MBA in Digital Marketing is a two-year postgraduate degree that deals with formulating successful digital marketing strategies that provide technical skills to target the customers and market the products and services of a business. And nowadays every sector needs digital marketing right from institutions to product and service-based businesses.

MBA in Digital Marketing Course Details

Degree Masters
Full Form Master of Business Administration in Digital Marketing
Duration Course Duration of Master of Business Administration [MBA] (Digital Marketing) is 2 Years.
Age No age limit
Minimum Percentage 50% in Graduation
Subjects Required Any subject
Average Fees Incurred INR 4 - 24 LPA
Similar Options of Study MBA (Marketing), PGD in Digital Marketing and E-commerce
Average Salary Offered INR 3 - 12 LPA
Employment Roles Digital Marketing Manager, Digital Marketing Executive, Digital Marketing Specialist, Senior Digital Marketing Specialist, Head of Digital Marketing, Social Media Manager
Placement Opportunities Digital Marketing, Social Media Marketing, Content Marketing

About MBA in Digital Marketing

According to Oxford Languages, Digital Marketing is "Digital marketing is a form of direct marketing which links consumers with sellers electronically using interactive technologies like emails, websites, online forums and newsgroups, interactive television, mobile communications."

MBA Digital Marketing subjects include human resource management, e-marketing, mobile marketing, operations management, digital marketing, and much more. The scope of digital marketing is growing dramatically. As the digital marketing domain is dynamic, it promotes high job scope and paves the way for the students to explore a different career path.

The technology and the tools that use by a digital marketer to enhance its reach in the market are listed below:

  • Organic Social Media
  • Paid Social Media
  • Email Marketing
  • Display Retargeting
  • Programmatic Advertising
  • Website Testing

Table of Contents

Eligibility Criteria for MBA in Digital Marketing

Admission for MBA Digital Marketing course requires eligibility of a minimum of 50% aggregate marks in any undergraduate degree in any reputed college or university.

How to Get Admission for MBA in Digital Marketing? 

The admission procedure for MBA in Digital Marketing course is based on the performance in the entrance examination or on a merit basis. The admission process may also include personal interviews and group discussions. The admission process does not change drastically for the aspirants of MBA, irrespective of their specialization.

Apply For the Course

Students can apply online or offliine. For applying online Students are required to visit the official website of the colleges they are interested in and start the application process by giving out their name, phone number, email address, course they are interested in, etc. For offline registration, the students must visit the respective college and fill out the application form by attaching the required documents.

Selection Criteria

Once your application is accepted, based on the college, there might be a final round of group discussion or personal interview before confirmation of admission. Shortlisted students have to go through the college selection process, and it includes a written test, GD, and PI.

Popular Entrance Exams for MBA in Digital Marketing

Students need to appear for the state level or national level entrance exam based on their choice of institution. Listed below are some of the important examination that is held across the country: 

A Quick Glance at the MBA in Digital Marketing Entrance Exams 

Students applying for the course need to have a comprehensive understanding of the exam pattern and syllabus.

  • The question paper is divided into three sections.
  • Aspirants will be tested on their quantitative, verbal/reading, data interpretation, and reasoning skills.
  • The exam's time duration has been reduced from 180 minutes to 120 minutes with a sectional time limit of 40 minutes.
  • The pattern of the exam is online or offline mode.
  • The exam pattern changes according to the colleges they want. 

Top MBA in Digital Marketing Colleges in India 

Listed below digital marketing MBA Colleges in India according to NIRF:

NIRF Ranking Top Colleges
1 IIM Ahmedabad
IIM Bengaluru
IIM Lucknow
12 XLRI Jamshedpur
18 SP Jain Institute of Management and Research
27 TA Pai Management Institute
49  LPU
61  IMT Hyderabad
75 Chitkara University

Fee Structure for MBA in Digital Marketing

MBA Digital Marketing fees can differ from college to college. The fees at private institutions are high as compared to government institutions. There are different scholarship programs as well for candidates who want to pursue this course. The general course fee ranges from INR 4 LPA to 24 LPA.

