MBA in Digital Marketing: Course Details, Eligibility, Admission, Fees

Duration

2 Years

Average Fees

INR 4 - 24 LPA

Lisha Gupta

Updated on Feb 6, 2023 by Lisha Gupta

Lisha Gupta

Updated on Feb 6, 2023 by Lisha Gupta

MBA in Digital Marketing is a two year postgraduate degree that deals with formulating successful digital marketing strategies that provide technical skills to target the customers and market the products and services of a business. And nowadays every sector needs digital marketing right from institutions to product and service-based businesses.

MBA in Digital Marketing Course Details

Degree Masters
Full Form Master of Business Administration in Digital Marketing
Duration 2 Years
Age No age limit
Subjects Required Any subject
Minimum Percentage 50% in Graduation
Average Fees INR 4 - 24 LPA
Similar Options of Study MBA (Marketing), PGD in Digital Marketing and E-commerce
Average Salary INR 3 - 12 LPA
Employment Roles Digital Marketing Manager, Digital Marketing Executive, Digital Marketing Specialist, Senior Digital Marketing Specialist, Head of Digital Marketing, Social Media Manager
Opportunities Digital Marketing, Social Media Marketing, Content Marketing

MBA in Digital Marketing Latest Updates:

  • Feb 6, 2023: Admission is open at SRMIST, Chennai for MBA till 20th February. Read more
  • Feb 6, 2023: Admissions is open at NIT Trichy, Chennai for MBA till 20th February. Read more
  • Feb 6, 2023: Registration Process for PGDM Courses started for IIHMR Bangalore. Read more
  • Feb 6, 2023: Admission is open at Alliance Ascent College for MBA till February 15. Read more

About MBA in Digital Marketing

Digital marketing is the component of marketing that uses the Internet and online-based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services. The MBA in Digital Marketing course duration is of two years.

MBA in Digital Marketing subjects include human resource management, e-marketing, mobile marketing, operations management, digital marketing, and much more. The scope of digital marketing is growing dramatically. As the digital marketing domain is dynamic, it promotes high job scope and paves the way for students to explore a different career path.

Table of Contents

Eligibility Criteria for MBA in Digital Marketing

As part of the MBA in Digital Marketing eligibility, the admission to this course requires a minimum of 50% aggregate marks in any undergraduate degree in any reputed college or university. There is no age limit for the course. Additionally, students must ensure that they give the entrance exams for the course.

Who Should Pursue MBA in Digital Marketing?

One of the reasons a digital marketing career is so exciting is that the field is constantly evolving as different platforms are introduced. A digital marketing manager is always scoping out trends and seeing how they impact discoverability. The education is ideal for someone who is interested in pursuing a career in the digital landscape.

When To Do MBA in Digital Marketing?

Essentially, for undertaking the online courses offered by Indian institutions and universities, the Indian applicants must have graduated (10+2+3) from a recognized educational institution/university in any discipline.

How to Get Admission for MBA in Digital Marketing? 

The admission procedure for MBA in Digital Marketing course is based on the performance in the entrance examination or on a merit basis. The MBA in Digital Marketing admission process may also include personal interviews and group discussions. The admission process does not change drastically for the aspirants of MBA, irrespective of their specialization.

Apply For the Course

Students can apply online or offline. For applying online Students are required to visit the official website of the colleges they are interested in and start the application process by giving out their name, phone number, email address, course they are interested in, etc. For offline registration, the students must visit the respective college and fill out the application form by attaching the required documents.

Selection Criteria

Once your application is accepted, based on the college, there might be a final round of group discussion or personal interview before confirmation of admission. Shortlisted students have to go through the college selection process, and it includes a written test, GD, and PI.

Read More on MBA Admission

Popular Entrance Exams for MBA in Digital Marketing

Students need to appear for the state-level or national-level entrance exam based on their choice of institution. Listed below are some of the important examination that is held across the country: 

A Quick Glance at the MBA in Digital Marketing Entrance Exams 

Students applying for the course need to have a comprehensive understanding of the exam pattern and syllabus.

