MBA Marketing: Course Details, Eligibility, Admission, Fees

Duration

2 Years

Average Fees

INR 7 - 20 LPA

Lisha Gupta

Updated on Nov 21, 2022 by Lisha Gupta

Lisha Gupta

Updated on Nov 21, 2022 by Lisha Gupta

MBA Marketing is a two-year postgraduate degree course that deals with enhancing students' knowledge in consumer behaviour, market behaviour, advertising, managerial communication, marketing research, customer relationship management, etc. MBA Marketing course graduates have diverse job offers, including corporate sectors, digital marketing agencies, product development and services-based companies, and much more. 

MBA Marketing Course Details

Degree Masters
Full Form Master of Business Administration in Marketing
Duration 2 Years
Age No specific age limit
Minimum Percentage 50% marks in bachelors degree
Average Fees INR 7 - 20 LPA
Average Salary INR 3 - 10 LPA (Source: Payscale)
Employment Roles Market Manager, Media Planner, Business Developer, Brand Manager, Corporate Sales, Public Relations Manager

MBA Marketing Latest Updates:

  • Nov 21, 2022: Application deadline for admission to UPRTOU in 2022 has been extended to November 25. Read more
  • Nov 21, 2022: Admission to UG and PG programmes at OP Jindal Global University is now open for 2023–24. Read more
  • Nov 21, 2022: Admission to the PGP in Data Science and Data Engineering at Praxis Business School is open for 2023–25. Read more

About MBA Marketing

Marketing is the action or business of promoting and selling products or services, including market research and advertising. The MBA in Marketing enables students to understand the various interrelationships between the multifaceted tasks and multiple tasks in any marketing operation and develop analytical skills for grabbing opportunities in international business.

MBA Marketing subjects include marketing management, operation management, business environment, behavioural psychology, financial management, and much more. Students with excellent communication and resource mobilization skills are best suited for the marketing field. The MBA Marketing job scope and career are contemplated as dynamic and competitive.

Table of Contents

MBA Marketing Eligibility Criteria

MBA Marketing eligibility requires that the aspirants should have completed their graduation course from a recognized institute or board with a minimum of 50% aggregate marks is required for admission to any reputed or renowned college or university.

Apart from that, aspirants are required to clear any of the common entrance exams for MBA admissions like CAT, MAT, XMAT, etc. As far as the MBA course is concerned, there are no specific age limits for the course.

Who Should Pursue an MBA Marketing Course?

Marketing is one of the most popular management specializations among professionals all over the world. Those interested in media and entertainment, research, advertising, promotions, and sales, as well as management consulting and aspiring to be managers competent enough to target consumer trends, market strategies, market research, and product management in various industries, should pursue an MBA in marketing. There is a large scope of career after MBA in Marketing.

When To Do MBA Marketing Course?

MBA in Marketing in India is a very desired course. The applicants should apply immediately after graduating from high school or with 1-2 years of marketing experience. The MBA in Marketing course details for the students can depend on the college they are applying to, hence it is recommended to them that they research about the colleges properly.

How To Get Admission for MBA Marketing?

The admission process does not change according to the MBA Marketing specialization of the students when pursuing an MBA. The MBA Marketing admission process depends solely on the eligibility criteria, which differ based on the institution's course and must be met by the applicant. The aspirant's admission procedure under the merit quota for the MBA in Marketing course depends on the performance in the common entrance examination along with undergraduate.

Admission Process

The admission process can also be done via management quota which has a limited number of seats. 

Apply For the Course

Students can apply for the course either online because of the covid situation. Students can go through the college website to apply for the course and submit the required documents. The students can visit the college premises to apply offline. Fill up the application form and submit all the required documents.

Selection Criteria

Colleges select the aspirants based on the entrance exam scores. The college produces a cut-off list and the students who have qualified for the following rounds such as interviews and group discussions. The selected students obtain the admit card and follow up on the other admission-related proceedings.

