Subjects & Syllabus for Master of Applied Management [MAM]:

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Semester I

1

International Business Management

2

Technology Management

3

Advanced Operations Research

4

Elective-VII (Choose any one) Personal Finance, Behavioral Economics, Cross-Cultural Management

5

Elective-VIII (Choose any one) Financial Services, Rural Marketing, Human Resource Audit and Accounting

6

Elective-IX (Choose any one) Wealth Management, Marketing Research, Performance Management

7

Business Comprehension (Article Writing/ Business Report Writing)

8

Seminar on Contemporary Issues (Thinkers and Theories)

 


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Semester II

1

Project Management

2

Social Entrepreneurship

3

Intellectual Property Rights

4

Elective-X (Choose any one) Financial Engineering, Supply chain Management, Human Resource Information System

5

Elective-XI (Choose any one) Mergers & Acquisitions, Industrial Marketing, Stress Management

6

Elective-XII (Choose any one) Public Finance, Social Media Marketing, Strategic HRM

7

Experimental Design and Testing

8

Generating Project Proposal for an Entrepreneurial Idea

 


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Semester III

1

Leadership Theory and Practice

2

Corporate Governance and Social Responsibility of Business

3

Management of Creativity and Innovation

4

Elective-XIII (Choose any one) Security analysis and Portfolio Management, Reward and Compensation Management, Channel Management, Business System Analysis and Design

5

Elective-XIV (Choose any one) Financial Derivatives, Public Relations, and Corporate Communications, Strategic Brand Management, Database Management System

6

Elective-XV (Choose any one) Strategic Cost Management and Control, Change Management, Customer Relationship Management, Business Intelligence

7

Paper Presentation and Publication

8

Case Writing and Analysis

 


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Semester IV

1

Enterprise Resource Planning

2

Managing for Sustainability

3

Total Quality Management

4

Elective-XVI (Choose any one) International Financial Management, Global Human Resource Management, International Marketing, Software Project Management for Enterprise

5

Elective-XVII (Choose any one) Risk Management, Conflict, and Negotiation Management, Integrated Marketing Communication, Analytics Advantage

6

Elective-XVIII (Choose any one) Actuarial sciences, Knowledge Management, NeuroMarketing, Decision Support System

7

Project –II & Viva Voce
1