MBA Marketing is a post-graduate course pursued under the Management studies which focuses mainly on marketing and business development. The course duration is of 2 years the MBA Marketing Syllabus is divided into 4 semesters of study. The course consists of subjects such as Customer Behaviour, Marketing Management, Advertising and Branding which provides more onus on the Marketing side whereas subjects such as financial management, Human resource management, etc which focuses on the Business administration side. The minimum eligibility to pursue this course is 50% in 10+2 exams from a recognized board and 50% in undergraduate courses from a recognized university. Job opportunities for the graduates of this course are available in abundance in both the private sector and the public sector.

MBA Marketing Fee in India:

MBA Marketing course fees may vary from universities to universities or colleges based on their standards. The average course fee structure ranges from INR 3 lakhs to 10 lakhs per annum.

MBA Marketing Salary in India:

MBA Marketing salary package varies from specialized field one is working. The average salary for MBA Marketing graduates is INR 6.74 lakhs per annum. Skills and experience gained in the industry will also be a factor for high pay.

The salary of MBA Marketing Jobs also vary under specific field also because of some factors that are experience and  workplace

MBA Marketing Course Details

Degree Masters
Full Form Master of Business Administration in Marketing
Duration Course Duration of Master of Business Administration [MBA] (Marketing) is 2 Years.
Age No specific age limit
Minimum Percentage 50%
Subjects Required An Honors or a Graduation degree recognized by UGC
Average Fees Incurred INR 3 L - 10 L per annum
Similar Options of Study MBA (HR), MBA (Finance), MBA (Banking), MBA (Operations Management), MBA (Systems Management), MBA (Retail Management) etc.
Average Salary Offered INR 6.74 L per annum
Employment Roles Marketing Manager, Marketing Executive, Area Sales Manager, Business Development Manager, Senior Business Analyst, Senior Marketing Manager, Research Analyst, Brand Manager, Executive Assistant etc.
Placement Opportunities Wipro, Microsoft Corp, Tata Consultancy Services Limited, Capgemini, Wipro Technologies Ltd, ICICI Prudential Life Insurance, Ernst & Young (EY), Vodafone, Genpact, Accenture, Citibank etc.

MBA Marketing:

Master of Business Administration [MBA] in Marketing Management is a postgraduate Sales and Marketing Management course. The full degree course consists of 4 semesters in which the first two semesters are common to all the MBA programs and the last two concentrate and focus on the specialized subjects and topics related to the Marketing field. MBA marketing is a specialization course on marketing and sales studies clipped with basic MBA subjects such as business management, marketing, Human resource management, finance, etc. Below mentioned are the universities/colleges which provide the course across the nation:-

  • Department of Management Studies, IIT Delhi
  • Fore School of Management, Delhi (FORE Delhi)
  • Goa Institute of Management, Goa (GIM Goa)
  • Indian Institute of Management, Ranchi

The general MBA Marketing eligibility criteria are to have a Graduation or a Bachelor's Degree in any discipline obtained through the (10+2) system or an equivalent qualification with a minimum aggregate of 50% or equivalent CGPA of any of the Universities incorporated by an act of the Central or State Legislature in India. The professionals can opt for Internships in some of the finest and organized ventures while completing their graduation for adding experience and to aware of the industrial application of the same. The MBA Marketing Syllabus is designed to provide major insights into marketing management along with basic management concepts.

Working as a Marketing Manager, Business Development Manager, Area Sales Manager, Business Development Executive, and others are some of the professional MBA Marketing jobs after postgraduation. It is one of the courses which is being opted by a lot of individuals while continuing their MBA Degree for quality in job scopes, career growth, and high MBA Marketing salary. The applicant has to write a National Entrance Exam to get admissions in their preferred universities. Also, some of the colleges conduct their own Entrance Exam, and the candidate has to clear it in order to seek admission. Job opportunities for the graduates of this course are wide open in all domains of business administration and management, not only restricted to one domain of work.

MBA Marketing Overview:

what is MBA Marketing?

