The BBA course introduces and exposes students to various industry-specified management functions such as those in the areas of marketing, finance, human resource, and system. This enables a student to get attuned to the expectations of the corporate culture. The main BBAsyllabus and subjects that are included in the course are Principles of Management, Business Economics, Accounting – Financial and Management Accounting, Business Mathematics, Marketing Management, Statistics, Operations Research, Production, and Material Management, Personnel Management, Industrial Relations, and more. After successfully graduating from the course, the BBA job scope is dynamic and open to many areas as per the candidate's wishes and desires. They can choose to enter Marketing, Hotel Management, Hospital Management, Entrepreneurship, Investment Banking and many more.

Semester Wise BBA Syllabus

The BBA course structure is spread across six semesters in three years. The BBA subjects of the course structure are allocated according to the current trends in the BBA jobs and the requirements posed by the recruiters. The BBA course is regularly updated to keep pace with changes in the business environment. 

The table below shows the BBA curriculum is designed to impart knowledge to students on business fundamentals and various factors involved in the functioning of the corporate sector:

BBA First Year Syllabus

Semester I

Semester II

Financial Accounting

Macroeconomics

Microeconomics

Quantitative Techniques - II

Principles of Management

Effective Communications

India Socio-Political Economics

Cost Accounting

Quantitative techniques - I

Environmental Management

Essentials of IT

Principles of Marketing

BBA Second Year Syllabus

Semester III

Semester IV

Banking & Insurance

Human Behavior & Ethics at Workplace

Indian Economics in Global Scenario

Management Accounting

Operations Research

Business Analytics

Direct Tax & Indirect Tax

Business Law

Human Resource Management

Financial Management

Consumer Behavior & Services Marketing

Customer Relationship Management

BBA Third Year Syllabus

Semester V

Semester VI

Strategic Management

International Business & EXIM

Research Methodology

Finance Electives

Finance Electives

Operations & Supply Chain Management

Financial Statement Analysis

Marketing Electives

Advanced Financial Management

Entrepreneurship & Business Plan

BBA Subjects

The subjects in BBA are classified as core and elective. Students can choose elective subjects based on their interests, career scopes, or future education goals. The BBA subjects can vary according to the different specializations that the students decide to pursue. The BBA syllabus in-depth and detail can be found by going to the college's website and researching the subject in detail.

Core Subjects:

  • Financial Management
  • Accounting
  • Essentials of Marketing
  • Business Organisation and Principles of Management
  • Business Law
  • Human Resource Management
  • Organizational Behaviour
  • Marketing
  • Entrepreneurship
  • International Business Management

Elective Subjects:

  • Marketing and Operations Research
  • Commercial Bank Management
  • Security Analysis
  • E-Commerce
  • Digital Marketing
  • Advanced Sales & Distribution
  • Retail Management

Typical Core BBA Subjects

There are subjects that are core to the BBA. These subjects weigh important to the curriculum and students need to secure good grades to make sure they qualify for the degree. Below is the list of core subjects for BBA:

  • Principles of Management
  • Business Mathematics and Statistics 
  • Introduction to Operations Research
  • Business Economics
  • Financial and Management Accounting
  • Production and Material Management

Typical Elective BBA Subjects

There are elective subjects for BBA students to expand their knowledge and horizon in the career of management and business. The elective subjects give an insight into the BBA specialisation. Here are three major BBA electives:

  • Finance
  • Marketing
  • Human Resource Management

Syllabus for Distance Programme in BBA

The BBA Distance Program is intended for professionals or candidates who cannot obtain a regular BBA degree for financial or personal reasons. The BBA program is designed to provide students with knowledge and experience in business administration and its applications, features, operations, customer satisfaction, and organisational concepts.

The course lasts three years and is divided into six semesters. The curriculum includes both academic and practical components. The following BBA courses are required: 

  • Communicational skills
  • Organisational Behaviour
  • Business Environment
  • Quantitative Techniques in Business
  • Project Management

Specialisation-wise BBA Syllabus

There are many specializations that students can choose and pursue when applying for BBA course subjects. The different specializations help students to learn about a specific field in great detail. By pursuing a specific field, students can help their employment chances and build a very rewarding career for themselves. Listed below are the general BBA syllabus according to the specialization.

