Master of Management Studies in Marketing is a post-graduate course pursued under the Management studies which focus mainly on sales management, marketing, and business development. The course duration is of 2 years and is divided into 4 semesters of study. The course consists of subjects such as Customer Behaviour, Marketing Management, Advertising and Branding, Salesforce management, sales analysis, etc which provides more onus on the Sales and marketing side whereas financial management, resource management, etc provide in-depth knowledge on management studies. The course is completely theoretical and hence practical sessions offered by the course is very much lesser compared to the MBA. The minimum eligibility to pursue this course is 50% in 10+2 exams from a recognized board and 50% in undergraduate courses from a recognized university. Job opportunities for the graduates of this course are available in abundance in both the private sector and the public sector owing to a gargantuan increase in the number of industries and the need of management people to sustain growth and development.
MMS Marketing course fees may vary from universities to universities or colleges based on their standards. The average course fee structure ranges from INR 50,000 to 4,50,0000 per annum.
MMS Marketing salary package varies from specialized field one is working. The average salary for MMS Marketing graduates is INR 3.5 - 10 lakhs per annum. Skills and experience gained in the industry will also be a factor for high pay.
|Full Form||Master of Management Studies (Marketing)|
|Duration||Course Duration of Master in Management Studies [MMS] (Marketing) is 2 Years.|
|Age||No age limit|
|Minimum Percentage||50% in Under Graduation|
|Subjects Required||Human Resource Management, Marketing Studies, Consumer behavior, Financial Management,etc.|
|Average Fees Incurred||50K - 4.5L Per annum|
|Similar Options of Study||PDGM, MBA Sales and Marketing, MBA, etc|
|Average Salary Offered||INR 3.5 - 10 LPA|
|Employment Roles||Market Research Analyst, Business Development Manager, Marketing Executive, Marketing Manager, Product Manager, Sales Manager, etc.|
|Placement Opportunities||AXIS Bank, HDFC Bank, ICICI Bank, Cognizant, Infosys, Accenture, IBM, Ernst & Young, Tata Consultancy Services, etc.|
MMS in marketing is a post-graduate degree in management studies. Master in Management Studies [MMS] is similar to an MBA degree which focuses on management, team building, decision-making skills. With the advancement of digital media and online marketing, MMS in marketing has become the most desired and preferable degree to students and employers.
Nowadays every organization prefers to have its own marketing teams whose task is to maintain the customer relationship, market, and consumer research, Segmentation, and penetration strategy, etc.MMS in Marketing helps the students to understand the decision-making areas in sales, marketing, consumer needs, market research, etc. and come up with feasible solutions.
Some of the top colleges providing Master of Management Studies in marketing are:
Marketing managers play an important role in any organization and ensure the smooth flow of marketing strategy and achievement of targets. They also ensure that Business expansion and development go hand-in-hand along with the help of their marketing strategies.
Candidates are required to get a minimum of 50% in undergraduate studies in any relevant field of studies or any to get admitted into it and they can apply to colleges step by step who are providing this degree.
The Job scope and opportunities for graduates of this course are very abundant owing to development in each and every sector and an increase in the number of companies and services. It is a tad obvious that each and every company will look for market expansion and graduates of this course will have enough knowledge to facilitate the same.
Students are taught MMS in marketing to execute and promote efficient and effective marketing strategies. Marketing strategy is all about planning for products or services, advertising, promotions, pricing of the product, distribution channel of product, etc.
The course is designed in such a way that candidates also learn how to adapt rapidly changing technology, customer retention, customer satisfaction, etc. along with marketing and basics of Management studies. Syllabus MMS Marketing Course consists of the following core subjects:
Marketing management activity includes the activity of establishing the marketing strategy of an organization and understanding the consumer needs and wants. Marketing has become a vital point of attention when it comes to increasing business development scales. Sales and marketing are things that go hand in hand with each other. An organization's revenue scale and economic growth depend upon its marketability which includes client management and client satisfaction. Within the specialization of marketing, the student will focus more on the concepts and fields such as promotions, advertising, research, and sales which is a part of the management studies.
MMS Marketing is a very dynamic and competitive course. An MMS in marketing helps a student to understand consumer behavior, market, advertising, and many other important fields. One needs to have excellent communication skills, resource mobilization skills, and an undying zeal to excel in marketing. Marketing is not only restricted to product-based companies but also extends to service-based companies, and analytical companies hence have an extensive range of job opportunities for graduates of this course
Master of Management Studies in marketing is a globally accepted course. It combines both basic management studies along with marketing strategies and some adequate portion of sales management. It enables organizations to meet the demand and supply of products in the market by establishing marketing strategies. It helps the students to develop their leadership and management skills and includes practical exposure to the outside market.