College Total Fees
IIM Ahmedabad INR 23 LPA
IIM Bangalore  INR 23 LPA
IIM Calcutta INR 23 LPA
IIM Lucknow INR 19 LPA
VGSOM IIT Kharagpur INR 11 LPA

Syllabus and Subjects for MBA in Digital Marketing

MBA in Digital Marketing syllabus includes subjects that are both theoretical and practical. This course is structured as core and elective subjects and projects at the final semester. 

Some of the important theoretical MBA in Digital Marketing subjects are listed below:

  • Business Research Management
  • Enterprise Analysis
  • Organizational Behaviour
  • Marketing Basics
  • Decisions Science
  • MS Excel
  • Digital Marketing
  • Digital Branding
  • Search Engine Marketing
  • Content Marketing
  • E-Commerce
  • Email Marketing 
  • Web Analytics
  • Social Media Marketing
  • Mobile Marketing
  • Strategic Management

Read More about MBA Digital Marketing Syllabus and Subjects

Why Choose MBA in Digital Marketing?

With the changing environment and technology taking over the world, the scope of Digital Marketing is increasing. Individuals are more and more inclined towards technology and different platforms of social media. Let's get to know more about" why choose MBA Digital Marketing" with a few simple questions.

What is MBA in Digital Marketing All About?

MBA Digital Marketing is a two year post graduate course that focuses on various digital management strategies and the latest technological tools to interpret data. The important subjects include marketing basics, marketing management, decision science and organisation behavior. The course has immense job scope as every industry work on digital promotion.

What Does a Digital Marketer Do?

Digital marketers work on managing the budgets and run campaigns effectively. The key responsibilities of a digital marketer are listed below:

  • Negotiating the contracts related to advertisements
  • Hiring and directing promotional staff
  • Handling different online initiatives
  • Regulations to stay within the budget by staying in touch with the finance staff, 
  • Evaluating various on-going online campaigns and making them more interesting 
  • Appealing to the viewers. 

Reasons Why MBA in Digital Marketing Can Fetch You a Rewarding Career?

With the changing environment and technology taking over the world and that's why MBA Digital Marketing in India is becoming a very popular course, The scope of Digital Marketing is increasing. Individuals are more and more inclined towards technology and different platforms of social media in recent days. As a result, digital marketing is gaining more popularity dynamically. 

There are various kinds of sub-categories within the digital marketing field, such as: 

  • SEO Analyst
  • Social Media Marketing Executive
  • Online Reputation Management Executive
  • Digital Marketing Manager
  • PPC Specialist

Read More about MBA in Digital Marketing Jobs

Preparation Tips for MBA in Digital Marketing 

MBA Digital Marketing is an exciting course, and one needs to be digitally strong and learn marketing nuances to promote products.

Get Hold of the Syllabus: Get hold of the examination syllabus you are preparing for.

Make a list of topics-wise strengths and weaknesses. Work on them rigorously.

Time Table: Make a month-wise preparation plan. The candidates can go through the syllabus for the examination they are preparing for, and make a timetable or routine after going through the syllabus. The candidate must dedicate at least 6-8 hours to the studies daily. 

Salary of a Digital Marketer 

The average salary that the graduate gets after completing his masters' degree depends on many factors like the company's policy, capabilities of the individuals, the knowledge and the expertise of the graduate, and many more. Government companies or institutions pay more as compared to private companies or institutions. The average salary ranges from INR 3 LPA to 20 LPA.

Read More about MBA Digital Marketing Salary

Career Options After MBA in Digital Marketing 

Digital Marketing has been in the revolutionary aspect for the longest of times and hence MBA Digital Marketing scope on careers is also high. The opportunities and advantages that it has have been enormous. Every organization you opt-in for has a social media page with all the essential information put in it. Some of the job designations with high paying salaries are listed below:

Skills That Make You The Best Digital Marketer

With the onset of many technology company perks and telecommuting jobs, digital marketers can make a six-figure salary allowing them to work from home or even across the world as a digital nomad. MBA Digital Marketing job roles come with other skills, which is essential for the candidate to create while studying or working in this sector.

Some of the essential skills are listed below:

  • Be persuasive
  • Writing & editing
  • Design skills
  • Marketing automation
  • Creative & analytical abilities 

See Various Master of Business Administration [MBA] (Digital Marketing) Colleges in India

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