MBA Marketing Syllabus and Subjects


Average Fees

INR 7 - 20 LPA

Lisha Gupta

Updated on Oct 3, 2022 by Lisha Gupta

Lisha Gupta

Updated on Oct 3, 2022 by Lisha Gupta

MBA Marketing subjects will help students experience both the theoretical and practical concepts in the domains of marketing, sales, product management, and more. MBA Marketing course aims to provide a basic understanding of various management concepts and managerial processes for which all the foundation subjects will be introduced to the students in their first year of the course.

The MBA in India's marketing subjects will instil skills like communication skills, analytical skills, leadership skills, and integrating skills during the course.

Semester Wise MBA Marketing Syllabus

The important subjects of the MBA Marketing syllabus include managerial economics, financial management, total quality management, and many more subjects in the curriculum. MBA Marketing 1st year subjects will be mostly foundation on management with few core subjects based on the specialization. Semester-wise MBA Marketing subjects list is given below:

MBA Marketing First Year Syllabus

MBA Marketing First Year Syllabus
Semester I Semester II
Management Concepts Cost and Management Accounting
Business Environment Marketing Management
Quantitative Techniques in Management Consumer Behaviour
Managerial Economics Production and Operations Management
Statistical Analysis and Operations Research Advertising Management
Managerial Communication Human Resource Management
Financial Management Accounting and Managerial Decisions

MBA Marketing Second Year Syllabus

MBA Marketing Second Year Syllabus
Semester III Semester IV
Strategic Management Management Information System
Entrepreneurship Development
Product and Brand Management
International Business Sales and Distribution Management
Industrial Marketing Integrated Marketing Communication
Retail Management Logistics and Supply Chain Management
E-Commerce Total Quality Management
Service Marketing and CRM Management Control Systems

MBA Marketing Subjects

MBA Marketing subjects in India can be classified as core or elective subjects. Internships and workshops play a vital role in this course. Students can choose elective subjects for MBA Marketing based on their interests, career scopes, or future education goals. 

Core Subjects

  • Management Concepts
  • Business Environment
  • Human Resource Management
  • Strategic Management
  • Accounting and Managerial Decisions
  • Marketing Management
  • Management Information Systems

Apart from core subjects, MBA Marketing syllabus provides elective subjects for each semester. Students can choose their electives from the options provided to them by their institution. Some of the elective subjects in the MBA Marketing Syllabus:

Elective Subjects

  • Advertising Management
  • Marketing Research
  • Salesforce Management
  • Integrated Marketing Communications
  • New Product Development and Marketing
  • Business Marketing Operations
  • International Marketing

MBA Marketing Course Structure

In general, an MBA Marketing course is divided into four semesters that focus on marketing and management. The course is structured as a core and elective subject. In the first academic year, the students are introduced to the core subjects, especially the foundation subjects of management.

The aspirants can choose their electives based on their specialization, and areas of interest that can be related to the work of the field they want to pursue their career. The specializations allow employers to know aspirants' strong areas and map them to their recruitment requirements.

MBA Marketing Teaching Methodology and Techniques

MBA Marketing prepares students for more than one career in marketing, for which the knowledge shared should be effective and efficient. Some of the methods that are put into practice apart from the traditional lecture-based are case method, group-based, stimulation, internship, research, and projects.

The case method and group method are the popular methods in MBA training. The case method simulates real business problems; students identify the relevant data points and come up with various solutions to solve the problem as an individual or in groups.

This method will help students be prepared for real issues and make them make decisions under time pressure. Group-based projects and activities method will have the students divided into teams to take up the task where they will come across different viewpoints and will also be a chance to learn from the experience of the peer members. It improves the cooperation and team participation of the students.

MBA Marketing Projects

MBA courses broaden the horizons of the students concerning their domain knowledge and practical know-how. MBA Marketing entails branding, market research, advertising, and much more, providing many areas to research for their projects. The project in their desired field of interest and marketing will motivate the students to learn more and obtain skills that are essential for marketing in today's world. The students will understand the holistic perspective of the program and the specialization they are pursuing. 

Popular MBA Marketing project topics are:

  • Marketing project on sales force management
  • Marketing research process and consumer behaviour
  • Marketing information system and market feedback survey
  • Organized retailing in India
  • Study of brand promotion strategy of the company

MBA Marketing Reference Books

There are many reference books for marketing that will guide MBA Marketing aspirants for a better future. Some of the MBA books for Marketing that the students can invest in are listed below:

MBA Marketing Books
Books Authors
Managerial Communication Strategies and Applications Hynes, Geraldine E.
Managing for the Future: Organizational Behavior and Processes Ancona, Kochan, Scully, Van Maanen and Westney
Managerial Accounting: An Introduction to Concepts, Methods, and Uses Maher, Stickney, and Weil
Marketing Management Kotlar, Philip
Financial Management and Policy Van-Horne
Research for Marketing Decisions Paul E. Green, Donald S. Tull
Business Policy, Strategy, Planning, and Management P.K.Gosh

MBA Marketing Fee Structure

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