MBA Marketing Management Syllabus and Subjects 2024
MBA Marketing Management syllabus spans four semesters over two years, fostering expertise in strategy formulation and resource allocation. Core subjects like Marketing Principles, Consumer Behavior, Brand Management, and Marketing Research provide a strong foundation, followed by elective courses such as Digital Marketing, Sales Management, and Retail Marketing from esteemed institutions.
An MBA in Marketing Management equips graduates to lead impactful marketing campaigns and drive business growth. MBA in Marketing Management syllabus bridges the gap between theoretical concepts and practical implementation, enhancing career prospects and enabling informed decision-making through effective marketing strategies and brand development.
Table of Contents
- Semester-Wise MBA Marketing Management Syllabus and Subjects 2023
- MBA in Marketing Management Subjects 2023
Semester Wise MBA Marketing Management Syllabus
The MBA in Marketing Management syllabus aims to equip students with a thorough understanding of fundamental marketing principles and practices. The program places a strong emphasis on developing astute marketing decision-making abilities, strategic marketing planning, and expertise in brand management.
First Year MBA Marketing Management Syllabus
The first year of MBA Marketing Management syllabus consists of semester Ⅰ and semester Ⅱ. The table below contains some subjects that are covered by most universities and institutions offering this course:
|
Semester Ⅰ |
Semester Ⅱ |
|
Fundamentals of Management (Concepts and Organisational Behaviour) |
Production and Operations Management |
|
Managerial Economics |
Financial and Marketing Management |
|
Statistics for Management |
Strategic Marketing Management |
|
Financial and Management Accounting |
Retail, Agricultural, and Rural Marketing |
|
Business Environment and Law |
Entrepreneurship Development |
Second Year MBA in Marketing Management Syllabus
The second year of MBA in Marketing Management offers two semesters ( semester Ⅲ and semester Ⅳ) during which it covers important subjects listed in the table below:
|
Semester Ⅲ |
Semester Ⅳ |
|
Consumer Behaviour |
International Marketing Management |
|
Industrial Marketing |
Customer Relationship Management |
|
Logistics and Chain Supply Management |
Advertising and Sales Promotion |
|
Product and Brand Management |
Strategic Management and Business Policy |
|
Marketing Research |
Project Work and Viva Voce |
Practical Topics in the Second-Year MBA Marketing Management Syllabus
Some of the practical topics in the 2nd-year MBA Marketing Management subjects are given below:
- Advanced-Data Analytics Techniques for Market Research
- CRM Tools and Techniques for Market and Customer Segmentation
Also, Check: Top Reasons to Pursue an MBA
MBA in Marketing Management Subjects 2023
MBA in Marketing Management program offers a systemic curriculum that covers various aspects of marketing strategy and management. The MBA in Marketing Management syllabus is designed to equip students with the knowledge and skills needed to formulate effective marketing strategies, understand consumer behavior, utilize digital marketing tools, manage sales teams, and develop strong brands in the ever-evolving business landscape.
Core MBA in Marketing Management Subjects
The syllabus encompasses essential core subjects that form the foundation of the program, these subjects provide students with an understanding of marketing strategy and management, enabling them to navigate the dynamic business environment effectively.