What is Master of Business Administration[MBA](Marketing)?Marketing is the process of creating interest in customers regarding goods or services. It also involves in branding which involves an expansion of the organization and also maintaining a smooth customer relationship.  It is done through a strategy that underlies:

  • Sales techniques
  • Business communication
  • Business development

The MBA Marketing syllabus throws more light on marketing and marketing management techniques along with business administration subjects such as financial management, economic study, and Human Resource management. The MBA Marketing management syllabus consists of subjects  like:

  • Business environment
  • Consumer Behavior
  • Managerial Economics
  • Advertising Marketing 

Marketing has become a vital point of attention when it comes to increasing business development scales. Sales and marketing are things that go hand in hand with each other. An organization's revenue scale and economic growth depend upon its marketability which includes client management and client satisfaction. Within the specialization of marketing, the student will focus more on the concepts and fields such as promotions, advertising, research, and sales which is a part of the MBA Marketing subjects.

Marketing Management is a business study related to the management of marketing techniques and strategies of an organization. It involves exploring the ideas behind why people like a particular product and thereafter planning the marketing strategy accordingly to maximize profit.

MBA Marketing is a very dynamic and competitive course. An MBA in marketing helps a student to understand consumer behavior, market, advertising, and many other important fields. One needs to have excellent communication skills, resource mobilization skills, and an undying zeal to excel in marketing. Marketing is not only restricted to product-based companies but also extends to service-based companies, and analytical companies hence have an extensive range of job opportunities for graduates of this course.

why Choose MBA Marketing?

Why Choose Master of Business Administration[MBA](Marketing)?

Students will diversify their knowledge and skills by studying across complementary discipline areas, graduating with a clear industry advantage. Working with some of the reputed and highly acknowledged companies like Deloitte, Google, General Electricals and Others are some of the employability options post-graduation for an MBA Marketing professional.

There are numerous MBA Marketing jobs in the FMCG sector with excellent salaries and perks. The IT Industry has a good MBA in Marketing scope too. The outsourcing business in the IT sector solely depends upon the capability of the sales and marketing teams. The Master of Business Administration in Marketing enables you to develop a solid base of knowledge and expertise in the latest marketing techniques and technologies, which is the building block of business development.

Building on a foundation of Marketing principles, best practice and new approaches to customer relationships learn how to think more strategically about value, positioning and competitive advantage. Students will acquire an understanding of consumer behavior in fragmenting markets, within well-grounded approaches to market research and integrated marketing communications. A highlight of the program is the integration of theory and practice throughout the courses and exposure to cutting-edge marketing practices.

 

MBA Marketing Course Preparation Tips:

Some essential course preparation tips are given below:

  • Connect With Fellow Students: Start connecting with peers who can help you with providing an exchange of knowledge that might help you to reduce stress at the time of examination.
  • Interact with Professors: The interaction with the professors can bring in a new insight into the subjects for the course.
  • Keep Updated: Keep yourself updated with the latest trends and innovations in marine fields by subscribing to weekly magazines or webpages.
  • Effective time management: Focus points should be kept in mind, with particular emphasis on weaker subjects and the daily practice of numerical problems. A timetable should be drawn and the candidate should follow the timetable with dedication and diligence. 
  • Practice makes perfect: Candidates should practice and revise before the exam so that it reduces the unnecessary pressure one day before the examination.

MBA Marketing Subjects:

MBA Marketing Subjects
Semester I
SI No Subjects
1 Management Concepts
2 Business Environment
3 Managerial Economics
4 Statistical Analysis & Operations Research
5 Financial and Cost Accounting
6 Marketing Management
7 Financial Management

 

MBA Marketing Subjects
Semester II
SI No Subjects
1 Accounting for Managerial Decisions
2 Computer Application -I
3 Sales Management
4 Consumer Behaviour
5 Agricultural and Rural Marketing
6 Marketing Research
7 Advertising Management

 

MBA Marketing Subjects
Semester III
SI No Subjects
1 Retailing
2 Entrepreneurship Development
3 Service Marketing and CRM
4 E-Commerce
5 Product and Brand Management
6 International Business

 

MBA Marketing Subjects
Semester IV
SI No Subjects
1 Strategic Management
2 Marketing of Nonprofit Organization
3 Logistics and Supply Chain Management
4 Computer Application - II
5 Management Information System
6 Industrial Marketing
7 Total Quality Management

MBA Marketing Course Fees:

The average MBA Marketing course fees in India varies in the range of INR 3 lakhs-10 lakhs per annum. This amount may vary depending on the prestige and position of the institute concerned, the infrastructure, faculty as well as government quotas. 

