The BBA subjects and syllabus introduces and exposes students to various industry-specified management functions such as those in the areas of marketing, finance, human resource, and system. This enables a student to get attuned to the expectations of the corporate culture. The main BBA subjects that are included in the course are Principles of Management, Business Economics, Accounting – Financial and Management Accounting, Business Mathematics, Marketing Management, Statistics, Operations Research, Production, and Material Management, Personnel Management, Industrial Relations, and more.

Semester Wise BBA Syllabus

The BBA course structure is spread across six semesters in three years. The BBA subjects of the course structure are allocated according to the current trends in the BBA jobs and the requirements posed by the recruiters. The course content is regularly updated to keep pace with changes in the business environment. The table below shows the BBA curriculum is designed to impart knowledge to students on business fundamentals and various factors involved in the functioning of the corporate sector:

BBA First Year Syllabus

Semester I

Semester II

Financial Accounting

Macroeconomics

Microeconomics

Quantitative Techniques - II

Principles of Management

Effective Communications

India Socio-Political Economics

Cost Accounting

Quantitative techniques - I

Environmental Management

Essentials of IT

Principles of Marketing

BBA Second Year Syllabus

Semester III

Semester IV

Banking & Insurance

Human Behavior & Ethics at Workplace

Indian Economics in Global Scenario

Management Accounting

Operations Research

Business Analytics

Direct Tax & Indirect Tax

Business Law

Human Resource Management

Financial Management

Consumer Behavior & Services Marketing

Customer Relationship Management

BBA Third Year Syllabus

Semester V

Semester VI

Strategic Management

International Business & EXIM

Research Methodology

Finance Electives

Finance Electives

Operations & Supply Chain Management

Financial Statement Analysis

Marketing Electives

Advanced Financial Management

Entrepreneurship & Business Plan

BBA Subjects

The subjects in BBA are classified as core and elective. Students can choose elective subjects based on their interests, career scopes, or future education goals. The BBA subjects can vary according to the different specializations that the students decide to pursue. The BBA syllabus in-depth and detail can be found by going to the college's website and research the subject in detail.

Core Subjects:

  • Financial Management
  • Accounting
  • Essentials of Marketing
  • Business Organisation and Principles of Management
  • Business Law
  • Human Resource Management
  • Organizational Behaviour
  • Marketing
  • Entrepreneurship
  • International Business Management

Elective Subjects:

  • Marketing and Operations Research
  • Commercial Bank Management
  • Security Analysis
  • E-Commerce
  • Digital Marketing
  • Advanced Sales & Distribution
  • Retail Management

Specialisation-wise BBA Syllabus

There are many specializations that students can choose and pursue when applying for BBA course subjects. The different specializations help students to learn about a specific field in great detail. By pursuing a specific field, students can help their employment chances and build a very rewarding career for themselves. Listed below are the general BBA syllabus according to the specialization.

BBA in Marketing Syllabus

Students pursuing a BBA in Marketing specialization are exposed to different subjects which deal with marketing as a business subject. The course introduces students to concepts like digital advertising, consumer behavior, international marketing, sales, and more.

Read More on BBA Marketing Syllabus and Subjects

BBA in Finance Syllabus

BBA in Finance is a course that introduces students to budgeting, finance, and monetary aspects of the business. BBA Finance subjects and curriculum are designed to include knowledge of management studies, investment control, and financial capital.

Read More on BBA in Finance Syllabus and Subjects

Other Important BBA Syllabus and Subjects:

BBA Course Structure

The syllabus of BBA is designed in such a way that the students get ample industry exposure and training. Regular field visits and guest lectures, along with brief internships, add value to the students' candidature and build a strong foundation that improves the chance of getting hired by corporate companies. The course structure aims to help students learn about the BBA subjects in detail and depth. The course structure is:

  • VI Semesters
  • Core and Elective subjects
  • Internship
  • Project Submission

BBA Teaching Methodology and Techniques

Teaching and learning in BBA are not confined to classroom lectures only. Besides classroom study, a good BBA syllabus consists of many other manners depending on the colleges. The different methodology and techniques include industry interface, industry training, and case studies in BBA courses. BBA teaching techniques include the following three areas in its curriculum:

  • Classroom Study & Discussion
  • Industry Connect
  • Internships: Summer Training

BBA Projects

Students can take up BBA projects on different topics. Projects are worked on in groups throughout the final academic year and give students the chance to manage projects that require them to apply all their personal skills and all those learned in class. Popular BBA Projects are:

  • Market Analysis and Trends - Ola Cabs
  • Situational Analysis of Apparel Industry in India
  • Flipkart - 7 P's of Services
  • Google - Strategy and Business Development
  • Tourism Marketing Mix - SOTC - 7P's
  • Segmentation, Targeting, and Positioning of Amul
  • Strategic Plans of Microfinance Firm
  • Manufacturing Process of Ferrari
  • Impact of Demonetisation on Central Bank (RBI) Autonomy in India
  • Home Automation - Advertising Management project

BBA Reference Books

The BBA course is about the management of a business, company, or organization. Through the BBA syllabus students are taught skills and in-depth knowledge of the business world and all the intricate aspects of running a business. Listed below are essential books which can be used for reference in the course BBA are:

BBA Reference Books

Books

Authors

Modern Business Organization

S. A. Sherlekar

Industrial Organization Management

Sherlekar, Patil, Paranjpe, Chitale

Management Concepts and Practices

C.B Gupta

Business Organization and Management

Jallo, Tata McGraw Hill

Business Environment Text and Cases

F. Cherunilam

Business Correspondence and Report Writing

R. C. Sharma, Krishna Mohan

Communicate to Win

Richard Denny

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