MBA in Media Management subjects is designed in a way to train the students to specialize in media management. The main focus of this course is to develop interpersonal skills, team spirit, leadership qualities and implement them in the media management sector. At the end of the course, the students will be trained in persuading, educating, and communicating, the four key activities in media.
MBA in Media Management syllabus helps the students in becoming efficient and creative managers pertaining to media. Semester-wise MBA Media Management subjects are listed below.
|SEMESTER I||SEMESTER II|
|Management Concepts and Process||Human Resource Management|
|Managerial Economics||Consumer Behavior|
|Introduction to Media Management||Radio Program Production|
|Marketing Management||Television Program Production|
|Organizational Behavior||Print Media Reporting and Editing|
|Information Technology||Business and Industrial Laws|
|Managerial Communications||Business Communication Skills|
|SEMESTER III||SEMESTER IV|
|Media Planning and Event Management||
Business Ethics and Management by India Values
|International Business||Entrepreneurship & Innovation Management|
|Media Research||Industrial and Service Marketing|
|Sales and Advertising Management||Media Technologies|
|Strategic Management||New Age Media|
|Retail Management||Media Management on Print and Radio|
|Television Journalism||PR and Corporate Communication|
MBA Media Management syllabus can be divided into core and elective subjects. Students can choose elective subjects in MBA Media Management based on their personal interests, career scopes, or future education goals.
In general, an MBA Media Management course is structured as a core and elective subject. The MBA in Media Management subjects is divided into four semesters including an introduction of all the basic fundamental management subjects as a foundation course in the first year of the course. The course focuses on different media forms and management. The aspirants can choose their electives based on their specialization, areas of interest and will have to submit research-based practical projects at the end of the IVth semester. The course structure is:
The subjects for MBA in Media Management in India teach various concepts relevant to the media professionals. Media is a very powerful industry that can change the mindset of a huge mass of public therefore there is a need for effective teaching, in turn, to put that power into effective use . Some of the teaching methodologies and techniques employed are:
MBA Media Management involves various concepts that can be employed in a project, which will help in the betterment of the understanding of the aspirants. To impart knowledge on powerful techniques used in media research, marketing, and production, projects play a key role.
Popular Media Management projects are:
Listed below are the best reference books for the MBA Media Management course:
|R D Organization and Management||Agrawal|
|Organizational Behaviour||Robbins S P|
|Mass Communication in India||Kewal J Kumar|
|Event Marketing & Mgt||Sanjaya Singh Gaur, Sanjay V Saggar|
|Broadcasting in India||Awasthy G C|