Syllabus & Syllabus for Master of Business Administration [MBA] (Digital Marketing):

MBA Digital Marketing Subjects

General marketing strategies

E-commerce

Business-to-business (B2B) marketing

Online advertising

Financial statement analysis

Ad effectiveness measurement

Market research

Advance campaign measurement and experimental evaluation

Business planning

Attribution

Interactive marketing

Social media marketing

Digital advertising

Search

E-business technologies

Behavior-based inference

Social media marketing

Online privacy and policy implications

Internet marketing strategies

Affiliate Marketing

B2B e-marketing

Advertising communication

Marketing management

Web analytics

Buyer

behavior

(from the consumer and corporate standpoints)

Laws & Guidelines
1