BBA in Sports Management Syllabus and Subjects 2024

Updated on - Jan 31, 2023

BBA in Sports Management syllabus can differ for the students based on the specialisation that the students decide to pursue. BBA in Sports Management subjects are spread across six semesters and are designed to give the students a deeper understanding of the course and specialisation they choose to pursue.

Table of Contents

Semester Wise BBA in Sports Management Syllabus
BBA in Sports Management Subjects
BBA in Sports Management Course Structure
BBA in Sports Management Projects
BBA in Sports Management Books

Semester Wise BBA in Sports Management Syllabus

With every specialisation, the subjects in BBA in Sports Management courses differ, as the primary focus topics change. The BBA in Sports Management syllabus primarily focuses on the foundational subjects related to the management of the Sports Industry.

BBA in Sports Management course introduces students to all the vital information they need. Listed below are the syllabi of BBA in Sports Management according to the semester which is core subjects and therefore, tends to be the same across the board.

BBA in Sports Management First Year Syllabus

The table below contains the list of BBA in Sports Management subjects in the first year:

Semester I	Semester II
Management Process	Organizational behavior
Business Administration	Marketing Management
Financial Accounting	Economics for Executives
Environmental Studies	Human Rights
Language I	Language II

BBA in Sports Management Second Year Syllabus

The table below contains the list of BBA in Sports Management subjects in the second year:

Semester III	Semester IV
Advertising Management for Services	Human Resource Management
Leadership Principles in Sports	Sports Equipment & Technology Management
Fundamentals of Sports and New Age Dynamics	Sports And Entertainment Marketing
Management of Sports, Leagues, and Teams	PC Software (MS Office) Theory
Sports Facilities Planning & Management	PC Software (MS Office) Practical
Communication Skills I	Sports Funding and Financing Management
Retail Environment	Communication Skills II

BBA in Sports Management Third Year Syllabus

The table below contains the list of BBA in Sports Management subjects in the third year:

Semester V	Semester VI
Sports Media, Broadcasting & Journalism	Entrepreneurship & Project Management
Sports Event Management	Global Sports Tourism
Brand Management	Sports Medicine & Nutrition
PR, Sponsorship & Advertising in Sports	Psychology in Sports
Sports Law & Risk Management	Sports Training & Tactics
Campus to Corporate	Soft Skills for Business
Merchandising Management	Extension Activities

BBA in Sports Management Subjects

BBA in Sports Management subjects are dependent on the specialisation that the aspirants decide to pursue. BBA in Sports Management subjects are decided based on the core topics in sports management, as well as the topics in the specialisation.

The core BBA in Sports Management subjects list contains essential subjects that all BBA in Sports Management students study irrespective of their specialisation, which is as follows:

Business Administration
Sports Media, Broadcasting & Journalism
Soft Skills for Business
Merchandising Management
Sports Law & Risk Management
Fundamentals of Sports and New Age Dynamics
Advertising Management for Services
Global Sports Tourism
Sports Medicine & Nutrition
Psychology in Sports
Organizational behavior
Financial Accounting

BBA in Sports Management Course Structure

The BBA in Sports Management course structure consists of both core and elective subjects. The course is a three-year-long undergraduate course, divided into six semesters. The course structure is:

VI Semesters
Core Subjects
Undergraduate Course
Research Project
Internship

BBA in Sports Management Teaching Methodology and Techniques

BBA in Sports Management teaching methodology and techniques encompass traditional lecture-based training. The traditional classroom teaching methods allow the students to ask the queries they might have and get answers to them. The course has teaching methodologies and techniques designed to ensure that the students pursuing this course have access to all the infrastructure and facilities available.

Listed below are the teaching methodology and strategies in general:

Lectures
Practical Sessions
Research Papers
Seminars
Group Discussions
Traditional Classroom-Based Teaching

BBA in Sports Management Projects

When pursuing a BBA in Sports Management course, research projects are an integral part of the studies. These projects are assessed by the professors to judge the student's understanding of the subjects. Students can choose their project topics based on the specialisation they choose to pursue.

Some of the popular research projects are listed below:

Ethical practices and challenges in sports management
Sports management models in higher education
A primary study of sports management through the audience's perspectives
Ticket pricing, seating capacity, and sports management
A systematic review of elite sports and performance

BBA in Sports Management Books

When pursuing a BBA in Sports Management course, books can be a great investment for the students as they can really help them learn about their specialisation in great detail. Books can be a source of information for the students whereby they can further learn about topics of their interest. Students can rent out the reference books from libraries, download them online or purchase them.

Listed below are some of the popular BBA in Sports Management course books that the students can invest in:

Name of Book	Author
Sport Management: Principles and Applications	Russell Hoye, Katie Misener, Michael L. Naraine, Catherine Ordway
Sport Funding and Finance: Second edition	Bob Stewart
Sport and Policy	Barrie Houlihan, Matthew Nicholson, Russell Hoye
Sports Economics	Paul Downward, Alistair Dawson, Trudo Dejonghe
Sport Governance	Russell Hoye, Graham Cuskelly