| Degree | Masters |
| Full Form | Master of Business Administration in Digital Marketing |
| Duration | Course Duration of Master of Business Administration [MBA] (Digital Marketing) is 2 Years. |
| Age | No age limit |
| Minimum Percentage | 50% in Graduation |
| Subjects Required | Any subject |
| Average Fees Incurred | INR 3 L to 10 L per annum |
| Similar Options of Study | MBA (Marketing), PGD in Digital Marketing and E-commerce |
| Average Salary Offered | INR 4.69 L per annum |
| Employment Roles | Digital Marketing Manager, Digital Marketing Executive, Digital Marketing Specialist, Senior Digital Marketing Specialist, Head of Digital Marketing, Social Media Manager |
| Placement Opportunities | Digital Marketing, Social Media Marketing, Content Marketing |
MBA in Digital Marketing is a masters course of two years in business administration with a specialization in digital marketing.
Digital marketing can be defined as the marketing strategies used online to get products or services to reach customers. Since the customer is online most of the time in today’s world, it is deemed efficient to market a business to the customer online.
Digital marketing includes email marketing, content marketing, digital advertising, social media marketing etc.
Some of the top MBA Digital Marketing colleges in India are:
Integral University, Lucknow
Centurion University of Technology And Management, Bhubaneswar
Rayat Bahra University, Mohali
IILM University, Gurgaon
The syllabus covers all the various methods and tools of digital marketing along with the concepts of a basic MBA.
Masters in business administration with a digital marketing specialization is the gateway to becoming a qualified digital marketer.
Marketing tools and methods are of many types. Digital marketing is one of them. It is the marketing tactics and strategies used through the internet to connect products and services to potential customers.
Digitization of almost everything under the sun has enabled the digital marketers to explore and expand the field.
Search engine optimization, email marketing, content marketing, digital advertising, social media marketing are all different methods of digital marketing which are a part of the MBA Digital Marketing syllabus.
As the world is turning more and more internet savvy the traditional marketing has made way for digital marketing.
Buying, selling, and marketing are all mainly done online especially with the advent of e-commerce companies.
The future in the field is promising as a Digital Marketing Manager with good experience can earn around INR 6.73 L per annum.
The graduates get to work in the roles of Digital Marketing Manager, Digital Marketing Specialist, Senior Digital Marketing Specialist, Social Media Manager, Content Marketing Manager, Digital Marketing Associate and many others.
|
Sl. No. |
Name of the College
|
|
1 |
Integral University, Lucknow
|
|
2 |
Centurion University of Technology And Management, Bhubaneswar
|
|
3 |
Rayat Bahra University, Mohali
|
|
4 |
IILM University, Gurgaon
|
|
5 |
RIMT University, Punjab
|
|
6 |
JK Lakshmipat University, Jaipur
|
|
7 |
RNB Global University, Bikaner
|
|
8 |
Sir Padampat Singhania University, Udaipur
|
|
9 |
SGT University, Gurgaon
|
|
10 |
GD Goenka University, Haryana
|
The aspirants of MBA Digital marketing must have a 50% in their Graduation degree from a recognized college/university.
Admission is done on the basis of entrance exam scores, group discussion, and personal interview.
