BBA Digital Marketing Syllabus and Subjects

Duration: 3 Years
Avg Fees: ₹20K - 3 LPA
Roumik Roy
Roumik Roy

Updated on - Jan 4, 2023

BBA in Digital Marketing syllabus is a three-year undergraduate course in digital marketing and is divided into six semesters. BBA in Digital Marketing subjects are Business Communication, Economics for Managers, Financial Accounting, Cost and Management Accounting, Introduction to Media and Computer

Semester Wise BBA Digital Marketing Syllabus

BBA Digital Marketing syllabus covers everything from understanding the origin, and history to the forms of digital marketing practised in present times. The BBA Digital Marketing course aims to ensure that the students get an in-depth understanding of the subject. The digital revolution started with digital marketing and has grown a lot with different future scopes in content marketing, social media marketing, data analytics, SEO, and more.

BBA in Digital Marketing semester-wise syllabus is given in the table below:

BBA Digital Marketing First Year Syllabus

Semester I

Semester II

Communication Skills

Accounting

Organizational Behavior

Finance Management

Basics of Management

HR Management

Business Communication

Economics

BBA Digital Marketing Second Year Syllabus

Semester III

Semester IV

Management Information Systems

Visual Design

Content Marketing

Marketing Management

Managerial Economics

Communication Theory

Organizational Behavior

Brand and Brand Positioning

Analysis & Design of Business System

Tools in Digital Marketing & E-Commerce

BBA Digital Marketing Third Year Syllabus

Semester V

Semester VI

Content Writing

Social Media Marketing

Search Engine Optimisation and Marketing

Change & Innovations Management

Content Marketing

Reputation Management

Public Relation

International Business Management

Cyber Security

Digital Media Analytics

BBA Digital Marketing Subjects

BBA Digital Marketing course offers both theoretical and practical aspects of the study. BBA Digital Marketing includes subjects such as Advertising Strategy, Consumer & Audience Behavior, Operations Management etc. The course curriculum includes core and elective subjects.

BBA Digital Marketing Core Subjects

The compulsory subjects include:

  • Quantitative Methods
  • Communication Theory
  • Managerial Economics
  • Advertising Strategy
  • Business Research Methods

BBA Digital Marketing Course Structure

BBA Digital Marketing course structure includes both theory and practical papers and is curated for three years divided into six semesters. The course structure is made in such a way that both classroom training and practicals is included in the course curriculum.

The course structure is given below:

  • Practicals
  • Core Subjects
  • Elective Subjects
  • VI Semesters
  • Projects

BBA Digital Marketing Teaching Methodology and Techniques

The course curriculum takes into account different teaching methods. Classroom learning includes practical sessions for students who are passionate about digital methods and want to take up digital marketing professionals in the future. Listed below are the teaching methodology and strategies in general:

  • Conceptualized Learning
  • Practicals
  • Presentations
  • Traditional Classroom-Based Teaching
  • Group Discussions

 BBA Digital Marketing Projects

Projects are given to students to understand the concepts and help students in getting hands-on experience. Projects are to be completed by the end of the sixth semester. Some popular BBA Digital Marketing projects topics are:

  • Social Media Strategies for the Aviation sector
  • Understand Budgets and Returns on Investment
  • Online Reputation Management Survey for an Agency
  • Digital Marketing Tools Analysis
  • Comparison Between Traditional and Digital Marketing

BBA Digital Marketing Reference Books

BBA in Digital Marketing books is available both online and offline by many authors and publications. Reference books are meant for gaining an in-depth understanding of concepts. Books on Digital marketing for academic purposes differ according to specializations. Some of the reference books for the course in Digital Marketing are:

BBA Digital Marketing Reference Books

Name of Book

Author

Digital Marketing For Dummies

Ryan Deiss & Russ Henneberry

Youtility

Jay Baer

Epic Content Marketing

Joe Pulizzi

Jab Jab Jab Right Hook

Gary Vaynerchuk

New Rules of Marketing and PR

David Meerman Scott

BBA Digital Marketing Fee Structure

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