MBA in Media Management is a two-year postgraduate management course that deals with the knowledge and skills to handle different media modes like television, print, advertisement, publishing, etc. Aspirants who want to associate themselves with the media and entertainment industry can opt for this course for a bundle of exciting opportunities in media houses. Graduates of MBA in Media Management program are entitled to recieve numerous job scopes in the field of advertising, media, brand marketing, content marketing, print media, social media , and much more.
| Degree | Masters |
| Full Form | Master of Business Administration in Media Management |
| Duration | Course Duration of Master of Business Administration [MBA] (Media Management) is 2 Years. |
| Age | 20 |
| Minimum Percentage | 50% |
| Subjects Required | No subjects required |
| Average Fees Incurred | INR 4L to 15L |
| Average Salary Offered | INR 2L to 10L (Source: Payscale) |
| Employment Roles | Assistant Manager, Digital media analyst, Digital media manager, Film producer, Marketing communication executive, Online media analyst, Social media manager |
According to Oxford Bibliographies, “Media Management is an interdisciplinary research area devoted to studying how Media organizations use scarce resources to meet the needs and want of a given society.”
MBA Media Management is a program that intersects communication and business. Media Management is applied to the business side of all kinds of media organizations that can control the minds of their viewers. The subjects MBA in Media Management in India includes specialization in brand communication, public relations marketing, and media analytics, which helps aspirants gain expertise and make them eligible for the various job scopes available about media management.
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For admissions into MBA in Media Management , aspirants should have completed their undergraduate courses with a minimum of 50% aggregate in the bachelor's degree from a recognized institute in any relevant domain. Aspirants are also expected to clear common MBA enterance exams like CAT, MAT, GMAT, XMAT, etc, with good percentiles for admissions into premier insittitutes. Similar to other MBA courses, there is no age limit to pursue this course as the course is open for all who meets the required criterias.
Admission procedure for MBA in Media Management depends on the eligibility criteria which differ from one institution to another based on several factors such as NIRF ranking, reputation, intake ,etc. The admission is based on either the scores obtained in the relevant entrance exam or can be found on merit. The aspirants should have a bachelor's degree in any field. On clearing the entrance exam, the applicants will be selected for the second round of selection, where a group discussion will be conducted. A personal interview process for the final selection will be held as an admission process for MBA in Media Management course. The admission procedure for MBA in Media Management is similar to that of any MBA course.
Aspirants can apply online by filling the application form available on the colleges' websites and by attaching the required documents. They can also visit the college to apply by filling the form and by submitting the proper documents.
All the shortlisted applicants who get selected based on the entrance exam score or merit will have to appear for the group discussion, followed by a personal interview. On getting selected, the student can pay the fee and get their admit card.
Entrance exams are conducted for MBA aspirants at three different levels, namely at the national level, state level, and university level. These entrance exams will test the basic knowledge of the students who are aspiring to do an MBA course. The students who are desiring to take up their postgraduate in MBA Media Management should take up the entrance exams and perform well to secure admission. Some of the well-known entrance exams that can be taken are:
The eligibility criteria of the entrance exams vary depending on the conductors of the examination. A few standard patterns for the exams are:
The exam patterns consist of different sections like quantitative technique, data interpretation, logical reasoning, language comprehension.
The entrance exam duration is approximately three hours.
The examination can be conducted either in online or offline mode.
The exam pattern changes according to the exam.
