Syllabus & Subjects for Bachelor of Mass Media [BMM]:

Subjects for Bachelor of Mass Media [BMM]:

  • Mass Communications: Concepts & Processes

  • Media Laws and Ethics

  • History of Broadcasting

  • Research Methodology

  • Communicative English

  • Introduction to Mass Communication

  • Photo-Journalism

  • Copywriting


Specializations for Bachelor of Mass Media [BMM]:

  • Journalism

  • Advertising

  • Film Making

  • Advertising

  • Public Relations

  • Corporate Communications


Syllabus for Bachelor of Mass Media [BMM]:

BMM Syllabus

Year I (Sem. I)

Sr. No.

Subjects of Study

1

Effective Communication Skills I

2

Fundamentals of Mass Communication

3

Introduction to Computers

4

Landmarks to 20th Century World History

5

Introduction to Sociology

6

Economics

Sem. II

1

Effective Communication Skills II

2

Political Concepts and Indian Political Systems

3

Principles of Marketing

4

Introduction to Psychology

5

Principles of Management

6

Introduction to Literature in English

Year II (Sem. III)

1

Introduction to Advertising

2

Introduction to Journalism

3

Introduction to Public Relations

4

Introduction to Media Studies

5

Introduction to Culture Studies

6

Introduction to Creative Writing

Year II (Sem. IV)

1

Mass Media Research

2

Organisational Behaviour

3

Understanding Cinema

4

Radio and Television

5

Advance Computers

6

Print Production and Photography

7

Advertising (Specialization)

Year III (Sem. V)

1

Advertising in Contemporary Society

2

Copywriting

3

Advertising Design

4

Consumer Behaviour

5

Media Planning and Buying

6

Brand Building

7

Reporting

8

Editing

9

Feature and Opinion

10

Journalism and Public Opinion

11

Indian Regional Journalism

12

Niche and Magazine Journalism I

Year III (Sem. VI)

1

Advertising and Marketing Research

2

Legal Environment and Advertising Ethics

3

Financial Management for Marketing and Advertising

4

Agency Management

5

The Principal and Practice of Direct Marketing

6

Contemporary Issues

7

Journalism (Specialization)

8

Press Laws and Ethics

9

Broadcast Journalism

10

Niche Journalism II

11

Internet and Issue in the Global Media

12

News Media Management

13

Contemporary Issues

1