Bachelor of Mass Media or BMM is an undergraduate course in mass communication. BMM course duration is 3 years which is divided into 6 semesters. It is one of the most sought journalism courses in India. BMM course can be pursued after completing [10+2] with minimum marks. BMM course deals with mass media and its working. Different modes of communication such as newspaper, magazines, radio, TV, internet, etc.
Bachelor of Mass Media course is suitable for those candidates who have creative thinking. Various jobs in mass media are available for BMM graduates. Creative writing, content writing, advertisements planner, news anchor, RJ, VJ are a few examples of job profiles available for BMM course graduates.
There are lesser colleges that provide education in BMM course. Thus, the course fee varies concerning colleges or universities. The average BMM course fee in India ranges from INR 15,000 to 85,000 per annum.
There are various job opportunities for BMM course graduates in the media sector. BMM course provides ample career opportunities with good salary packages. The average BMM course salary in India is INR 5.9 lakh per annum.
|Full Form||Bachelor of Mass Media|
|Duration||Course Duration of Bachelor of Mass Media [BMM] is 3 Years.|
|Age||Minimum Age limit is 17 Years|
|Minimum Percentage||50% in 10+2 from a recognized Board|
|Subjects Required||10+2 equivalent from Recognized Board of Education|
|Average Fees Incurred||The average BMM course fee in India ranges from INR 15,000 to INR 85,000 per annum|
|Similar Options of Study||BJMC, Diploma in Mass Communication|
|Average Salary Offered||The average BMM salary in India is INR 5.9 lakh per annum|
|Employment Roles||Content Writer, Corporate Communications Manager, Content Manager, PR Manager, Senior Account Executive, Technical Writer, Digital Marketing Manager, Marketing Manager, Copywriter etc.|
|Placement Opportunities||Star India, Prime Focus Technologies, Royal Enfield, Groupon Inc, CA Inc, EY (Ernst & Young), Oracle, Accenture, Hindustan Times etc|
BMM is an undergraduate course dealing with mass media. BMM full form is Bachelor of Mass Media. BMM course duration is 3 years which is differentiated into 6 semesters. The mass communication course curriculum covers a wide area, comprising of closely related fields of advertisement, communication and public relations. The course can be pursued on a Full-Time basis or through distance education.
BMM course is vast and BMM syllabus deals with a lot of content related to mass media. In the 3rd year, the students have an option to choose an area of specialisation like Journalism and Advertising which may vary from institute to institute. On-job training is also provided through an internship in the 2nd year of this course, which will add a lot of value in terms of experience and knowledge to the course graduates. Apart from these, seminars, group discussions and field visits are frequently undertaken in 3 years of the course which builds the knowledge of the students and helps them in their career.
The eligibility criteria for the course is to pass (10+2) with a minimum of 50% in their corresponding subjects. A student with any background in their PU can get BMM admissions. Some of the colleges conduct entrance exams for BMM course admissions.
Below mentioned are some of the top BMM colleges in India:
There are plenty of job opportunities available for BMM course graduates as BMM job scope is high in the field of media and mass communications.
BMM is a 3-year course which mostly deals with the power and empowerment provided by the mass media and journalism field. In the 21st Century, it is one of the most desirable courses among various youngsters.
Anyone and everyone staying at any corner of the world gets updated by the chronical aspects of their ecosystem which indirectly acknowledges the importance of the mass media. BMM course graduates can get to work in such a field. Students would get practical training in their 2nd year of study. They will get the option of choosing the specialisation in their final year among which lays foundation steps in terms of career prospects.
BMM course graduated candidates will be hired for jobs like Editor, Columnist, Proofreader, Freelance Writer, News Analyst, Correspondent, Photojournalist, Reporter, Journalist etc.
Careers in mass media are not only high paying but also bring in a great deal of job satisfaction and expression of creativity to the candidates. BMM degree opens doors to students for a range of careers in TV, publishing, public relations, journalism, editing, direction, filmmaking, scriptwriting, production, etc.
There are some large media groups which offer very lucrative jobs in the field of mass communication. Opening up of media sector for foreign investment is expected to create new jobs in the field for Bachelor of Mass Media degree holders. Technically qualified media professionals have plentiful opportunities in India as the country is the largest producer of films in the world.
