BBA Digital Marketing: Course Details, Eligibility, Admission, Fees
BBA Digital Marketing is a three-year undergraduate course that focuses on digital marketing strategies including Content Marketing, SEO and Email Marketing to promote business online presence. The core BBA Digital Marketing syllabus focuses on subjects such as Basics of Management, Business Communication, Internet Technologies, Digital Design, Data Analytics, etc.
The BBA in Digital Marketing eligibility criteria is that the candidate must have completed 10+2 with atleast 50% marks in any stream from any recognized institution. Additionally, the students must qualify with the required cut-off in entrance examinations such as CUET, SET, AIMA UGAT, etc.
BBA Digital Marketing fees range from INR 8,000 - 3,00,000 per year and are determined by factors like infrastructure, accreditation, placement opportunities, etc. The BBA in Digital Marketing fees in government colleges range from INR 8,000 - 1,75,000 per year whereas the fees range from INR 30,000 - 3,00,000 per year in private colleges in India.
Table of Contents
- What is a BBA Digital Marketing Course?
- Why Choose a BBA Digital Marketing Course?
- BBA Digital Marketing Admission Process 2024
- BBA Digital Marketing Entrance Exam
- Top BBA in Digital Marketing Colleges in India
- BBA Digital Marketing Syllabus and Subjects
- BBA in Digital Marketing Vs BBA in Marketing
- BBA Digital Marketing Salary in India
- Courses After BBA Digital Marketing
- Career Options After BBA Digital Marketing
- Top 5 Cities to Pursue BBA Digital Marketing Course in India
- BBA Digital Marketing Scholarships
- Skills To Excel as a BBA Digital Marketing Graduate
BBA Digital Marketing Course Details
| Degree | Bachelors |
| Full Form | Bachelor of Business Administration in Digital Marketing |
| Duration | 3 Years |
| Age | Minimum age limit is 17-22 years |
| Minimum Percentage | 50% marks in 10+2 for general category and 45% marks for reserved category students |
| Average Fees | INR 8,000-3,00,000 Per Year |
| Average Salary | INR 3 - 7 LPA (Source: AmbitionBox) |
| Employment Roles | Digital Marketer, Digital Marketing Executive, Social Media Expert, Email Marketer |
| Top Recruiters | Myntra, Google, Microsoft, Amazon, Samsung, Zoho |
What is a BBA Digital Marketing Course?
BBA in Digital Marketing course aims to equip students with the understanding of various concepts of digital marketing such as Data Mining, Content Marketing, Lead Generating & Email Marketing, etc. The BBA in Digital Marketing course duration is three years and the course falls under the umbrella of BBA Courses.
The average BBA in Digital Marketing salary ranges from INR 3-7 LPA (Source: AmbitionBox) based on various factors like job designation, location, experience, field of work, etc. The BBA Digital Marketing graduates are employed in various job roles such as Content Marketing Specialist, Campaign Manager, Email Marketer, etc
BBA Digital Marketing Eligibility Criteria
The BBA in Digital Marketing eligibility criteria requires the candidate to meet certain criteria such as the merit score, age limit, entrance examination, etc. Listed below are the Bachelors in Digital Marketing eligibility criteria:
- The candidate must have completed 10+2 with at least 50% marks with any stream from any recognized educational institution. A relaxation of 5% is given for SC/ST/OBC candidates. Furthermore, the candidate must also qualify with the required cut-off in entrance examinations such as CUET, SET, AIMA UGAT, etc.
- The minimum age limit is 17-22 years for admission into the BBA Digital Marketing course
Why Choose a BBA Digital Marketing Course?
The demand for BBA Digital Marketing is an increase in the need for skilled professionals in the field of online marketing due to the increase in a number of digital users.
Listed below are some of the important pointers on why choosing a BBA Digital Marketing course can be the right choice:
- As per the report by Economics Times, the Indian digital advertising market is anticipated to develop at a CAGR of 27.42% to reach INR 539 billion by the end of 2024
- According to a survey by Forbes magazine, 82% of consumers shop or conduct research online, thus increasing the need for digital marketing.
- Digital Marketing is expected to have thrice the current value in future at USD 160 Billion by the year 2025 based on a survey conducted by Goldman Sachs
BBA Digital Marketing Admission Process 2024
The admission process for the BBA Digital Marketing course is done either based on the merit score of the previous qualifying examination or based on entrance examination scores such as CUET, AIMA UGAT, etc. Given below is the step-by-step BBA Digital Marketing admission process:
- Step 1: Candidates must ensure that they meet the eligibility criteria for the admission into BBA Digital Marketing course.
