MBA in Media Management Syllabus and Subjects
The MBA in Media Management syllabus aims at the study of theoretical frameworks of media outlets both traditional and modern, emerging media technologies, and different digital media platforms. The course is divided into four semesters including core and elective subjects.
The MBA in Media Management course also makes students understand the usage of video and editing software, web analytics tools, media monitoring, and analysis tools through project work and industry-oriented training.
Table of Contents
Semester Wise MBA in Media Management Syllabus
The MBA in Media Management syllabus helps students become efficient and creative managers pertaining to media. The syllabus develops interpersonal skills, team spirit, and leadership qualities that can be implemented in the media management sector. Semester-wise MBA in Media Management subjects are listed below.
MBA in Media Management First-Year Syllabus
The MBA Media Management Syllabus in the first year focuses on the traditional and digital media landscape. The following table contains the MBA in Media Management Syllabus for the first year:
|
Semester I |
Semester II |
|
Management Fundamentals |
Basics of HRM |
|
Communication and Media Basics |
Fundamentals of Advertising Management |
|
Marketing Management |
Consumer Behaviour |
|
E-Media and Society |
Understanding Broadcasting Technology |
|
Organizational Behaviour |
Business Communication |
|
- |
Business and Industrial Laws |
MBA in Media Management Second Year Syllabus
In the second year of the MBA Media Management syllabus, the focus is on advanced topics like media data privacy, media change management, etc. The following table contains the MBA in Media Management Syllabus for the second year:
|
Semester III |
Semester IV |
|
Summer Internship Program |
Event Project Management |
|
Media Law and Ethics |
Media Customer Relationship Management |
|
Fundamentals of HRM |
E-Business and International Marketing |
|
Business Economics and Media Planning |
Magazine and Newspaper Production |
|
Research Methods in Media |
Elective-II |
|
Elective-I |
Project Report/Viva |
Practical Topics in the Second-Year MBA in Media Management Syllabus
Some of the practical topics in the second-year MBA Media Management Subjects are given below:
- Live Event Management
- Media Campaign Planning and Execution
MBA in Media Management Subjects
MBA Media Management subjects are divided into core and elective subjects with topics such as digital media management, emerging technologies in the media industry, etc. In the list below are MBA Media Management course:
MBA in Media Management Core Subjects
Below listed are a few important MBA in Media Management core subjects that help students understand media management practices in different industries:
- Fundamentals of Management
- Advertising Management
- Broadcast Technology Management
- Media Law & Ethics
- Media Planning & Event Management
- Business Strategy & Finance
- Entrepreneurship Development
MBA in Media Management Elective Subjects
The MBA Media Management elective subjects are designed based on student interest areas and domain expertise. Below listed are important elective subjects in the MBA Media Management course:
- Media Leadership and Team Management
- Media Brand Management
- Media Analytics
- Global Media Management
- Media Production and Post-Production Management
MBA Media Management Subjects In Detail
MBA in Media Management course subjects focus on understanding digital transformation strategies, media growth strategies, etc. The topics covered by the MBA Media Management subjects are listed in the table below:
|
MBA Media Management Subjects |
Topics |
|
Media Marketing and Advertising |
Media Campaign Planning, Media Advertising Channels, Print Media Advertising, etc. |
|
Digital Media Management |
Social Media Management, Online Content Distribution Strategies, Mobile App Management and Strategies, etc. |
|
Media Ethics |
Ethical theories and Frameworks, Media Role in Democracy, Digital Ethics and Online Behaviour, etc. |
|
Strategic Media Management |
Strategic Planning and Formulation, Media Business Models, Content Strategy and Development, etc. |
College-Wise MBA Media Management Syllabus
The MBA Media Management syllabus differs based on the college curriculum and program objective. The objective of the course is to make students understand media management principles and practices with the latest trends. Below listed is the college-wise syllabus for the MBA in Media Management course:
Bennett University MBA in Media Management Syllabus
The Bennett University MBA Media Management syllabus focuses on preparing technology-savvy media professionals to work in roles like media strategist, media manager, etc. Below listed is the Bennett University MBA Media Management Syllabus:
|
Semester I |
