BBA in Digital Marketing syllabus is a three-year undergraduate course in digital marketing and is divided into six semesters. BBA in Digital Marketing subjects are Business Communication, Economics for Managers, Financial Accounting, Cost and Management Accounting, Introduction to Media and Computer
BBA Digital Marketing syllabus covers everything from understanding the origin, and history to the forms of digital marketing practised in present times. The BBA Digital Marketing course aims to ensure that the students get an in-depth understanding of the subject. The digital revolution started with digital marketing and has grown a lot with different future scopes in content marketing, social media marketing, data analytics, SEO, and more.
BBA in Digital Marketing semester-wise syllabus is given in the table below:
Semester I |
Semester II |
Communication Skills |
Accounting |
Organizational Behavior |
Finance Management |
Basics of Management |
HR Management |
Business Communication |
Economics |
Semester III |
Semester IV |
Management Information Systems |
Visual Design |
Content Marketing |
Marketing Management |
Managerial Economics |
Communication Theory |
Organizational Behavior |
Brand and Brand Positioning |
Analysis & Design of Business System |
Tools in Digital Marketing & E-Commerce |
Semester V |
Semester VI |
Content Writing |
Social Media Marketing |
Search Engine Optimisation and Marketing |
Change & Innovations Management |
Content Marketing |
Reputation Management |
Public Relation |
International Business Management |
Cyber Security |
Digital Media Analytics |
BBA Digital Marketing course offers both theoretical and practical aspects of the study. BBA Digital Marketing includes subjects such as Advertising Strategy, Consumer & Audience Behavior, Operations Management etc. The course curriculum includes core and elective subjects.
The compulsory subjects include:
BBA Digital Marketing course structure includes both theory and practical papers and is curated for three years divided into six semesters. The course structure is made in such a way that both classroom training and practicals is included in the course curriculum.
The course structure is given below:
The course curriculum takes into account different teaching methods. Classroom learning includes practical sessions for students who are passionate about digital methods and want to take up digital marketing professionals in the future. Listed below are the teaching methodology and strategies in general:
Projects are given to students to understand the concepts and help students in getting hands-on experience. Projects are to be completed by the end of the sixth semester. Some popular BBA Digital Marketing projects topics are:
BBA in Digital Marketing books is available both online and offline by many authors and publications. Reference books are meant for gaining an in-depth understanding of concepts. Books on Digital marketing for academic purposes differ according to specializations. Some of the reference books for the course in Digital Marketing are:
Name of Book |
Author |
Digital Marketing For Dummies |
Ryan Deiss & Russ Henneberry |
Youtility |
Jay Baer |
Epic Content Marketing |
Joe Pulizzi |
Jab Jab Jab Right Hook |
Gary Vaynerchuk |
New Rules of Marketing and PR |
David Meerman Scott |
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