  • The question paper is divided into three sections.
  • Aspirants will be tested on their quantitative, verbal/reading, data interpretation, and reasoning skills.
  • The exam's time duration has been reduced from 180 minutes to 120 minutes with a sectional time limit of 40 minutes.
  • The pattern of the exam is online or offline mode.
  • The exam pattern changes according to the colleges they want. 

Top MBA in Digital Marketing Colleges in India

Listed below are the top-ranked MBA in Digital Marketing in India colleges according to NIRF:

NIRF Ranking Top Colleges Average Fees (INR)
1 IIM Ahmedabad 20 Lakhs
IIM Bengaluru 20 Lakhs
IIM Lucknow 20 Lakhs
12 XLRI Jamshedpur 15 Lakhs
18 SPJIMR 15 Lakhs
27 TAPMI 15 Lakhs
49  LPU 12 Lakhs
61  IMT Hyderabad 15 Lakhs
75 Chitkara University 1 Lakhs

Top MBA in Digital Marketing Colleges in Bangalore

Given below are the best colleges for MBA in Digital Marketing in Bangalore:

SI.No Name of College
1 Jain University
2 Christ University
3 PES University
4 ISBR Business School
5 REVA University

Top MBA in Digital Marketing Colleges in Mumbai

Given below are the best colleges for MBA in Digital Marketing in Mumbai:

SI.No Name of College
1 University of Mumbai
2 JBIMS
3 SIES
4 IBS
5 IIT Bombay

Top MBA in Digital Marketing Colleges in Delhi

Given below are the best colleges for MBA in Digital Marketing in Delhi:

SI.No Name of College
1 Amity University
2 Galgotias University
3 IMI
4 IMT

Top MBA in Digital Marketing Colleges in Pune

Given below are the best colleges for MBA in Digital Marketing in Pune:

SI.No Name of College
1 UniPune
2 Symbiosis International University
3 FLAME University
4 MIT School of Management
5 IIEBM

Top MBA in Digital Marketing Colleges in Chennai

Given below are the best colleges for MBA in Digital Marketing in Chennai:

SI.No Name of College
1 Anna University
2 University of Madras
3 Great Lakes
4 VELS University
5 IIT Madras

Study MBA in Digital Marketing Abroad

Students have the scope to study MBA in Digital Marketing abroad, along with pursuing the course in India. Given below are the top colleges for MBA in Digital Marketing abroad:

Top MBA in Digital Marketing Colleges in Canada

Given below are the top colleges for MBA in digital marketing in Canada:

SI.No Name Of College
1 Schulich School of Business
2 Ivey Business School
3 HEC Montreal
4 University of British Columbia
5 Trent University

Top MBA in Digital Marketing Colleges in the UK

Given below are the top colleges for MBA in digital marketing UK:

SI.No Name Of College
1 University of Leeds
2 University of Sussex
3 University of Exter
4 University of Manchester
5 University of London

Top MBA in Digital Marketing Colleges in the USA

Given below are the top colleges for MBA in digital marketing in USA:

SI.No Name Of College
1 New York University
2 University of California, Los Angeles
3 Havard University
4 Massachusetts Institute of Technology
5 Chicago University

Top MBA in Digital Marketing Colleges in Australia

Given below are the top colleges for MBA in digital marketing in Australia:

SI.No Name Of College
1 Monash University
2 University of Melbourne
3 University of New South Wales
4 University of Queensland
5 University of Western Australia

Fee Structure for MBA in Digital Marketing

MBA in Digital Marketing fees can differ from college to college. The fees at private institutions are high compared to government institutions. There are different scholarship programs as well for candidates who want to pursue this course. The general course fee ranges from INR 4 LPA to 24 LPA. Given below are the best MBA colleges in India for Digital Marketing along with their fees:

College Total Fees (INR)
IIM Ahmedabad 23 LPA
IIM Bangalore  23 LPA
IIM Calcutta 23 LPA
IIM Lucknow 19 LPA
VGSOM IIT Kharagpur 11 LPA

Syllabus and Subjects for MBA in Digital Marketing

MBA in Digital Marketing syllabus includes subjects that are both theoretical and practical. This course is structured as core and elective subjects and projects at the final semester. 

