MBA in Sales and Marketing is a two-year postgraduate course pursued under management studies, focusing mainly on marketing, sales management, and business development. Students can get vast opportunities after pursuing MBA Sales and Marketing courses in both the private and public sectors.

MBA Course Details

Degree Masters
Full Form Master of Business Administration (Sales and Marketing)
Duration Course Duration of Master of Business Administration [MBA] (Sales and Marketing) is 2 Years.
Age No age limit
Minimum Percentage A minimum of 50% average marks in graduation
Subjects Required Not Specified
Average Fees Incurred INR 8.47 LPA
Average Salary Offered INR 7.52 LPA (Source: Payscale)
Employment Roles Business Development Executive, Sales Executive, Purchase Development Manager, Business Development Executive, Sales Development Manager, Sales Manager, Product Manager, Sales Executive, Sales Manager

About MBA Sales and Marketing 

Definition of Sales includes "Operations and the activities which are involved in promoting and selling goods and services to end customers."

Definition of Marketing, "The process and the techniques used for promoting, selling goods and services."

MBA in Sales and Marketing is a master's degree postgraduate program with a duration of 2 years. It involves the study of management principles in the field of marketing and sales. This specialization area includes the important management elements that are planning, organizing, staffing, and controlling.

Students who are opting for MBA Sales and Marketing have to interact and try to understand consumer behavior. MBA in Sales and Marketing focuses on management, team building, decision-making skills, and selling the product to end customers.

Some of the tools and techniques used in MBA Sales and Marketing are:

  • Descriptive analytics
  • Predictive analytics
  • Optimization of resource allocation
  • Analytics and big data
  • Risk management
  • Data mining and forecasting

Table of Contents

Eligibility Criteria for MBA Sales and Marketing

MBA Sales and Marketing is an important course of management studies that meet the business world's current trends. MBA Sales and Marketing course eligibility criteria are listed below:

Students who have completed their 12th and graduation degree from any recognized university with a minimum of 50% aggregate can apply for the course.

Students must have completed their graduation degree from a recognized university in any discipline. 

How To Get Admission for MBA Sales and Marketing? 

The selection process for MBA in Sales and Marketing is designed to identify the student's spirit and the capability to pursue sales and marketing courses in management. The colleges and universities' selection criteria is based on entrance exams or merit basis. MBA Sales and Marketing course admission process is either based on cut-off scores of entrance exams or direct admission. Listed below are the admission process for MBA Sales and Marketing course:

Apply For the Course

All students would need to fill the admission form online or offline by attaching all the documents in that format, including Aadhar card number, address proof, voter ID card, domicile certificate, mark sheet of 10th, 12th class, and the final year graduation mark sheet of any recognized university. 

Selection Criteria

After the group discussion process, all shortlisted students will appear for a personal interview by college/university expertise. After the personal interview, students can verify their documents in college/university, and after, they can pay their fees and register their name in college/admission.

The entrance exams play a significant role in getting admission to the desired college. Most of the reputed institutions required good cut-off scores for admission. Listed below are the MBA Sales and Marketing in India entrance exams:

A Quick Glance at the MBA Sales and Marketing Entrance Exams 

MBA in Sales and Marketing is one of the best courses to pursue management studies. Listed below is the pattern of entrance exams.

  • The exam patterns consist of different sections like quantitative ability, data interpretation, logical reasoning, current affairs, and basic general knowledge questions.
  • The entrance exam duration is of three hours.
  • The pattern of the exam is online or offline mode according to the colleges/universities.
  • The exam pattern changes according to the colleges and universities.

Top MBA Sales and Marketing Colleges in India

MBA Sales and Marketing is one of the top-rated courses in the current trend of management studies, and let's have a look at the best college for MBA Sales and Marketing in India according to NIRF:

Top MBA Sales and Marketing Colleges in India
NIRF Ranking Colleges
4 IIM Lucknow
7 IMI New Delhi
9 IIT Kanpur
21 IIM Kashipur
26 Jaipuria Institute of Management Noida
28 IIM Ranchi
49 Jaipuria Institute of Management Lucknow

Fee Structure for MBA Sales and Marketing 

MBA Sales and Marketing is postgraduate management with two years, and it consists of 4 semesters. Listed below are the colleges with the fee structure:

Fees Structure of MBA Sales and Marketing
Colleges  Total Fees Structure
Indian Institute of Management, Lucknow INR 19.25 Lakhs
International Management Institute, New Delhi INR 17.68 Lakhs
Indian Institute of Technology, Kanpur INR 10.88 Lakhs
Indian Institute of Management, Kashipur INR 12.26 Lakhs
Jaipuria Institute of Management, Noida INR 10.45 Lakhs

Syllabus and Subjects for MBA Sales and Marketing

MBA Sales and Marketing course does not differ from that of 1st-year students of other MBA programs. These students learn about human resources management, marketing, finance, decision sciences, and operations management. 

Following are the key topics covered in the courses of MBA in Sales and Marketing Syllabus:

  • Marketing Management
  • New product strategy, branding, and marketing
  • Operations Supervision
  • Brand and Consumer Insight Strategy
  • Digital Marketing
  • Salesforce Management
  • Social Media Management
  • Forecasting and Marketing Strategy

Read More about MBA Sales and Marketing Syllabus and Subjects

Why Choose MBA Sales and Marketing?