Types of MBA Marketing

This course is for students who want to learn all there is to know about marketing from the ground up. Full-time MBA Marketing, part-time MBA Marketing, and distance MBA Marketing are the 3 types of this programme. The following is information on the various forms of MBA Marketing:

Full-Time MBA Marketing

The full-time MBA Marketing course duration is 2 years, and students must attend classes, submit work, and take examinations on campus. In a full-time MBA Marketing programme, students will gain a lot more exposure, experience, and knowledge by engaging directly with their peers and lecturers.

Part-Time MBA Marketing

Students can complete the part-time MBA Marketing programme in three years and at their own pace. This programme is meant for the aspirants who want to continue working for their organizations and pursue the MBA Marketing course side by side. Several prestigious universities in India offer this programme.

Distance MBA Marketing

In India, the UGC and DEB acknowledge distance MBA Marketing programmes. For government or private sector positions, they are treated the same as a standard MBA. The duration varies from 1-2 years depending on the college and it is for students who can't take up full-time MBA Marketing courses.

MBA Marketing and Sales, MBA Marketing and Finance, MBA Marketing Management are the top dual specialization or related courses you may do in addition to a conventional MBA Marketing programme.

MBA Marketing and Sales 

MBA Marketing and Sales is a two-year postgraduate programme designed for individuals interested in learning about marketing and sales tactics. This course focuses predominantly on the sales area of the marketing domain. Some basic knowledge of sales is necessary to get a good grasp of this course.

  • The eligibility criteria are the same as the MBA Marketing course but in this course, many colleges demand a suitable work experience of up to 4 years.
  • The average programme fee is INR 50,000 to 8.5 LPA.
  • The top colleges offering this programme in India are Amity University, ITM Gwalior, and Jiwaji University.

Read More: MBA Marketing and Sales

MBA Marketing and Finance

MBA Marketing and Finance is a two-year postgraduate programme for individuals who want to specialize in both marketing and finance. This course is a mix of both the fields and imparts knowledge on how the two fields are interlinked and can be used for the benefit of an organization

  • The eligibility criteria are the same as the MBA Marketing course but in this course, many colleges demand a suitable work experience of up to 2 years.
  • The average programme fee is INR 1.5 to 7.5 LPA.
  • The best colleges offering this programme are IMT Ghaziabad, IMS, Christ University, and Jain University.

Read MoreMBA Marketing and Finance

MBA Marketing Management

MBA Marketing Management is a two-year postgraduate programme designed for individuals who wish to learn how to manage marketing operations as well as how to manage marketing resources. One must be willing to go deep into the domain in order to succeed in this course.

  • The eligibility criteria are the same as the MBA Marketing course but in this course, many colleges demand a suitable work experience of up to 4 years.
  • The average programme fee for this course is INR 2 to 8 LPA.
  • Some of the top colleges offering this programme are KJ Somaiya, TAPMI, IMT, and IMI.

The students need to appear for some of the entrance examinations, which are held all across the country. There is a normal selection session where the candidate fills-up the form and gets selected on the merit-basis depending on his graduation marks. Then, the selected students appears for GD (Group Discussion) and PI (Personal Interview), where they are asked questions to test their critical thinking capabilities. The aspirants are selected based on those assessments.

Listed below are some of the important examinations for MBA Marketing that are held across the country: 

A Quick Glance at the MBA Marketing Entrance Exams

The eligibility criteria of the entrance exams of MBA Marketing are entirely dependent on the conduction body; hence it varies. But here are a few similarities picked up from the popular entrance exams to give students a heads up:

  • The exam patterns consist of different sections reading and writing comprehension, data interpretation, logical reasoning, and quantitative ability.
  • A total of 100 MCQ & Non-MCQ questions are to be attempted in 2 hours, with a sectional time limit of 40 minutes.
  • The question paper is divided into three sections.
  • Aspirants will be tested on their quantitative, verbal/reading, data interpretation, and reasoning skills
  • The exam's time duration has been reduced from 180 minutes to 120 minutes with a sectional time limit of 40 minutes.
  • The pattern of the exam is online or offline mode.
  • The exam pattern changes according to the colleges.

