Syllabus and Subjects for Master of Marketing Management [MMM]:

Sl. No.

YEAR-1

1

Principles & Practice of Management

2

Principles of Marketing

3

Fundamentals of Management Accounting

4

Managerial Economics

5

Research Methodology

6

Consumer Behaviour

7

Business Communication

8

Fundamentals of Information Technology

9

Services Marketing

10

Retail Marketing

11

Sales Management & Personal Selling

12

Distribution Management & Logistics

13

Relationship Marketing

14

Market Research

15

Indian Economic Environment

16

Field Work + SPSS

Sl. No.

YEAR-2

1

International Marketing

2

Marketing and Laws

3

Financial Services Marketing

4

Marketing Communication

5

Retail Operations Management

6

Practical

7

Project Work

8

Foreign Language

9

Virtual Marketing Management

10

Brand Management

11

Strategic Marketing

12

Export Documentation & Forex

13

Direct Marketing

14

Industrial Marketing

15

Rural & Agricultural Marketing

16

Entrepreneurship Development & Project Management

17

Foreign Language

 

1