- Step 2: The candidate must qualify for the entrance examination as per the college requirement
- Step 3: Candidates must submit the application form either online or offline in the college of their choice once the entrance examination results are out
- Step 4: The candidates will be required to appear for the counselling process once the merit list is published.
- Step 5: Candidates can further proceed with the document verification process by submitting the mark sheets, certificate, identity proof, etc.
- Step 6: Once the documents are verified, the candidate can proceed with the fee payment process and confirm their admission to the desired college.
BBA Digital Marketing Entrance Exam
The BBA Digital Marketing admissions in a few universities such as Christ University, Narsee Monjee Institute of Management Studies, etc are based on the scores obtained by the students in entrance examinations.
Listed below are the BBA in Digital Marketing entrance exam and their registration details:
|
Entrance Exam |
Exam Date |
Accepting Colleges |
|
May 15-24, 2024 |
Christ University, Lovely Professional University, Jawaharlal Nehru University |
|
|
June 16, 2024 |
Jagan Nath Institute of Management Sciences, St.Xavier’s College, Academy of Technology & Management-Global Business School |
|
|
May 05, 2024 |
O.P. Jindal Global University, Symbiosis University, SRM University |
Top BBA in Digital Marketing Colleges in India
The BBA in Digital Marketing course fees range from INR 8,000 - 3,00,000 per year depending on the college or university. The course is offered by top government colleges such as Patna Women’s College, Galgotias University, Jamia Hamdard University, etc. and private colleges such as NMIMS, Christ University, Lovely Professional University, etc.
Listed below are the top BBA in Digital Marketing colleges in India along with their fee details:
|
Name of the College |
Tuition Fee (Per Year) |
|
INR 1,85,000 |
|
|
INR 75,000 |
|
|
INR 31,150 |
|
|
INR 30,000 |
|
|
INR 1,08,000 |
|
|
INR 2,60,000 |
|
|
INR 2,17,500 |
|
|
INR 1,30,000 |
|
|
INR 6,95,000 |
BBA Digital Marketing Syllabus and Subjects
The BBA in Digital Marketing syllabus focuses on equipping students with the skills and knowledge related to Internet Technology, Marketing Strategies, Search Engine Optimization, etc to enable them to work in diverse industries and job roles.
Listed below is the semester-wise BBA Digital Marketing syllabus:
|
Semester-I |
Semester-II |
|
Language-I |
Accounting for Managers |
|
English-I |
Digital and Social Media Marketing |
|
Principles of Management |
E-Commerce |
|
Managerial Economics |
General Elective-I |
|
Fundamentals of Digital Marketing |
General Elective-II |
|
Secretary Ship |
Advertising |
|
Insurance Promotion |
- |
|
Semester-III |
Semester-IV |
|
Organizational Behaviour |
SEM & Affiliate Marketing |
|
Search Engine Optimisation |
Cyber Law |
|
Financial Management |
Corporate Internship |
|
Online Business Retailing |
General Elective-III |
|
- |
General Elective-IV |
|
Semester-V |
Semester-VI |
|
Sales Management |
Media Management |
|
Semrush |
Retail Management |
|
Google Search Console |
General Elective-VII |
|
Content Marketing |
Project Work and Dissertation |
|
Content Management System |
- |
|
Advanced SEO |
- |
|
General Elective -V |
- |
|
General Elective-VI |
- |
Read More: BBA in Digital Marketing Syllabus
BBA in Digital Marketing Vs BBA in Marketing
The BBA in Digital Marketing course deals with the study of various aspects of digital marketing including search engine optimization, content marketing, marketing tools, etc whereas the BBA in Marketing course enables students to promote a product or service using their marketing skills.
Given below is the course comparison between BBA Digital Marketing vs BBA Marketing based on various parameters:
|
Course |
BBA in Digital Marketing |
BBA in Marketing |
|
Full Form |
Bachelor of Administration in Digital Marketing |
Bachelor of Administration in Marketing |
|
Course Duration |
3 Years |
3 Years |
|
Course Overview |
BBA in Digital Marketing course covers topics such as Small Business and Entrepreneurial Development, SEO Tools and Techniques, Marketing in the Digital Age, etc. |
BBA Marketing course includes topics such as Principles of Sales Management, Marketing Audit, Industrial Marketing, etc. |
|
Eligibility Criteria |
Minimum of 50% marks in 10+2, with any stream from any recognized institution |
Minimum of 50% marks in 10+2, with any stream from any recognized institution |
|
Course Fees Per Year |
INR 8,000-3,00,000 |
INR 5,000 - 1,50,000 |
|
Entrance Exam |
CUET, SET, AIMA UGAT |
CUET, AIMA UGAT |
|
Top Colleges |
Lovely Professional University, Christ University, Galgotias University |
Hindu College, Christ University, St.Stephen’s College |
|
Job Roles |
Content Marketing Specialist, SEO Expert, Email Marketer, Social Media Executive |
Marketing Executive, Business Development Executive, Sales Executive, Human Resource Manager |
|
Average Salary |
INR 3 - 7 LPA |
INR 2.5-7 LPA |
BBA Digital Marketing Salary in India
The average BBA Digital Marketing salary in India ranges from INR 3-7 LPA (Source: Payscale) based on factors such as field of work, job designation, experience, skill set, etc.