- Management Process and Organisational Behaviour
- Business Communication
- Financial and Management Accounting
- Marketing Management
- Management Information System
- Consumer Behaviour
- Retail Marketing
- Marketing Research
- Strategic Management and Business Policy
- International Business Management
- Business Leadership
- Services Marketing and Customer Relationship Management
- Advertising Management and Sales Promotion
- E-Marketing
- International Marketing
MBA in Marketing Management Elective Subjects
MBA in Marketing Management students have the flexibility to choose elective courses based on their interests and career goals. These elective courses can focus on specific areas within marketing management, such as
- Competitive Strategy in Marketing
- B2B Marketing
- Sales Team Leadership
- Service Industry Marketing
- Promotional Strategies
- E-commerce Marketing
- Retail Strategy and Management
- Marketing Analytics
- Advanced Marketing Research Methods
- Integrated Marketing Communications
MBA in Marketing Management Subjects in Detail
The MBA Marketing Management syllabus covers various topics detailed in the table below:
|
MBA Marketing Management Subjects |
Topics Covered |
|
Foundational Management Concepts |
Management, Planning, Directing, Business Process Re-engineering, Business Environment, Managerial Economics. |
|
Statistical Analysis and Operations Research |
Statistics, Linear Programming, Decision and Game Theory, Budgeting, |
|
Production and Financial Management |
Finance and Cost Accounting, Production, Finance, Management Information System, Project System, Accounting for Management. |
|
Strategic Management |
Research Methodology, Consumer Behaviour, Industrial Marketing, Logistics and Supply Chain Management, Legal Aspects of Business. |
|
Human Resource Management |
Human Resource - Planning, Training, and Development. |
|
Strategic Marketing Management |
Agricultural and Rural Marketing, Retail Marketing, Analytical Marketing, Advanced Research Marketing, Competitive Marketing, Business Marketing, Service Marketing, and Internet Marketing. |
College Wise MBA in Marketing Management Syllabus
The MBA Marketing Management syllabus across various colleges offers a comprehensive curriculum designed to equip students with the necessary knowledge and skills. This program delves into various facets of marketing strategies, consumer behavior, market analysis, and brand management, providing a well-rounded education for marketing professionals. Detailed below is an overview of the MBA Marketing Management syllabus offered by universities reflecting their unique academic goals.
Guru Nanak Dev University MBA Marketing Management Syllabus
The MBA in Marketing Management program at Guru Nanak Dev University offers a comprehensive syllabus designed to equip graduates with a strong foundation in marketing principles and strategies. Listed in the table below is the detailed semester-wise breakdown of the MBA in Marketing Management syllabus offered by Guru Nanak Dev University:
|
Semester Ⅰ |
Semester Ⅱ |
|
Managerial Economics |
Business Research and Methodology |
|
Quantitative Methods for Management |
Financial Management |
|
Accounting for Management |
Marketing Management |
|
Business Environment |
Human Resource Management |
|
Management Principles and Organizational Behaviour |
Production and Operations Management |
|
Corporate Law and Administration |
Seminar |
|
Case Studies in Management |
|
Semester Ⅲ |
Semester Ⅳ |
|
Customer Relationship Management |
Strategic Management |
|
Marketing Research |
Brand Management |
|
Consumer Behaviour |
Advertising and Sales Management |
|
Managing Retailing |
International Marketing |
|
Service Marketing |
Managing Retail Operations |
|
Seminar |
Case Studies in Marketing |
Annamalai University MBA in Marketing Management Syllabus
The MBA Marketing Management syllabus at Annamalai University is organized into four semesters, immersing students in a diverse range of marketing facets, including consumer behavior, brand sales and advertising management tactics, and advanced market research techniques. Listed below is a semester-wise breakdown of the program offered by Annamalai University:
|
Semester Ⅰ |
Semester Ⅱ |
|
Management Process |
Financial Management |
|
Managerial Economics |
Marketing Management |
|
Organizational Behaviour |
Human Resource Management |
|
Accounting for Managers |
Production and Materials Management |
|
Elective Course |
Elective Course |
|
Computer Applications in Management |
Decision Support System and Management Information System |
|
Project Enterprise and Small Business Management |
Marketing Research and Consumer Behaviour |
|
Research Methodology |
Advertising and Sales Promotion |
|
Viva Voce |
Lab for Statistical Packages on Business Decision |
|
Project and Viva Voce |
|
Semester Ⅲ |
Semester Ⅳ |
|
Operation Research |
Retailing and Rural Marketing |
|
Case Study and Analysis |
Business Policy and Strategic Management |
|
Business Logistics |
Logistics and Supply Chain Management |
|
International Business and Export Management |
Indian Ethos and Values |
|
Elective Course |
Elective Course |
|
Sales and Distribution Management |
International Marketing |
|
Product and Services Marketing |
Customer Relationship Management |
|
Project and Viva Voce |
Viva Voce |
MBA Marketing Management Course Project Topics
The MBA in Marketing Management program offers thorough professional training in marketing management strategy through project-based learning. Students can fully understand and explore concepts through projects, such project subjects for an MBA in Marketing Management may include topics as follows:
- Assessing the Impact of Digital Marketing Campaigns: A comparative analysis of different digital marketing strategies and their effectiveness in reaching target audiences.
