MBA in Event Management Syllabus and Subjects 2024

Duration: 2 Years
Avg Fees: ₹2 - 12 LPA
Roumik Roy
Roumik Roy

Updated on - Dec 20, 2023

MBA in Event Management syllabus covers essential studies based on business administration and management along with in-depth knowledge of event management. MBA in Event Management subjects core include organization management, accounting, economics, introduction to event management, business policies, legal business management, and business communication.

MBA in Event Management aspirants are trained in extracurricular activities and the syllabus is structured with surveys, seminars, research, and industry-relevant projects. Hence, the job scope of MBA in Event Management is vast in event management companies, media & entertainment, and consultancy businesses. 

Table of Contents

Semester Wise MBA in Event Management Syllabus

The MBA in Event Management syllabus is divided into four semesters, which train the basics and core subjects in the first two semesters, electives, practicals, and projects in the last two semesters. It is recommended that students review the course structure by accessing the MBA Event Management syllabus PDF version which is available on the college website. Listed below are Event Management subjects based on the semester:

First Year MBA in Event Management syllabus

The 1st Year MBA in Event Management subjects are given below:

Semester – I

Semester -II

Management Concept and Process

Human Resource Management

Accounting for Managers

Special Event Management

Managerial Economics

Financial Management 

Introduction To Event Management & PR

Event Resource Management

Organisational Behaviour

Marketing Management 

Event Management Planning 

Event Team & Crew Management

Business and Legal Environment

Production & Material Management

Event Production Process

Corporate Communication

Practical Topics in the First Year MBA Event Management Syllabus

Some of the practical topics in the 1st year MBA Event Management Subjects are given below:

  • Adobe Photoshop
  • Database Management System Analysis
  • Networks For Business E-Commerce

Also, CheckTop Reasons to Pursue an MBA

Second Year MBA in Event Management syllabus

The Second Year MBA in Event Management subjects are given below:

Semester - III

Semester - IV

Brand Management

Strategic Management

Management Information System

International Business

Business Research Methods

Operation Management

Event Marketing & Sponsorship 

Media Management 

Event Hospitality, Law & Permissions 

Public Relations 

Event Cost Accounting & Finance

Management 

Tourism Marketing 

Event Risk Management

Elective

Elective

Project & Training Report Viva & Voca 

Practical Topics in the Second year MBA Event Management Syllabus

Some of the practical topics in the 2nd year MBA Event Management Subjects are given below:

  • Enterprise Resource Planning Strategic Information
  • Online Advertising And Promotions
  • Social Media Marketing
  • Professional Industry Engagement

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MBA in Event Management subjects

MBA Event Management subjects teach aspirants about the fundamentals of business administration along with events planning, organising, management, and supervising events. Students get to learn about personal, organisational, cultural, and leisure events. Some of the MBA in Event Management subjects are given below:

Core MBA in Event Management Subjects

Some of the Core Subjects under MBA in Event Management syllabus are given below:

  • Corporate Legal Environment
  • Accounting For Managers
  • Business Communication Skill Development
  • Entrepreneurship And Project Management
  • Management Of Organizations
  • Business Policy And Strategic Management
  • Introduction To Event Management & PR
  • Professional Industry Engagement
  • Event Resource Management
  • Event Team And Crew Management
  • Event Management Planning
  • E-Commerce and Marketing Management

MBA in Event Management Elective Subjects

Students should select their elective subjects as per their area of interest and future career options. Some of the electives under the MBA in Event Management syllabus are given below:

  • Event Management Planning
  • Principles of Event & Conference Management
  • Industrial Marketing Consumer Behaviour
  • Retail Marketing Management
  • International Marketing Advertising And Sales Management
  • Event Cost Accounting And Finance Management
  • Management Corporate Taxation And Tax Planning
  • Database Management System Analysis
  • Design Communication Networks For Business E-Commerce
  • Enterprise Resource Planning Strategic Information Systems

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Top Skills Required for MBA

MBA in Event Management Subjects in Detail

A detailed view of MBA Event Management subjects is given below:

Subjects

Topics Covered

Event Planning and Control

Introduction, Event Production, Role and Qualities of event planners, Designing, Marketing, Sponsorships 

Media Management and Public Relations

Introduction to PR, Sponsorship and News Release Writing,  Event Environment, Communications Practices, Plan, Organise and Stage an Event

Event Logistics

Venue Design, Audio-Visual production, Budgeting & Negotiation, Technical Design, Health & Safety, Adaptation and Coordination

Event Marketing

Marketing Concept, Marketing Mix, Product, Price, Marketing Planning, Marketing Budget, Brand Promotion and Catchment Area

Organizational Behaviour

Perception, Personality, Attitudes, Motivation, Interpersonal Behaviour, Group Dynamics, Conflicts, Stress, Leadership and Communication

College-Wise MBA in Event Management Syllabus

MBA in Event Management is offered by several colleges across the country. The MBA in Event Management subjects can differ depending on the university and academic structure. The following is MBA in Event Management syllabus for different colleges. 

