PGDM in Marketing: Course Details, Eligibility, Admission, Fees
PGDM in Marketing is two-year-long postgraduate diploma course that deals with various aspects of Marketing Management, Marketing Research, and Advertising. The course aims to provide a strategic role for e-business in improving the market functions of the farm. Some job designations include Market Research Analyst, Marketing Research Executive, Marketing Manager, Brand Manager, and New Product Manager.
PGDM in Marketing Course Details
| Degree | Postgraduate Diploma |
| Full Form | Postgraduate Diploma in Marketing |
| Duration | 2 Years |
| Age | No age limit |
| Subjects Required | Bachelor’s in Marketing or relevant field from a UGC recognized university. |
| Minimum Percentage | 50% |
| Average Fees | ₹75K - 2.2 LPA |
| Average Salary | INR 2-15 LPA |
| Employment Roles | Market Research Analyst, Marketing Executive, Marketing Manager, Brand Manager, New Product Manager, Advertising Manager, Marketing Communications Manager, Sales Manager, etc. |
About PGDM in Marketing
Postgraduate Diploma in Marketing or PGDM in Marketing is a course that focuses on imparting the candidate with advanced skills and knowledge in the field of marketing. The course includes sales, content marketing, digital marketing, and many more. The PGDM course familiarizes students with various new marketing trends and techniques.
A marketing course is a set of actions or tactics that a company uses to promote its brand or product in the market. Its primary purpose is to attract customers and incorporate knowledge gained by studying the management of exchange relationships. PGDM in Marketing duration is 2 years.
Table of Contents
- PGDM in Marketing Eligibility Criteria
- PGDM in Marketing Admission Process
- Who Should Do PGDM in Marketing?
- Types of PGDM in Marketing
- Popular PGDM in Marketing Entrance Exams
- Study PGDM in Marketing in India
- Top PGDM in Marketing Colleges
- Study PGDM in Marketing Abroad
- PGDM in Marketing Fees Structure
- PGDM in Marketing Syllabus and Subjects
- Why Choose PGDM in Marketing?
- PGDM in Marketing Course Comparison
- Scope of Higher Education for PGDM in Marketing
- Preparation Tips for PGDM in Marketing
- Salary of a PGDM in Marketing Graduate
- Career Options after PGDM in Marketing
- Skills to Excel
Eligibility Criteria for PGDM in Marketing
PGDM in Marketing eligibility is that students need to complete their graduation degree from any stream with minimum of 50% marks in aggregate. Colleges in India conduct national-level entrance exams to get admission to this course. There is no age limit for this course.
How To Get Admission for PGDM in Marketing?
PGDM in Marketing admission process is based on the graduation qualification. Students should carry all the documents including the results during the admission process. All the institutes will focus on the entrance exam results for the admission process. Given below are the general requirements for admission to the course
How to Apply?
Students can apply for this course in two ways: either they search for the university's official websites or they can visit the university campus office for the admission process. Students should carry their ID proofs during the time of admission.
Selection Process
Students need to focus on the entrance exam as the marks obtained in it are taken into consideration for the selection process. Deserving students are allocated seats. The admission process depends on the chosen institution, and students need to look into the procedure to receive the admit card.
Who Should Pursue PGDM in Marketing?
Students who want to explore more in marketing should opt for this course. This course offers a designed program for eligible students with managerial training that will influence thinking and achievements at the workplace even at times of pressure and deadlines.
When To Do PGDM in Marketing?
Usually, students can pursue this course after completing their graduation degree with minimum of 50% marks in aggregate.
Types of PGDM in Marketing
PGDM in Marketing course is categorized into three types one is full-time part-time and distance mode. Given below are the types of PGDM in Marketing courses.
Full-Time PGDM in Marketing
PGDM in Marketing is a 2 years Postgraduate course. In the full-time learning mode, students have to attend regular classroom-based learning. They also need to submit all the assignments and projects and they need to appear for their exams on their institute campus.
Students can learn from their peers and also can solve issues with the faculties which is the best thing in this mode of learning.
Part-Time PGDM in Marketing
Students who cannot attend regular classes can choose a part-time course. Part-time course classes are either weekend or night classes. Students can pursue this course while working in an organization.
