MMS Marketing: Course Details, Eligibility, Fees, Admission

Updated on - Mar 6, 2024

MMS Marketing is a two year postgraduate management degree that deals in the field of marketing. MMS Marketing can set graduates career in the field of Marketing with an ability to Customer Behaviour, Marketing Management, Advertising and Branding, Salesforce Management, Sales Analysis, etc. Jobs for MMS Marketing graduates are Market Research Analyst, Business Development Manager, Marketing Executive, Marketing Manager, Product Manager, Sales Manager, etc.

About MMS Marketing
How To Get Admission in MMS Marketing?
Popular Entrance Exams for MMS Marketing
Top MMS Marketing Colleges in India
Fee Structure for MMS Marketing
Syllabus and Subjects for MMS Marketing
Why Choose MMS Marketing Course?
Preparation Tips for MMS Marketing Course
Scope For Higher Education
Salary of an MMS Marketing Graduate
Career Options After MMS Marketing
Skills That Make You The Best MMS Marketing Graduate

MMS Marketing Course Details

Degree	Masters
Full Form	Master of Management Studies (Marketing)
Duration	2 Years
Age	No age limit
Subjects Required	Human Resource Management, Marketing Studies, Consumer behavior, Financial Management,etc.
Minimum Percentage	50% in Under Graduation
Average Fees	₹50K - 4.5 LPA
Similar Options of Study	PDGM, MBA Sales and Marketing, MBA, etc
Average Salary	INR 3.5 - 10 LPA
Employment Roles	Market Research Analyst, Business Development Manager, Marketing Executive, Marketing Manager, Product Manager, Sales Manager, etc
Top Recruiters	AXIS Bank, HDFC Bank, ICICI Bank, Cognizant, Infosys, Accenture, IBM, Ernst & Young, Tata Consultancy Services, etc

About MMS Marketing

MMS Marketing's full form is Master in Management Studies in Marketing. MMS Marketing course is a postgraduate degree in the marketing field. MMS Marketing duration is for about two years and is divided into four semesters. Through this course, students are given knowledge about marketing, sales, and so on.

Marketing management is the organizational discipline which focuses on the practical application of marketing orientation, techniques and methods inside enterprises and organizations and on the management of a firm's marketing resources and activities. The course falls under the umbrella of MBA.

Eligibility Criteria for MMS Marketing

MMS Marketing eligibility requirements should be cleared by the students to get admission to the course. Candidates should have completed a bachelor's in this course with at least 50% in their final exams. There is no age limitation for this course. Merit-based or entrance exam-based admissions are there for the candidates.

How To Get Admission in MMS Marketing?

For MMS Marketing admissions, students should satisfy the eligibility criteria. Entrance exam-based and merit-based admissions are done for MMS Marketing. The MMS Marketing admission process differs according to the MMS Marketing universities in India. Details of the general admission process are mentioned below:

How to Apply?

MMS Marketing course details and procedures can be found on the college's official website. Applicants should enter the college’s official portal and register for the entrance exam. After that applicants should fill the form with the required details.

Selection Process

Admission to MMS Marketing is done for only those who have cleared all the eligibility criteria. Shortlisted candidates for the entrance exam are announced on the official website or by email and also further admission processes will be given.

Popular Entrance Exams for MMS Marketing

The entrance exam plays an important role in the MMS Marketing admission process. Entrance exams for MMS Marketing are conducted at the National level/ State level/ University level. Some of the entrance exam students usually apply for are listed below:

A Quick Glance at the MMS Marketing Entrance Exams

Candidates who and all are interested in MMS Marketing must satisfy eligibility requirements. After applying for entrance exams, students should get to know about the exam pattern and syllabus for the preparation. The general pattern for the entrance exams are listed below:

Students should have to know about marketing, sales, tax, stocks, etc.
Exams can be done in either online mode or Offline mode.
To complete the question paper 2 hours are given.
Paper carries 360 marks total.

Top MMS Marketing Colleges in India

There are many MMS Marketing colleges in India. Students are free to opt for the top 10 Masters in Management Studies in Marketing colleges in India depending upon the merit, specializations, or convenience. Some top 10 MMS Marketing Universities in India are listed below:

MMS Marketing Colleges
SI. No.	Name of the Institute	Average Fees (INR)
1.	JBIMS, Mumbai	3.05 LPA
2.	Welingkar Institute of Management, Mumbai	3.4 LPA
3.	Sydenham Institute of Management Studies and Research and Entrepreneurship Education, Mumbai	1.36 LPA
4.	Bharati Vidyapeeth's Institute of Management Studies & Research, Mumbai	2 LPA
5.	Alkesh Dinesh Mody Institute For Financial And Management Studies, Mumbai	2 LPA
6.	Durgadevi Saraf Institute of Management Studies, Mumbai	3.05 LPA
7.	Vivekanand Education Society Institute of Management Studies and Research, Mumbai	3.4 LPA
8.	Lala Lajpat Rai Institute of Management, Mumbai	1.36 LPA
9.	GNVS Institute of Management, Mumbai	2 LPA
10.	Humera Khan Institute Of Management Studies And Research, Mumbai	2 LPA