The marketing management field requires in-depth knowledge of many subjects such as market management, sales management, consumer behavior, etc, which will help the graduates of this course to analyze the current market scenario and devise a strategy that will enhance business development and market growth for a particular domain.
After completion of this course, students are offered a wide variety of jobs in the marketing field with good packages in both the private sector and in some public sector companies. The various job scopes of MMS Marketing graduates are :
Often Graduates of this course are entitled to receive good salary packages depending upon the domain they work and the role they work under.
Entrance exams are being carried out by some of the national examination boards that provide admission to the candidates based on the score that is obtained in the entrance exams that is conducted by the examination authorities, some universities and colleges also conduct entrance exams. Some of the entrance exams that are conducted are listed below:
CAT- Common Admission Test
MAT- Management aptitude test
CMAT- Common Management Aptitude Test
XAT- Xavier Aptitude Test
The essential tips that can be followed by the aspirants in the preparation of the course are listed below:
MMS Marketing Syllabus is very much similar to that of MBA Marketing and Sales Subjects. The subjects that are followed in the curriculum of the MMS Marketing course is listed below:
|MMS Marketing Subjects|
|8||Information Technology for Business|
|9||Legal Environment in Business|
|MMS Marketing Subjects|
|3||Business Research Methodology|
|4||Human Resource Management|
|5||Cost and Management Accounting|
|MMS Marketing Subjects|
|4||Summer Internship Project Report|
|6||Consumer and Industrial Buying Behaviour|
|7||Product and Brand Management|
|8||Sales Management & Sales Promotion|
|9||Financial Aspect of Marketing|
|MMS Marketing Subjects|
|4||Management Control System|
|5||Business Ethics and Corporate Governance|
|6||Total Quality Management (TQM) or Project Management|
|7||Project in Marketing|
|8||Sales Management & Sales Promotion|
The MMS Marketing course fees may vary based on the facilities that are provided by the University/College. The average course fees may vary from INR 50,000 to 4,50,000 per annum. The aspirants of the course have certain scholarships that are available based on the score that is obtained by the candidate in the entrance exams that are conducted by various universities/colleges.
The candidate must have at least 50% aggregate marks in his/her graduation from a recognized university to apply for the admission and 40% for reserved category.He/She must have appeared for any entrance exams such as CAT, MAT, ATMA, GMAT, MH-CET, etc and should’ve secured good ranks.
He/She must have a valid score and must fulfill the cut-off provided by the colleges. For Certain Private Universities, Candidates are required to write entrance examinations conducted by the examinations body of the university and secure good ranks.
The admission process varies from university to university based on their standard and curriculum. Premium universities recruit candidates based on their scores in the national level examinations and also their undergraduate scores.
The candidate must register themselves on the official website of the college who are offering this degree after that they must appear for any national level entrance exam.
Following the entrance score, some colleges or universities conduct Group Discussion and Personal Interview sessions to evaluate the level of communication and interpersonal skill of the candidates.
Certain Private colleges have a direct admission method where the students are called for counseling sessions based on their application form and undergraduate scores along with skills possessed.
The graduates of the MMS Marketing course have various job opportunities that are available in various sectors that are related to sales and retail marketing. Some of the jobs that are available are listed below:
The course salary for the graduates of the MMS Marketing course may vary based on the skill set and the experience that is obtained by the graduates of the course. The average salary for the graduate of the course is INR 3,50,000 to INR 10,00,000 per annum.
|Sl. No.||Name of the College|
|1||Indian Institute of Management, Ahmedabad|
|2||Indian Institute of Management, Kolkata|
|3||Indian Institute of Management, Bangalore|
|4||Indian Institute of Management, Lucknow|
|5||Shailesh J Mehta School of Management, Mumbai|
|6||University of Delhi, Delhi|
|7||Management Development School, Haryana|
1. What is the difference between MMS Marketing and MBA Sales and Marketing?
- The main difference between MMS and MBA is that MBA Sales and Marketing offers a course consisting of theory and practical knowledge in equal proportions whereas in MMS its just theoretical studies.
2. How are the job scopes for MMS Marketing Graduates?
- The job scopes of MMS Marketing Graduates are quite high in the private sector rather than the public sector owing to the increase in the number of small scale companies and industries in the sector.