BBA in Marketing Syllabus

Students pursuing a BBA in Marketing specialization are exposed to different subjects which deal with marketing as a business subject. The course introduces students to concepts like digital advertising, consumer behaviour, international marketing, sales, and more.

Read More on BBA Marketing Syllabus and Subjects

BBA in Finance Syllabus

BBA in Finance is a course that introduces students to budgeting, finance, and monetary aspects of the business. BBA Finance subjects and curriculum are designed to include knowledge of management studies, investment control, and financial capital.

Read More on BBA in Finance Syllabus and Subjects

Other Important BBA Syllabus and Subjects:

Course Wise BBA Subjects

The BBA subjects offer many specialisations in the field of marketing, HR, aviation, and law to name a few. Below is the list, of course, wise BBA subjects: 

Course Wise BBA Subjects

Course 

Subject

BBA in Marketing

Market and Research Analysis

Retail Marketing

Supply Chain Management

Financial Accounting

Product and Brand Management

Customer Relationship

Understanding Consumer Behaviour

BBA in Information Technology

Programming Languages

Web Designing and Development

Business Management and IT

Business Ethics and Communication

Computer Networks

Software Development

Network Security

BBA LLB

Jurisprudence

Family Law

Business Organisation

Environmental Law

Intellectual Property

Corporate Governance

Accounting and Finance 

ADRs

Merger and Acquisition

BBA in Event Management

Public Relations

Event Advertisement and Promotion

Brand and Media Management

Communication Skills

Hospitality and Tourism

Event Planning Processes

BBA in Artificial Intelligence

Data Science

Fundamentals of Python

Cognitive Psychology

Operations Management

Principles and applications of AI

Business Analytics

Blockchain Fundamentals

BBA Course Structure

The syllabus of BBA is designed in such a way that the students get ample industry exposure and training. Regular field visits and guest lectures, along with brief internships, add value to the students' candidature and build a strong foundation that improves the chance of getting hired by corporate companies. The course structure aims to help students learn about the BBA subjects in detail and depth. The course structure is:

  • VI Semesters
  • Core and Elective subjects
  • Internship
  • Project Submission

BBA Teaching Methodology and Techniques

Teaching and learning in BBA are not confined to classroom lectures only. Besides classroom study, a good BBA syllabus consists of many other manners depending on the colleges. The different methodology and techniques include industry interface, industry training, and case studies in BBA courses. BBA teaching techniques include the following three areas in its curriculum:

  • Classroom Study & Discussion
  • Industry Connect
  • Internships: Summer Training

BBA Projects

Students can take up BBA projects on different topics. Projects are worked on in groups throughout the final academic year and give students the chance to manage projects that require them to apply all their personal skills and all those learned in class. Popular BBA Projects are:

  • Market Analysis and Trends - Ola Cabs
  • Situational Analysis of Apparel Industry in India
  • Flipkart - 7 P's of Services
  • Google - Strategy and Business Development
  • Tourism Marketing Mix - SOTC - 7P's
  • Segmentation, Targeting, and Positioning of Amul
  • Strategic Plans of Microfinance Firm
  • Manufacturing Process of Ferrari
  • Impact of Demonetisation on Central Bank (RBI) Autonomy in India
  • Home Automation - Advertising Management project

BBA Reference Books

The BBA course is about the management of a business, company, or organization. Through the BBA syllabus, students are taught skills and in-depth knowledge of the business world and all the intricate aspects of running a business. Listed below are essential books which can be used for reference in the course BBA are:

BBA Reference Books

Books

Authors

Modern Business Organization

S. A. Sherlekar

Industrial Organization Management

Sherlekar, Patil, Paranjpe, Chitale

Management Concepts and Practices

C.B Gupta

Business Organization and Management

Jallo, Tata McGraw Hill

Business Environment Text and Cases

F. Cherunilam

Business Correspondence and Report Writing

R. C. Sharma, Krishna Mohan

Communicate to Win

Richard Denny

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