Some of the important theoretical MBA in Digital Marketing subjects are listed below:

  • Business Research Management
  • Enterprise Analysis
  • Organizational Behaviour
  • Marketing Basics
  • Decisions Science
  • MS Excel
  • Digital Marketing
  • Digital Branding
  • Search Engine Marketing
  • Content Marketing
  • E-Commerce
  • Email Marketing 
  • Web Analytics
  • Social Media Marketing
  • Mobile Marketing
  • Strategic Management

Read More: MBA in Digital Marketing Syllabus and Subjects

Why Choose MBA in Digital Marketing?

With the changing environment and technology taking over the world, the scope of Digital Marketing is increasing. Individuals are more and more inclined towards technology and different platforms of social media. Let's get to know more about" why choose MBA in Digital Marketing" with a few simple questions.

What is MBA in Digital Marketing All About?

MBA in Digital Marketing is a two year postgraduate course that focuses on various digital management strategies and the latest technological tools to interpret data. The important subjects include marketing basics, marketing management, decision science and organizational behaviour. The course has immense job scope as every industry work on digital promotion.

What Does a Digital Marketer Do?

Digital marketers work on managing budgets and running campaigns effectively. The key responsibilities of a digital marketer are listed below:

  • Negotiating the contracts related to advertisements
  • Hiring and directing promotional staff
  • Handling different online initiatives
  • Regulations to stay within the budget by staying in touch with the finance staff, 
  • Evaluating various ongoing online campaigns and making them more interesting 
  • Appealing to the viewers. 

Reasons Why MBA in Digital Marketing Can Fetch You a Rewarding Career?

With the changing environment and technology taking over the world and that's why MBA in Digital Marketing in India is becoming a very popular course, The scope of Digital Marketing is increasing. Individuals are more and more inclined towards technology and different platforms of social media in recent days. As a result, digital marketing is gaining more popularity dynamically. 

There are various kinds of sub-categories within the digital marketing field, such as: 

  • SEO Analyst
  • Social Media Marketing Executive
  • Online Reputation Management Executive
  • Digital Marketing Manager
  • PPC Specialist

Read More: MBA in Digital Marketing Jobs and Scope

Preparation Tips for MBA in Digital Marketing 

An MBA in Digital Marketing is an exciting course, and one needs to be digitally strong and learn marketing nuances to promote products.

Get Hold of the Syllabus: Get hold of the examination syllabus you are preparing for.

Make a list of topics-wise strengths and weaknesses. Work on them rigorously.

Time Table: Make a month-wise preparation plan. The candidates can go through the syllabus for the examination they are preparing for and make a timetable or routine after going through the syllabus. The candidate must dedicate at least 6-8 hours to the studies daily. 

Salary of a Digital Marketer 

The average salary that the graduate gets after completing his master's degree depends on many factors like the company's policy, the capabilities of the individual, the knowledge and the expertise of the graduate, and many more. Government companies or institutions pay more as compared to private companies or institutions. The average salary ranges from INR 3 LPA to 20 LPA.

Read More: MBA in Digital Marketing Salary

Career Options After MBA in Digital Marketing 

Digital Marketing has been a revolutionary aspect for the longest of time and hence MBA in Digital Marketing scope on careers is also high. The opportunities and advantages that it has have been enormous. Every organization you opt-in for has a social media page with all the essential information put in it. Some of the job designations with high-paying salaries are listed below:

  • SEO Executive
  • Digital Marketing Stratigist
  • Content Marketing Specilist
  • Digital Marketing Executive
  • Digital Marketing Analyst

Skills That Make You The Best Digital Marketer

With the onset of many technology company perks and telecommuting jobs, digital marketers can make a six-figure salary allowing them to work from home or even across the world as a digital nomad. MBA in Digital Marketing job roles come with other skills, which is essential for the candidate to create while studying or working in this sector.

Some of the essential skills are listed below:

  • Be persuasive
  • Writing & Editing
  • Design skills
  • Marketing automation
  • Creative & analytical abilities 

MBA in Digital Marketing Fee Structure

See Various MBA in Digital Marketing Colleges in India

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