- Branding Strategies for Global Market Penetration: Investigating how companies develop and implement branding strategies to expand their presence in international markets.
- Evaluating the Influence of Social Media Marketing on Consumer Behavior: Analyzing the role of social media platforms in shaping consumer preferences and purchase decisions.
- Customer Loyalty Programs and Retention Strategies: Studying the impact of customer loyalty programs on brand loyalty and customer retention in the retail sector.
- Market Entry Strategies for Emerging Economies: Examining the market entry strategies of multinational corporations into emerging economies and their success factors.
- Product Innovation and New Product Development: Assessing the process of product innovation and new product development in various industries and their impact on market performance.
Also, Check: MBA Project Topics
MBA in Marketing Management Course Structure
MBA in Marketing Management program lays a solid foundation, allowing learners to understand essential marketing management topics. The MBA in Marketing Management program follows this structure:
- IV Semesters
- First-Year: Fundamentals of Marketing
- Second-Year: Specialisations in Marketing
- Marketing Strategy Seminars
- Marketing Internships
- Final Marketing Project
MBA Marketing Management Teaching Methodology and Techniques
A variety of teaching methodologies and techniques are implemented as part of the MBA in Marketing Management teaching methodology and technique, which improves students' learning experiences and offers the ideal balance of theoretical and practical knowledge. The following are some examples of these methods:
- Various Methods of Instruction
- Presentations and Case Studies
- Collective Discussions
- Simulation
- Industry Exposure
MBA in Marketing Management Reference Books
The reference books listed below provide valuable insight for students planning to enroll in MBA in Marketing Management studies.
|
Subject |
Books |
Authors |
|
Management |
The Process of Management, Concept, Behaviour, and Practice |
Newman, Warren, and Summer |
|
Consumer Behaviour |
Consumer Behaviour: Concepts and Application |
Loudon and Delta Bitta |
|
Logistics and Supply Chain |
Basics of Distribution Management - A Logistical Approach |
Satish K. Kapoor & Purva Kansal |
|
Statistics and Operation Research |
Statistics for Management |
R.I. Levin and D.S. Rubin |
|
International Business |
International Marketing Management |
Varshney R.L. and B. Bhattacharya |
Top MBA in Marketing Management Colleges
Top Management Entrance Exams
Exam Date: May 19, 2024
MBA in Marketing Management Fee Structure
FAQs
What is an MBA in Marketing Management?
It is a specialized MBA degree focusing on marketing strategy and management in the two years of course duration.
What does the MBA in Marketing Management syllabus cover?
The MBA in Marketing Management syllabus covers topics such as Marketing Principles, Brand Management, Digital Marketing, etc.
Are there practical experiences offered in MBA in Marketing Management?
Yes, internships and industry projects for practical experience are offered in MBA in Marketing Management.
What are the elective subjects offered in MBA Marketing Management?
The elective subjects offered in MBA Marketing Management include Service Industry Marketing, Marketing Analytics, E-Commerce Marketing, etc.
Which are the important books for MBA Marketing Management second year?
Students can refer to "Blue Ocean Strategy" by W. Chan Kim and Renée Mauborgne, "Building Strong Brands" by David A. Aaker, etc., books in second year.