MBA in Digital Marketing Syllabus and Subjects

Duration

2 Years

Average Fees

INR 4 - 24 LPA

Lisha Gupta

Updated on Jan 4, 2023 by Lisha Gupta

Lisha Gupta

Updated on Jan 4, 2023 by Lisha Gupta

MBA in Digital Marketing syllabus and subjects trains aspirants to concentrate on both necessary business administration and specialization in digital marketing. The students are educated both theoretically and practically about branding and promoting products in the digital market.

Semester Wise MBA in Digital Marketing Syllabus

The MBA in Digital Marketing syllabus includes corporate management, accounting, economics, business management, business communication, human resource and much more. The important elective subjects are finance management, digital Marketing, marketing and sales, and much more.

The MBA in Digital Marketing course trains students in the basics of business management, branding and promoting, online advertising and poster creation, SEO and marketing, customer relationship management, online ad supervision, e-commerce, and web and social media marketing.

The curriculum is divided into four semesters which train the basics, core, electives and project. Listed below are semester-wise MBA in Digital Marketing subjects:

First Year Syllabus for MBA in Digital Marketing

MBA in Digital Marketing First Year Syllabus
Semester- I Semester- II
Communication Skill Development Business Communication
Corporate legal Environment Project Management
Accounting for Managers E-commerce
Demand and Business Forecasting General marketing strategies
Business Skills Development Business-to-business (B2B) e- marketing
Management of Organizations E-business technologies
Business Policy and Strategic Management Business planning

Second-Year Syllabus for MBA in Digital Marketing

MBA in Digital Marketing First Year Syllabus
Semester - III Semester - IV
Financial Statement Analysis Digital Marketing and Strategy
Interactive Marketing Market Research and Seminar
Project - 1 Project - 2
Specialization Group A - Human Resource Management Specialization Group A - Human Resource Management
Specialization Group B – E-Marketing Specialization Group B – E-Marketing
Specialization Group C - Finance Specialization Group C - Finance
Specialization Group D - Information Technology Specialization Group D - Information Technology
Specialization Group E - Digital Marketing Specialization Group E - Digital Marketing

MBA in Digital Marketing Subjects

MBA in Digital Marketing subjects includes digital marketing, e-marketing, mobile marketing, social media marketing, human resource, finance, online marketing, and much more. Online surveys and research will help aspirants better understand e-marketing.

Reading about new technologies research papers, and participating in online workshops and lab sections gives students practical knowledge about digital marketing. Aspirants should select the elective subjects according to their area of interest, future career options, and higher education scope.

MBA in Digital Marketing Core Subjects

Given below are the core subjects in MBA in Digital Marketing:

  • Communication Skill Development
  • Corporate legal Environment
  • Accounting for Managers
  • Demand and Business Forecasting
  • Business Skills Development
  • Management of Organizations
  • Business Policy and Strategic Management
  • Business Communication
  • Project Management
  • E-commerce
  • General marketing strategies
  • Business-to-business (B2B) e- marketing
  • E-business technologies
  • Business planning
  • Financial statement analysis
  • Interactive marketing
  • Digital Marketing and Strategy
  • Market research and Seminar

MBA in Digital Marketing Elective Subjects

Given below are the elective subjects an MBA in Digital Marketing:

  • HR Planning and Development Management of Industries
  • HR Management Organizational Change and Development
  • Industrial Psychology Performance Management
  • Training and Development of Labour Laws and Guidelines
  • E-Marketing management
  • Affiliate Marketing
  • Buyer behaviour (from the consumer and corporate standpoints)
  • Ad effectiveness measurement
  • Advanced campaign measurement and experimental evaluation
  • Management of Financial Institutions
  • Financial Markets and Services Security Analysis
  • Portfolio management Derivatives and Risk Management
  • Management Control Systems International Financial Management
  • Working Capital Management Corporate Taxation and Tax Planning
  • Advertising communication

MBA in Digital Marketing Lab Subjects

Given below are the lab subjects in MBA in Digital Marketing:

  • Online advertising
  • Internet marketing strategies
  • Social media marketing
  • Digital advertising
  • Web analytics
  • Online privacy and policy implications
  • Search Behaviour-based inference
  • Database Management System Analysis
  • Design Communication Networks for Business E-Commerce

MBA in Digital Marketing Course Structure

The MBA in Digital Marketing course structure is planned into four semesters in two years. Three significant divisions are core subjects, elective subjects and lab subjects. The core subjects are the main subjects that are mandatory to complete. The electives subject is where students can choose their specialization as per their area of interest, and the lab section is for online practicals.

Students can perform an online survey and analyze reports to learn about e-business and digital marketing. The course structure for MBA in Digital Marketing is:

  • Core and Elective subjects
  • IV Semesters
  • Seminar
  • Research paper publications
  • Survey
  • Internship
  • Mini Project
  • Main Project

MBA in Digital Marketing Teaching Methodology and Techniques

MBA in Digital Marketing is an online business administration and management course to delegate students slick in electronic marketing. The educational methodology is the blend of qualified staff, organized study materials, and learning new technologies, tools, and techniques.

Apart from theoretical training, practical knowledge with hands-on experience is what is called a perfect educational scheme. Students must be experienced to work with many tools and know more about new technologies. They must develop their skill in digital marketing techniques too.

Listed below are a few teaching methodologies and techniques:

  • Online survey research
  • Practical sessions
  • Research papers
  • Group projects
  • Poster Preparation
  • Thesis writing 
  • Online Workshop
  • SEO analysis
  • Social media

MBA in Digital Marketing Projects

MBA project topics in digital marketing are all about e-marketing, branding, promoting, advertising, poster preparation, digital marketing, and much more. Projects in MBA in Digital Marketing focus on SEO analysis, customer requirements, investment in digital marketing, the future of digital marketing, social media marketing and much more. The online survey, research, and projects enhance students' skill development and understanding in real-time about the course.

Some of the project topics are:

  • Customer Satisfaction in Digital Marketing Agency
  • Digital Marketing Strategies (Return on Investment for Various)
  • Case Study Analysis About Google SEO Marketing
  • Online Shopping and Social Media Strategies
  • Comparison of Traditional Marketing to Online Marketing
  • Facebook Analytics for Targeted Marketing
  • Customer Satisfaction with Coupon Code-Based Promotional Activities
  • Report about Tools used to Analyze E-Marketing Competitors
  • Visual Keyword Analysis Tools for Search Engine Digital Marketing

MBA in Digital Marketing Reference Books

Listed below are the best digital marketing books suggested by the experts:

Books Authors
Digital Marketing MBA David J Bradley
Web Analytics 2.0 Avinash Kaushik
Getting Digital Marketing Right David Bradley
Social Media Marketing and Branding Ankit Srivastava
This is Marketing Seth Godin

MBA in Digital Marketing Fee Structure

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