Digital Marketing Course Syllabus

The realm of the digital marketing course syllabus is quite extensive. Digital marketing course syllabus involves subjects like Social Media Marketing, Google Analytics, SEO, Content Research and Web Analytics, Email Marketing, etc. Every Digital Marketing course covers SEO, Web Creation, Content Strategy, and Google Analytics. The article below thoroughly explains the digital marketing course syllabus so you can decide wisely.

Table of Contents:

• Digital Marketing Course Syllabus
• Advanced Digital Marketing Course Syllabus
• List of Core Subjects in Digital Marketing
• BBA in Digital Marketing Course Syllabus
• MBA in Digital Marketing Course Syllabus
• Digital Marketing Books

Digital Marketing Course Syllabus

Each digital marketing course is unique, and basic concepts are covered in every program. The digital marketing course syllabus prepares professionals to employ digital marketing methods and strategies to boost their firms.

The following is a list of the most important subjects in the digital marketing course syllabus.

Digital Marketing Subject	Digital Marketing Course Syllabus
Introduction to the Digital Marketing	Different Types of Digital Marketing How to execute competitive analysis? Importance of the Digital Marketing How to use digital marketing to boost sales? Latest Trends and Scenarios of the Digital Marketing Industry How is Digital Marketing the Ultimate Tool for Success for Businesses? Difference between digital marketing & traditional marketing Case studies about new strategies
SEO syllabus	Introduction to SEO On-Page & Off-Page Optimization Keywords  Growth and History of SEO Google Adwords
Planning & Creating Websites	Introduction to WordPress Adding content and activating plugins Brand awareness, credibility, and delivery to consumers Practical demonstration for creating a website How to integrate design and other elements into the website
SEM Syllabus	What is SEM? Google Adwords Keyword Targeting Site Targeting Campaign Design Ad Design, Clearance & Extensions CPA, CPC & CPM based accounts Demographic Bidding/Targeting
Content Creation & Strategy	Blogging Content Marketing Tools Article Marketing Promotions & Ads Guest Blogging CTC via Content
Social Media Marketing	Introduction to Social Media Definition of Social Media Marketing Blogging  Content Creation Social Networking Sites Use of Social Media Platforms   Video Creation and Sharing
Email Marketing	Use & Importance of Email - Marketing Email-Marketing Platforms Creating & Tracking E-Mailers Create Forms Create Opt-in Lists Open Rates and CTR of E-Mailers
Internet Marketing	Introduction & Benefits of Internet Marketing in Firms SEO, AdWords & Keyword Research B2B Relationships Importance of Branding Blogs, Newsletters & Opinion Articles How to Optimize your Business Site and Marketing the Featured Products
Web Analytics	Introduction to the topic of Web Analytics Campaign Tagging and Reporting Utilizing Google Adwords Data Introduction to Traffic & Content Report, Audience Reports Linking & Real-Time Data
E-Commerce and Digital Marketing	E-Commerce Marketing Management of E-Commerce Store Product Keyword Research Uploading Products onto the Website Ensuring an Optimistic Customer Experience Supply Chain Management Inventory Managing Selling, Packaging & Shipping

Advanced Digital Marketing Course Syllabus

Advanced Digital Marketing Course Syllabus teaches students how to establish a digital marketing strategy and use digital channels to boost revenue. Advanced Digital Marketing Course Syllabus also includes data-driven decision-making to help organizations understand their clientele and concentrate on marketing.

Listed below are topics covered in the Advanced Digital Marketing Course Syllabus.

• Social Media Optimization
• Digital Marketing Automation
• Email Marketing
• Website Design & Development
• Neuro Marketing Basics
• Paid Ads Optimization Methods
• Product & Content Marketing
• Data and Website Analytics
• Market Research with Competitor Analysis
• Online Reputation Administration

List of Core Subjects in Digital Marketing

Though the digital marketing course syllabus varies by program and institution level, few core subjects are covered at all levels. The digital marketing course syllabus in India covers the following core topics:

• Introduction to the Digital Marketing
• SEO Optimization
• Social Media Marketing
• Content Marketing Strategy
• Email Marketing
• CRM Introduction
• Mobile Marketing
• Competitor & Website Analysis
• Paid Ads Optimization Techniques
• Digital Marketing Project Management
• Market Research 
• Management and Promotion
• Web Analytics Introduction
• Digital Marketing Planning & Budgeting
• Product Marketing - Google Ads, Facebook, Instagram 
• Introduction to Affiliate Marketing
• E-Commerce Management
• Neuro-Marketing Fundamentals
• Website Data Analytics

BBA in Digital Marketing Course Syllabus

The BBA in digital marketing course syllabus prepares students for the fast-expanding field of digital marketing. BBA digital marketing course syllabus focuses on business communication, digital marketing, financial accounting, cost and management accounting, general media, and computer usage. 

Below is a list of topics covered within the BBA in Digital Marketing Course Syllabus:

• Understanding the Digital Marketing
• Introduction to Social Media Marketing
• Digital Media Laws
• Consumer Behavior and Market Research
• Report Writing
• Sales and Marketing in the Digital Age
• Internet and Connected Technologies
• Sales Promotion and Advertising
• Introduction to Management and Leadership 
• Research Methodology

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MBA in Digital Marketing Course Syllabus

MBA in Digital Marketing Course Syllabus includes a general understanding of digital marketing techniques and concepts. This two-year MBA degree in digital marketing covers in-depth aspects of digital marketing ideas and technologies, such as SEO, PPC, display advertising, and web analytics. 

MBA Digital Marketing Course Syllabus includes the following topics:

• Digital Marketing
• Organizational Behavior
• Corporate Strategy 
• Information Management 
• Leadership and Sustainability 
•  Strategic Management 
• Dissertation
• Data Analytics

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Digital Marketing Books

Books on digital marketing provide students with a theoretical and in-depth grounding in the field. Digital Marketing Course Syllabus Books provide a detailed overview of digital marketing and explain how to construct effective digital campaigns. Most digital marketing books are authored by industry professionals who have written about their expertise and insight. 

The best digital marketing books and study materials are listed below.

1. Digital Marketing for Dummies by Ryan Deiss & Russ Henneberry
2. Building a StoryBrand by Donald Miller
3. New Rules of Marketing and PR by David Meerman Scott
4. Jab, Jab, Jab, Right Hook by Gary Vaynerchuk
5. The Art of SEO by Eric Enge, Stephan Spencer, Jessie Stricchiola
6. Digital Marketing Strategy- An Integrated Approach to Online Marketing by Simon Kingsnorth
7. Digital Marketing 2020 by Danny Star
8. Epic Content Marketing by Joe Pulizzi