BBA Marketing Syllabus & Subjects:

BBA Marketing course syllabus according to year wise are listed below. Which may slightly vary according to the universities/colleges you have opted to study. 

Sl. No. BBA Marketing Syllabus - YEAR I
1 Principles & Practice of Management
2 Principles of Marketing
3 Fundamentals of Management Accounting
4 Managerial Economics
5 Research Methodology
6 Consumer Behaviour
7 Business Communication
8 Fundamentals of Information Technology
9 Services Marketing
10 Retail Marketing 

 

Sl. No. BBA Marketing Syllabus - YEAR II
1 Sales Management & Personal Selling
2 Distribution Management & Logistics
3 Relationship Marketing
4 Market Research
5 Indian Economic Environment
6 Field Work + SPSS
7 International Marketing
8 Marketing and Laws
9 Financial Services Marketing
10 Marketing Communication
11 Retail Operations Management
12 Practical

 

Sl. No. BBA Marketing Syllabus - YEAR III
1 Project Work
2 Virtual Marketing Management
3 Brand Management
4 Strategic Marketing
5 Export Documentation & Forex
6 Direct Marketing
7 Industrial Marketing 
8 Rural & Agricultural Marketing
9 Entrepreneurship Development & Project Management
10 Foreign Language

BBA Marketing Syllabus:

Core subjects which come under BBA Marketing course are giving below:

  • Marketing Research
  • E-Commerce Fundamentals
  • Production and Materials Management
  • Business Ethics, Values and Governance
  • Computer-Aided Management
  • International Business
  • Coast and Management Accounting
  • Marketing Management
  • Principles of Management
  • Business Communication
  • Business Regulatory Framework 

Other Related Syllabus and Subjects:

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