MBA in Retail Management Syllabus and Subjects 2022

The MBA Retail Management syllabus and subjects is designed in a specific pattern to train aspirants in both basic business administration and specialization in retail management. The course includes classroom lectures, industrial visits, thesis writing, projects, workshops, research paper publication, and other activities. The subjects include material management, project management basics, branding in a retail business, stock management, store audit, retail franchising, visual merchandising, hotel & cauterize management, international retailing & benchmark, and multi-brand retailing.

Semester Wise MBA in Retail Management Syllabus

MBA in Retail Management course is a two years post-graduation course with four semesters. The academic syllabus is divided into introductions to the basics, core subjects, electives subjects, labs practical, and projects. Students are educated in the basic introduction to business management and its principles in the first two semesters, and students will be completing core subjects. In the final semester, students can pursue internships or do individual projects. Semester wise subjects are listed below:

MBA in Retail Management First Year Syllabus
SEMESTER I	SEMESTER II
Business Environment	Financial Management
Managerial Communication	Human Resource Management
Organizational Behaviour	Research Methodology for Management
Quantitative Techniques for Management	Corporate Communication
Managerial Economics	Operations Management
Stock Management	Store Credit Management

MBA in Retail Management Second Year Syllabus
SEMESTER III	SEMESTER IV
Fundamentals of Retail Management	Supply Chain Management
Merchandise Management	Retail Banking
Entrepreneurships in Retail Business	E-Retailing
Strategic Management	Logistics and Sales Promotion
Direct & Network Marketing	Buyer Behavior
Seminar	Project

MBA in Retail Management Subjects

MBA Retail Management subjects are classified into basics, core, electives, and lab. The basics is the study of fundamentals and introduction of the course, core subjects are obligatory to get graduation, electives can be picked by students based on their area of interest, lab subjects are the practicals to understand about the course in real-time. Below mentioned are MBA Retail Management course core, electives, and lab subjects.
Core Subjects:

Business Environment
Organization Communication
Economic Optimization
Concept of Probability
Marketing Information System
Pricing Strategies and Programs
Managing Industrial Relations
Material Management
Basics of Project Management
Services Product Management
Service Distribution Strategies
Branding in Retail Business
Stock Management
Store Audit

Elective Subjects:

Operations Management
Corporate Legal Framework
Digital Governance
Project Management
Retail Franchising
Store Operations
Human Factor in Retail Business
Visual Merchandising
Hotel & Cauterize Management
International Retailing & BenchMark
Multi Brand Retailing

Lab Subjects:

Tally
Database Management System
Communicational English
Digital Marketing
Online Advertising
E-Commerce

MBA in Retail Management Course Structure

MBA in Retail Management course is structured into four semesters comprising an introduction of all management basics in the first year such as finance, accounting, human resource, organizational behaviors, etc. The core subjects concentrate on administration and retail management, such as stock management, store credits, material management, and much more. Elective subjects can be selected by students considering the course's future scope. The course structure is:

IV Semesters
Core Subjects
Elective Subjects
Internship
Project Submission

MBA in Retail Management Teaching Methodology and Techniques

The MBA in Retail Management teaching approach must be such that students understand and encounter business challenges and find innovative and workable solutions. They should also be able to use technology-aided methods whenever possible.MBA in Retail Management curriculum comprises core subjects along with practical exposure to fieldwork. Seminars for students are conducted to make them familiar with practical life experiences and much more. The main teaching methodologies are as follows:

Lectures
Seminars
Extracurricular individual work
Practical exposure
Internships
Site visits

MBA in Retail Management Projects

MBA in Retail Management projects mainly aims to develop student work skills and provide industry knowledge and perspective. Applying their management skills to a real-time environment is the most realistic way for MBA graduates. It also helps them know how their work will be as soon as they complete their curriculum. At the end of the MBA project, students learn to be team players, coordinate with stakeholders, follow and enforce the supervisors' orders, understand and comply with the project and its social values. Some of the important MBA in Retail Management projects are:

A Study on Indian Organized Retail Sector
Study of Retail Store Operations
A Study on Changing Consumer Preferences Towards Organized Retailing from Unorganized Retailing
Retail Outlet Mapping of Retail Stores & Shopping Mall
A Study on Effective Supply Chain Practices in Organized Retail Sector
A Study on Effective Retail Project Management
A Study on Pricing Strategies Followed By Successful Retailers.
Effectiveness of Promotional Schemes in Retail Stores

MBA in Retail Management Reference Books

By reading an MBA textbook, students can consume a large amount of research quickly, which is one of the best ways to develop management skills. Listed below are MBA Retail Management textbooks:

MBA in Retail Marketing books
Book	Author
Management Accounting	I. M. Pandey
Financial Accounting	Needles Cengage
Business Environment	Francis Cherunilamn
Professional Communication	K Bhardwaj
Business Communication for Managers	Penrose
Retail management	Michael lacy, Barton A Weitz and Ajay Pandit
Consumer Behaviour ; Building Marketing Strategy	Hawkins, Best and Coney
Retail Merchandising	Swapna Pradhan