MBA Marketing Course Details

Degree Masters
Full Form Master of Business Administration in Marketing
Duration Course Duration of Master of Business Administration [MBA] (Marketing) is 2 Years.
Age No specific age limit
Minimum Percentage 50%
Subjects Required An Honors or a Graduation degree recognized by UGC
Average Fees Incurred INR 3 L - 10 L per annum
Similar Options of Study MBA (HR), MBA (Finance), MBA (Banking), MBA (Operations Management), MBA (Systems Management), MBA (Retail Management) etc.
Average Salary Offered INR 6.74 L per annum
Employment Roles Marketing Manager, Marketing Executive, Area Sales Manager, Business Development Manager, Senior Business Analyst, Senior Marketing Manager, Research Analyst, Brand Manager, Executive Assistant etc.
Placement Opportunities Wipro, Microsoft Corp, Tata Consultancy Services Limited, Capgemini, Wipro Technologies Ltd, ICICI Prudential Life Insurance, Ernst & Young (EY), Vodafone, Genpact, Accenture, Citibank etc.

About Master of Business Administration [MBA] (Marketing):

  • Master of Business Administration [MBA] in Marketing Management is a postgraduate Sales and Marketing Management course.

  • The full degree course consists of four semesters in which the first two semesters are common to all the MBA programs and the last two concentrate and focus on the specialized subjects and topics related to the Marketing field.

  • Below mentioned are the universities/colleges which provide the course across the nation:-
    • Department of Management Studies, IIT Delhi

    • Fore School of Management, Delhi (FORE Delhi)

    • Goa Institute of Management, Goa (GIM Goa)

    • Indian Institute of Management, Ranchi etc are among the top MBA Marketing colleges in India.

  • The general MBA Marketing eligibility criteria are to have a Graduation or a Bachelor's Degree in any discipline obtained through the (10+2) system or an equivalent qualification with a minimum aggregate of 50% or equivalent CGPA of any of the Universities incorporated by an act of the Central or State Legislature in India.

  • The professionals can opt for Internship in some of the finest and organized ventures while completing their graduation for adding experience and to aware of the industrial application of the same 

  • Working as a Marketing Manager, Business Development Manager, Area Sales Manager, Business Development Executive and others are some of the professional MBA Marketing jobs after postgraduation.

  • It is one of the courses which is being opted by a lot of individuals while continuing their MBA Degree for quality in job scopes, career growth, and high MBA Marketing salary.

  • The applicant has to write a National Entrance Exam to get admissions in their preferred universities. Also, some of the colleges conduct their own Entrance Exam and the candidate has to clear it in order to seek admission.

  • The following are some of the subjects which are being included in the MBA Marketing syllabus:-

    • Managerial Economics

    • Financial Accounting

    • Managing Organizations

    • Managing People and Performance in an Organization.

What is Master of Business Administration [MBA] (Marketing)?

What is Master of Business Administration[MBA](Marketing)?

  • Marketing is the process of creating interest in customer regarding goods or services.

  • It is done through a strategy that underlies:

    • Sales techniques

    • Business communication

    • Business development

  • The MBA Marketing syllabus comprises study relating to:

    • Market research and analysis

    • Product designs

    • Pricing

    • Promotion

    • Selling

    • Distribution

    • Other similar marketing concepts.

  • Within the specialization of marketing, the student will focus more on the concepts and fields such as promotions, advertising, research, and sales which is a part of the MBA Marketing subjects.

  • Marketing Management is a business study related to the management of marketing techniques and strategies of an organization.

  • It involves exploring the ideas behind why people like a particular product and thereafter planning the marketing strategy accordingly to maximize profit.

  • MBA Marketing is very dynamic and competitive course.

  • MBA in marketing helps a student to understand consumer behavior, market, advertising and many other important fields. One needs to have excellent communication skills, resource mobilization skills and an undying zeal to excel in marketing.

Why Choose Master of Business Administration [MBA] (Marketing)?

Why Choose Master of Business Administration[MBA](Marketing)?

  • Students will diversify their knowledge and skills by studying across complementary discipline areas, graduating with a clear industry advantage.

  • Working with some of the reputed and highly acknowledged companies like Deloitte, Google, General Electricals and Others are some of the employability options post-graduation for an MBA Marketing professional.

  • There are numerous MBA Marketing jobs in the FMCG sector with excellent salaries and perks. The IT Industry has a good MBA Marketing scope too. The outsourcing business in the IT sector solely depends upon the capability of sales and marketing teams. 

  • The Master of Business Administration in Marketing enables you to develop a solid base of knowledge and expertise in the latest marketing techniques and technologies.

  • Building on a foundation of Marketing principles, best practice and new approaches to customer relationships,  learn how to think more strategically about value, positioning and competitive advantage.

  • Students will acquire an understanding of consumer behavior in fragmenting markets, within well-grounded approaches to market research and integrated marketing communications.

  • A highlight of the program is the integration of theory and practice throughout the courses and exposure to cutting-edge marketing practices.

Top Colleges for Master of Business Administration [MBA] (Marketing):

Sl. No.

Name of the College

1

IIM Ahmedabad

2

Faculty of Management Studies, Delhi (FMS Delhi)

3

IIM Calcutta

4

IIM Lucknow

5

S.P.Jain Institute of Management and Research, Mumbai (SPJIMR Mumbai)

6

IIM Bangalore

7

XLRI Jamshedpur

8

IIM Indore

9

IIM Kozhikode

10

Management Development Institute, Gurgaon (MDI)

11

Indian Institute of Foreign Trade (IIFT)

12

IMT Ghaziabad

Eligibility Criteria for Master of Business Administration [MBA] (Marketing):

Eligibility Criteria for Master of Business Administration in Marketing:

  • Graduation or a Bachelor's Degree in any discipline obtained through the (10+2) system or an equivalent qualification with a minimum aggregate of 50% or equivalent CGPA of any of the Universities incorporated by an act of the Central or State Legislature in India can apply.

  • There is a Relaxation of 5% aggregate for SC/ST candidates.

  • The common entrance test includes different papers like English, Problem-solving, Data analysis and interpretations, Numerical ability, Logical reasoning and general awareness.

  • Some reputed universities conduct a common entrance test (GMAT, CAT, XAT, MAT, etc) for admission into its management courses but there are no different entrance tests for MBA in Marketing. 

Admission Process for Master of Business Administration [MBA] (Marketing):

Admission Process for Master of Business Administration in Marketing

  • The candidate has to write a National Entrance Exam to get admissions for admissions in their preferred universities.

  • After passing the examination, the candidate has to appear for the Group Discussion/Personal Interview conducted by the college for admissions. 


Entrance Examinations for Master of Business Administration [MBA] (Marketing):

Common Admission Test (CAT)

Management Aptitude Test (MAT)

Combined Management Aptitude Test (CMAT)

Xavier Aptitude Test (XAT)

Symbiosis National Aptitude Test (SNAP)

ICFAI Business School Aptitude Test (IBSAT)

AIMS Test for Management Admissions (ATMA)

Narsee Monjee Management Aptitude Test (NMAT)

Manipal University Online Entrance Test (MU OET)

MICA Admissions Test (MICAT)

See Various Master of Business Administration [MBA] (Marketing) Colleges in India

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