BMM (Bachelor of Mass Media)

BMM is a three-year undergraduate course that deals with mass media and its different components. BMM full form stands for Bachelor of Mass Media. It is one of the most popular journalism courses in India that also provides opportunities in other various esteemed areas. The BMM course is prepared to enhance the skills of the graduates to deal with the challenges of mass media and the journalistic milieu. After the completion of the BMM degree, students can work in various areas of recruitment such as the television industry, radio industry, newspapers, magazines, entertainment houses, online publishing, and research organizations. The various job roles for BMM include Copywriter, Technical Writer, Radio Jockey, Videographer, Anchor, Assistant Director, Editor, etc. According to Payscale, the average Bachelor of Mass Communication salary offered is INR 5.9 LPA.

About BMM

The Bachelor of Mass Media course details is designed in order to provide its students with the best possible knowledge on the field of journalism and its adjacent fields. BMM course full form translates to Bachelor of Mass Media. It comes under the humanities stream and focuses on the technical, written, and editorial aspects along with the traditional lecture-based learning. The B.M.M course introduces students to specialized concepts such as advertising, journalism, print media, public relations, internet marketing, global advertising, mass media, and social media marketing. Merriam Webster defines mass media as, ‘A medium of communication (such as newspapers, radio or television) that is designed to reach the mass of the people. Therefore, the ability to connect with the masses through any of the aforementioned mediums has become a crucial aspect of one’s ability in the field of mass media. The world has seen an abundance of changes in the field of media with the advent of visual media and then social media. The BMM course incorporates important elements of media and communication so as to ensure students excel in the subject matter. The BMS results not only rely on the candidate’s ability to learn the academic portions but also on their creative ability to research, rewrite and reproduce which forms a crucial aspect of mass media learning. 

Table of Contents

• BMM Eligibility Criteria
• BMM Admission Process
• Popular BMM Entrance Exams
• Top BMM Colleges
• Fees Structure for BMM
• Syllabus and Subjects for BMM
• Why Choose BMM?
• Preparation Tips for BMM
• Scope of Higher Education after BMM
• BMM Salary
• Career Options After BMM
• Skills to Excel

Eligibility Criteria for BMM

For admissions into the BMM course, students must ensure they satisfy the basic eligibility criteria. The basic BMM course eligibility is completing the 10+2 exams with a minimum of 50% marks from any recognized board. No particular subjects are required for admission into BMM. In addition to the merit-based selection, some BMM colleges may conduct an entrance exam for the same. The minimum age limit for BMM admission is 17 years.

How to Get Admission to BMM

For pursuing the BMM course, students must ensure they satisfy the basic criteria of 50% marks in the 10+2 exams from a recognized board. In order to answer questions such as ‘How to take admissions in BMM?’, they should visit the college websites for BMM course details. The BMM admission 2021 can be based in two ways. Many BMM colleges offer admissions to candidates having basic merit eligibility. However, certain colleges conduct an entrance exam to ensure they select the candidates not only with merit eligibility but also an overall knowledge of the subject matter. Applications for Bachelor of Mass Media courses can be availed Online or by directly visiting the college admissions office. Listed below is the admission process in general: 

How to Apply?

The application for the BMM degree is available online for candidates at various college portals. For the offline method, students need to visit the BMS colleges admission office and fill out the form accordingly. Another way is the online method in which students visiting the college websites can fill out the details in the online form. For both methods, the aspirants of the BMS course need to provide all the required documents. Upon the submission of the application and the payment of application fees, the students will receive further correspondence from the colleges. The entrance exams may be followed by a personal interview or a counseling session to assess the student’s intrinsic personal approach towards the BMS course. 

Selection Process

For admissions into the course, students must ensure they satisfy the basic BMM eligibility criteria. BMM admission is strictly offered to the individual who possesses the basic merit eligibility of 50% marks in 10+2. In addition to basic merit eligibility, several colleges also conduct an entrance-based selection for the BMM course eligibility. The admit card and other BMM course details are notified on the website beforehand. Students can view their results on the college website or receive it via email procedure. 

