BBA Retail Management Syllabus and Subjects 2024

Updated on - Feb 1, 2023

BBA Retail Management syllabus includes topics such as retail supply chain management, accounting, retail customer service, quality, shop location and management, marketing, and computer technology, among others. BBA Retail Management job scopes provide good employment opportunities to students with a wide range of job roles.

Table of Contents

Semester Wise BBA Retail Management Syllabus
BBA Retail Management Subjects
BBA Retail Management Course Structure
BBA Retail Management Teaching Methodology and Techniques
BBA Retail Management Course Projects
BBA Retail Management Course Books

Semester Wise BBA Retail Management Syllabus

BBA Retail Management is divided into six semesters, each covering all the topics that must be studied while pursuing this program. The first two semesters of this course will mainly focus on the fundamentals, while the remaining chapters will cover the more significant topics on retail management. BBA Retail Management is a three-year undergraduate course that covers retailing fundamentals and operation management.

BBA Retail Management First Year Syllabus

The table below contains the list of subjects in the BBA Retail Management syllabus:

Semester I	Semester II
Principles and Practices of Management	Business Statistics
Business Economics	Marketing Management
Financial Management	Merchandising and Category Management
Management Information System	Logistics and Supply Chain Management
Retail Environment	Business Law
Environmental Studies	Operations Management

BBA Retail Management Second Year Syllabus

The table below contains the list of BBA Retail Management subjects in the syllabus:

Semester III	Semester IV
Vendor Management	Basics of HRM
Retail Sales Management	Entrepreneurship Development
Statutory & Legal Compliances in Retail Management	Franchisee Management of Profitability
Consumer Behaviour	SOP Implementation
Store Location Identifying, Design and Layout Planning	Warehousing Management
Research Methodology	E-Business

BBA Retail Management Third Year Syllabus

The table below contains the list of BBA Retail Management subjects in the syllabus:

Semester V	Semester VI
Visual Merchandising	Retail Strategy
Brand Management	Risk and Insurance Management
Database Management	Introduction to Mall Management
Family Business Management	Business Ethics and Governance
Digital Marketing	Customer Relationship Management
-	Logistics Information System
-	Internship/Project

BBA Retail Management Subjects

The subject of BBA Retail Management encompasses retailing fundamentals and retail operations management. The course format is entirely centered on the theoretical concept that students must learn. The course covers essential topics that students must study.

BBA Retail Management Core Subjects

BBA Retail Management is a diploma course that provides students with a comprehensive understanding of retail management to help them become job-ready; as a result, it requires students to take all core subjects over several years to become knowledgeable about the. During the period students will be taught general BBA courses as well the subjects related to retail management maintaining the curriculum to provide the fundamental aspect of the course
The following are some core subjects:

Business communication
Marketing Management
Organization Behavior and Human Resource Management
Business Statistics
Operation Management
Management Information System
Financial Accounting
Project Management
Management Accounting

BBA Retail Management Elective Subjects

The BBA Retail Management syllabus includes various elective subjects and specializations in the course structure, The following is a list of the top elective subjects for BBA Retail Management:

Corporate Legal Framework
Multi Brand Retailing
Retail Franchising
Store Operations
Visual Merchandising

BBA Retail Management Course Structure

The structure of the BBA Retail Management degree is designed to offer students a practical understanding of this industry. The course is three years long and is divided into core and elective subjects. Students who diligently complete this course will have a promising future.

VI Semester
Core Subjects
Elective Subjects
Internship
Field & Research Projects

BBA Retail Management Teaching Methodology and Techniques

The most crucial part of a course curriculum for understanding BBA Retail Management is the teaching technique. The classroom-based teaching style is the best way to learn. The course is organized so that students can access all the infrastructure and facilities.

Lectures
Class Participation
Computer Lab Sessions
Guest Lectures
Seminars
Site Visit
Group Discussions
Workshop
Computer Lab Training
Research Based

BBA Retail Management Projects

Academic projects in BBA Retail Management are essential to the course curriculum. Professors use the projects to assess and grade the student's grasp of the subjects. Students can select their course project based on their area of specialization. Some of the course projects are listed below.

Online Retailing
Shop Displays
Retail Merchandising
Retail layout Mapping
Schemes Designing

BBA Retail Management Books

BBA Retail Management books can assist students in understanding the fundamental themes and learning about diverse areas based on their preferences. Reference books can be purchased, downloaded online, or borrowed from libraries. The following are some of the most popular BBA Retail Management course books available to students:

Name of Book	Author
Retail Marketing Management	David Gilbert
Retailing Management	Michael Levy
Retail Management – Functional Principles and Practices	Gibson Vedamani
The Art of Retailing	A.J Lamba
Retailing Management: Text and Cases	Swapna Pradhan
Merchandising Mathematics for Retailing	Cynthia Easterling