MBA in Event Management Syllabus in Singhania University

The following is the semester-wise MBA in Event Management syllabus for Singhania University:

Semester I

Semester II

Principles & Practices of Event Management

Events Production & Operations Management

Accounting for Management

Business Environment

Managerial Economics

Marketing Management

Computers Application for Event Industry

Human Resource Management

Organizational Behaviour

Financial Management

Quantitative Techniques

Workshop on Research Methodology & Information Technology

Viva-voce

Viva-Voce

Semester III

Semester IV

Corporate Legal Environment and Licences

Strategic Management

Event Logistics

Event Safety and Security

Management Information Systems

Management of International Business

Business Research

Organization Of Events, Values & Ethics Of Event Industry

Event Concept & Designing

Special Events

Handling Of Media & PR & brand management

Viva-Voce

Presentations - Event Industry

Final Research Project

MBA in Event Management Syllabus in Gujarat University

The following is the semester-wise MBA in Event Management syllabus for Gujarat University:

Semester I

Semester II

Applied Quantitative Techniques

Fundamentals of Financial Management

Principles of Management and Organization Behavior 

Productions and Operations Management

Managerial Economics

Legal Aspects of Event Management

Communication for Managers

Cost accounting for Event Managers

Information Systems for Management

International Business Environment for Events 

Event Hospitality & Catering 

Cost accounting for Event Managers (

Introduction to Event Management

Strategic Management in Events

Marketing Management for Events

Human Resource Management

-

Business Research Methodology

Semester III

Semester IV

Management Control Systems 

Summer Internship Project

Entrepreneurship and Innovation Management

Developments in Event Management Project

Event Team and Crew Management

Communication through Theatre Techniques

Event Resource Management 

Specialized Event Project 

Event Safety and Risk Management

Outbound Experiential Learning Programme

Event Production Process

Grand Project Study and Viva Voce 

Electives

-

MBA in Event Management Projects

Projects under MBA in Event Management can be taken based on multiple concepts such as promoting, branding, planning events, innovative ideas, hosting clients, stage arrangements, and much more. Project creation includes research, a thesis, a seminar, and surveys. The projects aim to provide an opportunity to express their creativity and innovation. Here are a few popular project topics in event management:

  • New Product Launch Service Hosting
  • To Recognize Customer's Attitudes
  • To Alter And Improve Events Perception
  • Problems And Issues in Events
  • To Invite Guess And Understand Their Requirements
  • Communicating To A Specific Group Of Audiences

Also, CheckMBA Project Topics

MBA in Event Management Course Structure

MBA in Event Management is a two-year course with four semesters, including a summer internship program. The course module is divided into three main parts: core, electives, and projects. Attending workshops, visiting, or assisting events provides students with practical knowledge about the course. The course structure includes the following elements:

  • Core and elective subjects
  • Seminar
  • Viva
  • Survey
  • Project Work
  • Research paper publications
  • Internship

MBA In Event Management Teaching Methodology And Techniques

The coaching methodology involves good tutoring staff, and study materials with adequate industry exposure. Students are trained with real-time examples in presentations with attractive images and videos to understand better. Listed below are a few training methods associated with the course:

  • Workshop (about types of events and organising them)
  • Training Session (host event under trainer’s supervision)
  • Practical Sessions (to implement creativity)
  • Case Methodology and Thesis Writing 
  • Group Survey
  • Group Projects
  • Research
  • Computer Lab
  • Language Lab

MBA in Event Management Reference Books

Reference books are essential for additional knowledge and help to perform adequately in the course assessments by providing deeper information and insights into the subject matter. Listed below are the reference books to enhance students' skills in Event Management:

Subject

Event Management MBA Book Name

Author Name

Event Planning for Business

The Business Of Event Planning: Behind-the-Scenes Secrets Of Success Special Events

Judy Allen

Event Planning in general

Event Planning: The Ultimate Guide to Successful Meetings, Corporate Events, Fundraising Galas, etc

Judy Allen

Event Management

Sustainable Event Management: A Practical Guide

Meegan Jones

Event Planning And Management

Planning And Management Of Meetings, Expositions, Events And Conventions

George G. Fenich, Ph.D.

Business Research Methodology

Research Methods For Arts And Event Management

A.J. Veal and Christine Burton

Business Process of Event Management

The Business of Events Management

John Beech, Sebastian Kaiser, and Robert Kaspar

MBA in Event Management Fee Structure

FAQs

What subjects are required for MBA Event Management?

The main subjects in the MBA Event Management syllabus are Management processes, Business communication, Event management planning, etc.

Do I need Maths for MBA Event Management?

No, Maths is not required for an MBA in Event Management.

What is the assessment process for the MBA Event Management curriculum?

Students are graded based on their project reports, vivas, semester exams, and regular internals.

Are the internships undertaken during the MBA Event Management program paid?

Yes, the internships done while pursuing the MBA Event Management program are generally paid.

What are the MBA Event Management core subjects?

Some of the core subjects include Professional Industry Engagement, Event Resource Management, Event Management Planning, etc.

See Various MBA in Event Management Colleges in India

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