MBA in Event Management Syllabus and Subjects 2024: Download Semester Wise Syllabus

Updated on - Dec 20, 2023

MBA in Event Management syllabus covers essential studies based on business administration and management along with in-depth knowledge of event management. MBA in Event Management subjects core include organization management, accounting, economics, introduction to event management, business policies, legal business management, and business communication.

MBA in Event Management aspirants are trained in extracurricular activities and the syllabus is structured with surveys, seminars, research, and industry-relevant projects. Hence, the job scope of MBA in Event Management is vast in event management companies, media & entertainment, and consultancy businesses.

Table of Contents

Semester Wise MBA in Event Management Syllabus
- First Year MBA in Event Management syllabus
- Second Year MBA in Event Management syllabus
MBA in Event Management Subjects

Semester Wise MBA in Event Management Syllabus

The MBA in Event Management syllabus is divided into four semesters, which train the basics and core subjects in the first two semesters, electives, practicals, and projects in the last two semesters. It is recommended that students review the course structure by accessing the MBA Event Management syllabus PDF version which is available on the college website. Listed below are Event Management subjects based on the semester:

First Year MBA in Event Management syllabus

The 1st Year MBA in Event Management subjects are given below:

Semester – I	Semester -II
Management Concept and Process	Human Resource Management
Accounting for Managers	Special Event Management
Managerial Economics	Financial Management
Introduction To Event Management & PR	Event Resource Management
Organisational Behaviour	Marketing Management
Event Management Planning	Event Team & Crew Management
Business and Legal Environment	Production & Material Management
Event Production Process	Corporate Communication

Practical Topics in the First Year MBA Event Management Syllabus

Some of the practical topics in the 1st year MBA Event Management Subjects are given below:

Adobe Photoshop
Database Management System Analysis
Networks For Business E-Commerce

Also, Check: Top Reasons to Pursue an MBA

Second Year MBA in Event Management syllabus

The Second Year MBA in Event Management subjects are given below:

Semester - III	Semester - IV
Brand Management	Strategic Management
Management Information System	International Business
Business Research Methods	Operation Management
Event Marketing & Sponsorship	Media Management
Event Hospitality, Law & Permissions	Public Relations
Event Cost Accounting & Finance Management	Tourism Marketing
Event Risk Management	Elective
Elective	Project & Training Report Viva & Voca

Practical Topics in the Second year MBA Event Management Syllabus

Some of the practical topics in the 2nd year MBA Event Management Subjects are given below:

Enterprise Resource Planning Strategic Information
Online Advertising And Promotions
Social Media Marketing
Professional Industry Engagement

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MBA in Event Management subjects

MBA Event Management subjects teach aspirants about the fundamentals of business administration along with events planning, organising, management, and supervising events. Students get to learn about personal, organisational, cultural, and leisure events. Some of the MBA in Event Management subjects are given below:

Core MBA in Event Management Subjects

Some of the Core Subjects under MBA in Event Management syllabus are given below:

Corporate Legal Environment
Accounting For Managers
Business Communication Skill Development
Entrepreneurship And Project Management
Management Of Organizations
Business Policy And Strategic Management
Introduction To Event Management & PR
Professional Industry Engagement
Event Resource Management
Event Team And Crew Management
Event Management Planning
E-Commerce and Marketing Management

MBA in Event Management Elective Subjects

Students should select their elective subjects as per their area of interest and future career options. Some of the electives under the MBA in Event Management syllabus are given below:

Event Management Planning
Principles of Event & Conference Management
Industrial Marketing Consumer Behaviour
Retail Marketing Management
International Marketing Advertising And Sales Management
Event Cost Accounting And Finance Management
Management Corporate Taxation And Tax Planning
Database Management System Analysis
Design Communication Networks For Business E-Commerce
Enterprise Resource Planning Strategic Information Systems

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MBA in Event Management Subjects in Detail

A detailed view of MBA Event Management subjects is given below:

Subjects	Topics Covered
Event Planning and Control	Introduction, Event Production, Role and Qualities of event planners, Designing, Marketing, Sponsorships
Media Management and Public Relations	Introduction to PR, Sponsorship and News Release Writing, Event Environment, Communications Practices, Plan, Organise and Stage an Event
Event Logistics	Venue Design, Audio-Visual production, Budgeting & Negotiation, Technical Design, Health & Safety, Adaptation and Coordination
Event Marketing	Marketing Concept, Marketing Mix, Product, Price, Marketing Planning, Marketing Budget, Brand Promotion and Catchment Area
Organizational Behaviour	Perception, Personality, Attitudes, Motivation, Interpersonal Behaviour, Group Dynamics, Conflicts, Stress, Leadership and Communication

College-Wise MBA in Event Management Syllabus

MBA in Event Management is offered by several colleges across the country. The MBA in Event Management subjects can differ depending on the university and academic structure. The following is MBA in Event Management syllabus for different colleges.