Top MBA Marketing Colleges in India

India is home to some of the world's greatest MBA schools. Aspirants have several alternatives when it comes to selecting the finest MBA Marketing course for their needs. The following are some of the best universities in India that offer MBA Marketing programmes:

Listed below are the top 10 MBA Marketing Colleges in India according to NIRF Ranking:

Top 10 MBA Marketing Colleges in India
NIRF Ranking Name of college Average Fees (INR)
1 SPJIMR, Mumbai 10 Lakhs
2 IMT Nagpur 1 Lakhs
3 XISS Ranchi 1 Lakhs
4 NL Dalmia, Mumbai 10 Lakhs
5 NIILM Delhi 10 Lakhs
6 KSOM, Bhubaneswar 13 Lakhs
7 MITSOB 10 Lakhs
8 JBIMS Mumbai 10 Lakhs
9 IIM Bangalore 15 Lakhs
10 SIBM Bangalore 10 Lakhs

Top Colleges

Top MBA Marketing Colleges in Delhi

In India's capital city, some of the best colleges offering an MBA Marketing can be found. The table below lists the top MBA Marketing colleges in New Delhi:

MBA Marketing Colleges in Delhi
Sl.No Institution
1 IMT
2 LBSIM
3 IMI
4 IMS
5 JIM

Read More: MBA Marketing Colleges in Delhi

Top MBA Marketing Colleges in Pune

Pune is the education hub of Maharashtra and offers some of India's top MBA Marketing colleges. The top MBA Marketing colleges in Pune are included in the table below:

MBA Marketing Colleges in Pune
Sl.No Institution
1 Pune Business School
2 iFEEL
3 BIMM
4 IIM Pune
5 Kirloskar Institute of Advanced Management

Read More: MBA Marketing Colleges in Pune

Top MBA Marketing Colleges in Chennai

Some of India's best MBA Marketing colleges in India are located in Tamil Nadu's capital city. The finest MBA Marketing colleges in Chennai may be seen in the table below:

MBA Marketing Colleges in Chennai
Sl.No Institution
1 Great Lakes Institute of Management
2 DOMS IIT Madras
3 ITM Business School
4 SRM SOM
5 VIT University

Read More: MBA Marketing Colleges in Chennai

Top MBA Marketing Colleges in Bangalore

Karnataka's state capital is well-known across the country for its excellent MBA Marketing programmes. The finest MBA Marketing colleges in India are included in the table below:

MBA Marketing Colleges in Bangalore
Sl.No Institution
1 AIMS Bangalore
2 NMIMS School of Business Management
3 Sri Bhagawan Mahaveer Jain College
4 IIM Bangalore
5 Welingkar Institute

Read More: MBA Marketing Colleges in Bangalore

Top MBA Marketing Colleges in Kolkata

Some of India's top universities offer MBA Marketing programmes in Kolkata, the state capital of West Bengal. The table below lists the best MBA Marketing colleges in Kolkata:

MBA Marketing Colleges in Kolkata
Sl.No Institution
1 ICFAI Business School
2 IEM
3 ECMT
4 IMI Kolkata
5 IIM Calcutta

Read More: MBA Marketing Colleges in Kolkata

Top MBA Marketing Colleges in Hyderabad

The Telangana state capital has some premier institutions in the country for MBA Marketing courses in India. Check the table below for the top MBA Marketing colleges in Hyderabad:

MBA Marketing Colleges in Hyderabad
Sl.No Institution
1 David Memorial Business School
2 Carlton Business School
3 ICFAI Business School
4 IMT Hyderabad
5 Indian School of Business

Read More: MBA Marketing Colleges in Hyderabad

Top MBA Marketing Colleges in Mumbai

Given below is a list of top MBA Marketing colleges in Mumbai:

MBA Marketing Colleges in Mumbai
SI.No Institution
1 NMIMS
2 JBIMS
3 MET Institute Of Management
4 Amity University
5 ITM Business School