MBA Marketing Eligibility:

Eligibility Criteria for Master of Business Administration in Marketing:

Graduation or a Bachelor's Degree in any discipline obtained through the (10+2) system or an equivalent qualification with a minimum aggregate of 50% or equivalent CGPA of any of the Universities incorporated by an act of the Central or State Legislature in India can apply. There is a Relaxation of 5% aggregate for SC/ST candidates.

The common entrance test includes different papers like English, Problem-solving, Data analysis and interpretations, Numerical ability, Logical reasoning, and general awareness. Some reputed universities conduct a common entrance test (GMAT, CAT, XAT, MAT, etc) for admission into its management courses but there are no different entrance tests for MBA in Marketing. Some private universities conduct university level entrance examinations for admission process and students who secure good ranks will be called upon for counseling sessions.

MBA Marketing Admission Process:

Admission Process for Master of Business Administration in Marketing

The candidate has to write a National Entrance Exam to get admissions for admissions in their preferred universities. After passing the examination, the candidate has to appear for the Group Discussion/Personal Interview conducted by the college for admissions. For Private Universities, a separate screening test will be conducted and meritorious students will be called for a one-one counseling session. The selection criteria include 10+2 scores, UG scores, and entrance level examinations scores.

MBA Marketing Entrance Examinations:

Check the list of MBA Entrance Exams for admission into MBA Marketing Specialisation. 

Common Admission Test (CAT)

Management Aptitude Test (MAT)

Combined Management Aptitude Test (CMAT)

Xavier Aptitude Test (XAT)

Symbiosis National Aptitude Test (SNAP)

ICFAI Business School Aptitude Test (IBSAT)

AIMS Test for Management Admissions (ATMA)

Narsee Monjee Management Aptitude Test (NMAT)

Manipal University Online Entrance Test (MU OET)

MICA Admissions Test (MICAT)

MBA Marketing Job Opportunities:

The Graduates of this course will have similar job opportunities as MBA Graduates. The graduates are entitled to receive job opportunities from various domains in management studies and business administration from various private and public sector companies. Business management and marketing are 2 decisive factor that determines an organization's business development scale. The graduates are entitled to work in the following roles:

  • Marketing Manager

  • Business Development Manager

  • Area Sales Manager

  • Business Development Executive

  • Regional Sales Manager

  • Brand Manager

  • Market Research Analyst

  • Media Planning

  • A business analyst or strategist

  • Business development analyst, associate, or manager

  • Director (of a department)

  • Entrepreneur/founder

  • Financial analyst

  • Management consultant

  • Marketing associate, analyst, or manager

  • Portfolio manager

  • The project, product, or program manager
  • Operations analyst, associate, or manager 

MBA Marketing Top Colleges:

Sl. No.

Name of the College

1

IIM Ahmedabad

2

Faculty of Management Studies, Delhi (FMS Delhi)

3

IIM Calcutta

4

IIM Lucknow

5

S.P.Jain Institute of Management and Research, Mumbai (SPJIMR Mumbai)

6

IIM Bangalore

7

XLRI Jamshedpur

8

IIM Indore

9

IIM Kozhikode

10

Management Development Institute, Gurgaon (MDI)

11

Indian Institute of Foreign Trade (IIFT)

12

IMT Ghaziabad

MBA Marketing FAQs:

1. How MBA Marketing Different from MBA?

-MBA Marketing is a marketing specialized MBA course that focuses on a greater amount of marketing units rather than providing a general overview.

2. Is the Job scope for MBA Marketing Graduates similar to MBA Graduates?

Yes, the job scope and opportunities for MBA Marketing graduates are similar to that of MBA Graduates as they are liable to venture into any domain of management study.

Other Related Courses:

See Various Master of Business Administration [MBA] (Marketing) Colleges in India

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