MMM Syllabus and Subjects
The MMM syllabus and subjects are divided into four semesters. The syllabus includes Principles & Practices of Management, Marketing, Market Research, Marketing Communication, Brand Management, Managerial Economics, Business Communications, and many more.
Semester Wise MMM Syllabus
MMM course aims to ensure that the students have all the exposure in covering everything from marketing management to customer satisfaction and product principles. The MMM course is a comprehensive study about making marketing advancements in a company's orientation, development, techniques, and methods on all levels.
Semester-wise MMM subjects list is given in the table below:
MMM First Year Syllabus
Listed below are the MMM First Year Syllabus:
|
Semester I |
Semester II |
|
Principles & Practices of Management |
Services Marketing |
|
Principles of Marketing |
Retail Marketing |
|
Fundamentals of Management Accounting |
Sales Management & Personal Selling |
|
Managerial Economics |
Distribution Management & Logistics |
|
Research Methodology |
Market Research |
|
Consumer Behaviour |
Relationship Marketing |
|
Business Communication |
Indian Economic Environment |
MMM Second Year Syllabus
Listed below are the MMM Second Year Syllabus:
|
Semester III |
Semester IV |
|
International Marketing |
Brand Management |
|
Laws related to Marketing |
Strategic Marketing |
|
Financial Services Marketing |
Export Documentation & Forex Management |
|
Marketing Communication |
Direct Marketing |
|
Retail Operations Management |
Industrial Marketing |
|
Project Work |
Rural & Agricultural Marketing |
|
Foreign Language |
Entrepreneurship Development & Project Management |
|
Virtual Marketing |
Foreign Language |
MMM Subjects
The MMM course offers both theoretical and practical aspects of the study. MMM subjects like Principles & Practices of Management, Marketing, Market Research, Marketing Communication, Brand Management, Managerial Economics, Business Communications, and many more are covered in the syllabus. The course curriculum includes theoretical and practical subjects.
MMM Core Subjects
The compulsory subjects include:
- Principles of Marketing
- Indian Economic Environment
- Marketing Communication
- Brand Management
- Entrepreneurship Development & Project Management
MMM Course Structure
MMM course structure includes both core and elective subjects which are the aspects of the study. The course structure is made in such a way that both classroom training and practicals are included in the course curriculum. The course structure is given below:
- IV Semesters
- Core & Electives Subjects
- Practicals
- Projects
- Dissertation
MMM Teaching Methodology and Techniques
The course curriculum takes into account different teaching methods. Classroom learning includes practical sessions for students. Students who are passionate about studying deep into the Marketing Management of a business enterprise. Listed below are the teaching methodology and strategies in general:
- Practical & Live sessions
- Case Studies
- Guest Lectures, Seminars, and Conferences
- Group Assignment and Discussion
- Research Project Submission
MMM Projects
Projects are given to students to understand the concepts and help students in getting hands-on experience. Marketing Management research projects are to be completed by the end of the final year. Some popular MMM projects topics are:
- Customer Satisfaction for a Digital Marketing Agency
- Google Search Engine Marketing Case Study Analysis
- Analysis of New Product Launch Using Google Double Click
- Return on Investment for Various Digital Marketing Strategies.
MMM Reference Books
MMM books are available both online and offline by many authors and publications. Reference books are meant for gaining an in-depth understanding of Marketing Management concepts. Books on MMM for academic purposes differ according to subjects. Some of the reference books for the course in MMM are:
|
Books |
Authors |
|
Business Communication For Managers |
Payal Mehra |
| The Management of Innovation |
Tom Burns |
|
Marketing Management |
Philip Kotler |
|
Strategy and Structure: Chapters in the History of the Industrial Enterprise |
Alfred D. Chandler Jr. |
