketing management, business mathematics, and computer systems' fundamentals. There are many job opportunities for fresh graduates, as they can start with titles such as marketing executive, market research analyst, brand manager, marketing manager, marketing communications manager, etc. BBA Marketing graduates can work in various industries such as media houses, retailers, brand/event management firms, advertising agencies, market research firms, travel, tourism and hospitality firms, etc.

BBA Marketing Course Details

Degree Bachelors
Full Form Bachelors of Business Administration in Marketing
Duration 3 Years
Age 17
Minimum Percentage 50% in 10+2 in the Commerce stream from a recognised board
Average Fees ₹1 - 3 LPA
Similar Options of Study BBS, BBM, B.Com, BMS
Average Salary INR 7.4 LPA
Employment Roles Marketing Executive, Business Development Executive, Sales Executive, Human Resource Manager, Market Research Analyst, Management Trainee, etc.

About BBA Marketing

According to the American Marketing Association, “Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.

BBA Marketing in India is a specialization that comes under business management. The duration for the course BBA Marketing is for three years, and it includes six semesters. BBA Marketing subjects are designed sequentially to enhance students' basic marketing concepts and then apply them to marketing strategies. The first four semesters will usually be the same for all BBA courses. The last two-semesters will be more specialised, and the students will select topics to study.

This course is suitable for students who are good at verbal communication, problem-solving, and leadership skills. The BBA Marketing job scope in India is vast since it has a wide range of work-areas applications like product marketing, search engine marketing, business marketing operations, email marketing, entrepreneurship, small business development, etc.

The technologies and tools used in BBA Marketing are listed below:

  • Managerial Economics
  • Research Methodology
  • Business Communication
  • Fundamentals of Information Technology
  • Services Marketing
  • Retail Marketing
  • Distribution Management
  • Market Research

Table of Contents:

Eligibility Criteria for BBA Marketing

For admission to the BBA Marketing course, it is essential that students know about all the eligibility criteria they need to follow. Students must have to complete their 12th Standard in the commerce stream from a recognized board with a minimum of 50% aggregate in the final exams. Additionally, they must register themselves in the entrance exams and get the minimum required marks in the entrance exams. The minimum age for admission is 17 years of age.

How To Get Admission for BBA Marketing?

For successfully getting admission in the BBA Marketing course, students must ensure that they know about the eligibility criteria required.The selection process for BBA Marketing admissions is based on the students’ entrance exam and board scores. Some of the management colleges conduct their exam for testing students' eligibility. The course falls under the umbrella of the BBA and hence follows a similar admission process. Listed below is the admission process for the BBA Marketing course:

Apply For the Course

Each BBA marketing college has its admission process, starting from filling the application form to allocating seats to the aspirants. Students must fill the admission form online or offline by attaching all the necessary documents, including Aadhar card number, mark sheet of 10th, 12th, domicile certificate, and address proof.

Selection Process

Students have to go through the process of group discussion and personal interview. After the personal interview, students can verify their documents and certificates in college/university and pay their fees.

For the BBA Marketing course, admissions are through entrance tests and merit-basis. Some institutes conduct tests and grant admission based on test scores, while some institutions take students through direct entry. Listed below are the BBA Marketing entrance exams:

A Quick Glance at the BBA Marketing Entrance Exams

BBA Marketing is one of the best courses to pursue. Students need to prepare for the entrance exams well in time. Listed below is the pattern of entrance exams:

  • The exam patterns consist of three different sections: reading section, writing section and critical thinking section.
  • The duration of the entrance exam is approximately three hours.
  • The exam pattern is based on the colleges and institutes.

Top BBA Marketing Colleges in India

One needs to secure a high score in board and entrance exams to gain admission to top BBA Marketing colleges. Below is the list of the ten best BBA Marketing colleges in the country:

Top BBA Marketing Colleges in India
Sr. No. Colleges
1 IIM Rohtak
2 SIBM Pune
3 JMI University
4 Amity University Noida
5 LIBA Chennai
6 Chandigarh University
7 University of Petroleum and Energy Studies Patna
8 Institute of Management and Entrepreneurship Development Pune

Fee Structure for BBA Marketing

BBA Marketing is an undergraduate course spanning three years, consisting of six different semesters. The average BBA Marketing fees range from INR 1 - 3 LPA, and it varies from institute to institute. Some of the BBA Marketing best colleges are listed below according to their fees structure:

BBA Marketing Fees Structure
Colleges Total Fees Structure
Indian Institute of Management, Rohtak INR 3.60 Lakhs
Symbiosis Institute of Business Management INR 9.10 Lakhs
Jamia Millia Islamia INR 1.17 Lakhs
Amity University, Noida INR 10.62 Lakhs
Chandigarh University INR 2.88 Lakhs

Syllabus and Subjects for BBA Marketing

The BBA Marketing course comprises traditional and new marketing approaches and helps students address real-life issues in the industry. Aspirants will learn new topics related to marketing after every six months for three years. Some of the BBA Marketing subjects are listed below:

  • Managerial Economics
  • Research Methodology
  • Business Communication
  • Fundamentals of Information Technology
  • Services Marketing
  • Retail Marketing
  • Distribution Management & Logistics
  • Market Research

Read More: BBA Marketing Syllabus and Subjects

Why Choose BBA Marketing?

