MBA in Media and Entertainment: Course Details, Eligibility, Admission, Fees

Sakshi Chaudhary

Updated on - Nov 28, 2023

MBA in Media and Entertainment is a two-year postgraduate course that focuses on the study of media marketing and branding, content creation and management, media production and editing, etc. The graduates also get a chance to gain practical experience through capstone projects or internships in areas like media consulting, media technology, event management, etc.

MBA in Media and Entertainment Admission is conducted only for candidates who have cleared their bachelor's degree with a minimum of 50% marks or unreserved and 45% for SC/ST/PwD category from an accredited university. Apart from the merit score, the candidate also needs to qualify for the entrance exams such as CAT, GMAT, CMAT, etc. The average MBA in Media and Entertainment course fees is in the range of INR 3-8 LPA.

What is an MBA in Media and Entertainment Course?

MBA in Media and Entertainment course fall under the umbrella of MBA courses. The program aims to make students well-equipped with traditional business fundamentals and global perspectives related to international media marks and the global media and entertainment industry.

Graduates have good job prospects after completion of the course, in job roles like Media Manager, Media Planning Manager, Digital Media Assistant, Digital Media Analyst, etc. The graduates earn an average salary in the range of INR 6-24 LPA [Source: Ambition Box], depending on their skills and experience.

MBA in Media and Entertainment Eligibility Criteria 

The eligibility criteria for MBA in Media and Entertainment course may differ based on the college requirements, below mentioned is the standard parameters a student needs to fulfill in order to enroll in the course:

• Candidates should have completed a bachelor’s degree in BA, BBA, BSc in Multimedia and Animation, or any related degree with a minimum of 50% marks for the general category and 45% marks for SC/ST/OBC candidates. The candidate needs to qualify for entrance exams such as CAT, MAT, CMAT, etc.
• Colleges may also ask a candidate to submit a portfolio of their work done in the field.
• There is no upper age limit to enroll in the course.

Why Choose an MBA in Media and Entertainment Course?

MBA in Media and Entertainment course is a specialized course and students get good job prospects in the film industry, journalism, writing, etc. Below listed are reasons why one should choose the MBA Media and Entertainment course:

• As per the report published by PwC, the India Media and Entertainment industry is projected to grow at a CAGR of 9.7% by the year 2027, leading to a higher demand of professionals.
• The demand for animators and multimedia artists is projected to grow by 4% between the years 2019-29.
• As per the BLS report, the employment in entertainment and sports industry globally is projected to grow by 13% between the years 2021-31.
• MBA in Media and Entertainment degree is a mix of many subjects that allows candidates to adapt to the changing demands of the employer and meet their needs.

MBA Media and Entertainment Admission 2023

The MBA in Media and Entertainment course admission is done on the basis of merit scores and entrance exam cut-offs published by universities or colleges. There is no admission available for this course. Below listed is the stepwise process for the MBA in Media and Entertainment course:

• Step 1: The candidate needs to clear the respective entrance exam cut-off. The weightage of the entrance exam score is 45-50%. 
• Step 2: The candidate needs to fill out the college application form available either online from the university website or offline by visiting the university's admissions office.
• Step 3: Further colleges publish the list of students shortlisted for GD and Personal Interview process. 
• Step 4: After the college declares the final merit list, students need to pay the course fees and submit the necessary documents.

MBA in Media and Entertainment Entrance Exams

The admission to the MBA in Media and Entertainment course is done on the qualifying score in entrance exams such as CAT, GMAT, MAT, etc. Below listed are entrance exams that are accepted by different colleges:

Top MBA in Media and Entertainment Colleges in India with Fee Details

The MBA in Media and Entertainment course is one of the emerging courses in India and a few prominent colleges such as UPES, Mudra Institute of Communication, etc. The average fees for the course is between INR 3-8 LPA Below are the top colleges offering this course along with their average fees:

MBA in Media and Entertainment Syllabus and Subjects

The MBA in Media and Entertainment syllabus is divided into four semesters. The first two semesters focus on the study of media management fundamentals, communication dynamics, media research methods, etc. The second-year syllabus focuses on content creation, management, media entrepreneurship, entertainment industry management, etc. Below listed are a few subjects included in the course:

Read More: MBA in Media and Entertainment Syllabus and Subjects

MBA in Media and Entertainment vs MBA Media Management

MBA in Media and Entertainment course focuses on the business outlook of the entertainment industry, whereas the MBA in Media Management focuses on aspects like advertising, promotion, public relations, etc. Below listed is the comparison between an MBA in Media Management and an MBA in Media and Entertainment:

Read More: MBA Media Management

Courses After MBA in Media and Entertainment

There are also many higher study options available for graduate students after an MBA in Media and Entertainment degree that help them enhance their domain expertise. Listed below are some of the popular higher education options available for students:

• PhD
• Certification in Media Innovation and Emerging Technologies
• Advanced Media Entrepreneurship Certification Course
• Advanced Certification Course in Entertainment Law

Salary of an MBA in Media and Entertainment Graduate in India

The average salary of an MBA in Media and Entertainment graduate is in the range of INR 6-24 LPA (Source: Ambition Box). The factors that can affect graduate salary in India include experience, skills, and the industry they are working in. The salary also varies based on the location, graduates working in Bangalore earn an average of INR 7.56 LPA, whereas graduates working in Mumbai earn in the range of INR 6-11 LPA. 

Below listed are job roles for media and entertainment graduates with an average salary:

Read More: MBA in Media and Entertainment Salary

Career Options After Master of Business Administration in Media and Entertainment Course

The graduates have plenty of career options after MBA Media and Entertainment courses in top organizations like Netflix, Amazon Prime Video, Oglivy, ITC, etc. Below listed are the top career options for MBA in Media and Entertainment graduates along with top hiring companies and the average salary offered:

Top Recruiters for MBA in Media and Entertainment Course

MBA in Media and Entertainment courses are recruited by MNCs, government departments, NGOs, etc. Below listed are the top recruiters for media and entertainment graduates along with their average salaries:

Source: Ambition Box

MBA Media and Entertainment Scholarships

The students who want to pursue an MBA in Media and Entertainment course can get scholarships from colleges and government schemes. The scholarships are divided into need-based, merit-score, etc. Below mentioned are a few scholarships provided for MBA in Media and Entertainment course:

Skills to Excel as an MBA in Media and Entertainment Graduate

An MBA in Media and Entertainment graduate needs a combination of soft skills, industry-specific knowledge, and clarity in theoretical concepts. Below mentioned are a few skills required by MBA Media and Entertainment graduates:

• Creativity Skills: To be able to generate creative content campaigns, marketing strategies, etc., to differentiate the business from their competitors.
• Strategic Thinking: To be able to prepare long-term and short-term strategic plans with dynamic business environments.
• Brand Management: To develop brand strategies and image through media and entertainment channels.
• Customer-Centric Mindset: To align brand strategies, products, marketing, etc., with customer needs and wants

Top Management Entrance Exams

CAT

• Eligibility Criteria
• Syllabus

MAT

Exam Date: May 19, 2024

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NMAT

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GMAT

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JEMAT

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CMAT

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IBSAT

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IMUCET

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