The BMM syllabus encompasses a total of 6 semesters during the 3-year duration. The BMM course subjects include subjects that not only include theoretical concepts but also entail a practical pedagogical approach. Some of the core subjects of BMM include Introduction to Marketing Process, Organisational Environment, and Ethics, Understanding Cinema, Radio and Television, Mass Media Research, etc. 

Semester Wise BMM Syllabus

The semester-wise BMM course syllabus focuses on studying the concepts of print media, television, social media, radio broadcasting ethics and techniques, media insight research techniques, and marketing process. The Bachelor of Mass Media subjects introduces aspirants to the concepts of media and its functions in the present age along with the working skills and ethics necessary for the field.

The BMM subjects list for the 3-year duration is further segregated into core and optional subjects. For instance, Print Production and Photography is a core BMM subject present in all the institutions. The semester wise syllabus of BMM is listed below: 

BMM First Year Syllabus

Semester I

Semester II

 Mass Communication and its Fundamentals

Effective Communication Skills -II

Landmark Events in the History of the World

Introduction to Physiology

Introduction to Computers

Political Concepts in Indian Politics

Introduction to Sociology

Introduction to Literatures

Effective Communication Skills

Principle of Marketing and Management

 

BMM Second Year Syllabus

Semester III

Semester IV

Introduction to Media Studies

Mass Media Research

Introduction to Creative Writing

Introduction to Advertising

Introduction to Public Relations

Radio and Television

Introduction to Cinemas

Print Production

Introduction to Culture Studies

Introduction to Journalism

 

BMM Third Year Syllabus

Semester V

Semester VI

Advertising in Contemporary Society

Press Law and Ethics

Advertising Design

Business and Magazine Journalism

Media Planning and Buying

News Media Management

Copywriting

Broadcast Journalism

Consumer Behaviour

Internet and Issues in the Global Age

Understanding Brand Building

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BMM Subjects

The subjects in the BMM course provide its students with in-depth knowledge in the field of mass media and communication. The 6 semesters are divided into a core and elective subject pattern generally for most colleges. A subject in BMM focuses on the core aspects of media ethics and understanding the target audience. One of the queries that aspirants of the course often ponder upon is, ‘What are the subjects in BMM?’ The BMM syllabus focuses on subject matter that not only relates to media and journalism. Various other fields of research and brand awareness concepts are also taught such as advertising, copywriting, consumer behavior, content marketing, etc. Listed below are some of the core BMM subjects:

  • Business and Magazine Journalism
  • Media Planning and Buying
  • Brand Building
  • Mass Media Research
  • Press Law and Ethics
  • Advertising Design
  • Understanding Cinemas
  • Public Relations

BMM Course Structure

The course structure for subjects in BMM is generally designed in a core and elective subject pattern. Certain colleges only offer core subjects. The BMM subjects are not only restricted to classroom lectures where students of the course often have to do practical research and groundwork in order to uplift their personal skills and experience. The BMM projects given to students during the duration of the course test their pragmatic approach and aptitude before they enter a dynamic mass media industry. Listed below is the course structure for the BMM syllabus:

  • VI Semesters
  • Core Subjects
  • Elective Subjects
  • Project Submissions
  • Practicals

BMM Teaching Methodology and Techniques

The BMM teaching methodology and techniques demand a dynamic approach from the institution towards its students. It is a course that majorly depends on the practicals and submissions from the students. In the BMM projects submitted by students, their vision and scope for a problem situation showcase their ability to develop in the field of mass media. Ground reality experience is an essential component of the Bachelor of Mass Media subjects. Listed below are some of the teaching methodology and techniques in the BMM course syllabus duration:

  • Classroom lectures
  • Use of media resources
  • Conceptualized learning
  • Interactive classroom demonstrations
  • Use of cinematic medium archives
  • Documentary analysis
  • Lab work
  • Seminar lectures
  • Individual research

BMM Projects

The BMM projects provide a podium for the students of mass media for obtaining a real-time experience along with gaining an understanding of the ground reality. BMM syllabus often includes projects in nearly all semesters to inculcate a sense of expertise and confidence in its students. Many hiring experts from the industry often look at the BMM projects of the candidates to assess their ability to join and perform in the particular organization. Listed below are some of the project topics for the BMM course subjects:

  • Government control and freedom of the press
  • Radio in the age of social media
  • Assessing hazards of biased news outlets
  • Impact of social media campaigns in politics
  • Mass media and its impact on the cognitive abilities of the student
  • Attention span in the digital age

BMM Reference Books

BMM books are available to its students through both offline and online mediums. Before making a purchase of books for BMM, one should thoroughly inspect all the course syllabus and details in order to reduce the cost of purchase. Various specializations in the field of mass media often lead to a huge array of purchases. Students should download the PDF versions of BMM books whenever available to meet the overall cost demands. Listed below are some of the reference books for BMM:  

BMM Reference Books

Name of the Books

Authors

A Social History of the Media

Briggs and Burke

Introduction to Mass Communication

Stanley J Baran

Encyclopedia of War Journalism

Mitchel Roth

Technology and Social Change

Kelly Nellis

Corporate Media and the Threat to Democracy

Robert McChesney

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