Updated on Jan 4, 2023 by Lisha Gupta
MBA Sales and Marketing syllabus and subjects are designed to help students experience both the theoretical and practical concepts in the sector of marketing, sales, product management, and more. In the first year of MBA in Sales and Marketing, students have to learn the core subjects of sales and marketing, while in the second year, students deal with the elective and specialized subjects according to the student's area of interest.
MBA in Sales and Marketing is a combination of communication skills, leadership skills, analytical skills, and integrating skills. MBA Sales and Marketing syllabus is divided into four semesters with a duration of two years.
Students can opt for their specialization according to their area of interest in the second year of post-graduation. Semester-wise MBA in Sales and Marketing subjects are listed below.
|Semester I||Semester II|
|Marketing Management||Corporate Finance|
|Operations Management||Operation Research|
|Micro Economics||Business Research Methodology|
|Organizational Behaviour||Human Resource Management|
|Business Mathematics||Cost and Management Accounting|
|Financial Accounting||Macro Economics|
|Business Communication I||Business Communication II|
|Information Technology for Business||Business Statistics II|
|Legal Environment for Business||Macro Economics|
|Business Statistics I||International Marketing|
|Semester III||Semester IV|
|Applied Operations Research||Strategic Management|
|International Business Management||Project Management|
|Enterprise Resource Planning||Business Process Management|
|Supply Chain Management||Materials Management|
|Logistics Management||Maintenance Management|
|Products Design and Development||Robust Design|
|Total Quality Management||Final Project|
|Summer Internship Projects||Research Report|
MBA in Sales and Marketing subjects are classified into two parts that are core and elective subjects. Internships and projects are an essential part of the MBA in Sales and Marketing course. Aspirants can choose specialization according to their area of interest.
MBA in Sales and Marketing Core Subjects
Apart from core subjects, there are elective subjects in MBA in Sales and Marketing:
MBA in Sales and Marketing Elective Subjects
MBA Sales and the Marketing course includes classroom lectures, discussions, industry interactions, case studies, projects, and other activities. MBA in Sales and Marketing course consist of two types of subjects is core and elective subjects. Sales and Marketing help us find business leads generated by mobile technology, computing, and internet services.
MBA in Sales and Marketing helps to enhance skills and knowledge regarding marketing and sales for job opportunities.
Teaching methodologies and techniques used at MBA in Sales and Marketing postgraduate level can be very different. Students are taught, and they largely depend on the course content, level of study, although in all cases, students are required to undertake an independent study. Students can work in companies as they have to submit the final year internship file.
MBA in Sales and Marketing makes students understand and experience the sales problems and find out their feasible and creative solutions to enhance the sale of products in a company. Students can utilize the tools and technology wherever required in a particular project possible. Some of the teaching methods and technologies that may be highly effective in Sales and Marketing education are:
MBA in Sales and Marketing project is a term used to describe the planning, development, assessment, and implementation of sales of products in a company, mainly marketing tools and technologies that will help managers solve sales problems and search for actionable solutions.
MBA project topics in sales and marketing require cooperation between various companies' processes, objectives, and logistics while contributing to companies' goals.
Popular MBA in Sales and Marketing projects are:
Top best books on Sales and Marketing explore a wide range of subjects that may extend far beyond the field. Listed below are the best MBA Sales and Marketing books to explore:
|Marketing Management||Philip Kotler|
|Sales Management||Richard R Still|
|Rural Marketing||Pradeep Kashyap|
|Marketing Research||Naresh Malhotra and Satyabhushan Dash|
|Consumer Behaviour||Schiffman and Kanuk|