Read MoreMBA Marketing Colleges in Mumbai

Top MBA Marketing Government Colleges

Several leading government colleges around the country provide excellent MBA Marketing programmes. The top MBA Marketing government colleges in India are shown in the table below:

Top MBA Marketing Government Colleges
Sl.No Institution
1 IIM Ahmedabad
2 IIM Bangalore
3 IGNOU
4 Gujarat University
5 IIM Udaipur

Top MBA Marketing Private Colleges

The number of excellent MBA Marketing private institutions in India has increased significantly, with some of the top programmes in the country. The top MBA Marketing private institutions in India are included in the table below:

Top MBA Marketing Private Colleges
Sl.No Institution
1 IMT Ghaziabad
2 MICA, Ahmedabad
3 IMI, New Delhi
4 Xavier Institute of Management, Bhubaneswar
5 NMIMS, Mumbai

Study MBA Marketing Abroad

If students can afford it, they can take an MBA Marketing course overseas. MBA Marketing courses overseas last the same amount of time as they do in India, i.e. two years depending on the type of programme, college, and country.

Some of the benefits of pursuing an MBA Marketing course overseas include access to some of the resources, facilities, and teachers, as well as international subject content and cultural immersion. The following are some of the best MBA Marketing universities in the world, along with their fees:

Top MBA Marketing Colleges Abroad

The table below contains the list of some of the best colleges abroad for MBA Marketing:

Top MBA Marketing College Abroad
Institution Fees
Harvard University USD 35,760
University of Cambridge GBP 25,670
University of Saskatchewan USD 31,250
Stanford University USD 35,458
New York University USD 52,538
University of California, Los Angeles USD 32,160
Brock University USD 28,500
Wilfrid Laurier University USD 25,750
University of Portsmouth USD 20,212
Westcliff University USD 13,050

Top MBA Marketing Colleges in the USA

The United States has some of the greatest institutions and schools in the world that provide top-notch MBA Marketing programmes. The following is a list of the best MBA Marketing schools in the United States:

MBA Marketing Colleges in the USA
Sl.No Institution
1 Harvard University
2 Pace University
3 Yale University
4 Stanford University
5 New York University

Top MBA Marketing Colleges in the UK

The UK is one of the best destinations for pursuing an MBA in Marketing. The table below shows the top colleges for MBA Marketing UK:

MBA Marketing Colleges in the UK
Sl.No Institution
1 University of Oxford
2 University of Cambridge
3 Coventry University
4 University of Greenwich
5 University of Portsmouth

Top MBA Marketing Colleges in Canada

Canada, also known as the "Great White North," is one of the most popular places for MBA Marketing programmes worldwide. MBA in Canada is a popular course amongst students who want to study abroad. Given below is a list of MBA in Marketing Colleges in Canada:

MBA Marketing Colleges in Canada
Sl.No Institution
1 University of Canada West
2 York University
3 University of Montreal
4 McGill University
5 Ontario University

Top MBA Marketing Colleges in Australia

Australia is one of the best places in the world to pursue management education. The best colleges for MBA Marketing Australia are listed below:

MBA Marketing Colleges in Australia
Sl.No Institution
1 Melbourne Business School
2 University of Melbourne
3 Deakin University
4 University of Sydney
5 University of Adelaide

MBA Marketing Fee Structure

The course fee for this master's program can differ from college to college. The fees at private institutions are high as compared to government institutions. There are different scholarship programs as well for aspirants who want to pursue this course. The general course fee ranges from INR 7 - 20 LPA.

MBA Marketing Fees Structure
S.No College Fee Structure (INR) 
1 SPJIMR 16 LPA
2 IMT 2.04 LPA
3 Xavier Institute of Social Service  8 LPA
4 N.L. Dalmia Institute of Management Studies and Research  8.7 LPA
5 NIILM Centre of Management Studies  5.5 LPA

MBA Marketing Syllabus and Subjects 

MBA Marketing syllabus includes subjects that are both theoretical and practical. This post-graduation degree course helps the aspirants polish their communication skills, vital in the aviation sector. This course is structured as core and elective subjects and projects during the final semester. 