MBA in Event Management Syllabus in Singhania University

The following is the semester-wise MBA in Event Management syllabus for Singhania University:

Semester I	Semester II
Principles & Practices of Event Management	Events Production & Operations Management
Accounting for Management	Business Environment
Managerial Economics	Marketing Management
Computers Application for Event Industry	Human Resource Management
Organizational Behaviour	Financial Management
Quantitative Techniques	Workshop on Research Methodology & Information Technology
Viva-voce	Viva-Voce
Semester III	Semester IV
Corporate Legal Environment and Licences	Strategic Management
Event Logistics	Event Safety and Security
Management Information Systems	Management of International Business
Business Research	Organization Of Events, Values & Ethics Of Event Industry
Event Concept & Designing	Special Events
Handling Of Media & PR & brand management	Viva-Voce
Presentations - Event Industry	Final Research Project

MBA in Event Management Syllabus in Gujarat University

The following is the semester-wise MBA in Event Management syllabus for Gujarat University:

Semester I	Semester II
Applied Quantitative Techniques	Fundamentals of Financial Management
Principles of Management and Organization Behavior	Productions and Operations Management
Managerial Economics	Legal Aspects of Event Management
Communication for Managers	Cost accounting for Event Managers
Information Systems for Management	International Business Environment for Events
Event Hospitality & Catering	Cost accounting for Event Managers (
Introduction to Event Management	Strategic Management in Events
Marketing Management for Events	Human Resource Management
-	Business Research Methodology
Semester III	Semester IV
Management Control Systems	Summer Internship Project
Entrepreneurship and Innovation Management	Developments in Event Management Project
Event Team and Crew Management	Communication through Theatre Techniques
Event Resource Management	Specialized Event Project
Event Safety and Risk Management	Outbound Experiential Learning Programme
Event Production Process	Grand Project Study and Viva Voce
Electives	-

MBA in Event Management Projects

Projects under MBA in Event Management can be taken based on multiple concepts such as promoting, branding, planning events, innovative ideas, hosting clients, stage arrangements, and much more. Project creation includes research, a thesis, a seminar, and surveys. The projects aim to provide an opportunity to express their creativity and innovation. Here are a few popular project topics in event management:

New Product Launch Service Hosting
To Recognize Customer's Attitudes
To Alter And Improve Events Perception
Problems And Issues in Events
To Invite Guess And Understand Their Requirements
Communicating To A Specific Group Of Audiences

Also, Check: MBA Project Topics

MBA in Event Management Course Structure

MBA in Event Management is a two-year course with four semesters, including a summer internship program. The course module is divided into three main parts: core, electives, and projects. Attending workshops, visiting, or assisting events provides students with practical knowledge about the course. The course structure includes the following elements:

Core and elective subjects
Seminar
Viva
Survey
Project Work
Research paper publications
Internship

MBA In Event Management Teaching Methodology And Techniques

The coaching methodology involves good tutoring staff, and study materials with adequate industry exposure. Students are trained with real-time examples in presentations with attractive images and videos to understand better. Listed below are a few training methods associated with the course:

Workshop (about types of events and organising them)
Training Session (host event under trainer’s supervision)
Practical Sessions (to implement creativity)
Case Methodology and Thesis Writing
Group Survey
Group Projects
Research
Computer Lab
Language Lab

MBA in Event Management Reference Books

Reference books are essential for additional knowledge and help to perform adequately in the course assessments by providing deeper information and insights into the subject matter. Listed below are the reference books to enhance students' skills in Event Management:

Subject	Event Management MBA Book Name	Author Name
Event Planning for Business	The Business Of Event Planning: Behind-the-Scenes Secrets Of Success Special Events	Judy Allen
Event Planning in general	Event Planning: The Ultimate Guide to Successful Meetings, Corporate Events, Fundraising Galas, etc	Judy Allen
Event Management	Sustainable Event Management: A Practical Guide	Meegan Jones
Event Planning And Management	Planning And Management Of Meetings, Expositions, Events And Conventions	George G. Fenich, Ph.D.
Business Research Methodology	Research Methods For Arts And Event Management	A.J. Veal and Christine Burton
Business Process of Event Management	The Business of Events Management	John Beech, Sebastian Kaiser, and Robert Kaspar