Updated on Jan 4, 2023 by Kripal Thapa
MBA in Media Management is a two year postgraduate management course that deals with the knowledge and skills to handle different media modes like television, print, advertisement, publishing, etc. Aspirants who want to associate themselves with the media and entertainment industry can opt for this course for a bundle of exciting opportunities in media houses.
|Full Form||Master of Business Administration in Media Management|
|Subjects Required||No subjects required|
|Average Fees||INR 4L to 15L|
|Average Salary||INR 2L to 10L (Source: Payscale)|
|Employment Roles||Assistant Manager, Digital media analyst, Digital media manager, Film producer, Marketing communication executive, Online media analyst, Social media manager|
MBA in Media Management is a program that intersects communication and business. Media Management is applied to the business side of all kinds of media organizations that can control the minds of their viewers. MBA in Media Management subjects in India includes specialization in brand communication, public relations marketing, and media analytics, which helps aspirants gain expertise and make them eligible for the various job scopes available in media management.
Graduates of the MBA in Media Management program are entitled to receive numerous job scopes in the field of advertising, media, brand marketing, content marketing, print media, social media, and much more. This course falls under the umbrella of the MBA course.
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For admissions into MBA in Media Management, aspirants should have completed their undergraduate courses with a minimum of 50% aggregate in the bachelor's degree from a recognized institute in any relevant domain as part of the MBA in Media Management eligibility criteria.
Aspirants are also expected to clear common MBA entrance exams like CAT, MAT, GMAT, XMAT, etc, with good percentiles for admissions into premier institutes. Similar to other MBA courses, there is no age limit to pursue this course as the course is open to all who meet the required criteria.
The MBA in Media Management program's objective is to develop effective leaders in the media industry by managing the financial, operational, and commercial risks associated with media management. Those who want to make a name for themselves in their field should consider the following considerations when choosing a Media Management MBA programme.
There are several professional prospects available in media management at the national and international levels. The pursuit of media management can be done at any time. Several factors that affect media management include the following:
MBA in Media Management admission procedure for depends on the eligibility criteria which differ from one institution to another based on several factors such as NIRF ranking, reputation, intake, etc. The admission is based on either the scores obtained in the relevant entrance exam or can be found on merit. The aspirants should have a bachelor's degree in any field.
On clearing the entrance exam, the applicants will be selected for the second round of selection, where a group discussion will be conducted. A personal interview process for the final selection will be held as an admission process for MBA in Media Management course. The admission procedure for MBA in media management course details is similar to that of any MBA course.
Aspirants can apply online by filling out the application form available on the colleges' websites and by attaching the required documents. They can also visit the college to apply by filling out the form and by submitting the proper documents.
All the shortlisted applicants who get selected based on the entrance exam score or merit will have to appear for the group discussion, followed by a personal interview. On getting selected, the student can pay the fee and get their admit card.
Read More on MBA Admission
Aspirants can pursue the course in full-time or part-time mode. Below are the types of MBA Media Management courses in detail:
A two-year, full-time MBA programme in Media Management is available. Practical knowledge is more important than theoretical understanding in this line of work. A full-time course provides the benefit of allowing students to connect closely with teachers and other students, thus expanding their exposure, experience, and knowledge.
There is a part-time MBA programme in Media Management. In this line of business, practical expertise supersedes theoretical comprehension. The advantage of a part-time MBA is, it allows candidate flexibility to work while studying.
The two to three-year online MBA programme is now complete. Distance learning is the best choice for pursuing an MBA in Media Management after receiving a bachelor's degree but lacking the time to attend conventional classes.
Entrance exams are conducted for MBA aspirants at three different levels, namely at the national level, state level, and university level. These entrance exams will test the basic knowledge of the students who are aspiring to do an MBA course. The students who are desiring to take up their postgraduate in MBA in Media Management should take up the entrance exams and perform well to secure admission. Some of the well-known entrance exams that can be taken are:
The eligibility criteria for the entrance exams vary depending on the conductors of the examination. A few standard patterns for the exams are:
Depending on their preferences, candidates for the MBA in Media Management in India have a range of options. Candidates must choose wisely based on the type of MBA in Media Management being offered.
