Updated on Jan 4, 2023 by Lisha Gupta
MBA in Digital Marketing syllabus and subjects trains aspirants to concentrate on both necessary business administration and specialization in digital marketing. The students are educated both theoretically and practically about branding and promoting products in the digital market.
The MBA in Digital Marketing syllabus includes corporate management, accounting, economics, business management, business communication, human resource and much more. The important elective subjects are finance management, digital Marketing, marketing and sales, and much more.
The MBA in Digital Marketing course trains students in the basics of business management, branding and promoting, online advertising and poster creation, SEO and marketing, customer relationship management, online ad supervision, e-commerce, and web and social media marketing.
The curriculum is divided into four semesters which train the basics, core, electives and project. Listed below are semester-wise MBA in Digital Marketing subjects:
|Semester- I||Semester- II|
|Communication Skill Development||Business Communication|
|Corporate legal Environment||Project Management|
|Accounting for Managers||E-commerce|
|Demand and Business Forecasting||General marketing strategies|
|Business Skills Development||Business-to-business (B2B) e- marketing|
|Management of Organizations||E-business technologies|
|Business Policy and Strategic Management||Business planning|
|Semester - III||Semester - IV|
|Financial Statement Analysis||Digital Marketing and Strategy|
|Interactive Marketing||Market Research and Seminar|
|Project - 1||Project - 2|
|Specialization Group A - Human Resource Management||Specialization Group A - Human Resource Management|
|Specialization Group B – E-Marketing||Specialization Group B – E-Marketing|
|Specialization Group C - Finance||Specialization Group C - Finance|
|Specialization Group D - Information Technology||Specialization Group D - Information Technology|
|Specialization Group E - Digital Marketing||Specialization Group E - Digital Marketing|
MBA in Digital Marketing subjects includes digital marketing, e-marketing, mobile marketing, social media marketing, human resource, finance, online marketing, and much more. Online surveys and research will help aspirants better understand e-marketing.
Reading about new technologies research papers, and participating in online workshops and lab sections gives students practical knowledge about digital marketing. Aspirants should select the elective subjects according to their area of interest, future career options, and higher education scope.
Given below are the core subjects in MBA in Digital Marketing:
Given below are the elective subjects an MBA in Digital Marketing:
Given below are the lab subjects in MBA in Digital Marketing:
The MBA in Digital Marketing course structure is planned into four semesters in two years. Three significant divisions are core subjects, elective subjects and lab subjects. The core subjects are the main subjects that are mandatory to complete. The electives subject is where students can choose their specialization as per their area of interest, and the lab section is for online practicals.
Students can perform an online survey and analyze reports to learn about e-business and digital marketing. The course structure for MBA in Digital Marketing is:
MBA in Digital Marketing is an online business administration and management course to delegate students slick in electronic marketing. The educational methodology is the blend of qualified staff, organized study materials, and learning new technologies, tools, and techniques.
Apart from theoretical training, practical knowledge with hands-on experience is what is called a perfect educational scheme. Students must be experienced to work with many tools and know more about new technologies. They must develop their skill in digital marketing techniques too.
Listed below are a few teaching methodologies and techniques:
MBA project topics in digital marketing are all about e-marketing, branding, promoting, advertising, poster preparation, digital marketing, and much more. Projects in MBA in Digital Marketing focus on SEO analysis, customer requirements, investment in digital marketing, the future of digital marketing, social media marketing and much more. The online survey, research, and projects enhance students' skill development and understanding in real-time about the course.
Some of the project topics are:
Listed below are the best digital marketing books suggested by the experts:
|Digital Marketing MBA||David J Bradley|
|Web Analytics 2.0||Avinash Kaushik|
|Getting Digital Marketing Right||David Bradley|
|Social Media Marketing and Branding||Ankit Srivastava|
|This is Marketing||Seth Godin|