MBA in Digital Marketing: Course Details, Fees, Eligibility, Admission

Sakshi Chaudhary

Updated on - Dec 1, 2023

MBA in Digital Marketing is a two-year postgraduate degree that helps students understand the digital marketing landscape and its various aspects such as search engine optimization, social media marketing, and content marketing. The MBA in Digital Marketing syllabus includes core subjects like digital marketing budgeting and ROI measurement, email marketing and automation, online retailing, etc. 

MBA Digital Marketing Admission requires a bachelor's degree with a minimum of 50-55% marks for unreserved category students and 45% for reserved category students from an accredited university. Apart from the merit score, the candidate also needs to qualify for the entrance exams such as MAT, CAT, XAT, etc. The average MBA in Digital Marketing course fees is in the range of INR 50,000-5 LPA.

About MBA in Digital Marketing Course

MBA in Digital Marketing course is a skill-oriented course that imparts knowledge about various digital marketing strategies used on different marketing channels. The course falls under the umbrella of the MBA courses and aims to train students with the latest technological tools to interpret marketing metrics and understand consumer behavior to plan digital marketing campaigns.

MBA in Digital Marketing job scope for graduates is vast as graduates can work in media and communication, digital marketing agencies, the e-commerce industry, etc. The average salary of an MBA Digital Marketing graduate ranges between INR 5.7-10 LPA (Source: Payscale)

MBA in Digital Marketing Eligibility Criteria

The MBA in Digital Marketing eligibility criteria is subject to change depending on college requirements, regulations, board mandates, etc. Thus, students must stay updated on the following common eligibility parameters for admission to MBA in Digital Marketing course:

• As part of the MBA in Digital Marketing eligibility, admission to this course requires a minimum of 50-55% aggregate marks in any bachelor's degree from a recognized university. A relaxation of 5% marks is provided to reserved category students. Candidates need to clear the cut-off for entrance exams such as CAT, MAT, CUET-PG, etc.
• Few colleges may also have an additional requirement that a candidate should have a relevant experience of 2+ years.
• There is no minimum age limit to enroll in the course.

Why Choose a Master of Business Administration in Digital Marketing?

With the changing environment and technology taking over the world, the scope of Digital Marketing is increasing. Individuals are more and more inclined towards technology and different platforms of social media.

Below listed are the detailed points regarding why choose MBA in Digital Marketing:

• MBA Digital Marketing graduates to work in a diverse range of roles such as SEO Specialist, Digital Marketing Manager, PPC Specialist, etc.
• As per the report by Expert Market Research, the global digital marketing industry or market is projected to grow at a CAGR of 13.1 from 2023-28, leading to higher demand for skilled professionals in the area.
• As per the reports by BLS, the demand for advertising and digital marketing manager is projected to grow by 10% between 2021-31.
• The social media market is projected to rise by CAGR of 17.1 % by 2027, leading to demand for digital and online marketing professionals.
• The Indian Digital Marketing Industry is estimated to reach USD 19,268.7 million by 2028, owing to higher employment in India.

MBA Digital Marketing Admission 2023

The admission process does not change drastically for the aspirants of MBA, irrespective of their specialization. MBA in Digital Marketing Admissions are guided through merit-basis and entrance exam scores, followed by GD/PI rounds. Shortlisted candidates for MBA in Digital Marketing Admission are oftentimes assessed through a Written Aptitude Test (WAT) as well.

Below is the detailed step-wise process for MBA in Digital Marketing course:

• Step 1: The student needs to meet the minimum eligibility requirements for the course.
• Step 2: Further, students need to fill out the application form for the respective college available either at the university website or on-campus.
• Step 3: The students need to clear the cut-off for entrance exams accepted by the college or clear the university entrance exam if required.
• Step 4: Further, after assessing the candidate's application, the college publishes the list of shortlisted students for GD and PI process.
• Step 5: Once the final merit list is out students need to submit the required documents and complete the fee payment procedure.

Also, Read on MBA Admission

MBA in Digital Marketing Entrance Exams

The admission to MBA Digital Marketing course is based on the merit score and national or institute-level entrance exam cut-off declared by various colleges. Some common management entrance exams for MBA in Digital Marketing are CAT, MAT, XAT, etc.

Below is a list of entrance exams accepted by colleges for MBA in Digital Marketing courses along with their application details:

Top Colleges for MBA in Digital Marketing in India with Fee Details

MBA in Digital Marketing's scope in India is increasing with a shift towards online marketing by companies and as a result, various colleges have started including the specialization in MBA degree. These colleges are pivotal in formulating a cutting-edge course curriculum for MBA in Digital Marketing courses. Top colleges for MBA in Digital Marketing are SRMU, KR Mangalam University, Chandigarh University, Shoolini University, etc. 

The average MBA in Digital Marketing fees is between INR 50,000-5 LPA. Mentioned below are some of the best colleges for an MBA in Digital Marketing in India with their corresponding fee:

Top MBA in Digital Marketing Colleges in India Location Wise

Types of MBA in Digital Marketing Courses

MBA in Digital Marketing can be pursued in various learning modes such as full-time, part-time, distance, and executive courses. Below listed are the MBA in Digital Marketing course details:

Distance MBA in Digital Marketing Course

MBA in Digital Marketing distance education is recognized by UGC-DEB in India and is considered a valuable degree. Below listed are distance MBA Digital Marketing course details:

• The distance MBA in Digital Marketing course can be pursued from colleges like IGNOU, IMTS Institute, etc.
• The average distance MBA Digital Marketing course fees is in the range of INR 15,000-60,000 PA.
• The maximum distance MBA in Digital Marketing course duration can be extended to 5 years.

