MBA in Media Management: Course Details, Eligibility, Admission, Fees

Duration: 2 Years
Avg Fees: ₹4 - 15 LPA

MBA in Media Management is a two-year postgraduate degree course that deals with the concepts of handling media content, advertisements, and different media platforms like television, print, digital, etc. The students will learn how to create interactive and entertaining content for the audience through this course. 

Students should have a minimum of 50% marks in their bachelor's degree from a recognized university to meet the eligibility criteria for MBA in Media Management. A relaxation of 5% in graduation marks may be given to SC/ST students. For admissions to the MBA Media Management course, the candidates are required to clear entrance exams such as MAT, CAT, GMAT, etc. The MBA in Media Management fees vary from INR 30,000-8 LPA

Table of Contents

MBA in Media Management Course Details

Degree Masters
Full Form Master of Business Administration in Media Management
Duration 2 Years
Age No specific age restriction.
Entrance Exam CAT, MAT, XAT, GMAT, etc.
Minimum Percentage 50% in graduation for unreserved category and 45% for SC/ST/PWD categories.
Average Fees ₹4 - 15 LPA
Similar Options of Study MBA in Communications Management, MBA in Media and Entertainment
Average Salary INR 3 to 10 LPA (Source: Ambition Box)
Employment Roles Media Managers, Media Executives, Content Managers, etc.
Top Recruiters India Today Group, The Hindu, HT Media, Star Sports, UpGrad, BYJU’s, etc.

What is MBA in Media Management?

The MBA Media Management course includes topics on brand communication, public relations marketing, media analytics, content marketing, etc. Students will develop media management skills, interpersonal skills, and leadership qualities upon completion of the course. The Master of Business Administration in Media Management is one of the exciting specializations under MBA courses.

MBA Media Management scope is broad and aspirants who want to associate themselves with the media and entertainment industry can opt for this course to work in media houses, advertising industries, gaming industries, etc. The job opportunities after MBA in Media Management are plenty and there are many job roles such as Social Media Managers, Content Managers, Media Executives, Media Marketing Strategist, etc. MBA in Media Management salary in India varies from INR 3-10 LPA. ( Source: Ambition Box)

MBA in Media Management Eligibility Criteria

The eligibility requirements for an MBA Media Management can vary from college to college. Below are a set of standard eligibility parameters that students must fulfill to take up this course:

  • Aspirants should score a minimum of 50% aggregate marks in the bachelor's degree from a recognized institute. There is a 5% relaxation in marks for reserved category students.
  • Students must clear the standard entrance examinations like CAT, MAT, XAT, etc., with good scores. 
  • There is no minimum specific age to take up the course.
  • Candidates can apply for the course with or without work experience 

Why Choose an MBA Media Management Degree?

MBA in Media Management program helps students know the process of content creation and the financial, operational, and commercial risks associated with media management. Below are some points on why a student should pursue an MBA Media Management course:

  • India's media & entertainment industry is expected to reach USD 35.4 billion by 2025.
  • The media & entertainment industry is set to create up to 3 lakh jobs a year.
  • Students can get insights into concepts such as sales and advertising management, media management in print and radio, human resources management, media planning, and event management.
  • The course provides details about planning, organizing, controlling, and monitoring media resources for the growth and development of an organization.

MBA in Media Management Admission 2023

The admission procedure for the MBA in Media Management course is either through entrance exams or on a merit basis. Listed below is the admission process to be followed to enrol into the MBA Media Management course:

  • Step 1: The candidate can fill out the application form for respective colleges through online or offline mode.
  • Step 2: The students need to clear the entrance exams as required by the respective colleges.
  • Step 3: After entrance exam results are published, the colleges shortlist the candidates for GD and PI sessions.
  • Step 4: The candidate must finish the document verification process and pay the required college fees.
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MBA in Media Management Entrance Exams

The students have to take part in various entrance exams conducted at the national, state, or college level to seek admission to the MBA Media Management course. Listed below are some of the important national-level entrance exams:

