MAM course subject list is related to Management study and is divided into four semesters. The MAM course syllabus has both core and elective subjects as part of the curriculum. Subjects in the MAM course will cover the study of research work in a particular specialized domain that helps out a greater cause in the development of the sector. Some of the subjects that the students study include Organizational Behavior, Business Statistics, Financial Management, and Business Law.

Semester Wise MAM Syllabus

The Master of Applied Management syllabus covers everything from the philosophical foundation of the subject to doping information and learning. The MAM course aims to ensure that the students get an in-depth understanding of the subject. The MAM course syllabus aims to make sure that the students get important knowledge about the study of origin and development of the subject as well. Semester-wise Master of Applied Management subjects list is given in the table below:

MAM First Year Syllabus

Semester I

Semester II

International Business Management

Project Management

Technology Management

Social Entrepreneurship

Advanced Operations Research

Intellectual Property Rights

Elective-VII (Choose any one) Personal Finance, Behavioral Economics, Cross-Cultural Management

Elective-X (Choose any one) Financial Engineering, Supply chain Management, Human Resource Information System

Elective-VIII (Choose any one) Financial Services, Rural Marketing, Human Resource Audit and Accounting

Elective-XI (Choose any one) Mergers & Acquisitions, Industrial Marketing, Stress Management

Elective-IX (Choose any one) Wealth Management, Marketing Research, Performance Management

Elective-XII (Choose any one) Public Finance, Social Media Marketing, Strategic HRM

Business Comprehension (Article Writing/ Business Report Writing)

Experimental Design and Testing

Seminar on Contemporary Issues (Thinkers and Theories)

Generating Project Proposal for an Entrepreneurial Idea

MAM Second Year Syllabus

Semester III

Semester IV

Leadership Theory and Practice

Enterprise Resource Planning

Corporate Governance and Social Responsibility of Business

Managing for Sustainability

Management of Creativity and Innovation

Total Quality Management

Elective-XIII (Choose any one) Security Analysis and Portfolio Management, Reward and Compensation Management, Channel Management, Business System Analysis,, and Design

Elective-XVI (Choose any one) International Financial Management, Global Human Resource Management, International Marketing, Software Project Management for Enterprise

Elective-XIV (Choose any one) Financial Derivatives, Public Relations, and Corporate Communications, Strategic Brand Management, Database Management System

Elective-XVII (Choose any one) Risk Management, Conflict, and Negotiation Management, Integrated Marketing Communication, Analytics Advantage

Elective-XV (Choose any one) Strategic Cost Management and Control, Change Management, Customer Relationship Management, Business Intelligence

Elective-XVIII (Choose any one) Actuarial sciences, Knowledge Management, NeuroMarketing, Decision Support System

Paper Presentation and Publication

Project –II & Viva Voce

Case Writing and Analysis

MAM Subjects

MAM course subjects that are given below are part of the specialization that the institutes have to offer to the students. The MAM subjects of every specialization can also additionally have unique tenets of the syllabus. However, the typical format of the MAM course syllabus for any specialization stays the same. Students can choose the elective topics and subjects to provide a duration of four semesters to make the MAM syllabus very flexible. Here is the subjects list of MAM :

  • International Markets
  • Decision Making
  • Principles of Management
  • HR Management
  • Business Laws

MAM Course Structure

MAM course structure includes both theory and practical papers. The curriculum is curated for 2 years divided into four semesters. The course structure is made in such a way that both classroom training and practicals are included in the course curriculum. The course structure is given below:

  • IV semesters
  • Theory and Practice
  • Core Subjects
  • Elective Subjects

MAM Teaching Methodology and Techniques

The subjects in the MAM curriculum take into consideration different teaching techniques. Classroom learning includes practical sessions for students who are passionate about the subject. Here are the teaching methodology and strategies :

  • Assignments
  • Project
  • Case Studies/ Research Work
  • Internships

MAM Projects

MAM Projects are given to students to understand the concepts and help students in getting hands-on experience about the course. For the Master of Applied Management project, students are required to have the research project completed and submitted by the end of the fourth semester.

Some popular topics are:

  • Customer preference and satisfaction level towards their expectation
  • A study on credit card users in any chosen city
  • A study on analysis of the customer satisfaction level towards landline service provided by BSNL
  • Advertising Strategy of the Indian Corporate World - LG Electronics

MAM Reference Books

MAM course Books are available both online and offline by many authors and publications. These books are made to gain an in-depth understanding of concepts. Books on this course differ according to specializations. Some of the reference books for MAM subjects are:

MAM Books

Name of the Book

Author

Management: Tasks, Responsibilities, Practice

Peter Drucker

Built to Last: Successful Habits of Visionary Companies

James C. Collinsa and Jerry I. Porras

The Circle of Innovation

Tom Peters

The New One Minute Manager

Ken Blanchard and Spencer Johnson

Growing Business

Paul Hawken

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