MAM Syllabus and Subjects 2023

MAM course subject list is related to Management study and is divided into four semesters. The MAM course syllabus has both core and elective subjects as part of the curriculum. Subjects in the MAM course will cover the study of research work in a particular specialized domain that helps out a greater cause in the development of the sector. Some of the subjects that the students study include Organizational Behavior, Business Statistics, Financial Management, and Business Law.

Semester Wise MAM Syllabus

The Master of Applied Management syllabus covers everything from the philosophical foundation of the subject to doping information and learning. The MAM course aims to ensure that the students get an in-depth understanding of the subject. The MAM course syllabus aims to make sure that the students get important knowledge about the study of origin and development of the subject as well.

Semester-wise Master of Applied Management subjects list is given in the table below:

MAM First Year Syllabus

Listed below is the MAM First Year Syllabus:

MAM First Year Syllabus
Semester I	Semester II
International Business Management	Project Management
Technology Management	Social Entrepreneurship
Advanced Operations Research	Intellectual Property Rights
Elective-VII (Choose any one) Personal Finance, Behavioral Economics, Cross-Cultural Management	Elective-X (Choose any one) Financial Engineering, Supply chain Management, Human Resource Information System
Elective-VIII (Choose any one) Financial Services, Rural Marketing, Human Resource Audit and Accounting	Elective-XI (Choose any one) Mergers & Acquisitions, Industrial Marketing, Stress Management
Elective-IX (Choose any one) Wealth Management, Marketing Research, Performance Management	Elective-XII (Choose any one) Public Finance, Social Media Marketing, Strategic HRM
Business Comprehension (Article Writing/ Business Report Writing)	Experimental Design and Testing
Seminar on Contemporary Issues (Thinkers and Theories)	Generating Project Proposal for an Entrepreneurial Idea

MAM Second Year Syllabus

Listed below is the MAM Second Year Syllabus:

MAM Second Year Syllabus
Semester III	Semester IV
Leadership Theory and Practice	Enterprise Resource Planning
Corporate Governance and Social Responsibility of Business	Managing for Sustainability
Management of Creativity and Innovation	Total Quality Management
Elective-XIII (Choose any one) Security Analysis and Portfolio Management, Reward and Compensation Management, Channel Management, Business System Analysis,, and Design	Elective-XVI (Choose any one) International Financial Management, Global Human Resource Management, International Marketing, Software Project Management for Enterprise
Elective-XIV (Choose any one) Financial Derivatives, Public Relations, and Corporate Communications, Strategic Brand Management, Database Management System	Elective-XVII (Choose any one) Risk Management, Conflict, and Negotiation Management, Integrated Marketing Communication, Analytics Advantage
Elective-XV (Choose any one) Strategic Cost Management and Control, Change Management, Customer Relationship Management, Business Intelligence	Elective-XVIII (Choose any one) Actuarial sciences, Knowledge Management, NeuroMarketing, Decision Support System
Paper Presentation and Publication	Project –II & Viva Voce
Case Writing and Analysis	-

MAM Subjects

MAM course subjects that are given below are part of the specialization that the institutes have to offer to the students. The MAM subjects of every specialization can also additionally have unique tenets of the syllabus. However, the typical format of the MAM course syllabus for any specialization stays the same. Students can choose the elective topics and subjects to provide a duration of four semesters to make the MAM syllabus very flexible.

MAM Core Subjects

Here is the subjects list of core MAM Subjects:

International Markets
Decision Making
Principles of Management
HR Management
Business Laws

MAM Course Structure

MAM course structure includes both theory and practical papers. The curriculum is curated for 2 years and divided into four semesters. The course structure is made in such a way that both classroom training and practicals are included in the course curriculum. The course structure is given below:

IV semesters
Theory and Practice
Core Subjects
Elective Subjects

MAM Teaching Methodology and Techniques

The subjects in the MAM curriculum take into consideration different teaching techniques. Classroom learning includes practical sessions for students who are passionate about the subject. Here are the teaching methodology and strategies :

Assignments
Project
Case Studies/ Research Work
Internships

MAM Projects

MAM Projects are given to students to understand the concepts and help students in getting hands-on experience about the course. For the Master of Applied Management project, students are required to have the research project completed and submitted by the end of the fourth semester.

Some popular topics are:

Customer preference and satisfaction level towards their expectation
A study on credit card users in any chosen city
A study on analysis of the customer satisfaction level towards landline service provided by BSNL
Advertising Strategy of the Indian Corporate World - LG Electronics

MAM Reference Books

MAM course Books are available both online and offline by many authors and publications. These books are made to gain an in-depth understanding of concepts. Books on this course differ according to specializations. Some of the reference books for MAM subjects are:

MAM Books
Name of the Book	Author
Management: Tasks, Responsibilities, Practice	Peter Drucker
Built to Last: Successful Habits of Visionary Companies	James C. Collinsa and Jerry I. Porras
The Circle of Innovation	Tom Peters
The New One Minute Manager	Ken Blanchard and Spencer Johnson
Growing Business	Paul Hawken