Updated on Oct 3, 2022 by Lisha Gupta
MBA Marketing subjects will help students experience both the theoretical and practical concepts in the domains of marketing, sales, product management, and more. MBA Marketing course aims to provide a basic understanding of various management concepts and managerial processes for which all the foundation subjects will be introduced to the students in their first year of the course.
The MBA in India's marketing subjects will instil skills like communication skills, analytical skills, leadership skills, and integrating skills during the course.
The important subjects of the MBA Marketing syllabus include managerial economics, financial management, total quality management, and many more subjects in the curriculum. MBA Marketing 1st year subjects will be mostly foundation on management with few core subjects based on the specialization. Semester-wise MBA Marketing subjects list is given below:
|Semester I||Semester II|
|Management Concepts||Cost and Management Accounting|
|Business Environment||Marketing Management|
|Quantitative Techniques in Management||Consumer Behaviour|
|Managerial Economics||Production and Operations Management|
|Statistical Analysis and Operations Research||Advertising Management|
|Managerial Communication||Human Resource Management|
|Financial Management||Accounting and Managerial Decisions|
|Semester III||Semester IV|
|Strategic Management||Management Information System|
Product and Brand Management
|International Business||Sales and Distribution Management|
|Industrial Marketing||Integrated Marketing Communication|
|Retail Management||Logistics and Supply Chain Management|
|E-Commerce||Total Quality Management|
|Service Marketing and CRM||Management Control Systems|
MBA Marketing subjects in India can be classified as core or elective subjects. Internships and workshops play a vital role in this course. Students can choose elective subjects for MBA Marketing based on their interests, career scopes, or future education goals.
Apart from core subjects, MBA Marketing syllabus provides elective subjects for each semester. Students can choose their electives from the options provided to them by their institution. Some of the elective subjects in the MBA Marketing Syllabus:
In general, an MBA Marketing course is divided into four semesters that focus on marketing and management. The course is structured as a core and elective subject. In the first academic year, the students are introduced to the core subjects, especially the foundation subjects of management.
The aspirants can choose their electives based on their specialization, and areas of interest that can be related to the work of the field they want to pursue their career. The specializations allow employers to know aspirants' strong areas and map them to their recruitment requirements.
MBA Marketing prepares students for more than one career in marketing, for which the knowledge shared should be effective and efficient. Some of the methods that are put into practice apart from the traditional lecture-based are case method, group-based, stimulation, internship, research, and projects.
The case method and group method are the popular methods in MBA training. The case method simulates real business problems; students identify the relevant data points and come up with various solutions to solve the problem as an individual or in groups.
This method will help students be prepared for real issues and make them make decisions under time pressure. Group-based projects and activities method will have the students divided into teams to take up the task where they will come across different viewpoints and will also be a chance to learn from the experience of the peer members. It improves the cooperation and team participation of the students.
MBA courses broaden the horizons of the students concerning their domain knowledge and practical know-how. MBA Marketing entails branding, market research, advertising, and much more, providing many areas to research for their projects. The project in their desired field of interest and marketing will motivate the students to learn more and obtain skills that are essential for marketing in today's world. The students will understand the holistic perspective of the program and the specialization they are pursuing.
Popular MBA Marketing project topics are:
There are many reference books for marketing that will guide MBA Marketing aspirants for a better future. Some of the MBA books for Marketing that the students can invest in are listed below:
|Managerial Communication Strategies and Applications||Hynes, Geraldine E.|
|Managing for the Future: Organizational Behavior and Processes||Ancona, Kochan, Scully, Van Maanen and Westney|
|Managerial Accounting: An Introduction to Concepts, Methods, and Uses||Maher, Stickney, and Weil|
|Marketing Management||Kotlar, Philip|
|Financial Management and Policy||Van-Horne|
|Research for Marketing Decisions||Paul E. Green, Donald S. Tull|
|Business Policy, Strategy, Planning, and Management||P.K.Gosh|