MBA in Media Management subjects is designed in a way to train the students to specialize in media management. The main focus of this course is to develop interpersonal skills, team spirit, leadership qualities and implement them in the media management sector. At the end of the course, the students will be trained in persuading, educating, and communicating, the four key activities in media. 

Semester Wise MBA in Media Management Syllabus

MBA in Media Management syllabus helps the students in becoming efficient and creative managers pertaining to media. Semester-wise MBA Media Management subjects are listed below.

MBA Media Management 1st Year Syllabus
SEMESTER I SEMESTER II 
Management Concepts and Process Human Resource Management
Managerial Economics Consumer Behavior
Introduction to Media Management Radio Program Production
Marketing Management Television Program Production
Organizational Behavior Print Media Reporting and Editing
Information Technology Business and Industrial Laws
Managerial Communications Business Communication Skills
MBA Media Management 2nd Year Syllabus
SEMESTER III SEMESTER IV
Media Planning and Event Management
Business Ethics and Management by India Values
International Business Entrepreneurship & Innovation Management
Media Research Industrial and Service Marketing
Sales and Advertising Management Media Technologies
Strategic Management New Age Media
Retail Management Media Management on Print and Radio
Television Journalism PR and Corporate Communication

MBA in Media Management Subjects

MBA Media Management syllabus can be divided into core and elective subjects. Students can choose elective subjects in MBA Media Management based on their personal interests, career scopes, or future education goals. 

Core Subjects:

  • Fundamentals of Management
  • Advertising Management
  • Broadcast Technology Management
  • Media Law & Ethics
  • Media Planning & Event Management
  • Business Strategy & Finance
  • Entrepreneurship Development

Electives:

  • Broadcast Journalism
  • Direction & Production for TV
  • Media Finance & Accounting
  • Media Research Dissertation
  • Media Economics
  • Media Marketing Management
  • Human Resource Management

MBA in Media Management Course Structure

In general, an MBA Media Management course is structured as a core and elective subject. The MBA in Media Management subjects is divided into four semesters including an introduction of all the basic fundamental management subjects as a foundation course in the first year of the course. The course focuses on different media forms and management. The aspirants can choose their electives based on their specialization, areas of interest and will have to submit research-based practical projects at the end of the IVth semester. The course structure is:

  • IV Semesters
  • Core and elective subjects
  • Seminars
  • Case study
  • Project submission

MBA Media Management Teaching Methodology and Techniques

The subjects for MBA in Media Management in India teach various concepts relevant to the media professionals. Media is a very powerful industry that can change the mindset of a huge mass of public therefore there is a need for effective teaching, in turn, to put that power into effective use . Some of the teaching methodologies and techniques employed are:

  • Lecture-based
  • Group Projects
  • Research Projects
  • Workshops
  • Internships
  • Case Study based
  • Experiential Learning
  • Training 
  • Report Presentation
  • Industry Readiness

MBA in Media Management Projects

MBA Media Management involves various concepts that can be employed in a project, which will help in the betterment of the understanding of the aspirants. To impart knowledge on powerful techniques used in media research, marketing, and production, projects play a key role.

Popular Media Management projects are:

  • The Freedom of Speech and its Impact on the Media
  • Terrorism in the Media
  • Media for Educational Purpose
  • Virtual Reality - Future of the Media
  • The Peculiarities of Children Media

MBA in Media Management Reference Books

Listed below are the best reference books for the MBA Media Management course:

Books for MBA Media Management
Books Authors
R D Organization and Management Agrawal
Organizational Behaviour Robbins S P
Mass Communication in India Kewal J Kumar
Event Marketing & Mgt Sanjaya Singh Gaur, Sanjay V Saggar
Broadcasting in India Awasthy G C

Add Your Question

Improve Your Question

Answer Now

Post By

1