MBA Media Management Entrance Exams

Tentative Registration Date

Accepting Colleges


Aug 2 - Sep 13, 2023

Amity University, UPES, Bennett University


Aug 17 - Sep 14, 2023

Amity University, UPES, Bennett University


Jul 15 - Nov 30, 2023

Amity University, UPES, Bennett University


February 2024

Bennett University


Aug 1 - Oct 10, 2023

UPES, Bennett University


August 2023

Bennett University, UPES, Amity University

MBA Media Management CAT Cutoff 2023

The Common Admission Test (CAT) is conducted nationally for admission into management programs in top B-schools. The CAT cut-offs may differ every year depending on the exam toughness and the number of candidates appearing for the exam etc. The exam will be conducted this year on Nov 26.

The colleges will release the CAT cut-off 2023 after the CAT exam 2023 is conducted across the country. Given below is the list of the top MBA Media Management colleges in India along with the expected CAT cut-off 2023 for general category students:

College Name

Expected CAT Cut-off 2023

Amity University

80-85 Percentile

Bennett University

65-75 Percentile


50 Percentile

Best Colleges for MBA in Media Management With Fees

The MBA in Media Management course fees vary from INR 30,000 to 8 LPA. Given below is a list of some of the best MBA in Media Management colleges along with the fee breakdown:

Sl No.


Average Fees (INR)


Amity University

2.6 LPA

Bennett University



Devi Ahilya Vishwavidyalaya

33,300 PA



7.62 LPA


Bharathiar University



Makhanlal Chaturvedi National University of Journalism and Communication


MBA in Media Management Syllabus and Subjects

The MBA in Media Management syllabus includes topics on Sales and Advertising Management, New Age Media, Media Technologies in Print and TV, etc. Students will gain knowledge on media ethics and factors leading to contempt of court. Some of the MBA in Media Management course details and subjects are listed below:

MBA in Media Management Subjects

Topics Covered

Media Marketing

The Media Marketplace -Indian/Global-Size, Media Branding, Media Negotiations, Examine All Aspect Of Brand Creation, Brand Identity, Brand Equity, Etc

Event And Live Media Management

Event Research & Planning, Event Marketing, Law & Events, Venue Management, Managing Event Design & Décor, Corporate Event Management, Etc

Media Law & Ethics

Constitutional Provisions, Law Of General Application, Defamation, Contempt To Court, Personal Privacy, Copyright, Etc

Media Planning Strategies

Understanding Creativity In The Context Of Advertising, Elements Of An Advertisement; Print V/S Tv, Role And Importance Of Media Planning, Media Research, Etc

Visual Merchandising & Retail Communication

Customers And Brands, Color. Display Props, Flowers, Signs, Supplies - Setting Up Shop, Vendors And Markets, Retail Management, Functions & Operations, Etc

Read More: MBA in Media Management Syllabus and Subjects

MBA in Media Management vs MBA in Communications Management

MBA in Media Management course shares insights into knowledge on handling different media platforms like television, print, advertisement, publishing, etc., while MBA Communications Management deals with knowledge of social sciences, humanities, fine & performing arts, and the ability to understand individuals and society.

Explained below are some of the main differences between an MBA Media Management and an MBA in Communications Management:


MBA in Media Management

MBA in Communications Management

Full Form

Master of Business Administration in Media Management

Master of Business Administration in Communications Management


Masters degree

Masters degree


2 years

2 years

Entrance Exam

CAT, MAT, etc

CAT, MAT, etc

Average Fees

INR 30,000 - 8 LPA



Amity University, Bennett University, etc

Flame University, SIMC Pune, etc

Job Opportunities

Media Executives, Social Media Managers, Content Head, etc

Communication Manager, Communication Executive, Assistant Manager, etc

Average Salary

INR 3-10 LPA

INR 2-10 LPA

Courses After MBA in Media Management 

The graduates of an MBA in Media Management can look for further study options. The graduates can also choose to pursue their higher education in media management through research or another master's program. Students can take similar certification courses in media. Some of the courses are:

  • Ph.D. in Media Studies or Media Management
  • Certification/Diploma courses related to Media

