BBA in Marketing is a specialisation program which comes under the business sector. This course mainly focuses on the concept related to marketing in the business sector. Course duration for BBA Marketing is 3 years and most of the universities follow the semester pattern. The first 4 semesters will usually be the same for all other branches of BBA. The last two-semesters will be more towards marketing concepts. For the ones who are equally good in verbal communication and problem solving plus also shows leadership skills then this course is an excellent choice.

BBA Marketing Fees in India:

The average fees for BBA Marketing will be INR 1L to 3 LPA. Which may slightly vary according to the universities/colleges. Mode of getting admitted to college will also be a factor for fees.

BBA Marketing Salary in India:

The average salary offered for BBA Marketing graduates will be INR 5 LPA. Which way vary according to the candidate's skills and experience.

BBA Marketing Course Details

Degree Bachelors
Full Form Bachelors of Business Administration in Marketing
Duration Course Duration of Bachelor of Business Administration [BBA] (Marketing) is 3 Years.
Age 17
Minimum Percentage 50% in 10+2 from a recognised board
Subjects Required English in 10+2
Average Fees Incurred The average BBA Marketing course fee ranges from INR 1L to 3L per annum
Similar Options of Study BBS, BBM, B.Com, BMS
Average Salary Offered The average BBA Marketing salary in India is INR 5L per annum
Employment Roles Information Systems Manager, Business Administration Professor, Production Manager, Finance Manager, Human Resource Manager, Business Administration Researcher, Management Accountant etc.
Placement Opportunities Accenture, EY (Ernst & Young), Wipro Technologies Ltd., HDFC Bank Pvt Ltd, Deutsche Bank, Inc, Concentrix Corporation, Societe Generale, Kotak Mahindra Bank, Royal Bank of Scotland etc.

BBA Marketing Course:

BBA stands for Bachelor of Business Administration. BBA Marketing is a specialization program that comes under the set of Bachelor of Bussiness Administration. The course duration for this subject is 3 years and it follows the semester wise pattern.  

BBA course syllabus is designed as such that the first four semesters cover subjects common to all programs in BBA. The last two semesters of this program focus solely on marketing as a specialization.  It gives an edge over other students in commerce due to the approach to practical and theoretical knowledge about marketing and business. The course will focus primarily on management skills which are very significant in the business world, & The students are prepared to explore opportunities being newly created in the management profession.

In this course, there will be training plus the practical experience in the form of case projects, presentations, internships, industrial visits and interaction with experts from the industry as a part of the BBA course syllabus. BBA marketing Job opportunities for graduates are available in areas like Banks, Educational Institutes, Marketing Organizations, Business Consultancies, Export Companies, and many others.

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What is BBA Marketing?

The BBA Marketing course duration is of 3 years, which is divided into 6 semesters. BBA subjects semester wise division helps the students to understand the basics and the subject thoroughly over the semesters. The program exposes students to a variety of core subjects like the marketing concept proposes that in order to satisfy the organizational objectives, an organization should anticipate the needs and wants of potential consumers and satisfy them more effectively than its competitors.

Wider perspective in the business globes helps students learn the knowledge of the business and act as a leader to take decisions in the business world. The degree is designed to give a broad knowledge of the functional aspects of a company and their interconnection. And also BBA Marketing course syllabus is oriented to give the students a basic understanding of Marketing education to the students and to train them in communication skills effectively which inculcates entrepreneurship skills.

Why Choose BBA Marketing?

This course encompasses traditional as well as new approaches towards marketing and enables the students to deal with real-life problems in the industry. The specializations on offer in this course are special product marketing, advanced social media marketing, search engine marketing, business marketing operations, integrated online strategies, etc. The aspirants will have to work on practical situations that deal with accounting which will lead them to some of the lucrative and highly payable jobs in a few of the best e-commerce ventures are mentionable job opportunities after Honors. 

After completion of this degree, there is a huge opportunity in the government sector. Bank jobs are one of the common jobs one can get with this degree. Masters in Business Administration is also a good option after graduation.

BBA Marketing Entrance Exams:

Some of the important BBA Entrance Exams for BBA are listed below:

  • DU JAT- Delhi University Joint Admission Test
  • SET- Symbiosis Entrance Test
  • IPU CET- IP University Common Entrance Test
  • AIMA UGAT- AIMA Under Graduate Aptitude Test
  • PESSAT- PES Scholastic Aptitude Test
  • DSAT- Dayanand Sagar Admission Test
  • NPAT- National Test for Program After Twelfth

BBA Marketing Course Preparation Tips:

To crack BBA Marketing entrance exam, it is very much essential to start your preparation at early as possible. Firstly, train your mind with regular analytical skills. Be clear with theoretical knowledge before applying it to the problems. Go Some entrance exams have general knowledge as a section. Few of the helpful tips are listed below:

  • Verbal knowledge: Verbal communication is the base for any marketers. So, to check your verbal ability most of the university entrance exams have an English grammar test. Try to implement the business language in the conversation. Solve various grammar-related quiz. Cultivate the habit of reading business-related books.
  • Numerical Aptitude: When you are choosing business as a career, you must be good with numbers. Practice regularly and go through complex problems. Solve the sample and previous year papers. Give more focus on manual calculation rather than calculators because most of the entrance exams do not allow a calculator.
  • Logical Reasoning: Even this section has a similar weightage just like numeric aptitude. You must grow the habit of thinking outside the box. Come up with the solutions which are creative and clear. Solve more picture related logical reasoning problems.
  • Time constraint: Even though this word may sound less useful, it is one the major factor where most of the students fail to fulfill it. Set timings for each question and try hard to fulfill it. Don't stress upon one particular question because you must attempt all the given questions. Time management is not a one day skill. Which regular practice you can get near to this skill.