Semester II |
|
Business and Corporate Law |
Business Research Methods |
|
Basics of HRM |
Basics of Marketing Management (Modern) |
|
Financial Management |
Business Communication |
|
Managerial Economics |
IT in Business |
|
Organizational Behaviour |
Fundamentals of Operations |
|
Semester III |
Semester IV |
|
Consumer Behaviour |
Understanding New Age Media |
|
Basics of Strategic Management |
New Media Technologies |
|
Laws in Media Industry |
FM and Print Media Management |
|
Basic of Media Campaign |
Corporate Governance |
|
Elective-I |
Elective-II |
|
Summer Internship Program |
Project Report/Viva |
Amity University MBA in Media Management Syllabus
Amity University offers MBA in Media Management courses with an aim to make students understand the media industry and its managerial aspects. Below listed is the Amity University MBA Media Management Syllabus:
|
Semester I |
Semester II |
|
Fundamentals of HRM |
Managerial Finance |
|
Basics of Marketing Management |
Research Methodology |
|
Business Statistics |
Business Law |
|
Managerial Economics |
Media Design |
|
Management Principles and Organization Behavior |
Minor Project-I |
|
Semester III |
Semester IV |
|
Summer Internship Program |
Understanding PR & Event Industry |
|
Basics of Strategic Management |
Basics of New Media Industry |
|
Basics of the Print Industry |
Business Communication |
|
Understanding Advertising Industry |
Elective-II |
|
Elective-I |
Project Report/Viva |
MBA in Media Management Project Topics
An MBA in Media Management involves various concepts that can be employed in a project, which will help in the betterment of the understanding of the aspirants. To impart knowledge on powerful techniques used in media research, marketing, and production, projects play a key role. Some of the popular Media Management projects are:
- Studying Media Effective through Digital Analytics
- Impact of Crisis Communication in Media
- The Freedom of Speech and its Impact on the Media
- Strategies for Online Media Content Monetization
- Evolution of Digital Media Transformation
MBA in Media Management Course Structure
In general, an MBA in Media Management course is structured as a core and elective subject. The course focuses on different media forms and management.
The aspirants can choose their electives based on their specialization, areas of interest and will have to submit research-based practical projects at the end of the IVth semester. The course structure is:
- IV Semesters
- Core and Elective Subjects
- Seminars
- Case study
- Project Report
MBA in Media Management Teaching Methodology and Techniques
The teaching methodologies included in the MBA in Media Management course are a blend of traditional lectures, case studies, and interactive learning. Below listed are a few teaching methods included in the MBA Media Management course:
- Lecture-based
- Group Projects
- Research Projects
- Workshops
- Internships
- Case Studies
- Experiential Learning
- Industrial Training
- Report Presentation
MBA in Media Management Reference Books
MBA in Media Management books focuses on understanding different aspects of media management such as sales, promotion, channel management, etc. Below listed are important MBA in Media Management books:
|
Books |
Topics Covered |
Author |
|
Media Management: Principles and Practices |
Media Marketing and Audience Engagement, Media Sales and Advertising, etc. |
Dr. Vipul Saxena |
|
Media Ethics and Laws |
Objectivity and Bias, Media Ethics, Social and Value, etc. |
C. A. Plinius Mundy |
|
Media Management in India |
Overview of Indian Media Industry, Media Crisis Management in India, etc. |
Ujjwal K. Chowdhury and Shweta Chowdhury |
|
Advertising and Sales Promotion |
Advertising Planning and Strategy, Consumer Behaviour, Role of Advertising, etc. |
K. Aswathappa and H. A. Bhardwaj |
Top MBA in Media Management Colleges
Top Management Entrance Exams
Exam Date: May 19, 2024
MBA in Media Management Fee Structure
FAQs
What is the MBA in Media Management syllabus?
MBA Media Management syllabus includes topics like Media Economics, Media Law and Ethics, Digital Media Management, etc.
What are important MBA Media Management subjects in the 4th semester?
The important subjects included in MBA Media Management in 4th semester are Media Entrepreneurship and Innovation, Media Strategy and Planning, Global Media Management, etc.
What are the elective subjects in MBA in Media Management course?
The elective subjects in MBA in Media Management course are digital content strategy, media data analytics, social media marketing, etc.
What are the important books in the MBA in Media Management course?
Some of the books included in MBA in Media Management are Media Economics: Understanding Markets, Industries and Concepts by Gillian Doyle, Media Selling: Television, Print, Internet, Radio by Charles Warner, etc.