MBA Media Management Salary in India

The average MBA in Media Management salary ranges from INR 3 - 10 LPA ( Source: Ambition Box). The salary depends on the type of company, job location, work experience, etc. Below is a list of the top cities in India with the average salary for MBA Media Management graduates:

Top Cities in India

Average Salary













Read More: MBA in Media Management Salary

Career Options After MBA Media Management

MBA in Media Management scope in India is good and graduates can work in various job areas such as Print Media, Broadcast Media, Online Media, Advertising, Production Houses, etc with job roles like Media Managers, Media Executives, etc. The jobs after the MBA in Media Management along with job designations are listed below:

MBA in Media Management Jobs

Job Description


Salary (INR)

Media Manager

Conceptualizing, developing, designing, producing, editing, and directing media projects

Google, Star Sports, India Today Group, The CEO Magazine Media, Maruti Suzuki

7.3 LPA

Media Executive

Managing and training sales, advertising, and other employees in developing and promoting media that fits the company brand

HT Media, Flipkart, Swiggy, Xiaomi, Myntra

3.6 LPA

Content Manager

Develops content strategies, and manages a content team in organizations

Accenture, TCS, UpGrad, GetMyUni, BYJU’s, Flipkart


Media Planning Manager

Conducts market research and develops effective marketing campaigns for businesses and advertising agencies

The Hindu, Mudra Communications Ltd, ABP Group, Havas

8.5 LPA

Digital Marketing Strategist

Coordinate and monitor the receipt, order, assembly, and dispatch of goods

Google, IBM, Brainvire, Pegasus Global


[Source: Ambition Box]

MBA in Media Management Scholarships

Students pursuing MBA courses can avail various scholarships that could help them during their studies. Listed below are some MBA Media Management scholarships offered by government and private institutions:



Scholarship Amount

Bennett University Admission Scholarship

Graduation marks should be above 76%, > 80 percentile in CAT/XAT, > 86 in CMAT/MAT/ NMAT, > 601 in GMAT

50% of academic fees

Post Graduate Scholarship for Professional Courses for SC/ST

Students must belong to the SC/ST category and

be pursuing a professional course at the postgraduate level 

INR 4,500 per month

Amity University Scholarships

95% aggregate and above in CBSE/ ISC Board of Class XII and 80% in Graduation

100% scholarship

Skills to Excel in MBA in Media Management 

MBA in Media Management graduates should possess both technical skills and soft skills to excel in a professional career. After completing an MBA Media Management, the following skills will be gained:

  • Media Tools: The graduates should have good writing ability and know video and audio editing tools.
  • Content Creation: MBA professionals should know how to come up with innovative content for various products/services in a company.
  • Graphic Design: They should know design software like Adobe Photoshop to develop and promote products through company websites or other channels.
  • Knowledge of Media Marketing: MBA professionals should know different media channels like print, broadcast, and multimedia channels to promote their content.
  • Media Reporting: The students should know to analyze data of various brands based on their ranking in social media channels.

MBA in Media Management Fee Structure


What is MBA in Media Management?

MBA in Media Management duration is 2 years and this postgraduate programme deals with content management through media platforms like television, print, advertisement, publishing, etc.

What is the eligibility criteria for an MBA in Media Management?

Students should have a minimum of 50% aggregate marks in the bachelor's degree from a recognized institute.

What are some important subjects taught in MBA Media Management?

Media Marketing, Media Ethics and Laws, Media Planning and Strategizing, etc., are some important subjects taught in the course.

What is the scope of MBA Media Management?

Students can get jobs at top media houses, advertising companies, TV channels, newspapers, etc.

What are the top colleges that offer MBA in Media Management courses?

Amity University, Bennett University, Bharathiar University, etc are some top management colleges that offer this course.

What are the best companies that recruit MBA in Media Management graduates?

India Today Group, The Hindu, HT Media, Star Sports, etc., are some top companies that offer MBA Media Management jobs for graduates.

What is the average salary for MBA in Media Management graduates?

The average salary offered for graduates of MBA Media Management is INR 3-10 LPA.( Source: Ambition Box)

See Various MBA in Media Management Colleges in India