Syllabus & Subjects for MBA Marketing:

The syllabus structure has been adhered by various universities for MBA Marketing Course includes Financial and Cost Accounting, Sales Management, Consumer Behaviour and Advertising Management. 

MBA Marketing Subjects:

MBA Marketing Subjects
Semester I
SI No Subjects
1 Management Concepts
2 Business Environment
3 Managerial Economics
4 Statistical Analysis & Operations Research
5 Financial and Cost Accounting
6 Marketing Management
7 Financial Management

 

MBA Marketing Subjects
Semester II
SI No Subjects
1 Accounting for Managerial Decisions
2 Computer Application -I
3 Sales Management
4 Consumer Behaviour
5 Agricultural and Rural Marketing
6 Marketing Research
7 Advertising Management

 

MBA Marketing Subjects
Semester III
SI No Subjects
1 Retailing
2 Entrepreneurship Development
3 Service Marketing and CRM
4 E-Commerce
5 Product and Brand Management
6 International Business

 

MBA Marketing Subjects
Semester IV
SI No Subjects
1 Strategic Management
2 Marketing of Nonprofit Organization
3 Logistics and Supply Chain Management
4 Computer Application - II
5 Management Information System
6 Industrial Marketing
7 Total Quality Management

 

Foundation Subjects for MBA Marketing:

Streams

Subjects/Papers

Finance/Accounts/Economics/Statistics

Business Statistics

Managerial Economics

Corporate Finance

Financial Accounting

Macroeconomics

Management Accounting

Human Resource/Organizational Behavior

Managing Organizations

Managing People and Performance in an Organization

Business Communication

Managerial Communication

Marketing

Marketing Management

Competition & Strategy

Operations

Operations Management

Specializations for MBA Marketing:

 candidate who wants more highest salary package in the field of MBA Marketing can do specific specialisation 

Sl. No.

MBA Marketing Specializations

1

Advertising Management

2

International Marketing

3

Interactive Marketing

4

Sales and Merchandising Studies

5

Marketing Research

6

Accounting and Bookkeeping

7

Business Management and Operations

8

Business Economics Programs

9

Entrepreneurship and Small Business Development

10

Marketing for Travel and Tourism Operations

11

Business Marketing Operations

12

Special Product Marketing

13

Marketing for Apparel and Accessories

14

Master Certificate in Internet Marketing

15

Integrated Online Strategies

16

Search Engine Marketing & Usability

17

Advanced Search Engine Marketing

18

Advanced Interactive Marketing & Measurement

19

Advanced Mobile Marketing

20

Advanced Social Media Marketing

21

Advanced Email Marketing

Other Related Syllabus and Subjects:

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