BBA Marketing Subjects and Syllabus 2023

BBA Marketing syllabus is one of the most popular courses due to its high demand in the jobs sector. BBA Marketing management graduates with the required skills can manage all the subdomains of marketing. Some of the BBA Marketing course specialisations are advertising management, interactive marketing, international marketing, sales and merchandising, accounting and bookkeeping, market research, business management and operations, etc.

Semester Wise BBA Marketing Syllabus

The syllabus for BBA Marketing is divided into six semesters. Some of the main marketing subjects covered in this BBA Marketing syllabus are small business development, entrepreneurship, accounting, market research, etc. Here is the list of BBA Marketing subjects mentioned below in a semester wise sequence:

BBA Marketing First Year Syllabus
Semester I	Semester II
Principles & Practice of Management	Organisational Behaviour
Business Communication	Business Environment
Financial Accounting	Business Mathematics
Business Law	Environmental Management
Business Economics	Management Accounting
Computer Application	Profit Planning & Control

BBA Marketing Second Year Syllabus
Semester III	Semester IV
Production Methods	Operations Research
Manpower Management	Industrial Law
Marketing Concepts	Office Management
Business Finance - I	Sales & Distribution Management
Business Statistics	Research Methodology
Computer Application	Business Finance - II

BBA Marketing Third Year Syllabus
Semester V	Semester VI
Management Information System	Corporate Planning & Strategic Management
Indian Economy	International Marketing
Banking Law & Practice	Marketing of Services
Advertising & Public Relations	Financial Institutions and Markets
Human Resources Development	Entrepreneurial Development
Summer Training Report	Comprehensive viva-voce

BBA Marketing Subjects

BBA Marketing subjects are classified into two parts: core and elective. BBA Marketing syllabus requires students to intern and gain real-world experience. Students can choose specialization according to their area of interest in a particular field. Following is a BBA Marketing subjects list:

BBA Marketing Core Subjects:

Managerial Economics
Research Methodology
Business Communication
Fundamentals of Information Technology
Services Marketing
Retail Marketing
Distribution Management & Logistics
Market Research
Marketing Research
E-Commerce Fundamentals
Production and Materials Management
Business Ethics, Values and Governance
Computer-Aided Management
International Business
Coast and Management Accounting
Marketing Management
Principles of Management
Business Communication
Business Regulatory Framework

There are elective subjects as well as in the BBA Marketing course:

Principles of Management
Business Mathematics & Statistics
Introduction to Operations Research
Business Economics
Financial & Management Accounting
Production & Material Management
Personnel Management
Industry Relations.
Marketing Management

BBA Marketing Course Structure

In the BBA Marketing course, aspirants learn various aspects of business administration and management. The BBA Marketing syllabus is structured to include classroom lectures, practical projects, internships, etc. Here's the BBA Marketing course structure:

Six Semesters
Core and Elective Subjects
Field Visit
Project
Internship

BBA Marketing Teaching Methodology and Techniques

The BBA Marketing teaching methodology and techniques make the students understand business problems and find creative and feasible solutions. BBA Marketing Management programs include classroom and field studies. Some of the teaching methods and technologies that may be highly effective in BBA Marketing education are:

Direct Instruction
Implementation-based
Case Study
Inquiry-based
Industrial Visit

BBA Marketing Projects

Students can do BBA Marketing projects on different topics. Projects require cooperation among the students and improve team working skill, research skill, and knowledge-base. Following are the popular BBA Marketing projects

Study of Customer Satisfaction Towards Bajaj Pulsar
Study of Customer Satisfaction Towards Tata Nano
A Study on Customer Awareness about ICICI
A Study Life Insurance Agency as a career
A Study on Retailers Perception on Samsung Mobiles
Analysis of Customer Perception towards English News Paper with special reference to Hindustan Times
An Analysis Of Working Capital Management
A Study on Using Social Networks as a Marketing tool to communicate Value Proposition

BBA Marketing Reference Books

These books will help students learn more about marketing and get in-depth knowledge about the field. There are a wide range of subjects that are covered in these books. Here is the list of top reference books for BBA Marketing students:

BBA Marketing Reference Books
Books	Author
Modern Business Organization	S. A. Sherlekar
Business Communication	M. Balasubramanian
Business Organization and Management	Jallo, Tata McGraw Hill
Business Environment Text and Cases	F. Cherunilam
Principles of Management	J.K. Mitra