BBA Digital Marketing: Course Details, Eligibility, Admission, Fees


3 Years

Average Fees

INR 20,000 - 3 LPA

Rahil Ahmed

Updated on Jan 4, 2023 by Rahil Ahmed

Rahil Ahmed

Updated on Jan 4, 2023 by Rahil Ahmed

BBA in Digital Marketing is a 3 years undergraduate course that deals in the marketing of different products and services using digital technologies. After the course is completed students can take up job roles such as IT and Software, Digital Marketing, Marketing Agencies etc,

BBA Digital Marketing Course Details

Degree Bachelors
Full Form Bachelor of Business Administration in Digital Marketing
Duration 3 Years
Age No Age Limit
Average Fees INR 20,000 - 3 LPA
Average Salary INR 4 to10 LPA
Employment Roles Digital Marketer, Digital Marketing Executive, Social Media, Specialist, Email Marketer
Opportunities Apple, Google, Microsoft, Amazon, Samsung, and many others.

About BBA In Digital Marketing

According to Wikipedia BBA Digital Marketing course is,” the component of marketing that uses the Internet and online-based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services''. The course falls under the umbrella of the BBA course. The BBA in Digital Marketing duration is of three years.

Table of Contents

Eligibility Criteria for BBA In Digital Marketing

BBA in Digital Marketing eligibility needs to be met by the aspirants to ensure that they get admission to a college of their choice. Aspirants need to complete 10+2 from any stream from a recognized board with a minimum aggregate of 50% for general and 45% for SC/ST/OBC. The age group of 17 to 22 years can apply for this course.

How To Get Admission in BBA In Digital Marketing?

Students can apply for BBA in Digital Marketing admission through both online and offline means. Online means would involve the students going to the college’s official website and uploading all the documents to the portal. For the offline means, students would have to go to the admission office of the BBA in Digital Marketing colleges and hand over the documents in person.

Mentioned below are the details of the admission process in general:

How to Apply?

For admission to a college of their choice, aspirants must ensure that they are aware of the BBA in Digital Marketing course details. After submitting the application form, aspirants need to pay the BBA Digital Marketing fees to ensure that they get admitted to a college of their choice.

Selection Process

Students should ensure that they meet all the eligibility requirements set by the colleges to get admitted to a college of their choice. Selection is based on merit-based, entrance exams, personal interviews and counselling, based on which aspirants get admitted to the course of their choice.

When choosing BBA in Digital Marketing in India, it is vital for the students to ensure that they take up these required entrance exams. Entrance exams can be conducted at the national, state or university level. These exams are a vital part of the admission process. Listed below are some of the popular entrance exams that students participate in:

A Quick Glance at the BBA In Digital Marketing Entrance Exams

Entrance exams play an important role in the final admission process, it is important that the students learn about the entrance exam pattern. Students can get information about the exam pattern by going to the official website of the conducting department. Generally, top colleges in India follow the following exam pattern:

  • Multiple choice objective type questions.
  • The admission test is conducted in the English language.
  • Most of the questions in the entrance exams are merely related to IT, Software, reasoning, and general knowledge

Top 10 BBA Digital Marketing Colleges in India

There are many BBA in Digital Marketing colleges in India that the students can enrol. These colleges aim to ensure that the students have access to all the vital infrastructure, faculty and facilities they need to learn about the topics in-depth and in detail. Listed below are the best colleges for BBA Digital Marketing in India that the students can get admitted to:

BBA Digital Marketing Colleges in India


College Name


NMIMS University, Mumbai


Shaheed Sukhdev College of Business Studies, Delhi


Quantum University, Jaysingha


MCC, Chennai


IBS, Hyderabad


Kristu Jayanti College, Bangalore


NDIM, Delhi


AIMS Institute, Bangalore


GIBS Business School, Bangalore


Flame University, Pune

Fee Structure for BBA Digital Marketing

The fee structure for the BBA Digital Marketing colleges is not fixed and varies on factors such as the location, faculty and facilities of the institution. The average course fee in India for BBA Digital Marketing is around INR 1 to 8 LPA. Given below are the BBA Digital Marketing fees in India:


College Name

Average Annual Fees


Christ University, Bangalore



Narsee Monjee Institute of Management Studies (NMIMS University),Mumbai



Shaheed Sukhdev College of Business Studies (SSCBS),Delhi

INR 3,377 PA


Quantum University, Jaysingha

INR 70,000 PA


Madras Christian College (MCC),Chennai

INR 27,919 PA


ICFAI Business School (IBS), Hyderabad

INR 1.09 LPA


Kristu Jayanti College (KJC),Bangalore

INR 50,000 PA


New Delhi Institute of Management (NDIM), Delhi

INR 73,300 PA

Syllabus and Subjects for BBA Digital Marketing

Students pursuing BBA Digital Marketing learn about the use of digital tools such as social media, advertisements, use of mobile phones to expand their global presence. The course is a three-year-long undergraduate course. The curriculum has both core and elective subjects in it, making the syllabus flexible and diverse. Some of the core subjects that are taught are listed below:

  • Organizational Behavior
  • Basics of Digital Management
  • Digital Design & Communication
  • Lead Generating & Email Marketing
  • Web Design and Development

Read More: BBA Digital Marketing Syllabus and Subjects

Why Choose BBA Digital Marketing?