Some of the important theoretical MBA Marketing subjects are listed below:

  • Marketing Management
  • Operations Management
  • Consumer and Brand Insight Strategy
  • Digital Marketing and Social Media Management
  • International and Multinational Marketing
  • Salesforce Management
  • Business Statistics
  • Managerial Economics 
  • Corporate Finance
  • Financial Accounting
  • Macroeconomics
  • Management Accounting
  • Marketing Management

Read More: MBA Marketing Syllabus and Subjects

Why Choose MBA Marketing Course?

The answer to "why choose MBA Marketing?" can be made simpler by breaking it down into the following three short questions:

Why Choose MBA?

What is MBA Marketing All About?

MBA Marketing is a two-year-long postgraduate course, which deals with understanding the nuances of marketing, consumer psychology, behavioural study, and enhancing product sales. It is increasing and is an exciting industry with a lot of job scope for fresh graduates. It is ideal for students who are efficient, decisive, and strategic.

What Does a Marketing Manager Do?

The aspirants need to have excellent communication skills, which you can learn by taking marketing. The coursework includes subjects like consumer behaviour, marketing management, advertising management, etc. that offer intensive knowledge on marketing techniques. Graduates of the course have plenty of scope in the current job trends and are entitled to receive job opportunities in both the public and the private sector. 

Promotional Activity: A marketing manager is responsible for managing the various promotional activities for promotional launch, ensuring that the product is accessible to targeted customers, and assuring sales growth.

Raise Brand Awareness: Typically, marketing managers are employed to attract more potential customers interested in buying from the company and raise brand awareness by creating marketing campaigns and promotional activities.

Reasons Why MBA Marketing Can Fetch You a Rewarding Career

The course benefits include an opportunity for advancement to higher positions at work, increased salary, and overall increased career opportunities and advanced expertise in various fields. Marketing is proliferating and is an exciting industry. 

Enhances Marketing Skills: There are significant advantages to an MBA in the Marketing sector. The degree prepares the aspirants for the work related to the marketing, advertising, and product sales sector. This degree course polishes the aspirant's existing marketing skills and helps him develop some of the important entrepreneurship skills over a period of time.

Career Growth: The MBA in marketing prepares the aspirants for a job in the marketing sector and other consulting and general management sectors. MBA Marketing equips the skills that are required for aspirants to survive in the corporate world. And the course enhances skills like communications, analytical, and management.

Read More: MBA Marketing Jobs and Scope

MBA Marketing Course Comparison

MBA Marketing stands for Master of Business Administration in Marketing, and it is designed for students who are interested in and oriented toward the broad field of marketing. The MBA Marketing programme is compared to the following courses:

MBA Marketing vs MBA Finance

The table below showcases the differences between MBA Marketing and MBA Finance:

Course MBA Marketing MBA Finance
Full-Form Master of Business Administration in Marketing Master of Business Administration in Finance
Stream Management Management
Course Duration 2 Years 2 Years
Eligibility Completed graduation from a recognized university with a minimum of 50% marks. Completed graduation from a recognized university with a minimum of 50% marks.
Entrance Exams CAT, XAT, NMAT, CMAT CAT, XAT, NMAT, CMAT
Top Colleges IIM Ahmedabad, IMT Ghaziabad, GIM Goa IIM Ahmedabad, IMT Ghaziabad, GIM Goa
Fees INR 3 to 7 LPA INR 5 LPA

Read MoreMBA Marketing Vs MBA Finance

MBA Marketing vs MBA Sales Management

The table below showcases the differences between MBA Marketing and MBA Sales Management:

Course MBA Marketing MBA Sales Management
Full-Form Master of Business Administration in Marketing Master of Business Administration in Sales Management
Stream Management Management
Course Duration 2 Years 2 Years
Eligibility Completed graduation from a recognized university with a minimum of 50% marks. Completed graduation from a recognized university with a minimum of 50% marks.
Entrance Exams CAT, XAT, NMAT, CMAT CAT, XAT, NMAT, CMAT
Top Colleges IIM Ahmedabad, IMT Ghaziabad, GIM Goa IIM Ahmedabad, IMT Ghaziabad, GIM Goa
Fees INR 3 to 7 LPA INR 5 LPA

Preparation Tips for MBA Marketing Course

MBA Marketing students needs to be well aware of the course structure and equip practical knowledge and critical skills to excel in the score. Listed below are a few preparation tips for the successful completion of the course.