The BMM course entrance exams will consist of the question like General knowledge, Current Affairs, Economics, Data Interpretation, Logical Reasoning and Critical Analysis & Creative Thinking, English Language & Comprehension Skills. Below mentioned is one of the entrance exams conducted for BMM course.
St. Xavier's Entrance Test: St. Xavier's Autonomous College, Mumbai conducts an entrance test for students interested in BMM course. The entrance exam is called St.Xavier's Entrance Test conducted after 12th examinations for students interested in the BMM course.
Enrolling in coaching institutes: A coaching class or a tutor especially for clearing the entrance exam is a bonus as the teacher will help a candidate to focus on weaker zones and will aid in practice and comprehension of topics.
Practice makes perfect: Candidates should practice and revise before the exam every day so that it reduces the unnecessary pressure one day before the examination.
Knowledge of the exam paper pattern: The paramount step in preparing well for the entrance exam is a deep-rooted understanding and comprehension of the paper pattern and the syllabus. Knowing the exam paper patterns will help the student to understand how to answer and what to expect in exams.
Effective time management: Focus points should be kept in mind, with particular emphasis on weaker subjects and the daily practice of numerical problems. A timetable should be drawn, and the candidate should follow the timetable with dedication and diligence.
The students will have to go through various subjects while pursuing their BMM course. The following list of subjects is followed and pursued in most colleges in India throughout their curriculum. While a few colleges adopt minor variations, the core of the BMM subjects remains the same throughout most colleges:
|Sl.No||Semester - I|
|1||Effective Communication skills - I|
|2||Fundamentals of Mass Communication|
|3||Introduction to Computers|
|4||Landmarks Events in the History of World|
|5||Introduction to Sociology, The Sociology of News and Social Moments in India|
|Sl.No||Semester - II|
|1||Effective Communication Skills - II|
|2||Political Concept and Indian Political System|
|3||Principles of Management and Marketing|
|4||Introduction to Physicology|
|5||An introduction to Literatures|
|Sl.No||Semester - III|
|1||Introduction to Creative Writing|
|2||Introduction to Culture Studies|
|3||Introduction to Public Relations|
|4||Introduction to Media Studies|
|Sl.No||Semester - IV|
|1||Introduction to Advertising|
|2||Introduction to Journalism|
|3||Print Production and Photography|
|4||Radio and Television|
|5||Mass Media Research|
|Sl.No||Semester - V|
|1||Advertising in Contemporary Society|
|5||Media Planning and Buying|
|Sl.No||Semester - VI|
|1||Press Law and Ethics|
|3||Business and Magazine Journalism|
|4||Internet and Issues in Global Media|
|5||News Media Management|
BMM course fees change with change in institutes/colleges. The course fee varies also with the standards of that particular colleges or universities. The average BMM course fee ranges from INR 15,000 to 85,000 per annum.
Below is the tabulation of BMM course syllabus semester wise. Most colleges across the nation follow this curriculum, although minor variations can be observed in some colleges:
|Sl.No||Semester - I|
|1||Definitions of Communication|
|2||Functions of Communication|
|3||Barriers of Communication|
|4||Basic Communication Models|
|5||An overview of Media Evolution from Gutenberg to the Internet|
|6||Role of Leading Mass Communicators|
|Sl.No||Semester - II|
|1||Introduction to Management|
|3||Organizational Environment and Ethics|
|4||Introduction to the Marketing Process|
|5||Marketing Strategy & Marketing Mix|
|10||Marketing in the Digital Age|
|11||Responsible Marketing & Ethics|
|Sl.No||Semester - III|
|1||Introduction to Media Studies|
|2||Media Studies as an Interdisciplinary Approach|
|3||Early Effects Theories|
|4||Limited Effects Theories|
|5||Cultural and Critical Theories|
|6||Media and Society|
|7||Introduction to Audience Theory|
|Sl.No||Semester - IV|
|1||Introduction to Research concepts|
|2||Research in Print Media|
|3||Research in Advertising|
|4||Research in Public Relations|
|5||Mass Media Research and the Internet|
|6||Research in Media Effects|
|Sl.No||Semester - V [Advertising]|
|1||Advertising in the Indian economy|
|2||Advertising and Culture|
|3||Advertising and the Audience|
|Sl.No||Semester - V [Journalism]|
|3||Leads and its types|
|5||New News Writing Style|
|Sl.No||Semester - VI [Advertising]|
|1||Fundamental of Marketing Research|
|4||Copy Testing Measures and Methods|
|Sl.No||Semester - VI [Journalism]|
|1||Introduction to Laws|
|2||Classification of Laws|
|3||Copyright Act and Intellectual property Rights|
|4||Official Secrets Act|
|5||Press Council of India act 1978|
|6||Introduction of The Indian Evidence Act 1872|
Bachelor of Mass Media requires candidates to pass 12th class (10+2) or equivalent in any stream. The individual must have 50% marks in their PU. Some institutes also conduct entrance exams for students who want to get admission to BMM course.