MBA in Sales and Marketing program is structured to prepare the aspirants with the 'core' business coursework and understanding with marketing-specific electives. The core subjects focus on human resources, accounting, finance, corporate management, organizational behavior, etc. Let's get to know more about why MBA marketing and sales?

What are MBA Sales and Marketing All about? 

MBA in Sales and Marketing provides students with skills, knowledge, and practices to create their future in the field of sales and marketing. Students who have opted for an MBA in Sales and Marketing course at this level get a chance to dive deeply into sales and marketing challenges and learn about the most recent technology used in this particular field. Students have acquired the skills to implement their creative ideas in marketing and grow their sales numbers.

By Opting MBA in Sales and Marketing, get to know about operations and data analysis, financial reporting, innovation, ethics, etc.

MBA in Sales and Marketing has a vast number of career opportunities available. The aspirant can choose to work on management, sales strategizing, and public relations-based organizations.

What Do Sales and Marketing Managers Do?

Marketing: Students with a specialization in MBA Sales and Marketing Management will help the organization or companies to sell their products and services to customers. They analyze to develop new sales and promotion techniques to achieve the sales target of a particular organization. 

Analyzing Sales: Understand the customer's needs and sell products and services.

Reasons Why MBA in Sales and Marketing Can Fetch You a Rewarding Career?

The highest number of opportunities: Students having a vast number of options in companies like FMCG, retail, apparel, Healthcare companies. Without a good marketing team, it is not possible to provide the best quality services to customers. Also, there is a constant and continuous requirement for students in the markets and territories, for which marketing professionals are required.

Building brand "You": A marketing professional is a brand himself within and outside the company. Professionals get 360-degree feedback from clients, customers, subordinates, and service providers to understand how they fare as an employee, how he relates to others, and how reliable he is.

Creativity and Innovation: Marketing is a field where one can have a broad scope for applying creativity and innovation. An MBA in marketing provides professionals with many opportunities to think out of the box, which helps them in terms of working in the marketing team.

Read More about MBA Sales and Marketing Jobs

Preparation Tips for MBA Sales and Marketing

Listed below are the preparation tips for MBA Sales and Marketing course suggested by our experts:

Talk to Alumni of MBAs: Former MBA students can provide detailed information on various tips for preparing. Talk to your alumni who have completed their MBA from top business schools. Students can connect to ex-students on LinkedIn or Instagram. 

Read Books: Students preparing to opt for the MBA Sales and Marketing program must read the books related to their subjects and specializations. Students can build their career in sales and marketing and have to refer to books and the internet and explore them accordingly.

Mentally Prepare: Students preparing for MBA have to work hard with offers and advantages to ensure success in the student's future. 

An MBA program helps develop the management skills and leadership skills needed to advance your career. But to achieve that sales goal and succeed in your program of choice, you first need to prepare your Marketing and Sales mindset.

Scope For Higher Education 

MBA in Sales and Marketing provides job opportunities in Retail, Market Research, Banking, Hospitality, Media, Advertising, Tourism Consultancy, etc.

With an MBA degree in Marketing, students can opt to work in institutions. Aspirants interested in higher studies, students pursue Ph.D. program in a related field.

Salary of an MBA in Sales and Marketing

 The average MBA Sales and Marketing salary in India are approximately INR 3.5 LPA. Aspirants can work in some renowned companies like Cadbury, Nestle, ITC, Sony India, Vodafone, TATA, Samsung, Maruti Udhyog, and much more.

Read more about MBA Sales and Marketing Salary 

Career Options After MBA Sales and Marketing

Students opting for MBA in Sales and Marketing have many job opportunities in government and the private sector.

Students can be part of direct marketing or digital marketing. With the growing advanced technology in the world, the concept of marketing is not limited to the door to door sales. It has a wide variety of tools and technologies.

Students can do the marketing by social media, pay-per-click, web designing, search engine optimization, search media optimization, and articles.

You can play the role of following positions in an industry:

  • Marketing Manager
  • Media Manager
  • Product Manager
  • Social Media Manager
  • Brand manager
  • Asset Management
  • Corporate sales
  • Market Research Analyst
  • Sales Manager

Skills That Make You The Best Sales and Marketing

MBA Sales and Marketing is rising in a current trend, and thus opting for a management course and learning analytical skills will help you advance knowledge for a career.

  • Excellent Communication Skills: Communication skills are essential at each level, no matter what job you work in or your seniority level. If there is a breakdown in communications, objectives can all suffer. Communication skills in the business world are highly needed with recruiters looking for students who can communicate and collect information, negotiate and confidently deal with customers.
  • Planning abilities: Planning abilities are a fundamental cognitive skill that forms part of our executive functions. Planning can be defined as the ability to "think about the future" and mentally prepared in the right way to carry out a task or reach a specific goal.
  • Public Speaking Skills: Public speaking requires confidence, planning, story-telling, analyzing research, focus on your audience, and lots more. Students have to be more confident about themselves, no matter how much the audience is listening.

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