Popular Entrance Exams for BMM

Some of the top BMM colleges in India offer admission to students strictly based on their performance in the entrance exams. This is to ensure they select the best candidates possessing the required skills for the course. BMM is a very dynamic course that requires an outgoing personality where only theoretical knowledge does not promise a success story. Some of the entrance based selections conducted by BMM colleges are listed below: 

• BHU Entrance Exam
• Aligarh Muslim University Entrance Exam
• St Xavier’s Entrance Exam
• AUCET
• Jamia Millia Islamia Entrance

A Quick Glance at the BMM Entrance Exams

Candidates who want to take up the BMM degree should prepare for the entrance process tediously. A timely preparation beforehand ensures a well-wrought understanding of the concepts before attempting the exam. Students should ask questions such as ‘What is BMM?’ and prepare in accordance with the tenets of the course. Listed below is the Entrance Exam for BMM colleges:

• The duration of the exam is 120 mins
• The mode of exam is online
• The questions are asked in an MCQ pattern
• The maximum number of marks to be obtained is 100
• The question paper is divided into 7 sections
• There is no negative marking

Top 10 BMM Colleges in India

The best BMM colleges in India offer some of the best exposure and infrastructural qualities in order for students to excel in the industry of mass media. Studying in one of the reputed BMM course colleges not only adds a strong profile to their personal resume but also ensures they acquire the best skills. Mentioned below is a list of BMM best colleges in India: 

Top BMM Colleges

Sl. No.	Name of the Institute
1.	Goa University, Goa
2.	Symbiosis College, Pune
3.	Banaras Hindu University, Varanasi
4.	KK Handique State Open University, Guwahati
5.	Gogamukh College, Dibrugarh
6.	St Xavier’s College, Mumbai
7.	Nagindas Khandwala College, Mumbai
8.	Mumbai University, Mumbai
9.	Kishinchand Chellaram College, Mumbai
10.	Jai Hind College, Mumbai

Fee Structure for BMM

The fee structure among the various BMM course colleges depends on key underlying factors. These factors include infrastructure and institutional facilities, faculty, teaching methods, and placements offered. The BMM colleges fees range from INR 30,000- 1 LPA. Some of the best BMM colleges in India charge an affordable fee for the 3-year duration. Listed below is the fee structure for some of the top BMM colleges in India:

BMM Course Fee

Sl. No.	Name of the Institute	Total Fee Structure
1.	Kishinchand Chellaram College, Mumbai	INR 37,610 PA
2.	Jaipur National University, Jaipur	INR 80,800 PA
3.	Mithibai College of Arts, Mumbai	INR 38,000 PA
4.	St Xavier’s College, Mumbai	INR 36,000 PA
5.	Jai Hind College, Mumbai	INR 22,330 PA
6.	Guru Gobind Singh Indraprastha University, New Delhi	INR 67,000 PA

Syllabus and Subjects for BMM

The BMM course syllabus is structured in a manner so as to provide its students with the best comprehensive knowledge on mass media and its adjoining concepts. The syllabus for BMM is divided into 6 semesters over a 3-year duration. Most BMM colleges in India follow the same pattern barring a few who also introduce optional for various semesters. After the completion of the BMM degree, students can opt for various job designations such as Advertising Manager, Content Marketer, Technical Writer, Copywriter, Editor, News Anchor, etc. Listed below are some of the core subjects in the Bachelor of Mass Media course:

• Advertising and Culture
• Print Production and Photography
• Advertising Design
• News Media Management
• Introduction to Journalism
• Design and Typography
• Social Media Marketing
• Media Studies

Read More: BMM- syllabus and subjects

Why Choose BMM

Before going to the question ‘Why Choose BMM?’, one should ask the question ‘What is the BMM course all about?’ BMM degree ensures the students get an in-depth understanding of the world of mass media before entering the job industry. Polishing of their media and advertisement skills become a core part of the BMM approach. In order to understand ‘Why to choose BMM?’, we can make it simpler by breaking it down to the next three questions: 

What is BMM All About?

BMM course is a 3-year duration undergraduate course focusing on imparting a variety of key skills to its graduates in the field of mass media and communication. The BMM degree is divided into 6 semesters to provide students an understanding of the concepts of print media, advertising, editing, television production, creative writing, journalism, brand building, understanding cinema, and news media management. Both theoretical and practical approaches to pedagogy are utilized in order to prepare students for the fields of journalism, television production, publications, entertainment production, advertising, etc. Some of the jobs available for BMM graduates are Radio Jockey, Advertising Manager, Content Marketer, Technical Writer, Editor, News Anchor, etc. 

What Does a BMM Graduate Do?

The sector of mass media and communication is one of the most widespread and influential avenues in the industry today. Courses such as BMM provide its graduates with the required skills and aptitude which later helps them to grow in the industry. After the completion of a BMM degree, students can work in various sectors such as entertainment, arts & culture, public departments, IT industry, television broadcasting, radio broadcasting, newspapers, etc. Top organizations such as Times of India, The Hindu, Navbharat Times, Star Group, Viacom, etc are always on the lookout for potential BMM course graduates. Some of the popular job roles for a Bachelor of Mass Communication degree holder are Columnist, Copywriter, Editor, Blogger, Videographer, Journalist Photographer, Content Marketer, etc. 

