BBA Marketing Subjects and Syllabus


3 Years

Average Fees

INR 1 - 3 LPA

Roumik Roy

Updated on Jan 4, 2023 by Roumik Roy

Roumik Roy

Updated on Jan 4, 2023 by Roumik Roy

BBA Marketing syllabus is one of the most popular courses due to its high demand in the jobs sector. BBA Marketing management graduates with the required skills can manage all the subdomains of marketing. Some of the BBA Marketing course specialisations are advertising management, interactive marketing, international marketing, sales and merchandising, accounting and bookkeeping, market research, business management and operations, etc.

Semester Wise BBA Marketing Syllabus

The syllabus for BBA Marketing is divided into six semesters. Some of the main marketing subjects covered in this BBA Marketing syllabus are small business development, entrepreneurship, accounting, market research, etc. Here is the list of BBA Marketing subjects mentioned below in a semester wise sequence:

BBA Marketing First Year Syllabus
Semester I Semester II
Principles & Practice of Management Organisational Behaviour
Business Communication Business Environment
Financial Accounting Business Mathematics
Business Law Environmental Management
Business Economics Management Accounting
Computer Application Profit Planning & Control
BBA Marketing Second Year Syllabus
Semester III Semester IV
Production Methods Operations Research 
Manpower Management Industrial Law 
Marketing Concepts  Office Management
Business Finance - I Sales & Distribution Management
Business Statistics Research Methodology
Computer Application Business Finance - II 
BBA Marketing Third Year Syllabus
Semester V Semester VI
Management Information System Corporate Planning & Strategic Management
Indian Economy International Marketing
Banking Law & Practice Marketing of Services
Advertising & Public Relations Financial Institutions and Markets
Human Resources Development Entrepreneurial Development
Summer Training Report Comprehensive viva-voce

BBA Marketing Subjects

BBA Marketing subjects are classified into two parts: core and elective. BBA Marketing syllabus requires students to intern and gain real-world experience. Students can choose specialization according to their area of interest in a particular field. Following is a BBA Marketing subjects list:

BBA Marketing Core Subjects:

  • Managerial Economics
  • Research Methodology
  • Business Communication
  • Fundamentals of Information Technology
  • Services Marketing
  • Retail Marketing
  • Distribution Management & Logistics
  • Market Research
  • Marketing Research
  • E-Commerce Fundamentals
  • Production and Materials Management
  • Business Ethics, Values and Governance
  • Computer-Aided Management
  • International Business
  • Coast and Management Accounting
  • Marketing Management
  • Principles of Management
  • Business Communication
  • Business Regulatory Framework

There are elective subjects as well as in the BBA Marketing course:

  • Principles of Management
  • Business Mathematics & Statistics
  • Introduction to Operations Research
  • Business Economics
  • Financial & Management Accounting
  • Production & Material Management
  • Personnel Management
  • Industry Relations.
  • Marketing Management

BBA Marketing Course Structure

In the BBA Marketing course, aspirants learn various aspects of business administration and management. The BBA Marketing syllabus is structured to include classroom lectures, practical projects, internships, etc. Here's the BBA Marketing course structure:

  • Six Semesters
  • Core and Elective Subjects
  • Field Visit
  • Project
  • Internship

BBA Marketing Teaching Methodology and Techniques

The BBA Marketing teaching methodology and techniques make the students understand business problems and find creative and feasible solutions. BBA Marketing Management programs include classroom and field studies. Some of the teaching methods and technologies that may be highly effective in BBA Marketing education are:

  • Direct Instruction
  • Implementation-based
  • Case Study
  • Inquiry-based
  • Industrial Visit

BBA Marketing Projects

Students can do BBA Marketing projects on different topics. Projects require cooperation among the students and improve team working skill, research skill, and knowledge-base. Following are the popular BBA Marketing projects

  • Study of Customer Satisfaction Towards Bajaj Pulsar
  • Study of Customer Satisfaction Towards Tata Nano
  • A Study on Customer Awareness about ICICI
  • A Study Life Insurance Agency as a career
  • A Study on Retailers Perception on Samsung Mobiles
  • Analysis of Customer Perception towards English News Paper with special reference to Hindustan Times
  • An Analysis Of Working Capital Management
  • A Study on Using Social Networks as a Marketing tool to communicate Value Proposition

BBA Marketing Reference Books

These books will help students learn more about marketing and get in-depth knowledge about the field. There are a wide range of subjects that are covered in these books. Here is the list of top reference books for BBA Marketing students:

BBA Marketing Reference Books
Books Author
Modern Business Organization S. A. Sherlekar
Business Communication M. Balasubramanian
Business Organization and Management Jallo, Tata McGraw Hill
Business Environment Text and Cases F. Cherunilam
Principles of Management J.K. Mitra

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