MBA in Sales and Marketing: Course Details, Eligibility, Fees, Admission

Sakshi Chaudhary

Updated on - Nov 28, 2023

MBA in Sales and Marketing course focuses on a comprehensive understanding of the sales management and marketing strategies used in varied industries. The course also trains students to understand the application of advanced tools like A/B Testing tools, Content Management System, Marketo, etc. under the MBA in Sales and Marketing course curriculum.

MBA in Sales and Marketing admission requires candidates to clear their bachelor's degree with a minimum of 50% marks for the unreserved category and 45% for SC/ST/PwD category from an accredited university. Apart from the merit score, the candidate also needs to qualify for the entrance exams such as CAT, GMAT, CMAT, etc. The average MBA in Sales and Marketing fees is in the range of INR 75,000-5 LPA.

What is MBA in Sales and Marketing?

MBA in Sales and Marketing program aims to equip candidates with knowledge and skills related to consumer behavior, sales trends, and strategies to drive sales in stores. The course duration is two years spread across 4 semesters. It includes traditional MBA subjects like Finance, Operations, and Accounting and specialized topics like Sales Forms, Marketing Strategies, and Consumer Trends.

MBA in Sales and Marketing in India is a postgraduate specialization program under MBA courses. The graduates after completion of the course can work in various range of roles like Sales Manager, Product Manager, Business Development Manager, Sales Analyst, etc., with an average salary ranging between INR 5-30 LPA (Source: Payscale)

MBA in Sales and Marketing Eligibility Criteria

The eligibility requirements for an MBA in Sales and Marketing vary based on the college. Some institutions accept applicants based on merit rather than an entrance exam, even though most standards remain the same. A candidate must, in essence, satisfy the following fundamental requirements:

• Unreserved category candidates must hold a bachelor's degree in a related field from an approved university with a minimum cumulative grade point average of 50%. 
• Reserved group members, such as SC/ST/PWD students, must get a minimum of 45% overall in their Bachelor's program. 
• Those in their last year of undergraduate study can apply provisionally for the course.
• Applicants must pass the required MBA in Sales and Marketing entrance exams, such as the CAT, XAT, MAT, and others, to be admitted.
• An MBA in Sales & Marketing can be obtained at any age.

Why MBA in Marketing and Sales Course?

Individuals who aspire to elevate their careers can benefit greatly from enrolling in the professional MBA in Sales and Marketing program. This course offers numerous advantages, which are highlighted below.

• In April 2022, compared to the pre-pandemic era (April 2019), retailers reported a growth of 23%.
• As per BLS report, the employment rate in the sales and marketing domain will grow by 10% between the year 2021-31.
• In India, top-performing businesses are boosting their earnings by moving away from traditional approaches to improving their sales teams' efficiency.
• The employment of market research analysts is projected to grow 19% between the year 2021-31.(As per BLS Report)

Also, Check: Top Reasons to Pursue an MBA

MBA in Sales and Marketing Admission 2023

Admission to the MBA in Sales and Marketing course is available online and offline, depending on the candidate's preferences. A common step-by-step MBA in Sales and Marketing admission method used by colleges and institutions is as follows:

• Step 1: For admission to the course, the candidate must take the appropriate entrance exam.
• Step 2: The candidate must register with the college, which can be done online or on campus.
• Step 3: Following the entrance exam and the results presentation, universities and institutions will announce their cut-offs to begin the admissions process.
• Step 4: Once the merit list is published, candidates are invited to the GD and interview procedure.
• Step 5: Students must provide the relevant papers and pay the MBA in Sales and Marketing fees once accepted.

Read More on MBA Admission Process

Top MBA in Sales and Marketing Entrance Exams

Admission to the best MBA in Sales and Marketing colleges in India is determined by an aspirant's performance in the entrance exam. MBA in Marketing and Sales entrance exams are given at the national, state, and institute levels. The following are some of the most important MBA in Sales and Marketing tests:

Top MBA in Sales and Marketing Colleges in India

The MBA in Sales and Marketing course is offered by a few colleges in India in full-time learning mode. The admission to the course is done on the basis of merit score and entrance exam cut-off. Below listed are the top colleges offering MBA in Sales and Marketing courses:

Types of MBA in Sales and Marketing Courses

With the growing demand for MBA in Sales and Marketing courses, students now have a range of options to choose from based on their experience, aspirations, and needs. Here are the different types of MBA in Sales and Marketing programs and their specifics:

Online MBA in Sales and Marketing 

Students can pursue an online MBA in Sales and Marketing courses since the degree is industry-relevant. The following are the specifics of the online MBA in Sales & Marketing:

• Depending on the academic module, an Online MBA in Sales and Marketing typically lasts 2 years.
• The course can be pursued from colleges like D.Y.Patil Centre for Online Learning, IMTS Institute, etc.
• The average course fees is between INR 80,000-2 LPA.

