PGDM in Marketing Syllabus and Subjects

Roumik Roy

Updated on - Jan 4, 2023

PGDM in Marketing syllabus covers various aspects of Marketing Management, Marketing Research, and Advertising. The course syllabus is broken up into four semesters which will help students to learn more easily and adequately.

Semester Wise PGDM in Marketing Syllabus

PGDM in Marketing Syllabus covers the necessary topics that are required to study. The first two semesters consist of the basics while the other two are the core important topics. The course structure is clear and accurate which helps students to learn easily. PGDM in Marketing course aims to ensure that the students find a rewarding career for themselves.

PGDM in Marketing First Year Syllabus

Given below is the first and second-semester syllabus of the PGDM in Marketing course;

PGDM in Marketing Second Year Syllabus

Given below are the third and fourth-semesters syllabus of the PGDM in Marketing course:

PGDM in Marketing Subjects

PGDM in Marketing subject mainly based on conceptual aspects of marketing. The course consists of the core topics and the elective topics  The elective topics are optional and students can choose according to their preferences.

PGDM in Marketing Core Subjects

Given below are the core subjects of the PGDM in Marketing Course:

• Marketing Management
• Mastering The Interview and Networking Skills
• Advertising and Sales Promotion
• Product / Brand Management
• Internet Marketing

PGDM in Marketing Elective Subjects

Given below are the elective subjects for the PGDM in Marketing course:

• Sales and Distribution Management
• International Marketing
• Customer Relationship Management
• Rural Marketing

PGDM in Marketing Course Structure

The PGDM in Marketing course consists of both core and elective subjects. The duration of the PGDM in Marketing course is 2 years. The course contains six months of internship which will help students to land better job opportunities.

• IV Semesters
• Core Subjects
• Elective Subjects
• Postgraduate Course
• Research Project
• Internship

PGDM in Marketing Teaching Methodology and Techniques

PGDM in Marketing teaching methodology is the most important aspect of a course curriculum to understand the subject more deeply. The classroom-based teaching methodology is the ideal method of learning. The course is designed in a way that students get access to all the infrastructure and facilities available. Listed below are the teaching methodology and techniques:

• Lectures
• Practical Sessions
• Research Papers
• Seminars
• Group Discussions
• Traditional Classroom-Based Teaching

PGDM in Marketing Course Projects

PGDM in Marketing course projects are an important segment of the course curriculum. The projects are accessed by the professors to evaluate and to judge the students' understanding of those subjects. Students can choose their course project according to their specialization. Given below are some of the course projects.

• Marketing through social media and bookmarking sites 
• Measurement of Brand awareness and brand perception of Mobile Phone Companies 
• Advertising Strategy of the Indian Corporate World - LG Electronics
• Customer experience management in personal loan
• A study to identify the retail penetration level of Airtel prepaid cards 

PGDM in Marketing Course Books

Books are termed to be the greatest investment that an aspiring individual can invest in PGDM in Marketing books can help students to understand the core topics and they also can learn about various topics according to their interests. Books will definitely have a great impact on the student’s life Given below are some of the important books: