MBA Sales and Marketing Syllabus and Subjects 2024
The MBA Sales and Marketing syllabus is designed to study theoretical and practical concepts in marketing, sales, product management, etc. The MBA in Sales and Marketing is covered in two years, broken down into four semesters with core papers, electives, and internships.
The MBA Sales and Marketing subjects focus on the study of advertising and promotion strategies, sales negotiation, digital marketing, international marketing, etc. The course also equips students with data analytics tools used in sales decisions and extracting marketing insights to drive organizational success.
Table of Contents
Semester Wise MBA Sales and Marketing Syllabus
The MBA Sales and Marketing syllabus includes concepts of business marketing and sales strategy. The course also focuses on recent innovations in the field such as upcoming consumer marketing strategies, global marketing strategies, and trends, retail marketing tools, etc. Following is a semester-by-semester breakdown of the MBA in Sales and Marketing syllabus:
First-Year MBA Sales and Marketing Syllabus
The MBA Sales and Marketing syllabus in the first year focuses on foundational aspects of marketing, consumer behavior, and sales strategies. The following table contains the MBA in sales and marketing syllabus for the first year:
|
Semester I |
Semester II |
|
Economics for Managers |
Corporate Finance |
|
Organizational Behaviour Principles |
Fundamental of Operation Research |
|
Business Communication |
Business Research Methodology |
|
Business Mathematics |
Human Resource Management Fundamentals |
|
Accounting for Managers |
Entrepreneurship and Venture Management |
|
Production and Operations Management |
Business Transformation |
Also, Check: Top Reasons to Pursue an MBA
Second-Year MBA Sales and Marketing Syllabus
In the second year of the MBA Sales and Marketing syllabus, students learn about advanced concepts such as rural marketing, e-commerce marketing, effective tools for brand management, etc. The following table contains the MBA in sales and marketing syllabus for the second year:
|
Semester III |
Semester IV |
|
Bottom of the Pyramid Marketing |
Advanced Sales Management |
|
Digital Marketing |
Advertising and Sales Promotion |
|
Brand Management Strategies |
Customer Relationship Management |
|
Strategic Business Marketing |
Quantitative Methods for Decision-Making |
|
Internet Marketing Strategies |
Data Visualization and Business Intelligence |
|
Electronic Commerce: Business Models & Strategies |
Design Thinking |
|
Summer Training/Internship Program |
Project Report/Viva |
Practical Topics in the Second-Year MBA in Sales and Marketing Syllabus
Some of the practical topics in the second-year MBA Sales and Marketing subjects are given below:
- SAP Application in Global Leadership
- Business Analytics and Modelling Tools Application in Business Marketing and Sales Processes
MBA Sales and Marketing Subjects
MBA Sales and Marketing subjects are classified into core and elective subjects with topics such as Accounting, Strategic Management, Sales Management, etc. In the list below are MBA subjects for Sales and Marketing papers:
Core MBA Sales and Marketing Subjects
The MBA Sales and Marketing core subjects help students understand different managerial concepts used in different business areas and the foundation for sales and marketing strategies. In the list given below are core sales and marketing MBA subjects:
- Accounting for Managerial Decision Making
- Management in Action - Social Economic and Ethical Issues
- Organizational Behaviour
- Strategic Management
- Business Mathematics
- Statistics for Management
- Business Transformation
- Quantitative Methods for Decision-Making
- Legal Environment in Business
- Business Research Methodology
- Direct Marketing Strategies
Elective MBA in Sales and Marketing Subjects
In addition to the required disciplines, the MBA in Sales and Marketing subjects offer the following electives:
- Retail Franchising Concepts and Mall Management
- Positive Intelligence
- E-Retailing
- Global Leadership
- Analytics in Marketing Management
- Indian Ethos and Mindful Leadership
- Luxury Retail Concepts
- Cognitive Analytics & Social Skills for Professional Development
MBA Sales and Marketing Subjects In Detail
MBA Sales and Marketing subjects focus on a holistic understanding of topics like services marketing, marketing metrics, and ROI, sales negotiation process, marketing ethics, etc. The topics covered by the MBA Sales and Marketing subjects are listed in the table below:
|
MBA Sales and Marketing Subjects |
Topics |
|
Managerial Economics |
Introduction, Demand Analysis and Theory of Production, Theory of Cost and Market Structures, Introduction to Macroeconomics. |
|
Accounting for Management |
Nature of Accounting Information, Cost Accounting, Performance Evaluation Techniques, Decision-Making Techniques. |
|
Business Communication |
Theory of Communication, Forms of Communication, Important Parameters in Communication, Other Communication Parameters. |
|
Marketing Management |
Introduction to Marketing, Product and Pricing Decisions, Promotion and Distribution Decisions, Emerging Trends and Issues in Marketing. |
|
Sales Management |
Personal Selling, Control of Sales Factor, Sales Force Management, Ethical and Legal Aspects of Selling, Trademark, etc. |
College Wise MBA Sales and Marketing Syllabus
The syllabus for MBA Sales and Marketing course may differ based on different college curriculum structures but the main outcome of the course remains the same to make students understand the effectiveness of marketing and sales strategies in businesses. Below listed is the college-wise MBA Sales and Marketing syllabus:
DY Patil University MBA in Sales and Marketing Syllabus
The DY Patil University offers MBA in Sales and Marketing course in online mode for students with a focus on teaming different aspects of sales and marketing such as sales pitch, customer relationship management, etc. Below listed is the DY Patil University MBA Sales and Marketing syllabus:
|
Semester I |
Semester II |
|
Accounting Principles |
Fundamentals of Strategic Management |
|
Fundamentals of Organization Behaviour |
HRM Principles-I |
|
Quantitative Techniques in Management |
Financial Management Concepts-I |
|
Economics for Managers |
Operations Management |
|
Elective-I |
Marketing Management Principles-I |
|
- |
Elective-II |
|
Semester III |
Semester IV |
|
Basics of Entrepreneurship |
Consumer Behaviour Strategies |
|
Managerial Accounting |
Fundamentals of Sales and Distribution Management |
|
Concepts of Project Management |
Service Marketing Strategies |
|
Fundamentals of International Business |
Sales Promotion and Advertising Concepts |
|
Business Research Methodologies |
Brand Management Strategies |
|
Elective-III |
Project Report |
RIMT MBA in Sales and Marketing Syllabus
The RIMT offers an MBA in Sales, Marketing, and Advertising course for students with a focus on understanding marketing strategies, sales management, and industry-related advertising plans. Below listed is the RMIT MBA Sales and Marketing syllabus:
|
Semester I |
Semester II |
|
Business Communication |
Fundamentals of Marketing Management |
|
Managerial Economics |
Corporate Finance |
|
Application of Maths for Business Decision-Making |
Research Methodology |
|
Managerial Accounting |
Fundamentals of People Management |
|
Organization Behaviour Principles |
Seminar |
|
Personality Development Workshop |
Short-Term Certification Course |
|
Semester III |
Semester IV |
|
Summer Internship Program |
Fundamentals of Production Management |
|
Understanding Consumer Behaviour |
Brand Management Concepts |
|
Operation Research Fundamentals |
E-Commerce Overview |
|
Service Marketing Strategies |
Seminar on Entrepreneurship Role in Digital Economy |
|
Seminar on Contemporary Management |
Project Report |
MBA in Sales and Marketing Projects
A list of projects related to the development, planning, evaluation, and execution of product sales in a corporation is included in the sales and marketing syllabus. Below listed are a few MBA in Sales and Marketing project topics:
- Advertising Strategy of the Indian Corporate World
- Customer experience management in personal loan
- A study on general awareness of insurance policies
- A Study on Purchase Behaviour of grocery for middle-class people
- Effectiveness of Retailing Mix in Reliance Retail
- Effect of branding on consumer buying Behaviour
Also, Check: MBA Project Topics
MBA in Sales and Marketing Course Structure
In the MBA Sales and Marketing syllabus, the course structure includes classroom lectures, discussions, industry interactions, case studies, projects, and other activities. Listed below are the general MBA Sales and Marketing course structure:
- IV Semesters
- Core and Elective Subjects
- Project Submission
- Internship
MBA in Sales and Marketing Teaching Methodology and Techniques
Teaching methodologies and techniques used in MBA in Sales and Marketing include traditional class-based lectures, industrial visits, guest speakers, conferences, seminars, collaboration projects with the company, internships, summer training, etc. In short, the MBA Sales and Marketing teaching techniques are:
- Case Study Methods
- Presentations
- Assignments
- E-learning
- Collaboration
- Internships
MBA Sales and Marketing Books
The MBA Sales and Marketing syllabus explores many subjects that may extend far beyond the field. Students can download the MBA Sales and Marketing syllabus PDF to have a thorough understanding of the subjects and topics in the course. Listed below are the best MBA Sales and Marketing books for students:
|
Books |
Topics Covered |
Author |
|
Marketing Management |
Marketing Strategies and Process, Customer Value Mix, Global Marketplace, etc |
Philip Kotler |
|
Sales Management |
Role of Sales Manager, Sales Strategies, Sales Team Management, etc. |
Richard R Still |
|
Rural Marketing |
Rural Product Strategies, Rural Areas Distribution Channels, Rural consumer characteristics, etc. |
Pradeep Kashyap |
|
Marketing Research |
Data Collection Methods, Data Analysis Techniques, Questionnaire Designs, etc. |
Naresh Malhotra and Satyabhushan Dash |
|
Consumer Behaviour |
Consumer Behaviour and Marketing Strategies, Consumer Decision Making Process, etc. |
Schiffman and Kanuk |
Top Management Entrance Exams
Exam Date: May 19, 2024
FAQs
What are the important MBA Sales and Marketing subjects?
The MBA Sales and Marketing subjects include Sales Management, Business Mathematics, Managerial Economics, etc.
Which are the elective subjects in MBA Sales and Marketing syllabus?
The elective subjects included in MBA Sales and Marketing syllabus are Principles of Retailing, Global Leadership, Cooperative Management, etc.
What are the important Sales and Marketing MBA subjects in 3rd semester?
Some of the important MBA Sales and Marketing subjects in 3rd semester are Strategic Management, B2B Marketing, Product and Brand Management, etc.
Which are the famous topics for research projects in MBA Sales and Marketing courses?
Some of the common research projects in the MBA Sales and Marketing course are Study on Sales Force Management, AI Marketing and Automation, etc.
Which are important MBA Sales and Marketing books for second-year students?
The important MBA Sales and Marketing books for second-year students are Marketing Research by CR Kothari, Sales and Distribution Management by Krishna K. Havaldar and Vasant M. Cavale, etc.