Fee Structure for MMS Marketing

MMS Marketing course fees range around INR 1 - 4 LPA. MMS Marketing fees structure varies according to the institute, location, infrastructure, faculties, and facilities. Some of the top colleges for MMS Marketing in India with its fees structure are listed below:

MMS Marketing Course Fees
Sl.No.	Name of the Institute	Average Annual Fees (INR)
1.	Jamnalal Bajaj Institute of Management Studies, Mumbai	3.05 LPA
2.	Prin. L. N. Welingkar Institute of Management Development & Research, Mumbai	3.4 LPA
3.	Sydenham Institute of Management Studies and Research and Entrepreneurship Education, Mumbai	1.36 LPA
4.	Bharati Vidyapeeth's Institute of Management Studies & Research, Mumbai	2 LPA
5.	Alkesh Dinesh Mody Institute For Financial And Management Studies, Mumbai	2 LPA

Syllabus and Subjects for MMS Marketing

The duration of MMS Marketing course is a two years postgraduate degree in the field of Marketing. MMS Marketing is a comprehensive study of Marketing Management, Managerial Economics, Business Mathematics, Business Research Methodology and so on. Subjects for MMS Marketing differ according to the institutes and specializations. The MMS Marketing syllabus covers both theory and practicals. Some compulsory MMS Marketing subjects are listed below:

Cost and Management Accounting
Strategic Management
Consumer and Industrial Buying Behaviour
Sales Management & Sales Promotion
Management Control System
Entrepreneurship Development
Total Quality Management (TQM) or Project Management

Why Choose MMS Marketing Course?

Students more often get confused about choosing their career and want to know about the course before they choose. So, students come across some questions like “What is an MMS Marketing course about?” and “Why to choose MMS Marketing?”. To make sure that to understand clearly about these questions we have framed them into the following three points:

What is MMS Marketing All About?

The full form of MMS Marketing is Masters in Management Studies in Marketing. The MMS Marketing degree course is a post-graduation in the marketing field. The course consists of subjects such as customer behaviour, marketing management, advertising and branding, salesforce management, sales analysis, etc which provides more onus on the Sales and marketing side whereas financial management, resource management, etc provide in-depth knowledge on management studies.

What Does an MMS Marketing Graduate Do?

MMS Marketing graduates are hired in fields of AXIS Bank, HDFC Bank, ICICI Bank, Cognizant, Infosys, Accenture, IBM, Ernst & Young, Tata Consultancy Services, etc. They can work as Market Research Analysts, Business Development managers, Marketing Executives, Marketing Managers, Product Managers, Sales Managers and so on.

Business Development Manager: Business Development Managers are responsible for helping grow businesses by finding new opportunities, researching leads, establishing relationships with potential clients, and arranging appointments for sales executives.

Reasons Why MMS Marketing Can Fetch You a Rewarding Career?

Career options for MMS Marketing are very different. MMS Marketing career depends upon the specializations and demand. Candidates can get jobs in the public sector, private sector, or non-profit organizations with the general education of this course.

Career Scope and Options: The graduates can work in AXIS Bank, HDFC Bank, ICICI Bank, Cognizant, Infosys, Accenture, IBM, Ernst & Young, Tata Consultancy Services, etc.

Read More: MMS Marketing Jobs and Scope

Preparation Tips for MMS Marketing Course

The essential tips that can be followed by the aspirants in the preparation for the course are listed below:

Knowledge of the Exam Paper Pattern: The paramount step in preparing well for the entrance exam is a deep-rooted understanding and comprehension of the paper pattern and the syllabus.

Effective Time Management: Focus points should be kept in mind, with particular emphasis on weaker subjects and the daily practice of numerical problems. A timetable should be drawn and the candidate should follow the timetable with dedication and diligence.

Enrolling in Coaching Institutes: A coaching class or a tutor especially for clearing the entrance exam is a bonus as the teacher will help a candidate to focus on weaker zones and will aid in practice and comprehension of topics.

Scope For Higher Education

After MMS Marketing graduates can choose to do jobs or to do higher studies. Additional degrees in the same field can help to increase job opportunities. Higher Education options for MMS Marketing are:

PhD Management Studies in Marketing
Diploma in Management Studies
MPhil Management Studies in Marketing

Salary of an MMS Marketing Graduate

The average salary for the graduates of MMS Marketing ranges around INR 50,000 - 2 LPA (Source: Payscale). Salaries of MMS Marketing graduates are given according to their specializations and skills. MMS Marketing freshers get less compared to the ones who have experience in this field and as experience increases so does the salary increase.

Read More: MMS Marketing Salary

Career Options After MMS Marketing

After completing an MMS Marketing degree, Graduates can find jobs in specific fields like AXIS Bank, HDFC Bank, ICICI Bank, Cognizant, Infosys, Accenture, IBM, Ernst & Young, Tata Consultancy Services, and so on. The graduates can apply for exams to do higher education. Some jobs offered to this MMS Marketing graduates are:

Market Research Analyst
Advertising Manager
Brand Manager
Marketing Manager
IT Services Marketing Head
Digital Marketing Manager

Skills That Make You The Best MMS Marketing Graduate

People who are passionate about marketing and want to take it as a career in the future. This course helps catch the fantasy of the people curious about marketing. Some of the required skills for this career are: