MMM is a two-year postgraduate program that deals with the study of the the main areas of sales, marketing, and management with a strong foundation towards management skills which are required for the growth of any industry. The Master in Marketing Management course enables candidates to set up a career in various areas of Academic Institutions, Education & Research Institutes, Sales, Banks, Retail, IT Companies, Recruitment Advertising Industry, FMCG companies, Catering Organizations, etc.

MMM Course Details

Degree Masters
Full Form Master in Marketing Management
Duration Course Duration of Master in Marketing Management [MMM] is 2 Years.
Age No age limit
Minimum Percentage 50-60%
Subjects Required subjects corresponding to Post-graduate specialisation
Average Fees Incurred INR 50,000 PA
Similar Options of Study MMS, MAM, MCM, MHM, MTM, MBA etc
Average Salary Offered INR 6.4 LPA [Source: Glassdoor]
Employment Roles Marketing Executive, Project Manager, Operations Manager, Business Development Manager Process Analyst, Consultant, Senior Marketing Manager
Placement Opportunities Ernst & Young, Deutsche Bank, Infosys BPO, Tata Consultancy Services, Amazon.com Inc, Genpact, Cognizant, KPMG, Raymond Ltd

About MMM

According to the iEduNote, "The MMM is the postgraduate degree in Marketing Management awarded by universities and conservatories which studies Marketing Management at a high level. The course combines the study of conceiving, pricing, promoting, and distributing ideas, goods, and services to generate exchanges that meet individual and corporate objectives. Master in Marketing Management is the application of consumer-oriented marketing ideas and methodologies and challenges."

Table of Contents

Eligibility Criteria for MMM

Admissions to the Master in Marketing Management course is offered to only those students who meet the eligibility requirements. The candidates must have a bachelor's degree in BMM or any stream with a minimum 50% aggregate score in the final examination. There is no age limit for this course. The admission process can be either entrance exam-based or merit-based.

How To Get Admission in MMM?

Students must ensure that they satisfy the eligibility criteria for an MMM in India. MMM admissions are done through entrance exam scores or on a merit basis. Admission procedures may vary across different Master in Marketing Management universities in India. Mentioned below are the details of the admission process in general:

How to Apply?

MMM course details and procedures for admission can be found on the colleges' official websites. To apply for the course, students must visit the official university admission portal and register for the entrance exam. After that, fill the application form by providing the required details.

Selection Process

Admission is strictly offered to only those students who clear the Master in Marketing Management eligibility criteria. The list of shortlisted candidates can be availed through the college’s official website or will be informed through email regarding the result and the further admission process.

Admission to the MMM course in India is mainly through entrance examinations. Entrance exams for Master in Marketing Management India are usually conducted at the university level. The most common exams that most candidates apply to are as follows:

A Quick Glance at the MMM Entrance Exams

To get admitted, students must ensure whether they satisfy the eligibility for the Master in Marketing Management course. To clear the entrance exam, students should study the exam pattern and syllabus well before time. This will help students in timely preparation for the entrance exams. Listed below is the general pattern for the entrance exams:

  • The entrance exam has multiple sections that test different parts of a student's knowledge from General Awareness, Current Affairs, Communication Skills, and Verbal Ability to Quantitative Aptitude, Analytical Skills, General Knowledge, etc
  • The examination will be conducted through the offline mode or online mode.
  • The time duration to complete the paper is 2 hours.
  • The paper consists of 70 multiple choice questions carrying 200 marks.

Top 10 MMM Colleges in India

Various institutes offer MMM courses. Students can opt for the best Master in Marketing Management colleges depending upon their merit and specialization needed. Some of the MMM top colleges are listed below:

MMM Colleges

SI.No.

Name of the Institute

1

  IIT Bombay

2

University of Delhi

3

ICFAI Business School

4

 Christ University

5

SP Jain Institute of Management

6

KJ Somaiya Institute of Management Studies

7

NMIMS

8

Symbiosis Institute of Business Management, Pune

9

IMT, Ghaziabad

10

IIT Delhi

Fee Structure for MMM

The Master in Marketing Management fees ranges from INR 10,000 - 8 LPA. The fees may vary according to the college or university based on the type of institute, location, infrastructure, faculties, and facilities available. Below listed are the MMM fees structure of some colleges:

MMM Course Fee

Sl. No.

Name of the Institute

Average Annual Fees

1

K J Somaiya Institute of Management Studies and Research, Mumbai

INR 3.5 LPA

2

SP Jain Institute of Management, Mumbai

INR 8 LPA

3

 Christ University, Bangalore

INR 2 LPA

4

ICFAI Foundation for Higher Education, Hyderabad

INR 7 LPA

5

 Symbiosis Institute of Business Management, Pune

INR 7 LPA

Syllabus and Subjects for MMM

MMM is a two-year postgraduate course in the Marketing Management sector. The MMM course is a comprehensive study that prepares students to work in the sectors of Marketing Management that practices deeply into consumer goods and services in areas such as Academic Institutions, Education & Research Institutes, FMCG companies, Catering Organizations, Sales, Banks, Retail, IT Companies, Recruitment Advertising Industry, etc.

The subjects related to this course vary according to specializations and the institutes. The syllabus includes theory papers, practical papers, and internships. The compulsory subjects include:

  • Principles of Marketing
  • Indian Economic Environment
  • Marketing Communication
  • Brand Management
  • Entrepreneurship Development & Project Management

Read More About MMM Syllabus and Subjects

Why Choose MMM?

Students often wonder about MMM course details before choosing the course. Before deciding on a career, students come across queries like, "What is an MMM course?" and "Why choose MMM?”. To clearly understand answers to these questions, we have framed the following three pointers:

What is MMM All About?

Master in Marketing Management is a postgraduate program that deals with providing satisfaction to all the processes that take place during marketing management. The MMM course prepares postgraduates to work alongside Customers, Companies, Suppliers, Manufacturers, Channel Members, and Management to complete the task. Marketing Management combines aspects of analysis, planning, implementation, and control of goods, services, and ideas are all part of marketing management.

What Does a MMM Graduate Do?

The concept of exchange underpins the marketing management process. Marketing management is directly responsible for identifying areas where the company's products and services fail to meet consumer wants and expectations, as well as launching aggressive marketing campaigns to give the explicit satisfaction needed by consumerism.

Marketing Manager: A Marketing Manager is responsible for developing, implementing, and executing strategic marketing plans for a company or organization to attract new customers and retain existing ones.

Reasons Why MMM Can Fetch Students a Rewarding Career?

Career prospects for a MMM greatly vary. It depends on the respective specialization and demand of the course. This course mainly focuses on the study of marketing work which concentrates on all the knowledge of the managerial process of customers and products.

Career Scope and Options: An MMM course provides a lot of job opportunities. Aspirants who have completed the course can mainly start a career as Associate Professor, Management Trainee, Zonal Business Manager, Assistant Manager, Sales Operations, Marketing Communication Manager, Supply Advisor, Relationship Manager, Content Writer, Counselor, Academic Consultation, etc.

Read More About MMM Jobs

Preparation Tips for MMM

Some of the course preparation tips for the MMM course are listed below:

Know The Syllabus And Exam Pattern: To prepare well for the entrance exams the students should be aware of the syllabus, exam pattern, and the research paper and books to study the information required.

Practice Question Papers: Practice solving previous years’ papers to understand the type of questions asked. It also helps to improve and prepare students for the exam.

Take Mock Tests: Solving as many mock tests can help students gain speed and accuracy.

Scope For Higher Education

After completion of a MMM course, the candidates can choose to take up jobs or can continue with their further studies. An additional degree in the same field improves job opportunities. Obtaining higher education can help graduates learn more about the subject and enter the field of Marketing Management. Additionally, it can also help them increase their salary. Some higher education options are:

Salary of a MMM Graduates

The average salary of an employee with a Master in Marketing Management is INR 3-7 LPA (Source: Naukri) for freshers. The salaries and annual earnings depend on the specific companies they work for, the methods of practice, expertise, and other related aspects.

Read More About MMM Salary

Career Options After MMM

After completion of the MMM course, the graduates can find jobs in areas like Academic Institutions, Education & Research Institutes, FMCG companies, Catering Organizations, Sales, Banks, Retail, IT Companies, Recruitment Advertising Industry, etc. The graduates can even apply for the UPSC or NET/SET. Clearing these exams to make a career further in the Marketing Management sector. Some job roles offered to graduates are:

  • IT Services Marketing Head
  • Project Managers
  • Business Operations Manager
  • Executive Manager
  • Operations/Marketing Manager

Skills That Make Students The Best MMM Graduates

Some students are interested in learning about marketing management processes that deal with products and customer satisfaction. Studying different managerial processes in a company or unit about Marketing Management helps the students to draw analysis and observations and implement it professionally in the future. The MMM course is wide-ranging and deep in the subjects it explores the different processes of Marketing Management. Some required skills are:

  • Problem Solving Skills
  • Analytical Skills
  • Management Skills
  • Technical Skills
  • Communication

Entrance Exams For Master in Marketing Management [MMM]

See Various Master in Marketing Management [MMM] Colleges in India

Fee Structure of Master in Marketing Management [MMM] in India

0-2
(In Lakhs)

Fee Structure by State for Master in Marketing Management [MMM]

All Over India

Interested cta gif
Private Colleges
₹ 49,291 (Minimum Fee) (Maximum Fee) ₹ 2 Lakh
 
₹ 1.46 Lakh (Average Fee)

Maharashtra

interested cta gif
Private Colleges
₹ 49,291 ₹ 2 Lakh
 
₹ 1.46 Lakh

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