BBA Marketing Subjects and Syllabus

Duration: 3 Years
Avg Fees: ₹1 - 3 LPA

The BBA Marketing subjects focus on advertising management, interactive marketing, international marketing, accounting, market research, business management and operations, etc. The course is covered over a period of two years which is divided into six semesters.

BBA Marketing is one of the most popular courses due to its high demand in the jobs sector. BBA Marketing management graduates with the required skills can manage all the subdomains of marketing, which give them the opportunity such as Marketing Executive, Brand Manager, Communication Specialist, etc.

Table of Contents

BBA Marketing Subjects

BBA Marketing subjects aim to provide candidates with knowledge about Marketing Management, Services Marketing, Retail Marketing, Business Communication, etc. The BBA in Marketing subjects are classified into core and elective. Following is a BBA Marketing subjects list:

BBA Marketing Core Subjects

The BBA in Marketing subjects consists of core papers which are given the list below:

  • Managerial Economics
  • Research Methodology
  • Business Communication
  • Marketing Management
  • Services Marketing
  • Retail Marketing
  • Strategy Management
  • Managerial Economics

BBA Marketing Elective Subjects

There are electives in the BBA Marketing subjects focus on the skill and discipline-specific course which are given in the list below:

  • Business Mathematics & Statistics
  • Operations Research
  • Business Economics
  • Financial & Management Accounting
  • Production & Material Management
  • Personnel Management

BBA Marketing Subjects In Details

The BBA Marketing subjects focus on many topics, such as Accounting, Service Management, etc., which are given in the table below:

BBA Marketing Subjects  Topics
Managerial Microeconomics Basics of Demand and Supply, The Consumption Decision, Production, and Costs.
Macroeconomics for Managers The Usefulness of Macroeconomics for Managers, Some Important Macroeconomics Aggregates, Economic Fluctuations and Stabilisation Policies.
Business Communication Skills Introduction to Communication, Types of Communication, Business Letters,  Drafting of Business Letters, Oral Communication, Application of Communication Skills.
Business Accounting Conceptual Framework, Recording of transactions, Preparation of final account, Introduction to Company Final Accounts, Computerised Accounting.

Semester Wise BBA Marketing Syllabus

The BBA Marketing syllabus is divided into six semesters. The main subjects covered in this BBA in Marketing syllabus are HR Management, organisational structure, accounting, market research, etc. In the list of BBA in Marketing syllabus semester-wise:

BBA Marketing Syllabus First Year

The BBA Marketing subjects 1st year is given in the table below:

Semester I

Semester II

English –I 

English –II

Macro Economics for Managers 

 Management Accounting

Principles of Management 

Business Environment

Basic Accounting

Business Statistics

Managerial Economics

Managerial Economics II

BBA Marketing Syllabus Second-Year

The BBA 3rd sem Marketing Management syllabus and 4th sem Marketing Management syllabus are given below: 

Semester III

Semester IV

Organizational Behaviour

Production Management 

Marketing Management 

Business Research Methods

Cost & Management Accounting

Personal Selling and Salesmanship

Elements of Insurance

Financial Management

IT tools for Business

Environmental Studies

BBA Marketing Syllabus Third-Year

The BBA in Marketing subject in the third year is given below in the table:

Semester V

Semester VI

Sales and Distribution Management

Service Marketing

Operation Research

Strategy Management

Integrated Marketing Communication

Retail Marketing

Mercantile Law

Services Marketing

Internships

Project/ Dissertation

BBA Marketing Course Structure

In the Marketing syllabus for the BBA course, aspirants learn various aspects of business administration and management. The BBA Marketing subjects are structured to include classroom lectures, practical projects, internships, etc. In short, the course structure is as follows:

  • Six Semesters
  • Core and Elective Subjects
  • Field Visit
  • Project
  • Internship

BBA Marketing Teaching Methodology and Techniques

The teaching methods and approaches in the BBA Marketing Management syllabus help students comprehend business problems and come up with original, workable solutions. In BBA Marketing subjects, the following techniques and tools may be particularly useful:

  • Direct Instruction
  • Implementation-based
  • Case Study
  • Inquiry-based
  • Industrial Visit

BBA Marketing Projects

Students can do projects on different topics in the BBA Marketing syllabus. Projects require cooperation among the students and improve teamwork skills, research skills, and knowledge bases. Following are the projects in the BBA Marketing subjects:

  • Study of Customer Satisfaction Towards Bajaj Pulsar
  • Study of Customer Satisfaction Towards Tata Nano
  • A Study on Customer Awareness about ICICI
  • A Study Life Insurance Agency as a career
  • A Study on Retailers Perception on Samsung Mobiles
  • Analysis of Customer Perception towards English News Paper with special reference to Hindustan Times
  • An Analysis Of Working Capital Management
  • A Study on Using Social Networks as a Marketing tool to communicate Value Proposition

BBA Marketing Reference Books

The table below offers a selection of recommended reading materials for the BBA in Marketing syllabus:

Books Author
Modern Business Organization S. A. Sherlekar
Business Communication M. Balasubramanian
Business Organization and Management Jallo, Tata McGraw Hill
Business Environment Text and Cases F. Cherunilam
Principles of Management J.K. Mitra

BBA Marketing Fee Structure

FAQs on BBA Marketing Syllabus and Subjects

Q: What are the subjects in BBA Marketing?

A: The BBA Marketing subjects in Principles of Management, Managerial Economics, Mentoring and Professional Development, Marketing Management, etc.

Q: Does BBA marketing have accounts?

A: Yes, BBA Marketing has accounts as it an important part of the course.

Q: Is BBA marketing a good career?

A: Yes, it is one of the most sought after courses for career.

Q: Which is better for marketing BBA or BCom?

A: BBA Marketing is better in terms of career prospects as candidates have more job opportunities for candidates.

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