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MBA Digital Marketing Subjects |
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General marketing strategies |
E-commerce |
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Business-to-business (B2B) marketing |
Online advertising
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Financial statement analysis |
Ad effectiveness measurement
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Market research |
Advance campaign measurement and experimental evaluation
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Business planning |
Attribution |
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Interactive marketing |
Social media marketing
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Digital advertising |
Search |
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E-business technologies |
Behavior-based inference
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Social media marketing |
Online privacy and policy implications
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Internet marketing strategies |
Affiliate Marketing
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B2B e-marketing |
Advertising communication
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Marketing management |
Web analytics |
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Buyer behavior(from the consumer and corporate standpoints) |
Laws & Guidelines
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