MBA in Media Management: Course Details, Eligibility, Admission, Fees

Sakshi Chaudhary

Updated on - Nov 28, 2023

MBA in Media Management is a two-year postgraduate degree course that deals with the concepts of handling media content, advertisements, and different media platforms like television, print, digital, etc. The students will learn how to create interactive and entertaining content for the audience through this course. 

Students should have a minimum of 50% marks in their bachelor's degree from a recognized university to meet the eligibility criteria for MBA in Media Management. A relaxation of 5% in graduation marks may be given to SC/ST students. For admissions to the MBA Media Management course, the candidates are required to clear entrance exams such as MAT, CAT, GMAT, etc. The MBA in Media Management fees vary from INR 30,000-8 LPA. 

What is MBA in Media Management?

The MBA Media Management course includes topics on brand communication, public relations marketing, media analytics, content marketing, etc. Students will develop media management skills, interpersonal skills, and leadership qualities upon completion of the course. The Master of Business Administration in Media Management is one of the exciting specializations under MBA courses.

MBA Media Management scope is broad and aspirants who want to associate themselves with the media and entertainment industry can opt for this course to work in media houses, advertising industries, gaming industries, etc. The job opportunities after MBA in Media Management are plenty and there are many job roles such as Social Media Managers, Content Managers, Media Executives, Media Marketing Strategist, etc. MBA in Media Management salary in India varies from INR 3-10 LPA. ( Source: Ambition Box)

MBA in Media Management Eligibility Criteria

The eligibility requirements for an MBA Media Management can vary from college to college. Below are a set of standard eligibility parameters that students must fulfill to take up this course:

• Aspirants should score a minimum of 50% aggregate marks in the bachelor's degree from a recognized institute. There is a 5% relaxation in marks for reserved category students.
• Students must clear the standard entrance examinations like CAT, MAT, XAT, etc., with good scores. 
• There is no minimum specific age to take up the course.
• Candidates can apply for the course with or without work experience 

Why Choose an MBA Media Management Degree?

MBA in Media Management program helps students know the process of content creation and the financial, operational, and commercial risks associated with media management. Below are some points on why a student should pursue an MBA Media Management course:

• India's media & entertainment industry is expected to reach USD 35.4 billion by 2025.
• The media & entertainment industry is set to create up to 3 lakh jobs a year.
• Students can get insights into concepts such as sales and advertising management, media management in print and radio, human resources management, media planning, and event management.
• The course provides details about planning, organizing, controlling, and monitoring media resources for the growth and development of an organization.

MBA in Media Management Admission 2023

The admission procedure for the MBA in Media Management course is either through entrance exams or on a merit basis. Listed below is the admission process to be followed to enrol into the MBA Media Management course:

• Step 1: The candidate can fill out the application form for respective colleges through online or offline mode.
• Step 2: The students need to clear the entrance exams as required by the respective colleges.
• Step 3: After entrance exam results are published, the colleges shortlist the candidates for GD and PI sessions.
• Step 4: The candidate must finish the document verification process and pay the required college fees.

MBA in Media Management Entrance Exams

The students have to take part in various entrance exams conducted at the national, state, or college level to seek admission to the MBA Media Management course. Listed below are some of the important national-level entrance exams:

MBA Media Management CAT Cutoff 2023

The Common Admission Test (CAT) is conducted nationally for admission into management programs in top B-schools. The CAT cut-offs may differ every year depending on the exam toughness and the number of candidates appearing for the exam etc. The exam will be conducted this year on Nov 26.

The colleges will release the CAT cut-off 2023 after the CAT exam 2023 is conducted across the country. Given below is the list of the top MBA Media Management colleges in India along with the expected CAT cut-off 2023 for general category students:

Best Colleges for MBA in Media Management With Fees

The MBA in Media Management course fees vary from INR 30,000 to 8 LPA. Given below is a list of some of the best MBA in Media Management colleges along with the fee breakdown:

MBA in Media Management Syllabus and Subjects

The MBA in Media Management syllabus includes topics on Sales and Advertising Management, New Age Media, Media Technologies in Print and TV, etc. Students will gain knowledge on media ethics and factors leading to contempt of court. Some of the MBA in Media Management course details and subjects are listed below:

Read More: MBA in Media Management Syllabus and Subjects

MBA in Media Management vs MBA in Communications Management

MBA in Media Management course shares insights into knowledge on handling different media platforms like television, print, advertisement, publishing, etc., while MBA Communications Management deals with knowledge of social sciences, humanities, fine & performing arts, and the ability to understand individuals and society.

Explained below are some of the main differences between an MBA Media Management and an MBA in Communications Management:

Courses After MBA in Media Management 

The graduates of an MBA in Media Management can look for further study options. The graduates can also choose to pursue their higher education in media management through research or another master's program. Students can take similar certification courses in media. Some of the courses are:

• Ph.D. in Media Studies or Media Management
• Certification/Diploma courses related to Media

MBA Media Management Salary in India

The average MBA in Media Management salary ranges from INR 3 - 10 LPA ( Source: Ambition Box). The salary depends on the type of company, job location, work experience, etc. Below is a list of the top cities in India with the average salary for MBA Media Management graduates:

Read More: MBA in Media Management Salary

Career Options After MBA Media Management

MBA in Media Management scope in India is good and graduates can work in various job areas such as Print Media, Broadcast Media, Online Media, Advertising, Production Houses, etc with job roles like Media Managers, Media Executives, etc. The jobs after the MBA in Media Management along with job designations are listed below:

[Source: Ambition Box]

MBA in Media Management Scholarships

Students pursuing MBA courses can avail various scholarships that could help them during their studies. Listed below are some MBA Media Management scholarships offered by government and private institutions:

Skills to Excel in MBA in Media Management 

MBA in Media Management graduates should possess both technical skills and soft skills to excel in a professional career. After completing an MBA Media Management, the following skills will be gained:

• Media Tools: The graduates should have good writing ability and know video and audio editing tools.
• Content Creation: MBA professionals should know how to come up with innovative content for various products/services in a company.
• Graphic Design: They should know design software like Adobe Photoshop to develop and promote products through company websites or other channels.
• Knowledge of Media Marketing: MBA professionals should know different media channels like print, broadcast, and multimedia channels to promote their content.
• Media Reporting: The students should know to analyze data of various brands based on their ranking in social media channels.

Top MBA in Media Management Colleges

Amity University Noida

Noida,Uttar Pradesh

Amity School of Communication

Noida,Uttar Pradesh

MJRPU Jaipur

Jaipur,Rajasthan

Galgotias University

Greater Noida,Uttar Pradesh

RIMT University

Mandi Gobindgarh,Punjab

BAMU

Aurangabad,Maharashtra

MGM Institute of management

Aurangabad,Maharashtra

Oriental University

Indore,Madhya Pradesh

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Top Management Entrance Exams

CAT

• Eligibility Criteria
• Syllabus

MAT

Exam Date: May 19, 2024

• Eligibility Criteria
• Syllabus

NMAT

• Eligibility Criteria
• Syllabus

GMAT

• Eligibility Criteria
• Syllabus

JEMAT

• Eligibility Criteria
• Syllabus

CMAT

• Eligibility Criteria
• Syllabus

IBSAT

• Eligibility Criteria
• Syllabus

IMUCET

• Eligibility Criteria
• Syllabus

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MBA in Media Management Fee Structure

See Various MBA in Media Management Colleges in India