Distance PGDM in Marketing
Students who cannot afford to attend regular classes on campus should opt for a distance mode of learning. Students who are working or engaged in some kind of employment should go for distance education.PGDM in Marketing distance learning course is offered by several colleges in India. PGDM in Marketing course details includes that students should have at least 2 years of experience in this field.
Popular Entrance Exams for PGDM in Marketing
Various institutes in India conduct entrance examinations for admission to the PGDM in Marketing course. Some help the aspirants get admission at the national level to universities, some at the state level, and selected institutes conduct some for PGDM in Marketing admissions. Aspirants may go for any of the three choices, depending on the level of difficulty and competition they are willing to face. Given below are the entrance exams:
A Quick Glance at the PGDM in Marketing Entrance Exams
Admission proceeds through both entrance exams and merits basis. Students preparing for the entrance exams can get to know the complete course structure and syllabus of the entrance exams and prepare accordingly.
- The exam patterns consist of sections like verbal & reading comprehension, data interpretation & logical reasoning, and quantitative ability. The test includes language comprehension, mathematics, data analysis, critical reasoning, and the Indian and global environment.
- The time duration of the entrance tests is usually 3 hours or 3 hours 30 minutes.
- The exam will be offline, on OMR sheet-based paper, or online.
- The syllabus, mode of examination, and question pattern may change according to a university.
Study PGDM in Marketing in India
PGDM in Marketing colleges in India have the best infrastructure and top faculties. Students will get many options to choose from where to take admission. Given below are the top colleges in India offering PGDM in Marketing courses.
Top PGDM in Marketing Colleges in India
Given below are the top PGDM in Marketing Colleges in India:
| Sl.No | Name of the College |
| 1 | AIM, New Delhi |
| 2 | Accman Institute of Management, Noida |
| 3 | Annex College of Management Studies, Kolkata |
| 4 | IIKM Business School, Calicut |
| 5 | Bangalore University, Bangalore |
| 6 | Advanced Institute of Management, Delhi |
| 7 | Aligarh Muslim University, Aligarh |
| 8 | Annamalai University, Cuddalore |
| 9 | Skyline Business School, Delhi |
| 10 | Acton Business School, Maharashtra |
Top PGDM in Marketing Colleges in New Delhi
Given below are the colleges for PGDM in Marketing in Delhi:
| Sl.No | Institution |
| 1 | MDI |
| 2 | IGNOU |
| 3 | Delhi University |
| 4 | AIM |
| 5 | Pearl Academy |
Top PGDM in Marketing Colleges in Pune
There are several colleges PGDM in Marketing in Mumbai as well as Pune. Given below are the colleges in Pune offering PGDM in Marketing courses:
| Sl.No | Institution |
| 1 | MITSOM |
| 2 | BIMM |
| 3 | ISBS |
| 4 | PIBM |
| 5 | Indsearch |
Top PGDM in Marketing Colleges in Chennai
Given below are the colleges in Chennai offering PGDM in Marketing courses in Chennai:
| Sl.No | Institution |
| 1 | SRM University |
| 2 | University of Madras |
| 3 | Jain College |
| 4 | Chennai Business School |
| 5 | AIIMAS |
Top PGDM in Marketing Colleges in Bangalore
Given below are several colleges in Bangalore offering PGDM in Marketing courses:
| Sl.No | Institution |
| 1 | IIPM |
| 2 | SJCC |
| 3 | Jain University |
| 4 | Kristu Jayanti College |
| 5 | Don Bosco School of Management |
Top PGDM in Marketing Colleges in Kolkata
Given below are the colleges in Pune offering PGDM in Marketing courses:
| Sl.No | Institution |
| 1 | UEM |
| 2 | University of Calcutta |
| 3 | Adamas University |
| 4 | Amity University |
| 5 | Heritage Academy |
Top PGDM in Marketing Colleges in Hyderabad
Given below are the colleges in Hyderabad offering PGDM in Marketing courses;
| Sl.No | Institution |
| 1 | IPE |
| 2 | Woxsen University |
| 3 | Aurora's Business School |
| 4 | ICFAI Business School |
| 5 | Malla Reddy University |
Top PGDM in Marketing Government Colleges
There are many government colleges offering PGDM in Marketing courses across the country. Check the table below for top government colleges in India:
| Sl.No | Institution |
| 1 | JBIMS Mumbai |
| 2 | IGNOU Delhi |
| 3 | MSU Baroda |
| 4 | IMS DAVV Indore |
| 5 | School of Distance Education, Kerala |
Top PGDM in Marketing Private Colleges
India has the best private colleges offering PGDM in Marketing with top faculties and the best infrastructure. Given below are the top PGDM in Marketing private colleges;
| Sl.No | Institution |
| 1 | UPES, Dehradun |
| 2 | ITM Navi Mumbai |
| 3 | Amrita School of Business, Coimbatore |
| 4 | Graphic Era University, Uttarakhand |
| 5 | K J Somaiya Institute of Management, Mumbai |
Study PGDM in Marketing Abroad
PGDM in Marketing abroad is the best option for students with the best infrastructure and top faculties. Students will choose their college according to their specialization. They will get a lot of experience with the subject matter and the diverse culture.
Top PGDM in Marketing Colleges Abroad
Given below are the PGDM in Marketing college Abroad :
| Institution | Fees |
| Harvard University | GBP ​​33220 |
| Stanford University | USD 46690 |
| University of Cambridge | GBP 25670 |
| University of Greenwich | USD 17501 |
| Pace University | USD 54650 |
| California State University | USD 52538 |
| University of South Australia | USD 53346 |
| Nottingham Trent University | USD 59105 |
| University of East London | USD 41722 |
| Dublin Business School | USD 32160 |
Top PGDM in Marketing Colleges in the USA
Given below are the colleges in USA Offering PGDM in Marketing courses:
| Sl.No | Institution |
| 1 | Harvard University |
| 2 | University of California |
| 3 | Yale University |
| 4 | Stanford University |
| 5 | New York University |
Top PGDM in Marketing Colleges in the UK
Given below are the colleges in the Uk offering PGDM in Marketing courses:
| Sl.No | Institution |
| 1 | University of Oxford |
| 2 | University of Cambridge |
| 3 | University of Edinburgh |
| 4 | University College London |
| 5 | University of Sunderland |
Top PGDM in Marketing Colleges in Canada
Given below are the colleges for PGDM in Marketing in Canada:
| Sl.No | Institution |
| 1 | University of Toronto |
| 2 | Trent University |
| 3 | McGill University |
| 4 | Wilfrid Laurier University |
| 5 | University of Alberta |
Top PGDM in Marketing Colleges in Australia
Given below are the colleges in Australia offering PGDM in Marketing courses:
| Sl.No | Institution |
| 1 | University of Melbourne |
| 2 | University of Newcastle |
| 3 | University of Sydney |
| 4 | Monash University |
| 5 | University of South Australia |
Fee Structure for PGDM in Marketing
PGDM in Marketing fees varies according to some factors such as location, faculty, demand, and structure available for the students. PGDM in Marketing duration is 2 years. The average course fee is around INR 75,000 - 2.2 LPA
| Sl.No. | Name of the College | Total Fee Structure |
| 1. | Advanced School of Management, Delhi | INR 38,500 PA |
| 2. | AMU | INR 20,775 PA |
| 3. | Arunachal University of Studies | INR 68,000 PA |
| 4. | Awadhesh Pratap Singh University | INR 42,600 PA |
Syllabus and Subjects for PGDM in Marketing
PGDM in Marketing course syllabus is divided into 4 semesters. The crux of the syllabus is maintained throughout colleges across the nation. Given below are some of the subjects that students need to go through while pursuing this course:
- Marketing Management
- Innovation Management
- Marketing Research
- E-Commerce
- Internet Marketing
- CRM
Read More: PGDM in Marketing Syllabus and Subjects
Why Choose PGDM in Marketing?
Students can choose this program as it provides a large number of career options. They should know the key facts about these subjects. Some of the questions that come into students' minds are "What is PGDM in Marketing and Why PGDM in Marketing?" To short out these queries we can break this into three short questions.