Columnist: A columnist is someone who usually writes a series of articles or columns for any publication or media outlet. They often offer their own personal opinions on matters of public interest and scrutiny. Sometimes, the columnist can obtain a cult status among its loyal readers if they can carve up a niche with their flair of writing style. Candidates with a writing background often excel in the field of column writing due to the command over language they possess. Moreover, an avid learner of politics and its policies often excels in this field. 

Reasons Why BMM Can Fetch You A Rewarding Career?

The B.M.M course can fetch one a rewarding career if they are on the outlook to carve up a niche for themselves in the media and communication industry. Along with the aforementioned areas of recruitment, writing and advertising platforms are also important avenues where Bachelor of Mass Media graduates often excel within a short span of time. Along with being a well-paid career option, the amount of varying options that BMM provides makes it one of the most desirable courses among the youth today.

Diversity of Fields: The number of career options that the BMM course provides makes it one of the most diversifying avenues in the job industry. Ranging from writing to advertising, the graduates of the BMM degree also find career roles in the field of television production, social media management, content marketing, and radio broadcasting. The field of journalism is also filled with potential BMM graduates who possess an interest in the country’s policies and politics. 

Read More: BMM- Jobs and Opportunities

Preparation Tips For BMM

Bachelor of Mass Media is one of the most dynamic and creative courses offered in the country. Students only possessing theoretical knowledge will not suffice as creativity and an outgoing attitude are some of the key factors for gaining success in the field of mass media. In order to prepare for the BMM entrance exams, students should do timely preparation beforehand so as to ensure they do not miss any key areas of study before the commencement of the exam. Listed below are some of the preparation tips for the BMM course:

Mock Practice: Students should attend mock tests before attending the entrance exam in order to figure out their key areas of weakness.

Regular Practice: Regular practice of the concepts not only helps one to secure a sound performance in the entrance exams but also to carry that same flair of understanding towards the duration of the course.

Learn Key Skills: Developing the right aptitude is a necessary factor in order to excel in the field of mass media. The entrance exam question paper will also have questions that not only test their theoretical concepts but also their aptitude and skills.

Debunking the Pattern: Prior Knowledge of the question paper pattern is only possible to obtain if the candidates go through the past question papers tediously. It helps them debunk the pattern and prepare accordingly.

Scope for Higher Education

Higher educational options after the BMM course are available to graduates who do not immediately want to enter the working industry. A higher educational experience after the BMM degree ensures a higher salary pay upon joining the job sector. Scope for higher education after Bachelor of Mass Media courses include specializations which inevitably lead to the candidate becoming an expert in at least one domain. The scope for higher education after BMM are listed below:

• MA in Communication
• MA in Journalism
• MA in Advertising and Public Relations
• MBA
• M.Sc in Media and Communication
• M.Phil

Salary of a BMM Graduate

The graduates of BMM work as professionals in the field of research, journalism, print media, visual media, radio broadcasting, entertainment industry etc. The average salary of a BMM degree holder is INR 5.9 LPA (Source: Payscale). Candidates who pursue specializations in the form of higher education get offered a higher salary upon joining any organization. There are various factors that can affect the salary offered to a B.M.M graduate. Some of these factors include knowledge of the core area, soft skills, communicative abilities, interpersonal skills, the demand of the role, etc.

Career Options After BMM

The field of mass media is one of the most varying fields with jobs available at various designations. Not only the career options are diverse, but also the pay is very lucrative. The field of journalism and entertainment provides jobs that offer tremendous career growth depending upon the capacity and the ability of the individual. Some of the highest-paying jobs in the media and communication industry are offered to BMM graduates. According to Payscale, the average Bachelor of Mass Media graduate earns INR 5.9 LPA. This figure only increases over time as the individual gains more skills and expertise. Some of the job roles after BMM course graduation are listed below:

• Columnist
• Editor
• Journalist
• News Anchor
• Radio Jockey
• Publisher
• Technical Writer
• Content Marketer
• Lecturer

Skills That Make You The Best BMM Graduate

BMM being a very pragmatic curriculum requires students to have a certain set of skills at their disposal in order to excel at the learning experience. Students falling under the skilled bracket not only excels at their course learning experience but also at the industry level. These skills ensure the candidates carve a niche for themselves and find their own footing in the industry. Some of the skills that a BMM course graduate needs to possess are listed below:

• Communication Skills
• Writing Skills
• Problem Solving Skills
• Research Oriented
• Interpersonal Skills
• Interpretative Skills
• Observation Skills
• Analytical Skills