MBA Digital Marketing Course Details

Degree Masters
Full Form Master of Business Administration in Digital Marketing
Duration Course Duration of Master of Business Administration [MBA] (Digital Marketing) is 2 Years.
Age No age limit
Minimum Percentage 50% in Graduation
Subjects Required Any subject
Average Fees Incurred INR 3 L to 10 L per annum
Similar Options of Study MBA (Marketing), PGD in Digital Marketing and E-commerce
Average Salary Offered INR 4.69 L per annum
Employment Roles Digital Marketing Manager, Digital Marketing Executive, Digital Marketing Specialist, Senior Digital Marketing Specialist, Head of Digital Marketing, Social Media Manager
Placement Opportunities Digital Marketing, Social Media Marketing, Content Marketing

About Master of Business Administration [MBA] (Digital Marketing):

  • MBA in Digital Marketing is a masters course of two years in business administration with a specialization in digital marketing.

  • Digital marketing can be defined as the marketing strategies used online to get products or services to reach customers. Since the customer is online most of the time in today’s world, it is deemed efficient to market a business to the customer online.

  • Digital marketing includes email marketing, content marketing, digital advertising, social media marketing etc.

  • Some of the top MBA Digital Marketing colleges in India are:

    • Integral University, Lucknow

    • Centurion University of Technology And Management, Bhubaneswar

    • Rayat Bahra University, Mohali

    • IILM University, Gurgaon

  • The syllabus covers all the various methods and tools of digital marketing along with the concepts of a basic MBA.

What is Master of Business Administration [MBA] (Digital Marketing)?

  • Masters in business administration with a digital marketing specialization is the gateway to becoming a qualified digital marketer.

  • Marketing tools and methods are of many types. Digital marketing is one of them. It is the marketing tactics and strategies used through the internet to connect products and services to potential customers.

  • Digitization of almost everything under the sun has enabled the digital marketers to explore and expand the field.

  • Search engine optimization, email marketing, content marketing, digital advertising, social media marketing are all different methods of digital marketing which are a part of the MBA Digital Marketing syllabus.

Why Choose Master of Business Administration [MBA] (Digital Marketing)?

  • As the world is turning more and more internet savvy the traditional marketing has made way for digital marketing.

  • Buying, selling, and marketing are all mainly done online especially with the advent of e-commerce companies.

  • The future in the field is promising as a Digital Marketing Manager with good experience can earn around INR 6.73 L per annum.

  • The graduates get to work in the roles of Digital Marketing Manager, Digital Marketing Specialist, Senior Digital Marketing Specialist, Social Media Manager, Content Marketing Manager, Digital Marketing Associate and many others.

Top Colleges for Master of Business Administration [MBA] (Digital Marketing):

Sl. No.

Name of the College

1

Integral University, Lucknow

2

Centurion University of Technology And Management, Bhubaneswar

3

Rayat Bahra University, Mohali

4

IILM University, Gurgaon

5

RIMT University, Punjab

6

JK Lakshmipat University, Jaipur

7

RNB Global University, Bikaner

8

Sir Padampat Singhania University, Udaipur

9

SGT University, Gurgaon

10

GD Goenka University, Haryana

Eligibility Criteria for Master of Business Administration [MBA] (Digital Marketing):

  • The aspirants of MBA Digital marketing must have a 50% in their Graduation degree from a recognized college/university.

  • CAT / MAT / XAT / GMAT / NMAT or any other equivalent entrance examination scores are required.

Admission Procedure for Master of Business Administration [MBA] (Digital Marketing):

  • Admission is done on the basis of entrance exam scores, group discussion, and personal interview.

  • There might be some changes in the process depending on the colleges.

See Various Master of Business Administration [MBA] (Digital Marketing) Colleges in India

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