MBA in Digital Marketing syllabus and subjects trains aspirants to concentrate on both necessary business administration and specialization in digital marketing. The students are educated both theoretically and practically about branding and promoting products in the digital market.
MBA Digital Marketing syllabus includes corporate management, accounting, economics, business management, business communication, human resource and much more. The important elective subjects are finance management, digital Marketing, marketing and sales, business management, statistics, production, logistics and supply chain management and much more. The curriculum is divided into four semesters which trains the basics, core, electives and project. Listed below are semester wise MBA Digital Marketing subjects:
| Semester- I | Semester- II |
|---|---|
| Communication Skill Development | Business Communication |
| Corporate legal Environment | Project Management |
| Accounting for Managers | E-commerce |
| Demand and Business Forecasting | General marketing strategies |
| Business Skills Development | Business-to-business (B2B) e- marketing |
| Management of Organizations | E-business technologies |
| Business Policy and Strategic Management | Business planning |
| Semester - III | Semester - IV |
|---|---|
| Financial Statement Analysis | Digital Marketing and Strategy |
| Interactive Marketing | Market Research and Seminar |
| Project - 1 | Project - 2 |
| Specialization Group A - Human Resource Management | Specialization Group A - Human Resource Management |
| Specialization Group B – E-Marketing | Specialization Group B – E-Marketing |
| Specialization Group C - Finance | Specialization Group C - Finance |
| Specialization Group D - Information Technology | Specialization Group D - Information Technology |
| Specialization Group E - Digital Marketing | Specialization Group E - Digital Marketing |
MBA in Digital Marketing subjects includes digital marketing, e-marketing, mobile marketing, social media marketing, human resource, finance, online marketing, and much more. Online surveys and research will help aspirants better understand e-marketing. Reading about new technologies research papers, participating in online workshops and lab sections gives students practical knowledge about digital marketing. Aspirants should select the elective subjects according to their area of interests, future career options, and higher education scope.
MBA in Digital Marketing Core Subjects:
MBA Digital Marketing Elective Subjects:
MBA in Digital Marketing Lab Subjects:
MBA in Digital Marketing course structure is planned into four semesters in two years. Three significant divisions are core subjects, elective subjects and lab subjects. The core subjects are the main subjects that are mandatory to complete. The electives subject is where students can choose their specialization as per their area of interest, and the lab section is for online practicals. The course trains students the basics of business management, branding and promoting, online advertising and poster creations, SEO and marketing, customer relationship management, online ad supervision, e-commerce, web and social media marketing. Students can perform an online survey and analyze reports to learn about e-business and digital marketing.
The course structure for MBA Digital Marketing is:
MBA in Digital Marketing is the online business administration and management course to delegate student's slick in electronic marketing. The educational methodology is the blend of qualified staff, organized study materials, learning new technologies, tools, and techniques. Apart from theoretical training, practical knowledge with hands-on experience is what is called a perfect educational scheme. Students must be experienced to work on many tools and know more new technologies. They must develop their skill in digital marketing techniques too.
Listed below are few teaching methodology and techniques:
MBA in Digital Marketing course is all about e-marketing, branding, promoting, advertising, poster preparation, digital marketing, and much more. Projects in MBA Digital Marketing focus on SEO analysis, customer requirements, investment in digital marketing, future of digital marketing, social media marketing and much more. The online survey, research, and projects enhance students' skill development and understanding in real-time about the course.
Popular MBA Digital Marketing projects are:
Team projects help students learn about working together with team spirit and surveys and research paper publications develop students' creative ideas and innovations.
Listed below are best digital marketing books suggested by the experts:
| Books | Authors |
|---|---|
| Digital Marketing MBA | David J Bradley |
| Web Analytics 2.0 | Avinash Kaushik |
| Getting Digital Marketing Right | David Bradley |
| Social Media Marketing and Branding | Ankit Srivastava |
| This is Marketing | Seth Godin |
