MAM Syllabus and Subjects
MAM course subject list is related to Management study and is divided into four semesters. The MAM course syllabus has both core and elective subjects as part of the curriculum. Subjects in the MAM course will cover the study of research work in a particular specialized domain that helps out a greater cause in the development of the sector. Some of the subjects that the students study include Organizational Behavior, Business Statistics, Financial Management, and Business Law.
Semester Wise MAM Syllabus
The Master of Applied Management syllabus covers everything from the philosophical foundation of the subject to doping information and learning. The MAM course aims to ensure that the students get an in-depth understanding of the subject. The MAM course syllabus aims to make sure that the students get important knowledge about the study of origin and development of the subject as well.
Semester-wise Master of Applied Management subjects list is given in the table below:
MAM First Year Syllabus
Listed below is the MAM First Year Syllabus:
|
Semester I |
Semester II |
|
International Business Management |
Project Management |
|
Technology Management |
Social Entrepreneurship |
|
Advanced Operations Research |
Intellectual Property Rights |
|
Elective-VII (Choose any one) Personal Finance, Behavioral Economics, Cross-Cultural Management |
Elective-X (Choose any one) Financial Engineering, Supply chain Management, Human Resource Information System |
|
Elective-VIII (Choose any one) Financial Services, Rural Marketing, Human Resource Audit and Accounting |
Elective-XI (Choose any one) Mergers & Acquisitions, Industrial Marketing, Stress Management |
|
Elective-IX (Choose any one) Wealth Management, Marketing Research, Performance Management |
Elective-XII (Choose any one) Public Finance, Social Media Marketing, Strategic HRM |
|
Business Comprehension (Article Writing/ Business Report Writing) |
Experimental Design and Testing |
|
Seminar on Contemporary Issues (Thinkers and Theories) |
Generating Project Proposal for an Entrepreneurial Idea |
MAM Second Year Syllabus
Listed below is the MAM Second Year Syllabus:
|
Semester III |
Semester IV |
|
Leadership Theory and Practice |
Enterprise Resource Planning |
|
Corporate Governance and Social Responsibility of Business |
Managing for Sustainability |
|
Management of Creativity and Innovation |
Total Quality Management |
|
Elective-XIII (Choose any one) Security Analysis and Portfolio Management, Reward and Compensation Management, Channel Management, Business System Analysis,, and Design |
Elective-XVI (Choose any one) International Financial Management, Global Human Resource Management, International Marketing, Software Project Management for Enterprise |
|
Elective-XIV (Choose any one) Financial Derivatives, Public Relations, and Corporate Communications, Strategic Brand Management, Database Management System |
Elective-XVII (Choose any one) Risk Management, Conflict, and Negotiation Management, Integrated Marketing Communication, Analytics Advantage |
|
Elective-XV (Choose any one) Strategic Cost Management and Control, Change Management, Customer Relationship Management, Business Intelligence |
Elective-XVIII (Choose any one) Actuarial sciences, Knowledge Management, NeuroMarketing, Decision Support System |
|
Paper Presentation and Publication |
Project –II & Viva Voce |
|
Case Writing and Analysis |
- |
MAM Subjects
MAM course subjects that are given below are part of the specialization that the institutes have to offer to the students. The MAM subjects of every specialization can also additionally have unique tenets of the syllabus. However, the typical format of the MAM course syllabus for any specialization stays the same. Students can choose the elective topics and subjects to provide a duration of four semesters to make the MAM syllabus very flexible.
MAM Core Subjects
Here is the subjects list of core MAM Subjects:
- International Markets
- Decision Making
- Principles of Management
- HR Management
- Business Laws
MAM Course Structure
MAM course structure includes both theory and practical papers. The curriculum is curated for 2 years and divided into four semesters. The course structure is made in such a way that both classroom training and practicals are included in the course curriculum. The course structure is given below:
- IV semesters
- Theory and Practice
- Core Subjects
- Elective Subjects
MAM Teaching Methodology and Techniques
The subjects in the MAM curriculum take into consideration different teaching techniques. Classroom learning includes practical sessions for students who are passionate about the subject. Here are the teaching methodology and strategies :
- Assignments
- Project
- Case Studies/ Research Work
- Internships
MAM Projects
MAM Projects are given to students to understand the concepts and help students in getting hands-on experience about the course. For the Master of Applied Management project, students are required to have the research project completed and submitted by the end of the fourth semester.
Some popular topics are:
- Customer preference and satisfaction level towards their expectation
- A study on credit card users in any chosen city
- A study on analysis of the customer satisfaction level towards landline service provided by BSNL
- Advertising Strategy of the Indian Corporate World - LG Electronics
MAM Reference Books
MAM course Books are available both online and offline by many authors and publications. These books are made to gain an in-depth understanding of concepts. Books on this course differ according to specializations. Some of the reference books for MAM subjects are:
|
Name of the Book |
Author |
|
Management: Tasks, Responsibilities, Practice |
Peter Drucker |
|
Built to Last: Successful Habits of Visionary Companies |
James C. Collinsa and Jerry I. Porras |
|
The Circle of Innovation |
Tom Peters |
|
The New One Minute Manager |
Ken Blanchard and Spencer Johnson |
|
Growing Business |
Paul Hawken |