Get Hold of The Examination Syllabus: Make a list of topics-wise strengths and weaknesses, and work on them rigorously. Understand the exam pattern and test structure of the examination you are preparing to make a time-bound exam preparation strategy.

Make a Month-Wise Preparation Plan: The aspirants can go through the syllabus for the examination they are preparing for and make a timetable or routine after going through the syllabus. 

Be Creative: The aspirant also needs to polish his critical thinking and creative skills to develop innovative ideas. 

Scope of MBA Marketing for Higher Education 

After completing an MBA, the aspirant can pursue various specialization courses to strengthen their CV and increase his corporate world credibility. Some of the renowned courses are listed below:

  • CFA
  • FRM
  • CISA
  • CRMA
  • CPIM
  • Second MBA from an international business school

MBA Marketing Salary

The average salary that graduate earns after completing their master's degree depends on many factors like the company's policy, capabilities of the individuals, the knowledge and expertise of the aspirants, and many more. Government companies or institutions pay more as compared to private companies or institutions. The average salary ranges from INR 3 LPA - to 10 LPA. 

Read More: MBA Marketing Salary

Career Options After MBA Marketing

The scope of an MBA in Marketing is proliferating and flourishing in today's global economic market. To reach out to every customer globally and with full efficiency, companies are looking for individuals who have completed their MBA in Marketing. A marketing head or an individual who supervises and oversees different marketing activities is something that every organization requires - marketing activities such as promotions, advertisements, sales, media, entertainment, and many other activities. MBA Marketing in India is highly popular and promotes good career growth.

Top Recruiting Companies:

  • McKinsey
  • P&G
  • Pepsico
  • Google
  • Nike
  • Johnson & Johnson, and 
  • Facebook
  • JP Morgan
  • Microsoft

Career Options

Skills That Make You The Best Manager in Marketing 

The marketing sector has had its share of ups and downs in recent times. But it is growing with each passing day. The individuals working in this sector, or those who wish to work in this sector, are expected to have some skill-sets. Individuals develop these skills over time. Different job roles come with other skills, which are essential for the aspirants to create while studying or working in this sector.

Some of the essential skills are listed below:

  • Interpersonal skills 
  • Strategic thinking
  • Communication skills
  • Leadership Skills
  • Entrepreneurial skills
  • Negotiating skills
  • Time management
  • Analytical thinking
  • Great writer
  • Conversationalist
  • Great storyteller
  • People skills 
  • Work ethic 

MBA Marketing Fee Structure

FAQs

Does MBA in Marketing have a good scope?

A Marketing MBA has a broad range of employment opportunities and can lead to managerial and executive roles in prestigious businesses throughout the world. Candidates can pursue careers as a Brand Manager, Product Manager, Head of Digital Marketing, Sales Manager, etc. after successfully completing an MBA in Marketing.

What all companies hire graduates of MBA Marketing?

There are several National and Multinational Companies that hire graduates with MBA in Marketing. Some of the top recruiters that hire MBA in Marketing graduates are listed below: Amazon Apple Bain & Company BCG Citigroup Deloitte Facebook Goldman Sachs JP Morgan McKinsey Microsoft Morgan Stanley Walt Disney

What are the average fees for MBA Marketing?

The average fee for an MBA Marketing course in India is INR 5 - 20 Lakhs.

What is the average salary for MBA in Marketing?

The average salary for MBA in Marketing is INR 5 - 10 LPA.

What is the highest salary in MBA Marketing?

The highest salary in MBA Marketing is around INR 40 LPA.

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