Online MBA in Digital Marketing Course

Below listed are online MBA Digital Marketing course details:

• The online MBA in Digital Marketing course can be pursued from colleges like Amity Online University, Jain University, etc.
• The average online MBA Digital Marketing course fees is in the range of INR 50,000-1 LPA.
• Amity Online University also offers placement assistance to students in top companies like Amazon, Zomato, WNS, etc.

Executive MBA in Digital Marketing Course

EMBA in Digital Marketing is ideal for professionals who have three plus years of work experience and want to enhance their domain expertise and skills, Below listed are Executive MBA Digital Marketing course details:

• The Executive MBA in Digital Marketing course can be pursued from colleges like IIM Lucknow, IIM Indore, IIM Jammu, etc.
• IGNOU also offers an Executive MBA Digital Marketing course in a part-time mode, which is 15 months of duration.
• The average course fee is between INR 1.50-4 Lakhs.

MBA in Digital Marketing Syllabus and Subjects

MBA in Digital Marketing is a two-year course divided into 4 semesters. The MBA Digital Marketing syllabus in the first year aims at understanding management concepts and the basics of digital marketing.

The second-year syllabus focuses on advanced knowledge about different budget plans, metrics for digital marketing campaigns, content marketing, etc., with ongoing developments in the industry.

Below listed are a few MBA Digital Marketing subjects taught to students in the course:

Read More: MBA in Digital Marketing Syllabus and Subjects

MBA Digital Marketing vs. MBA in Marketing

MBA Digital Marketing is a specific course focusing on understanding social media, search engine optimization, and online advertising, whereas MBA Marketing has a broader understanding perspective including both traditional and modern marketing strategies. Given below is the difference between the MBA in Digital Marketing and MBA in Marketing:

Read More: MBA Digital Marketing vs. MBA Marketing

MBA Digital Marketing Salary in India

The average salary for MBA Digital Marketing is in the range of INR 5.7-10 LPA (Source: Payscale). Freshers can earn in the range of INR 5-7 LPA, whereas, after three years of experience professionals can earn more than INR 10 LPA.

With the recent digital revolution, there is an increase in demand for digital marketers in prominent organizations like Schbang, Myntra, Ogilvy, Nestle, etc. Below is a list of the job roles available to MBA in Digital Marketing graduates and their average salaries:

[Sources: Ambition Box & Glassdoor]

Courses After MBA in Digital Marketing

After completion of an MBA in Digital Marketing, the graduates can enroll further in professional degrees and advanced courses to improve their skills, knowledge and remain updated with the current trends related to the field. Below is a list of courses that can be pursued after an MBA in Digital Marketing degree:

• PhD
• Advanced Certification Course in Mobile Marketing
• Advance Marketing Automation Course by Hubspot
• Executive Program in Digital Media

Career Options After Master of Business Administration in Digital Marketing Course

The career options after an MBA in Digital Marketing are vast in industries like E-commerce, IT companies, Consumer Goods companies, etc., as the presence of social media and digital marketing is needed today to excel in a competitive market.

Below listed are some of the top job roles after an MBA in Digital Marketing course along with their brief job description:

Top Recruiters for MBA in Digital Marketing Course

The MBA Digital Marketing graduates are hired by top private and government organizations to help them formulate digital marketing strategies aligned with the organization's goals. Some of the top organizations providing careers for MBA in Digital Marketing graduates are Amazon, eBay, Adobe, LinkedIn, etc.  

Below listed are top recruiters for MBA Digital Marketing courses with the average pay offered by them to MBA in Digital Marketing graduates:

[Source: Ambition Box]

Read More: MBA in Digital Marketing Jobs and Scope

MBA in Digital Marketing Scholarships

Students who want to pursue an MBA course in digital marketing get various scholarships from respective colleges or government schemes as per their merit score and annual income. Below is a list of scholarships available to an MBA student pursuing the course in different specializations along with their eligibility and scholarship amount:

Also, Check: MBA Scholarships

Skills to Excel as an MBA Digital Marketing Graduate

MBA in Digital Marketing is one of the emerging courses and requires candidates to have a thorough knowledge of digital marketing tools, concepts, and software along with a certain set of soft skills required to perform the job efficiently as mentioned below:

• Persuasive Skills: In order to drive more sales and convert the leads the individual needs to be persuasive towards influencing consumer buying decisions through content and campaigns.
• Writing & Editing: The graduate needs to be efficient in creating good content for various digital platforms that shows brand credibility and consistency with customers’ needs and wants.
• Design Skills: To create compelling content with effective visual communication designing skills are necessary for a digital marketing graduate.
• Creative & Innovative Thinking: In order to create creative marketing campaigns that are able to differentiate the brand and intrigue the customer, creativity and innovative thinking approach is required by the graduate.

Top MBA in Digital Marketing Colleges

Amity University Noida

Noida,Uttar Pradesh

SRM University

Kanchipuram,Tamil Nadu

KL University

Guntur,Andhra Pradesh

Chandigarh University

Mohali,Punjab

MIT-WPU

Pune,Maharashtra

JECRC University

Jaipur,Rajasthan

VelTech University

Chennai,Tamil Nadu

Shobhit Deemed University

Meerut,Uttar Pradesh

VIEW ALL

Top Management Entrance Exams

CAT

• Eligibility Criteria
• Syllabus

MAT

Exam Date: May 19, 2024

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NMAT

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• Syllabus

GMAT

• Eligibility Criteria
• Syllabus

JEMAT

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CMAT

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IBSAT

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IMUCET

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MBA in Digital Marketing Fee Structure

See Various MBA in Digital Marketing Colleges in India