MMS Marketing Syllabus and Subjects 2024

Updated on - Jan 4, 2023

MMS Marketing syllabus divided into four semesters covered hat will be in two years. Studying in MMS Marketing means knowing about Customer Behaviour, Marketing Management, Advertising and Branding, Salesforce Management, Sales Analysis, etc. Differences in MMS Marketing subjects occur due to the specializations and institutions.

Semester Wise MMS Marketing Syllabus

MMS Marketing syllabus covers everything from Customer Behaviour, Marketing Management, Advertising and Branding, Salesforce Management, Sales Analysis etc. MMS Marketing syllabus consists of both practical and theoretical papers. The MMS Marketing course is designed in such a way that candidates also learn how to adapt to rapidly changing technology, customer retention, customer satisfaction, etc.

Semester-Wise MMS Marketing subjects list are listed below:

MMS Marketing First Year Syllabus

Listed below is the MMS Marketing First Year Syllabus:

MMS Marketing First Year Syllabus
Semester I	Semester II
Marketing Management	Corporate Finance
Operations Management	Operations Research
Managerial Economics	Business Research Methodology
Organizational Behaviour	Human Resource Management
Business Mathematics	Cost and Management Accounting
Financial Accounting	Macro Economics
Communication Skills	International Marketing
Information Technology for Business	Business Statistics
Legal Environment in Business	–
Micro Economics	–

MMS Marketing Second Year Syllabus

Listed below is the MMS Marketing Second Year Syllabus:

MMS Marketing Second Year Syllabus
Semester III	Semester IV
Core Paper	Entrepreneurship Development
International Business	Service Management
Strategic Management	Environment Management
Summer Internship Project Report	Management Control System
Specialization Paper	Business Ethics and Corporate Governance
Consumer and Industrial Buying Behavior	Total Quality Management (TQM) or Project Management
Product and Brand Management	Project in Marketing
Sales Management and Sales Promotion	Sales Management and Sales Promotion
Financial Aspect of Marketing	–

MMS Marketing Subjects

MMS Marketing subjects are completely theoretical and hence practical sessions are also offered. MMS Marketing subjects include Marketing Management, Managerial Economics, Business Mathematics, Business Research Methodology and so on. The MMS Marketing curriculum has both elective and core subjects.

MMS Marketing Core Subjects

Some of the subjects in MMS Marketing are given below:

Consumer and Industrial Buying Behaviour
Total Quality Management (TQM) or Project Management
Entrepreneurship Development
Cost and Management Accounting
Management Control System
Strategic Management
Sales Management & Sales Promotion

MMS Marketing Course Structure

Marketing management activity includes the activity of establishing the marketing strategy of an organization and understanding the consumer needs and wants. Marketing has become a vital point of attention when it comes to increasing business development scales. Sales and marketing are things that go hand in hand with each other. MMS Marketing course subjects are completely theoretical and hence practical sessions are offered less compared to other courses. Course structure for MMS Marketing are given below:

IV Semesters
Core Subjects
Elective Subjects
Industrial visits
Internship
Case Study
Projects

MMS Marketing Teaching Methodology and Techniques

MMS Marketing teaching methods differ from the other courses. Candidates who are very passionate about Marketing and want to take it in the future. MMS Marketing course subjects are completely theoretical and hence practical sessions are offered less compared to other courses. Some of the teaching methodologies adopted in the MMS Marketing course are listed below:

Classroom training
Practical sessions
Case Study
Internship
Group discussions
Projects
Industrial visits

MMS Marketing Projects

Projects on some concepts are to the student to make them understand clearly about the topic and some more knowledge. Projects which are given should be completed within the fourth semester. Some of the MMS Marketing projects topics are given below:

Marketing activities and faith-based organizations.
The effect of advertisement on consumer brand preference.
A study into the process of product planning and development in marketing.
Analysis of promotion mix as a tool of marketing communication.
Effect of personal selling and marketing on sales growth.
Impact of customer satisfaction strategies on customer retention in first bank Nigeria PLC.

MMS Marketing Reference Books

Books are the things that give vast knowledge about any topic. There are many books in this world with different topics, authors and with different points of view. Books for this MMS Marketing are available in both online and offline stores. MMS Marketing books PDF is available on online websites. Books for MMS Marketing differ according to the specializations and Institutes. Some of the well-known MMS Marketing books are listed below:

MMS Marketing Books
Name of the Book	Authors
The Icarus Deception	Seth Godin
Hooked: How to Build Habit-Forming Products	Nir Eyal
Influence: The Psychology of Persuasion	Robert B. Cialdini
The Undoing Project	Michael Lewis
Blink: The Power of Thinking Without Thinking	Malcolm Gladwell