Syllabus & Subjects for Master of Business Administration [MBA] (Marketing):

Foundation Subjects for Master of Business Administration [MBA] (Marketing):

Streams

Subjects/Papers

Finance/Accounts/Economics/Statistics

Business Statistics

Managerial Economics

Corporate Finance

Financial Accounting

Macroeconomics

Management Accounting

Human Resource/Organizational Behavior

Managing Organizations

Managing People and Performance in an Organization

Business Communication

Managerial Communication

Marketing

Marketing Management

Competition & Strategy

Operations

Operations Management


Specializations for Master of Business Administration [MBA] (Marketing):

Sl. No.

MBA Marketing Specializations

1

Advertising Management

2

International Marketing

3

Interactive Marketing

4

Sales and Merchandising Studies

5

Marketing Research

6

Accounting and Bookkeeping

7

Business Management and Operations

8

Business Economics Programs

9

Entrepreneurship and Small Business Development

10

Marketing for Travel and Tourism Operations

11

Business Marketing Operations

12

Special Product Marketing

13

Marketing for Apparel and Accessories

14

Master Certificate in Internet Marketing

15

Integrated Online Strategies

16

Search Engine Marketing & Usability

17

Advanced Search Engine Marketing

18

Advanced Interactive Marketing & Measurement

19

Advanced Mobile Marketing

20

Advanced Social Media Marketing

21

Advanced Email Marketing

1