MBA Media Management is one of the popular courses in India. The best MBA Media Management colleges in India, according to NIRF, are listed below.
| NIRF Ranking | Colleges |
| 7 | IIM Indore |
| 17 | IIM Udaipur |
| 34 | Jamia Millia Islamia University Delhi |
| 41 | Amity University Noida |
| 66 | University of Petroleum and Energy Studies |
| 75 | CBS Patiala |
MBA Media Management is a postgraduate management course for two years consisting of four semesters. The average fee for the MBA in Media Management course ranges from INR 4 LPA to 15 LPA. Some of the colleges are listed below according to their fees structure:
| Colleges | Fees Structure |
| Indian Institute of Management [IIM], Indore | INR 7.861 Lakhs |
| Indian Institute of Management [IIM], Udaipur | INR 17 Lakhs |
| Amity University, Noida | INR 4 Lakhs |
| University of Petroleum and Management Studies, Dehradun | INR 13.34 Lakhs |
MBA Media Management is a two-year degree program with four semesters in total. The course will include presentations, research projects, assignments, and workshops. Some of the subjects an MBA in Media Management aspirants will come across are:
Managerial Communication
Information Technology
Radio Program Production
Print Media Reporting and Editing
Media Management
Television Journalism
Strategic Management
Read More about MBA in Media Management Syllabus and Subjects
Media being a very powerful industry amongst all the industries in India makes MBA in Media Management one of the most sought after courses, which also, in turn, provides a wide range of opportunities. Let's break “Why choose MBA Media Management?” into a simpler manner by breaking it down into the following three short questions.
MBA in Media Management is a two year postgraduate management specialization that focuses on interdisciplinary research area that studies the organization and functioning of media. The course also studies on public's expectation through the vital activity that incorporates planning, organizing, controlling, and monitoring media resources for the growth and development of an organization. The coursework consists of subjects like sales and advertising management, media management in print and radio, human resources management, media planning and event management and other related subjects that enhance students knowledge on media and business administration.
Listed below are the roles of the media manager:
Communication Specialists: Media managers develop and implement necessary content for all required platforms with excellent communication skills,
Be Up-to-Date: Media Managers are in a position to know the marketplace and be up-to-date on the media trends and updates.
Wide Range: MBA Media Management is a dynamic and fast-growing sector that includes all media platforms like television, print, radio, films, digital media, and more.
Career growth: Multiple job opportunities are available in the field of media. The graduates will have a fruitful future with a pool of opportunities to choose from.
Control the Mind: Media can control the minds of the public and guide them through a path for the right.
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Listed below are the preparation tips according to the experts:
Contact students and alumni of MBA: A conversation with the students or alumni of the same course will help to make decisions regarding the course.
Prepare for Exams: Understanding the exam pattern and syllabus of the examination that is to be taken is very important. Make sure you prepare a strategy to take up the time-bound exams.
Enhance Communication and Language skills: Being in Media requires excellent communication and language skills for a fantastic future.
Mock Exams: Taking up Mock exams will help prepare for the exam and help you learn time management. Your strengths and weaknesses can be analyzed and can be concentrated further for securing higher grades.
Students who want to pursue higher education can do their Ph.D. in Media Studies or media management fields. Students can also take up PG Diploma courses and other short-term certification courses. Some of the course options are:
PG Diploma in Corporate Communication
PG Diploma in Advertising & Marketing Communication
PG Diploma in Media and Entertainment
MBA in Media Management acts as a bridge between management and media, producing various functions like production, marketing, and media operations like music, television, film, print, and more in both government and private organizations. The average MBA Media Management salary in the India package ranges from INR 2 to 10 LPA.
Read More about MBA in Media Management Salary
Media Management is always important as they play a vital role in bridging the world's gap and the public. An MBA in Media Management possess all the necessary skills for that task and can get job opportunities after MBA in Media Management for the following job titles:
Media Strategist
Marketing Analyst
Media Manager
Media Planning Manager
TV Producer
A/V Editor
Digital Media Assistant
Digital Media Analyst
Channel Head
Every Industry requires a specific set of skills. In this chosen field, both hard skills and soft skills play a vital role, and the ability to handle criticism, being unbiased will help you prosper in your desired career. By Master of business administration in Media Management, the following skills will be gained:
Interpersonal Skills
Time Management and Organisation Skills
Communication Skills
Problem Solving Skills
Leadership Skills
Media Reporting
Innovative and Creative thinking
Analytical Skills
Perfection in Appearance
Passion for Learning
Decision Making Skills