Students often wonder about BBA Digital Marketing details before choosing the course. Before deciding on a career, students come across queries like, "What is a BBA Digital Marketing course?" and "Why choose a BBA Digital Marketing ?”. To clearly understand answers to these questions and know more about B.Sc Anthropology, we have framed the following three pointers:

What is BBA Digital Marketing All About?

In the BBA Digital Marketing course, graduates learn about the advanced study of the techniques used in the marketing of products or services using digital technologies, such as the internet, mobile phones, and display advertising. It includes SEO optimization, Social media marketing, Online Advertising, Content Marketing, Conversion Rate Optimization, and more.

What Does a BBA Digital Marketing Graduate Do?

Digital marketing, often known as online marketing, is the promotion of brands through the internet and other kinds of digital communication in order to engage with potential clients. As a marketing channel, this comprises not only email, social media, and web-based advertising, but also text and multimedia messages.

Digital Marketer: Digital Marketers are responsible for raising brand awareness and generating leads across all of a company's digital channels, both free and paid. Social media, the company's own website, search engine rankings, email, display advertising, and the company's blog are all examples of these channels.

Reasons Why BBA Digital Marketing Can Fetch You a Rewarding Career?

Digital marketing can reach a broader audience with traditional means, and you can target the prospects who are most likely to buy your product or service. It's also generally less expensive than traditional advertising, and it allows you to track results on a daily basis and pivot as needed.

Job Opportunities: BBA Digital Marketing graduates can begin working for a Digital Marketing agency and make a good living. They can work in a variety of fields, including data analytics, social media marketing, content marketing, project management, event management, and business management.

Read More: BBA Digital Marketing Job Opportunities & Scope

Preparation Tips for BBA Digital Marketing

Begin early: Looking for, planning, and shortlisting universities ahead of time will save you a lot of time and aggravation later.

The Admissions Procedure: Learn about the various examinations or merit-based admissions processes at the institutions you've chosen. Fill out the application form on time and have all of the required documentation on hand.

Know The Syllabus And Exam Pattern: To prepare well for the entrance exams the candidates should be aware of the syllabus, exam pattern, and the books to equip the knowledge required.

Practice Question Papers: Practice solving previous years’ papers to understand the type of questions asked. It also helps to improve and prepare yourself for the actual exam.

Take Mock Tests: Solving as many mock tests can help you gain speed and accuracy.

Invest in Reference Books: Investing in reference books is a good idea as it can help the students with learning about their specializations and help with their research projects.

Begin to learn! You're on your own. In the sphere of digital marketing, there are several videos, courses, and certificates available, both for a fee and for free. Go over them and be the first to do so!

Scope For Higher Education

Upon the completion of the BBA Digital Marketing course, students may choose to opt for higher education. Higher education can help the students to learn about topics in a more in-depth manner. Additionally, if the students are interested, it can help them enter the field of research. Listed below are some of the higher education options available:

Salary of a BBA Digital Marketing Graduate

India's average BBA Digital Marketing course salary is INR 4 to 10 LPA [Source: Glassdoor]. This salary is not fixed and can vary according to many factors. Some of the factors that influence the salary of a graduate are designation, education level, experience and location.

Read More: BBA Digital Marketing Salary

Career Options After BBA Digital Marketing

Students can find a variety of work opportunities in India and overseas after completing a digital marketing education. There is a great demand for digital marketers in the industry as the digital marketing rivalry grows in most MNC firms. Below are some of the career options that students have:

  • Social Media Manager
  • Digital Marketing Manager
  • SEO Expert
  • Web Designer
  • Content Marketer

Skills That Make You The Best BBA Digital Marketing Graduate

There are many skills that a BBA Digital Marketing graduate needs to have to ensure that they succeed in their careers. Some of these skills are listed below:

  • Search Engine Optimization (SEO)
  • Search Engine Marketing (SEM)
  • Video Marketing
  • Understand design thinking and planning
  • Tech-savvy
  • Persuasive
  • Time Management Skills

BBA Digital Marketing Fee Structure

See Various BBA Digital Marketing Colleges in India

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