MBA in Media Management is one of the popular courses in India. The best MBA in media management colleges in India, according to NIRF, are listed below.
|NIRF Ranking||Colleges||Average Fees (INR)|
|7||IIM Indore||20 LPA|
|17||IIM Udaipur||20 LPA|
|34||Jamia Millia Delhi||2.1 LPA|
|41||Amity University Noida||7.67 LPA|
|66||UPES, Dehradun||26 LPA|
|75||CBS Patiala||2.57 LPA|
Below is the list of colleges which are the top MBA in Media Management colleges in Bangalore:
|4||St Joseph's Institute of Management|
Below is the list of colleges which are the top colleges of MBA in Media Management in Pune:
|3||AISSMS Institute of Management|
|4||Institute of Management Development and Research|
|5||DY Patil Institute of Management|
The top MBA in Media Management Colleges of Mumbai are given below:
|2||Welingkar Institute of Management|
|3||Garware Institute of Career Education and Development|
|4||K. C. College of Management Studies|
|5||Indian School of Media|
Here is the list of top colleges of MBA in Media Management colleges in Delhi:
Check the Table below for the top colleges in Kolkata
|1||Techno India University|
|3||Sister Nivedita University|
|5||IQ City United World School of Business|
Government Colleges that offer MBA are affordable and cater to the economically backward and financially despondent section of society. Here is a table of government colleges offering an MBA in Media Management:
|1||Jamia Millia Delhi|
|2||Annamalai University, Cuddalore|
|3||Mumbai University, Mumbai|
Numerous prestigious universities in private universities offer a range of MBA programmes. Numerous famous schools and universities are located throughout the country. The top universities that offer an MBA in Media Management are listed below:
|2||Amity University, Noida|
|5||SCMS Cochin School of Business|
Students may decide to enrol in an international MBA programme in Media Management if they can afford it. The length of an international MBA in Media Management programme can range from one to two years, depending on the course, the college, and the nation.
One may access some of the best facilities, lecturers, and resources, as well as a global perspective on the subject and various cultures when one study for an MBA in Media Management abroad.
The table below contains a list of some of the best colleges abroad for MBA in Media Management:
|University of Toronto, Canada||CAD 78,533.02|
|University of British Columbia, Canada||CAD 81,034.07|
|Technical University Munich, Germany||EURO 20,474.12|
|Teeside University, UK||GBP 16,407.95|
|University of Alberta, Canada||CAD 40,350.30|
|Coventry University, UK||GBP 31,100.03|
|Harvard University, USA||USD 91,190.40|
|University of Greenwich, UK||GBP 24,022.10|
|University of Melbourne, Australia||AUD 11,1742.32|
|University of East London, UK||GBP 24,448.80|
The USA is home to some of the greatest organisations and colleges in the world that provide the best MBA programmes in Media Management. The following table lists the top American colleges and universities that offer an MBA in Media Management:
|2||Texas A&M University|
|4||Arizona State University|
|5||Massachusetts Institute of Technology|
One of the most sought-after degrees offered by UK universities is an MBA in Media Management. The best universities offering an MBA in Media Management in UK are shown in the table below:
|1||London Business School|
|2||Imperial College London|
|3||University of Cambridge|
|4||Alliance Manchester Business School|
|5||University of East London|
Canada is a fantastic alternative to think about for your MBA in Media Management courses, giving a plethora of research opportunities to help you enhance your skills. Here are the top universities in Canada for MBA in Media Management:
|1||University of Toronto|
|2||University of British Columbia|
|3||University of Alberta|
Gaining knowledge and skills through an MBA in Media Management in Australia can ultimately improve your chances of finding a job both in Australia and abroad. The best universities in Australia offering an MBA in Media Management are shown in the table below:
|1||University of Melbourne|
|2||University of Sydney|
MBA in Media Management is a postgraduate management course for two years consisting of four semesters. The average MBA in Media Management Fees ranges from INR 4 LPA to 15 LPA. Some of the colleges are listed below according to their fees structure:
|Colleges||Fee Structure (INR)|
|IIM Indore||7.861 Lakhs|
|IIM Udaipur||17 Lakhs|
|Amity University, Noida||4 Lakhs|
|UPES, Dehradun||13.34 Lakhs|
MBA in Media Management is a two-year degree program with four semesters in total. The course will include presentations, research projects, assignments, and workshops. Some of the subjects an MBA in Media Management aspirants will come across are:
Media being a very powerful industry amongst all the industries in India makes MBA in Media Management one of the most sought after courses, which also, in turn, provides a wide range of opportunities. Let's break “Why to choose MBA in Media Management?” into a simpler manner by breaking it down into the following three short questions.
