The MMM syllabus is a two-year undergraduate course in Marketing Management. The MMM syllabus and subjects are divided into four semesters. The syllabus includes Principles & Practices of Management, Marketing, Market Research, Marketing Communication, Brand Management, Managerial Economics, Business Communications, and many more. 

Semester Wise MMM Syllabus

The MMM course aims to ensure that the students have all the exposure in covering everything from marketing management to customer satisfaction and product principles. The MMM course is a comprehensive study about making marketing advancements in a company's orientation, development, techniques, and methods on all levels. Semester-wise MMM subjects list is given in the table below:

MMM First Year Syllabus

Semester I

Semester II

Principles & Practices of Management

Services Marketing

Principles of Marketing

Retail Marketing

Fundamentals of Management Accounting

Sales Management & Personal Selling

Managerial Economics

Distribution Management & Logistics

Research Methodology

Market Research

Consumer Behaviour

Relationship Marketing

Business Communication

Indian Economic Environment

 

MMM Second Year Syllabus

Semester III

Semester IV

International Marketing

Brand Management

Laws related to Marketing

Strategic Marketing

Financial Services Marketing

Export Documentation & Forex Management

Marketing Communication

Direct Marketing

Retail Operations Management

Industrial Marketing

Project Work

Rural & Agricultural Marketing

Foreign Language

Entrepreneurship Development & Project Management

Virtual Marketing

Foreign Language

MMM Subjects

The MMM course offers both theoretical and practical aspects of the study. MMM subjects like Principles & Practices of Management, Marketing, Market Research, Marketing Communication, Brand Management, Managerial Economics, Business Communications, and many more are covered in the syllabus. The course curriculum includes theoretical and practical subjects. The compulsory subjects include:

  • Principles of Marketing
  • Indian Economic Environment
  • Marketing Communication
  • Brand Management
  • Entrepreneurship Development & Project Management

MMM Course Structure

MMM course structure includes both core and elective subjects which are the aspects of the study. The course structure is made in such a way that both classroom training and practicals are included in the course curriculum. The course structure is given below:

  • IV Semesters
  • Core & Electives Subjects
  • Practicals
  • Projects
  • Dissertation

MMM Teaching Methodology and Techniques

The course curriculum takes into account different teaching methods. Classroom learning includes practical sessions for students. Students who are passionate about studying deep into the Marketing Management of a business enterprise. Listed below are the teaching methodology and strategies in general:

  • Practical & Live sessions
  • Case Studies
  • Guest Lectures, Seminars, and Conferences
  • Group Assignment and Discussion
  • Research Project Submission

MMM Projects

Projects are given to students to understand the concepts and help students in getting hands-on experience. Marketing Management research projects are to be completed by the end of the final year. Some popular MMM projects topics are:

  • Customer Satisfaction for a Digital Marketing Agency
  • Google Search Engine Marketing Case Study Analysis
  • Analysis of New Product Launch Using Google Double Click
  • Return on Investment for Various Digital Marketing Strategies.

MMM Reference Books

MMM books are available both online and offline by many authors and publications. Reference books are meant for gaining an in-depth understanding of Marketing Management concepts. Books on MMM for academic purposes differ according to subjects. Some of the reference books for the course in MMM are: 

MMM Books

Books

Authors

Business Communication For Managers

Payal Mehra

 The Management of Innovation

 Tom Burns

 Marketing Management

 Philip Kotler

Strategy and Structure: Chapters in the History of the Industrial Enterprise

 Alfred D. Chandler Jr. 

Add Your Question

Improve Your Question

Answer Now

Post By

1