BBA Marketing Subjects:

These are the main subjects which come under the BBA Marketing course. Which may slightly vary from universities to universities. 

  • Managerial Economics
  • Research Methodology 
  • Business Communication
  • Fundamentals of Information Technology
  • Services Marketing
  • Retail Marketing 
  • Distribution Management & Logistics
  • Market Research
  • Direct Marketing
  • Entrepreneurship Development & Project Management
  • Industrial Marketing
  • Rural & Agricultural Marketing
  • Strategic Marketing
  • Rural and Agricultural Marketing
  • International Business
  • Business Finance
  • Management Information System

BBA Marketing Course Fees:

The average BBA Marketing course fee ranges from 1L to 3LPA. Which may vary according to the universities or colleges also merit or mode of the entrance exam is also will be taken into consideration in the majority of the universities. 

BBA Marketing Course Syllabus:

These are the important concepts which come under the BBA Marketing course. These may slightly vary universities to universities and the scheme which they have implemented. 

Sl.No. Principles of Management
Marketing Management
1 Concept and Nature of Management
Introduction to Marketing
2 Management Theory
Marketing environment
3 Planning & Decision Making
Consumer Behavior
4 Organization Design and Structure
Marketing research Process
5 Controlling
Market Segment Training & Positioning
6 Entrepreneurship Development
Concepts of Products
7 Caselets Pricing
8 Service Marketing
Sales Management


Sl.No. Cost and Management Accounting
International Business
1 basic Cost Concepts Introduction
2 Introduction to Material
International Trade Concepts
3 Employee Cost Trade Policy
4 Overheads-Concepts, Classification
International Institution
5 Preparation of Cost Sheet
International Finance
6 Methods of Costing
International Economics


Sl.No. Computer-Aided Management
Business Ethics, Values and Governance
1 Core Copept of Information System Introduction
2 Information system for Sales & Marketing Values
3 Information system for Human Resources, Accounting, and Finance
Theories of Ethics and Moral Development
4 Enterprise Systems
History of Indian and Western Ethics
5 IT Policy and Ethics
Corporate and Social Responsibility


Sl.No. Marketing Research
Service Marketing and Rural Marketing
1 Introduction to Marketing Research Introduction
2 Methodology in Marketing Research
Managing Services
3 Measurement & Scaling
Service Marketing in organizations
4 Analytical Techniques Caselets


Sl.No. Consumer Behaviour Rural Marketing
1 Introduction to Consumer Behaviour Introduction
2 Determinants of Consumer Behaviour Rural Consumer
3 Consumer’s Decision Making Process
Marketing of agricultural inputs
4 Organizational Buying Behaviour
Financial Institutions in Rural Market

BBA Marketing Course Eligibility:

The basic BBA Marketing course eligibility for a candidate is to get 50% score for 12th from any recognized educational board with English as one of the subjects and also should be mathematics/commerce background in 12th.

The cutoff percentage differs from institute to institute, there are entrance exams like IPU CET, NMAT, etc to get admitted into prestigious institutes.

BBA Marketing Course Admission:

BBA course details admission to the course is generally through entrance exam. The entrance tests are organized at the national, state or university level by various authorities. A merit list is prepared on the basis of an entrance examination. Most of the colleges conduct separate entrance exam for admission to BBA course. There are colleges that take your 12th marks into consideration for admission.  

IPU CET – IPU CET (IP University Common Entrance Test) is a university-level entrance exam conducted for admission to 60 undergraduate, postgraduate and research courses.

BBA Marketing Job Opportunities:

BBA job scope for the marketing course is huge and in demand in various business sectors. And also there is plenty of job scope in government sectors. Bank jobs are the common field where most of the BBA graduates take into consideration. Some of the BBA jobs in particular to marketing degree are listed below:

  • Marketing Manager
  • Senior Tax Analyst
  • Senior Technical Support
  • Senior Business Analyst
  • Senior Sales Executive
  • Marketing Strategist
  • Accountant
  • Real Estate Agent
  • Business Associate
  • Business Development Executive
  • Junior Marketing Officer
  • Advertising Executive 

BBA Marketing Course Salary:

The average salary for BBA Marketing is INR 5 LPA. Which varies according to the sector one is working. Skills in this field will also be a factor.

List of BBA Marketing Colleges:

Following are the top colleges which offer BBA Marketing course:

Sl. No. Name of the College
1 Foundation for Liberal and Management Education, Pune
2 Alliance School of Business, Bangalore
3 RJ School of Management Studies, Baleswar
4 Vaishali Institute of Business and Rural Management, Muzaffarpur
5 Brihan Maharashtra College of Commerce, Pune
6 Suresh Gyan Vihar University, Jaipur
7 Ganpat University, Mehsana
8 GLA University, Mathura
9 Eastern Institute for Integrated Learning in Management, West Sikkim
10 CMJ University, Shillong

Distance BBA Marketing: 

There are universities that give distance BBA in Marketing as an option. Some of the universities are listed below:

  • NIMS University
  • Kalinga University
  • MKU University
  • ICFAI University
  • SGVUDFE University
  • Subharti University
  • Periyar University
  • Jaipur National University

Difference between BBM and BBA:

BBM is a management-related course mainly focuses on management-oriented concepts. Whereas BBA is related to business administration studies such as marketing etc which help in the growth of the industry.

BBA Marketing FAQs:

  1. Does this course have a practical related orientation?
    Yes. Most of the universities will give practical experience with the industries during the curriculum. 

  2. Which has more scope- BBM or BBA?
    Both have a similar impact on the industry. The base of the business remains the same for both fields. 

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