PGDMM Subjects and Syllabus
Post Graduate Diploma in Marketing Management syllabus can differ for the students based on the specialisation that the students decide to pursue. PGDMM subjects are spread across four semesters and are subjects is designed to give the students a deeper understanding of the course and specialisation they choose to pursue.
Semester Wise PGDMM Syllabus
Post Graduate Diploma in Marketing Management Syllabus includes subjects such as Marketing Management, Corporate Social Responsibility, Business Communication, Marketing Strategy, Marketing Research, and so on. The PGDMM first-year syllabus doesn’t change all that much. PGDMM course introduces students to all the vital information they need.
Listed below are the syllabi of PGDMM according to the semester which is the core subject and therefore, tends to be the same across the board.
PGDMM First Year Syllabus
The table below contains the list of PGDMM subjects in the first year:
|
Semester I |
Semester II |
|
Business Economics |
Business Statistics |
|
Organisational Behaviour |
Marketing Management |
|
Business Communication |
Business Law |
|
Management Theory and Practice |
Essentials of HRM |
|
Corporate Social Responsibility |
Strategic Management |
|
Information Systems for Managers |
Financial Accounting and Analysis |
PGDMM Second Year Syllabus
The table below contains the list of PGDMM subjects in the second year:
|
Semester III |
Semester IV |
|
Customer Relationship Management |
Integrated Marketing Communications |
|
Brand Management |
Marketing Research |
|
International Marketing |
Services Marketing |
|
Marketing Strategy |
B2B Marketing |
PGDMM Subjects
PGDMM subjects are dependent on the specialisation that the aspirants decide to pursue. PGDMM subjects are decided based on the core topics in marketing management, as well as the topics in the specialisation. PGDMM subjects are divided into core and elective subjects. The elective subjects are optional subjects that make the course flexible and diverse.
PGDMM Core Subjects
The core PGDMM subjects list contains essential subjects that all PGDMM students study irrespective of their specialisation, which is as follows:
- Customer Relationship Management
- Brand Management
- International Marketing
- Marketing Strategy
PGDMM Course Structure
The PGDMM course structure consists of both core and elective subjects. The course is a two-year-long postgraduate diploma course, divided into six semesters. From the third semester onwards, students are introduced to specific subjects related to their specialisation. The course structure is:
- IV Semesters
- Core Subjects
- Postgraduate Diploma Course
- Research Project
PGDMM Teaching Methodology and Techniques
PGDMM teaching methodology and techniques encompass traditional lecture-based training. The traditional classroom teaching methods allow the students to ask the queries they might have and get answers to them. The course has teaching methodologies and techniques designed to ensure that the students pursuing this course have access to all the infrastructure and facilities available. Listed below are the teaching methodology and strategies in general:
- Lectures
- Practical Sessions
- Research Papers
- Seminars
- Group Discussions
- Traditional Classroom-Based Teaching
PGDMM Course Projects
When pursuing a Post Graduate Diploma in Marketing Management course, research projects are an integral part of the studies. These projects are assessed by the professors to judge the student's understanding of the subjects. Students can choose their project topics based on the specialisation they choose to pursue. Some of the popular research projects are listed below:
- Service Marketing
- B2B Marketing
- International Marketing
PGDMM Course Books
When pursuing a PGDMM, books can be a great investment for the students as they can really help them learn about their specialisation in great detail. Books can be a source of information for the students whereby they can further learn about topics of their interest.
Students can rent out reference books from libraries, download them online or purchase them. Listed below are some of the popular PGDMM course books that the students can invest in:
|
Name of Book |
Author |
|
Marketing Management |
Philip Kotler and Kevin Keller |
|
Marketing for Hospitality and Tourism |
Philip T. Kotler, John T. Bowen, James Makens and Seyhmus Baloglu |
|
Framework for Marketing Management |
Philip Kotler |
|
Marketing Management |
Greg W. Marshall |
Top Management Entrance Exams
Exam Date: May 19, 2024