BBA Digital Marketing graduates with 0-2 years of experience can earn in the range of INR 3.0 to 5.5 LPA whereas the candidates with 3+ years of experience can earn between INR 5.0-14.0 LPA or more based on their expertise.
Listed below is the BBA in Digital Marketing salary details:
|
Job Profile |
Entry Level Average Salary (INR) |
Salary After 3 Years of Experience (INR) |
|
SEO Expert |
4.7 LPA |
9.0 LPA |
|
Content Marketing Specialist |
5.5 LPA |
11.7 LPA |
|
Digital Marketing Executive |
4.9 LPA |
11.2 LPA |
|
Email Marketer |
4.3 LPA |
10.5 LPA |
|
Web Designer |
3.3 LPA |
7.4 LPA |
|
SEM Executive |
3.8 LPA |
6.2 LPA |
Courses After BBA Digital Marketing
Students can pursue higher studies in the field of digital marketing or management after successful completion of BBA Digital Marketing course for better career prospects and to enhance their skills further to give a competitive edge.
Listed below are some of the courses after BBA Digital Marketing students can opt for:
- MBA in Marketing
- MBA Digital Marketing
- MBA International Business
- PhD Marketing
- MA in Digital and Creative Marketing
- MSc Digital Marketing
- MPhil Marketing
- Certificate Programme in Digital Marketing by IIT Delhi
- Post Graduate Certificate in Management
Career Options After BBA Digital Marketing
Career after BBA in Digital Marketing is vast in both the private and public sectors in diverse job roles such as Email Marketer, Digital Marketer, SEO Expert, Social Media Expert, etc.
Listed below are some of the career opportunities after BBA in Digital Marketing course and their job description:
|
Job Designation |
Job Description |
Hiring Companies |
|
SEO Expert |
Performing ongoing keyword research and optimizing the content and landing pages for organic SEO success |
LocaliQ, Google, Accenture, IBM |
|
Content Marketing Specialist |
Responsible for creating highly engaging and quality content such as articles, blogs, web stories, etc for various social media platforms |
Zeta, Hexaware, Zoho, Amazon |
|
Social Media Expert |
Responsible for planning, scheduling, creating, and posting content on social media platforms and interacting with the audience to promote organic sales |
Jio Digital, Country Holidays Inn, Freelancer, Upwork |
|
Digital Marketing Executive |
Responsible for developing and executing digital marketing strategies through various modes such as email, SEO/SEM, database marketing, and advertising campaigns to promote sales. |
Lifestyle, Infosys, Flipkart, Pepsico |
|
Email Marketer |
Responsible for strategizing and planning email content, and newsletters to the target audience and analysing their performance and growth. |
Melange India, Freshprints, Velocity, ConvertKart |
Read More: BBA Digital Marketing Salary
Top Recruiters for BBA Digital Marketing in India
Listed below are the top hiring companies for BBA Digital Marketing graduates in India:
|
Accenture |
IBM |
Country Holidays Inn |
|
Jio Digital |
Melange India |
Freelancer |
|
Amazon |
Flipkart |
Upwork |
|
Fresh prints |
ConvertKart |
Careers360 |
|
Lifestyle |
Pepsico |
|
Top 5 Cities to Pursue BBA Digital Marketing Course in India
Students can opt to pursue BBA Digital Marketing courses in top cities such as Bangalore, Mumbai, Madras, Hyderabad, etc as it has the most renowned institutions such as Presidency, Christ University, St.Xavier’s College, etc.
Below listed are the top 5 cities to pursue a BBA Digital Marketing course based on industry exposure, infrastructure, placement opportunities, affordability, cost of living, etc.
|
City |
Top Colleges |
Average Living Expense (INR) |
Average Starting Salary (INR) |
Top Recruiters |
|
Bangalore |
Christ University, |
40,000 - 45,000 Per Month |
20,000-22,000 Per Month |
Jinconnect, TargetG, Brand story |
|
Mumbai |
Kishinchand Chellaram College |
30,000 - 60,000 Per Month |
20,000-35,000 Per Month |
Whizcrow Technologies Pvt. Ltd, WATConsult, FruitBowl |
|
Hyderabad |
Woxsen University |
INR 15,000 - 25,000 Per Month |
INR 15,000 - 25,000 Per Month |
DigitalGenY Medium, GeeksChips, Myntra |
|
Chennai |
SRM Institute of Science and Technology |
INR 20,000 - 25,000 Per Month |
16,000-25,000 Per Month |
Michtam Tecno Solution Private Limited Compan, Amazon, Zoho |
|
Delhi |
Amity University |
INR 70,000 - 75,000 Per Month |
INR 12,000 - 20,000 Per Month |
Brand Visage, WebChutney, Touchstone Infotech |
BBA Digital Marketing Scholarships
BBA Digital Marketing scholarships are offered to students by various government and private organisations based on eligibility criteria such as merit score, family income, gender, etc.
Listed below are some of the scholarships offered for BBA Digital Marketing students:
|
Scholarship |
Eligibility Criteria |
Amount |
|
KVPY Scholarship |
The candidate must have cleared all the exams in Class 11 and 12 to be eligible for the scholarship |
INR 28,000 |
|
Inlaks Shivdasani Scholarship |
Candidates must have a minimum academic grade of 65% or a CGPA of 6.8 from a recognized university/institution. |
50% Tuition Fee Waiver |
|
Dhirubhai Ambani Scholarship Programme |
Physically challenged and differently-abled students with a family annual income less than INR 4,50,000 are eligible for the scholarship |
INR 41,000 Per Month |
|
Indian Institute of Digital Education (IIDE) Scholarship |
For candidates enrolled on any courses offered by IIDE and selected based on the screening process |
INR 5,000 - 80,000 |
Read More: BBA Scholarships
Skills To Excel as a BBA Digital Marketing Graduate
Students must demonstrate certain soft skills and technical skills to thrive in the marketing industry and for better career progression. Listed below are some of the skills required for BBA Digital Marketing graduates:
- Search Engine Optimization: This will help the candidates to build effective strategies, track their performances, do keyword research, backlinking, fix website errors and promote quality content and organic traffic.
- Content Marketing: The candidate must be able to create quality content such as articles, blogs, etc with proper keyword optimisation and research for various social media platforms
- Data Analytics: It is recommended to have data analytics skills as it helps them to analyse the performance of the content that is being posted and work on areas of improvement.
- Creative Thinking: The job role often demands the candidate to be highly creative to engage the users and grab their attention
Top Bachelor of Business Administration [BBA] (Digital Marketing) Colleges
Top Commerce Entrance Exams
Exam Date: May 19, 2024
BBA Digital Marketing Fee Structure
FAQs
Which is better MBA or Digital Marketing?
MBA courses cover a wide range of topics including business, management, marketing, human resources, etc whereas the BBA Digital Marketing course enables students specialise in areas such as content marketing, search engine optimisation, digital media marketing, etc,
Can I do BBA in Digital Marketing after 12th?
Yes, students who have completed 10+2 with atleast 50% marks with any stream from any recognised board are eligible for BBA Digital Marketing admissions. Some institutions offer admissions based on entrance examinations such as CUET, AIMA UGAT, SET, etc.
Is there maths in BBA Digital Marketing?
No, the course curriculum does not include mathematics. However, some topics such as statistics, data analytics, and business maths are covered in the syllabus.
Which stream is best for BBA Digital Marketing?
Candidates from any stream are eligible to apply for the BBA Digital Marketing courses.
Can I get a job after the BBA Digital Marketing course?
Yes, candidates can work in diverse fields after graduation in job roles such as email marketer, social media manager, digital marketing expert, content creator, market researcher, PPC specialist, SEO expert, etc.
What scholarships are available to BBA digital marketing students?
BBA in Digital Marketing students can avail of scholarships such as the KVPY Scholarship, Inlaks Shivdasani Scholarship, Dhirubhai Ambani Scholarship Programme, Indian Institute of Digital Education (IIDE) Scholarship, etc.
What subjects are included in a BBA in Digital Marketing course?
BBA in Digital Marketing syllabus include subjects such as Principles of Management, Marketing Management, E-Commerce, Content Marketing, SEO, etc.
What skills are required to do BBA digital marketing course?
BBA in Digital Marketing graduates must demonstrate skills such as SEO Skills, Data Analytics, Creative Skills, Copywriting Skills, Content Creation, Social Interaction, etc.
Can I pursue a BBA in Digital Marketing online?
Yes, students can pursue a BBA in Digital Marketing course online at universities such as SRM University Online, IGNOU, Jain University Online, etc.