The exams will be conducted by particular universities for eligibility after which students will be provided admissions.
Admission to BMM course is through merit-based. Certain universities offer both direct admission and entrance exam based admission to the program. Standard private colleges such as St. Xavier's College, Mumbai conducts private examinations for admissions of BMM course.
Direct admissions will be provided to the candidates who have scored good marks in their 12th exams. Some of the colleges require students to have at least 50% marks in their PU exams to provide admissions.
BMM course graduate has ample of opportunities waiting around, all one needs to do is to grab it. There are many BMM job opportunities available in the field of television, films, publishing, journalism, advertising and many more. Some of the job profiles for BMM course is mentioned below:
Every student aims to build a good career and get expects a good job role after graduation. BMM course provides many career opportunities with good salary packages. The average BMM course salary is INR 5.9 lakh per annum.
Below mentioned are the few top BMM colleges in India which provide the best education for BMM course:
|Sl.No||Name of the College|
|1||Kishinchand Chellaram College, [KCCACS] Mumbai|
|2||Nagindas Khandwala College, Mumbai|
|3||Krishna Kanta Handiqui State Open University, Guwahati|
|4||CMK National Post Graduate Girls College, Sirsa|
|5||Mithibai College of Arts, Mumbai|
|6||Goa University, [GU] North Goa|
|7||Farook College, [FC] Kozhikode|
|8||Shri MD Shah Mahila College, [SMDSMCAC] Mumbai|
|9||Shreemati Nathibai Damodar Thackersey Women's University, [SNDTWU] Mumbai|
|10||Gogamukh College, Dhemaji, Dibrugarh|
BMM distance learning is offered to those candidates who do not find time to go for full-time classes, these students can choose to study in open universities. They are built to provide open learning to individuals through various means other than going through full academic session. Many colleges provide education in BMM course through distance education. Some of the BMM distance education colleges are listed below:
|1||Bachelor of Mass Media||Bachelor of Journalism and Mass Communication|
|2||BMM course focuses on the usage and importance of mass media and study of different mass media in the world.||BJMC course focuses on the study of journalism and also the values of mass communication in the present world.|
Can a commerce student do BMM course?
- Yes, students from any background have the option to take up BMM course as their bachelor's degree if they find the course is of their interest.
Does BMM have a scope?
- There are many mass media's in the present world and it is very necessary as the whole world count on news that these mass media's share. So there'll be a lot of job requirements in this field which will provide a lot of job recruitments for BMM graduates.
Students from all streams (Arts, Commerce and Science) are eligible to apply for this course. The online application form usually comes out during end of December and are open till end of january. After filling the online application, the students need to send their Class 10, Class 11 and some other documents mentioned in the website by post to the university. The entrance examinations take place in three schedules. Two of them occur during the end of April and the last one is held in the second week of May.
The entrance examination has 3 phases.
First, there is an MCQ paper of 50 questions consisting of General Knowledge, English(Comprehension and grammar) and logical reasoning which does have negative marking (+1 for correct and -0.25 for incorrect).
Second, students are given to write articles on two given topics in about 50-100 words.
Last, there is a personal interview which is very subjective. What questions are going to be asked cannot be predetermined.
The eligibility criteria for admission is that you should score more than 60% in any stream. There was no entrance exam for this course. The cutoff was above 60%.