BBA Marketing is a course that will help students in improving their marketing and management skills. Students will study advertising, business mathematics, statistics, digital marketing and other topics. Let's get to know more about "Why choose BBA Marketing?

What is BBA Marketing All About?

BBA Marketing is a three-year-long undergraduate course that is a branch of management science. The course deals with the concepts of business management. Students will be learning the principles of marketing theories in the management industry. BBA Marketing includes the study of different types of marketing management. BBA Marketing offers thousands of job opportunities in the private sector. Students completing BBA Marketing can apply their skills in various sectors, including financial banks, insurance policy, etc. Students interested in marketing management can choose from a set of electives offered by the college.

What Does a Marketing Manager Do?

Students with a BBA Marketing management specialisation will help the companies market/sell their products and services to end customers. Aspirants analyse to come up with new ideas and promotion techniques to achieve the company's target. Some of the tasks performed by marketing managers are:

Implement Strategy: To gain a competitive edge in the market, a marketing manager is responsible for implementing and following a strategic plan.

Analyze Marketing Data: Marketing managers are responsible for tracking, analyzing, and reporting on the impact of all their activities. They evaluate competitors as well as compile and share industry trends.

BBA Marketing may also need to know other management branches and continually upgrade their management skills to implement new methods and techniques.

Reasons Why Marketing Management Can Fetch You a Rewarding Career?

Aspirants can grow as marketing manager with an increase in experience and skillsets. Following are some reasons why BBA Marketing graduates will enjoy their career

Dynamic Environment:BBA Marketing management provides immense scope to work in varied work areas. The set of skills required in each sector is varied and directly related to the graduate's salary package.

Career Growth:Marketing manager has the opportunity to upskill and grow to senior positions in companies. Some mid-level designations for marketing managers are analyst relations manager, corporate communications assistant, marketing communications manager, etc.

Read More: BBA Marketing Jobs and Scope

Preparation Tips for BBA Marketing

Students preparing for BBA Marketing can follow some simple tips for their exams. Below are some points to help students prepare for BBA Marketing are:

Make a Proper Study Plan: Students have to make their proper study plans while preparing for a BBA Marketing course.

Read Books: What one gain from a BBA program is problem-solving and leadership skills in management. If one wants to build their career in marketing, students have to refer to books that can help to a great extent.

Time Management: Time management is a skill that students should hone right from the beginning. It will be helpful when they graduate.

Connect with Alumni: Students must connect with their alumni who have already completed the course in BBA Marketing. Alumni will help with ideas for understanding the concepts and how to prepare for BBA Marketing.

Scope For Higher Education in BBA Marketing

A student may pursue further education in marketing. There is a vast scope for higher education after graduation in BBA Marketing. People usually go for an MBA to further boost their career.

For higher studies, people can choose from the following:

Salary of BBA Marketing Manager

BBA Marketing helps students get hired for job profiles such as marketing manager, account manager, social media manager, market research analyst, public relations specialist, etc. Some of the well-known opportunities available for these students are available in companies like Tata Consultancy Services Limited, HDFC Bank Pvt Ltd, Capgemini, etc. The average starting BBA Marketing salary in India is approximately INR 7.44 LPA.

Read More: BBA Marketing Salary

Career Options After BBA Marketing

BBA Marketing is a professional course that brings up many employment opportunities to the students compared to other bachelor courses. In BBA Marketing management, students will be learning all about business, management, and administration. Students will also learn about subjects like finance, human resource management, accounting, and marketing.

BBA Marketing management aspirants can get employment opportunities for the following job titles:

  • Advertising & PR
  • Human Resources
  • Banker
  • Insurance
  • Entrepreneur
  • Civil Services
  • Chartered Accountant

Skills That Makes You The Best Marketing Manager

Marketing Managers need both hard and soft skills to perform their jobs role. Students can focus on enhancing these skills while studying BBA Marketing. Following are the skills possessed by the best BBA Marketing professionals:

  • Leadership skills
  • Persuading Skills
  • Technical Skills
  • Organizational Skills
  • Communication Skills
  • Creative Skills
  • Decision Making Skills

BBA Marketing Fee Structure

See Various BBA Marketing Colleges in India