Distance MBA in Sales and Marketing Course

Students can also pursue an MBA in Sales and Marketing in distance learning mode. The course structure allows students to learn about consumer behavior, market research, etc. Below listed are a few important points regarding distance MBA in Sales and Marketing course:

• The course can be pursued from colleges like KIIT University, Dr. MGR University, etc.
• The average course fee is in the range of INR 60,000-1 LPA.
• There is no upper age limit to pursue the course.

MBA in Sales and Marketing Syllabus and Subjects

The MBA in Sales and Marketing syllabus in the first year focuses on topics like sales management, consumer behavior along with business fundamentals. The second-year syllabus deals with the study of advanced concepts like global marketing, channel management, advanced sales techniques, etc.

A few MBA in Sales and Marketing subjects are detailed below:

Read More: MBA in Sales and Marketing Syllabus and Subjects

MBA in Sales and Marketing vs MBA in Finance

MBA in Sales and Marketing focuses on the study of different marketing strategies that are implemented in the process of procuring sales of goods and services, whereas MBA in Finance focuses on understanding how to manage investments and handle complex corporate finance problems. Given in the table below is a course comparison between an MBA in Sales and Marketing and an MBA in Finance:

Read More: MBA in Finance

MBA Sales and Marketing Salary in India

The average salary of an MBA in Sales and Marketing graduate is in the range of INR 5-30 LPA (Source: Payscale). The entry-level salary of a graduate is INR 6.56 LPA, after earning a certain year of experience graduates can earn in the range of INR 10-30 LPA. Below listed are top job roles for graduates with their average entry-level salary:

[Source: Payscale]

Courses After MBA Sales and Marketing 

After graduation, candidates can find a range of courses to upgrade their skills and knowledge in the field of sales and marketing. These courses help them excel in their careers. Given below is the list of courses candidates can pursue after the MBA in Sales and Marketing course:

• EPGP/ EMBA
• PhD
• Advance Marketing Automation Certificate
• Essential Strategies for Successful Negotiation Certification
• NASP Sales Strategy Certification
• Certification for Inside Sales Professionals
• Certification for Professional Sales Leader
• SPIN Selling Strategy Certification

Career Options After MBA in Sales and Marketing 

MBA in Sales and Marketing graduates can work in both private and public departments such as tourism, social enterprise, educational institutes, etc. Below mentioned is the list of top job designations offered to sales and marketing MBA graduates along with top companies that hire and their average salaries:

[Source: Glassdoor]

Read More: Career Options After MBA in Sales and Marketing

Top Recruiters for MBA in Sales and Marketing 

MBA in Sales and Marketing graduates are recruited by top companies in fields like FMCG, E-Commerce, Retail, Telecommunication, etc. The table provided below highlights the leading recruiters for MBA graduates in Sales and Marketing along with their job roles and average salaries.

[Source: Payscale]

MBA in Sales and Marketing Scholarships

The graduates who want to pursue MBA Sales and Marketing courses are offered scholarships from private institutes and government schemes. Below listed are a few scholarships available for MBA in Marketing and Sales students:

Skills to Excel as the Best MBA in Sales and Marketing Graduate

An MBA Sales and Marketing degree equips graduates with significant practical skills required for professional success. These people have high expertise and experience, making them skilled professionals in their fields.

• Communication: Students must be able to communicate eloquently and effectively, as sales and marketing rely heavily on communication abilities.
• Sales and Marketing Strategies: A creative Sales and Marketing plan can establish a lengthy brand image and raise consumer awareness.
• Market Research and Development: Candidates must be informed of what is happening in the market and what new products can differentiate their brand from competitors.
• Customer Trend Analysis: Market researchers must be able to know customer behavior and comprehend the market's trend pattern.
• Negotiation: Students must have at-par negotiation skills to be able to get better deals from buyers.

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