MBA in Media Management is a two-year postgraduate management specialization that focuses on an interdisciplinary research area that studies the organization and functioning of media. The course also studies on public's expectation through the vital activity that incorporates planning, organizing, controlling, and monitoring media resources for the growth and development of an organization. The coursework consists of subjects like sales and advertising management, media management in print and radio, human resources management, media planning, and event management, and other related subjects that enhance students' knowledge of media and business administration.
Listed below are the roles of the media manager:
Communication Specialists: Media managers develop and implement necessary content for all required platforms with excellent communication skills,
Be Up-to-Date: Media Managers are in a position to know the marketplace and be up-to-date on the media trends and updates.
Wide Range: MBA in Media Management is a dynamic and fast-growing sector that includes all media platforms like television, print, radio, films, digital media, and more.
Career growth: Multiple job opportunities are available in the field of media. The graduates will have a fruitful future with a pool of opportunities to choose from.
Control the Mind: Media can control the minds of the public and guide them through a path for the right.
Read More: MBA in Media Management Jobs and Scope
The MBA in Media Management programme covers a variety of subjects, including operations, business administration, analytical work, and media management. The table that follows compares other courses to the MBA in Media Management programme.
Below is a comparison between the MBA in Media Management and M.Tech Media Management:
|Course||MBA in Media Management||Master in Media Studies|
|Full Form||Master of Business Administration Media Management||Master in Media Studies|
|Duration||2 Years||2 Years|
|Eligibility||BBA or Bachelor’s in relevant field with 50% total aggregate.||Bachelor’s in relevant field with 50% total aggregate.|
|Entrance Exams||CAT, XAT, MAT, GMAT||IPU CET, AUCET, DUET|
|Top Colleges||IIM, UPES, LPU, JMI||Chandigarh University, Amity University, NIMS University|
|Fees||INR 3 - 10 LPA||INR 50,000 - 3 LPA|
Listed below are the preparation tips according to the experts:
Contact students and alumni of MBA: A conversation with the students or alumni of the same course will help to make decisions regarding the course.
Prepare for Exams: Understanding the exam pattern and syllabus of the examination that is to be taken is very important. Make sure you prepare a strategy to take up the time-bound exams.
Enhance Communication and Language skills: Being in Media requires excellent communication and language skills for a fantastic future.
Mock Exams: Taking up Mock exams will help prepare for the exam and help you learn time management. Your strengths and weaknesses can be analyzed and can be concentrated further for securing higher grades.
Students who want to pursue higher education can do their Ph.D. in Media Studies or media management fields. Students can also take up PG Diploma courses and other short-term certification courses. Some of the course options are:
MBA in Media Management acts as a bridge between management and media, producing various functions like production, marketing, and media operations like music, television, film, print, and more in both government and private organizations. The average MBA in Media Management salary in the India package ranges from INR 2 to 10 LPA.
Read More: MBA in Media Management Salary
Media Management is always important as they play a vital role in bridging the world's gap and the public. An MBA in Media Management possess all the necessary skills for that task and can get job opportunities after MBA in Media Management for the following job titles:
Every Industry requires a specific set of skills. In this chosen field, both hard skills and soft skills play a vital role, and the ability to handle criticism, being unbiased will help you prosper in your desired career. By Master of business administration in Media Management, the following skills will be gained: