MMS Marketing Syllabus and Subjects

Duration

2 Years

Average Fees

50K - 4.5 LPA

Kripal Thapa

Updated on Jan 4, 2023 by Kripal Thapa

Kripal Thapa

Updated on Jan 4, 2023 by Kripal Thapa

MMS Marketing syllabus divided into four semesters covered hat will be in two years. Studying in MMS Marketing means knowing about Customer Behaviour, Marketing Management, Advertising and Branding, Salesforce Management, Sales Analysis, etc. Differences in MMS Marketing subjects occur due to the specializations and institutions.

Semester Wise MMS Marketing Syllabus

MMS Marketing syllabus covers everything from  Customer Behaviour, Marketing Management, Advertising and Branding, Salesforce Management, Sales Analysis etc. MMS Marketing syllabus consists of both practical and theoretical papers. The MMS Marketing course is designed in such a way that candidates also learn how to adapt to rapidly changing technology, customer retention, customer satisfaction, etc.

Semester-Wise MMS Marketing subjects list are listed below:

MMS Marketing First Year Syllabus

Listed below is the MMS Marketing First Year Syllabus:

MMS Marketing First Year Syllabus

Semester I

Semester II

Marketing Management

Corporate Finance

Operations Management

Operations Research

Managerial Economics

Business Research Methodology

Organizational Behaviour

Human Resource Management

Business Mathematics

Cost and Management Accounting

Financial Accounting

Macro Economics

Communication Skills

International Marketing

Information Technology for Business

Business Statistics

Legal Environment in Business

Micro Economics

MMS Marketing Second Year Syllabus

Listed below is the MMS Marketing Second Year Syllabus:

MMS Marketing Second Year Syllabus

Semester III

Semester IV

Core Paper

Entrepreneurship Development

International Business

Service Management

Strategic Management

Environment Management

Summer Internship Project Report

Management Control System

Specialization Paper

Business Ethics and Corporate Governance

Consumer and Industrial Buying Behavior

Total Quality Management (TQM) or Project Management

Product and Brand Management

Project in Marketing

Sales Management and Sales Promotion

Sales Management and Sales Promotion

Financial Aspect of Marketing

MMS Marketing Subjects

MMS Marketing subjects are completely theoretical and hence practical sessions are also offered. MMS Marketing subjects include Marketing Management, Managerial Economics, Business Mathematics, Business Research Methodology and so on. The MMS Marketing curriculum has both elective and core subjects.

MMS Marketing Core Subjects

Some of the subjects in MMS Marketing are given below:

  • Consumer and Industrial Buying Behaviour
  • Total Quality Management (TQM) or Project Management
  • Entrepreneurship Development
  • Cost and Management Accounting
  • Management Control System
  • Strategic Management
  • Sales Management & Sales Promotion

MMS Marketing Course Structure

Marketing management activity includes the activity of establishing the marketing strategy of an organization and understanding the consumer needs and wants. Marketing has become a vital point of attention when it comes to increasing business development scales. Sales and marketing are things that go hand in hand with each other. MMS Marketing course subjects are completely theoretical and hence practical sessions are offered less compared to other courses. Course structure for MMS Marketing are given below:

  • IV Semesters
  • Core Subjects
  • Elective Subjects
  • Industrial visits
  • Internship
  • Case Study
  • Projects

MMS Marketing Teaching Methodology and Techniques

MMS Marketing teaching methods differ from the other courses. Candidates who are very passionate about Marketing and want to take it in the future.  MMS Marketing course subjects are completely theoretical and hence practical sessions are offered less compared to other courses. Some of the teaching methodologies adopted in the MMS Marketing course are listed below:

  • Classroom training
  • Practical sessions
  • Case Study
  • Internship
  • Group discussions
  • Projects
  • Industrial visits

MMS Marketing Projects

Projects on some concepts are to the student to make them understand clearly about the topic and some more knowledge. Projects which are given should be completed within the fourth semester. Some of the MMS Marketing projects topics are given below:

  • Marketing activities and faith-based organizations.
  • The effect of advertisement on consumer brand preference.
  • A study into the process of product planning and development in marketing.
  • Analysis of promotion mix as a tool of marketing communication.
  • Effect of personal selling and marketing on sales growth.
  • Impact of customer satisfaction strategies on customer retention in first bank Nigeria PLC.

MMS Marketing Reference Books

Books are the things that give vast knowledge about any topic. There are many books in this world with different topics, authors and with different points of view. Books for this MMS Marketing are available in both online and offline stores. MMS Marketing books PDF is available on online websites. Books for MMS Marketing differ according to the specializations and Institutes. Some of the well-known MMS Marketing books are listed below:

MMS Marketing Books

Name of the Book

Authors

The Icarus Deception

Seth Godin

Hooked: How to Build Habit-Forming Products

Nir Eyal

Influence: The Psychology of Persuasion

Robert B. Cialdini

The Undoing Project

Michael Lewis

Blink: The Power of Thinking Without Thinking

Malcolm Gladwell

MMS Marketing Fee Structure

See Various MMS Marketing Colleges in India

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