MBA Business Analytics syllabus and subjects are a combination of business intelligence, data analytics, and computer programming. Business analytics is the science of analyzing data. MBA Business Analytics course includes classroom lectures, discussions, industry interactions, case studies, projects, and other activities. MBA Business Analytics management course consists of two types of subjects that are core and elective subjects.  In the first year of MBA Business Analytics, students have to learn the core subjects of business. In contrast, in the second year, students deal with elective and specialized subjects according to their interest area.

Semester Wise MBA Business Analytics Syllabus

MBA in Business Analytics syllabus is divided into four semesters with a duration of two years. Students can opt for their specialization according to their area of interest in the second year of post-graduation.  Here is the list of syllabus mentioned below in a semester wise sequence:

MBA Business Analytics First year Syllabus
Semester I Semester II
Quantitative MEthods Financial Management
Managerial Economics Operations Management
Management Information Systems Human Resource Management
Financial Accounting Financial Analytics
Marketing Management Optimization Analytics
Organizational Behaviour Stochastic Modeling
Statistical Analysis Business Intelligence
Data Modeling Research Methods
MBA Business Analytics Second year Syllabus
Semester III Semester IV
Predictive Analytics Strategic Management
Risk Management Operations and Supply Chain Analytics
Marketing Analysis HR Analytics
Data Mining Big Data Analytics
Simulation Modeling Project Management
Analytics Systems Analysis and Design Professional Development
Industry Internship Programme Elective Paper

MBA Business Analytics Subjects

Subjects in MBA Business Analytics are classified into two parts that are core and elective subjects. Internships and projects are an essential part of the MBA Business Analytics course syllabus. Aspirants can choose specialization according to their area of interest.

Core Subjects:

  • Digital Marketing
  • Business Analytics and Intelligence
  • Social Entrepreneurship
  • Supply Chain Analytics
  • Social Media Analytic
  • Model Business Decision
  • Corporate Valuation
  • Brand Management
  • Research for Marketing Decisions

Apart from core subjects, there are elective subjects as well as:

  • Corporate Governance
  • Global Securities Markets
  • Operations Strategy
  • Infrastructure Development
  • Indian and International Perspective
  • Multivariate Data Analysis
  • Business Forecasting

MBA Business Analytics Course Structure

MBA Business Analytics course is being used in every industry like banking & financial services, e-commerce, and retailing. Business analytics course provides detailed insights on analytical aspects of finding business data, leads generated by mobile technology, computing, and other services. MBA in Business Analytics subjects helps to enhance skills and knowledge regarding analytics, theoretical statistics and applied analytics for job opportunities.

MBA Business Analytics Teaching Methodology and Techniques

 Teaching methodologies and techniques used at MBA business analytics postgraduate level can be very different. Students are taught, and they largely depend on the course content and level of study. In all cases, students are required to undertake an independent study. Students can work in organizations/companies as they have to submit the final year internship file. In short, the teaching methodologies and techniques are:

 MBA Business Analytics makes students understand and experience the business problems and find their feasible and creative solutions. Students can utilize the tools and technology wherever required in a particular project possible. Some of the teaching methods and technologies that may be highly effective in business analytics education are: 

  • Case study methods
  • Presentations
  • Business quizzes
  • Field projects and assignments
  • E-learning
  • Blended learning
  • Practical learnings
  • Problem-based 
  • Projecto-curricular activities

MBA Business Analytics Projects

MBA Business Analytics projects can be taken up on different topics such as various optimization, business forecasting, supply chain analytics, marketing analyticsand more. MBA Business Analytics project is a term used to describe the planning, development, assessment, and implementation of business analytics in a company, mainly business analytics tools and technologies that will help managers solve business problems and derive actionable solutions. Business Analytics projects require cooperation between various companies' processes, technology objectives, and data while contributing to business goals.

Popular MBA Business Analytics projects are:

  • A study on various investment options available in India
  • A survey of risk management and portfolio management 
  • Impact of GST on the fast-moving consumer goods sector in India
  • A survey of the various employee welfare schemes at Hindustan Unilever
  • Analysis of the satisfaction level of employees in the banking and finance sector
  • Analysis of financial statements of Banks 

MBA Business Analytics Reference Books

 Top best books on business analytics explore a wide range of subjects that may extend far beyond the field, business analytics offering a high-level insight that will take your business analytics skills and enhance confidence to a whole new level.

MBA Business Analytics
Books Authors
Business Intelligence for Dummies Swain Scheps
Business Intelligence Guidebook Rick Sherman 
Successful Business Intelligence Cindi Howson
Business Intelligence Roadmap Larissa T. Moss and Shaku Atre
Data Strategy  Bernard Marr

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