What is PGDM in Marketing All About?
PGDM in Marketing is a diploma postgraduate degree program of 2 years. The course deals with various aspects of Marketing Management, Marketing Research, and Advertising. The course aims to provide a strategic role for e-business in improving the market functions of the farm.
What Does a PGDM in Marketing Graduate Do?
Students will have lots of career opportunities after completing their graduation degree in different roles which are dynamic and diverse.
Market Research Analyst: In this career, professionals need to gather and analyze data. They plan and devise methods of acquiring data such as internet surveys, door-to-door consumer studies, and direct mail surveys.
Reasons Why PGDM in Marketing Can Fetch You a Rewarding Career?
PGDM in Marketing is a very rewarding and demanding career where students will get various opportunities in top organizations in India and abroad.
Diversity in Job roles: There is a diverse range of job roles available for the graduates of this course. Since the specializations available to the students are very flexible, it enables the students to pursue a wide range of roles in their careers.
Read More: PGDM in Marketing Jobs and Scope
PGDM in Marketing Course Comparison
PGDM in Marketing course is a very unique course in terms of employment opportunities and also students will get to learn a lot of things from it.
PGDM in Marketing vs MBA Marketing
Given below is the difference between the two courses PGDM in Marketing and MBA Marketing course:
| Course | PGDM in Marketing | MBA Marketing |
| Full Form | Postgraduate Diploma in Marketing | Masters of Business Administration in Marketing |
| Stream | Management | Management |
| Course Duration | 2 years | 2 years |
| Eligibility | Bachelor's degree in any stream with 50% aggregate | 50% marks in bachelor's degree |
| Entrance Exams | CAT, MAT, XAT. GMAT, CMAT | CAT, MAT, GMAT, XAT |
| Top Colleges | Bangalore University, IIKM Business School | IMT Nagpur, NIILM Delhi |
| Fees | INR 74,000 - 2.2 LPA | INR 7 - 20 LPA |
Read More: MBA Marketing
Preparation Tips for PGDM in Marketing
There are many tips that students must note when deciding to pursue a PGDM in Marketing degree. Some important preparation tips are listed below to ensure that the students crack the course and pass the exams without any hurdles.
Improve Vocabulary: Students need to communicate efficiently such as listening, speaking, reading, and writing which will help them to prosper in every work they do. Steady progress will help them reach their desired goals in their career.
Read and Practice More: Being up to date with the syllabus every day is very important. Practising and reading more will help the student be thorough with the syllabus and do well in the exams.
Have Intrinsic Knowledge and Interest in Subjects: Having intrinsic knowledge about the subject and having the same interest will keep the student motivated to learn more than what's in the syllabus.
Revise Methodically: Revising from time to time can be a key to scoring well in the final exam. Keep revising regularly and understand the subject properly. Revision is the key to scoring good marks.
Scope For Higher Education
Candidates can pursue specialization according to their choice after completing graduation. PGDM in Marketing scope for higher studies is high and it will also help them to better understand that subject. students will get lots of better career opportunities after their higher education. Listed below are some of the higher education options available for students.
- PhD in Marketing
- Doctoral Programme in Marketing Management
Salary of a PGDM in Marketing Graduate
PGDM in Marketing salary differs according to some factors such as locations, experience, industry, designation, etc. Students can increase their salary and experience by doing internships which will help them to get better opportunities. The average salary for a graduate is around INR 2 - 16 LPA (Source Payscale)
Read More: PGDM in Marketing Salary
Career Options After PGDM in Marketing Graduation
Students will get lots of job opportunities after completing their degree. The job opportunities will differ according to experience and specialization with a good salary. Listed below are some of the career options for students;
- Market Research Analyst
- Marketing Executive
- Marketing Manager
- New Product Manager
- Advertising Manager
- Sales Manager
Skills That Make You The Best PGDM in Marketing Graduate
Students need to learn many soft skills to succeed in this field of study. The student will get the necessary skills from classroom settings. These skills are learned through experience. The student should push their limits and try to learn new things. Listed below are some of the skills that students should learn.
- Problem-solving
- Critical thinking
- Strong communication
- Project management
- Leadership