The BMM syllabus encompasses a total of 6 semesters during the 3-year duration. The BMM course subjects include subjects that not only include theoretical concepts but also entail a practical pedagogical approach. Some of the core subjects of BMM include Introduction to Marketing Process, Organisational Environment, and Ethics, Understanding Cinema, Radio and Television, Mass Media Research, etc. 

Semester Wise BMM Syllabus

The BMM course introduces students to various specialized concepts. The semester-wise BMM course syllabus focuses on studying the concepts of print media, television, social media, radio broadcasting ethics and techniques, media insight research techniques, and marketing process. The Bachelor of Mass Media subjects introduces aspirants to the concepts of media and its functions in the present age along with the working skills and ethics necessary for the field.

The BMM subjects list for the 3-year duration is further segregated into core and optional subjects. For instance, Print Production and Photography is a core BMM subjects present in all the institutions. The semester wise syllabus of BMM is listed below: 

BMM First Year Syllabus

Below is the list of the first-year syllabus:

BMM First Year Syllabus

Semester I

Semester II

 Mass Communication and its Fundamentals Effective Communication Skills -II
Landmark Events in the History of the World Introduction to Physiology
Introduction to Computers Political Concepts in Indian Politics
Introduction to Sociology Introduction to Literatures
Effective Communication Skills Principle of Marketing and Management

BMM Second Year Syllabus

Below is the list of second-year syllabus:

BMM Second Year Syllabus

Semester III

Semester IV

Introduction to Media Studies Mass Media Research
Introduction to Creative Writing Introduction to Advertising
Introduction to Public Relations Radio and Television
Introduction to Cinemas Print Production
Introduction to Culture Studies Introduction to Journalism

BMM Third Year Syllabus

Below is the list of third-year syllabus:

BMM Third Year Syllabus

Semester V

Semester VI

Advertising in Contemporary Society Press Law and Ethics
Advertising Design Business and Magazine Journalism
Media Planning and Buying News Media Management
Copywriting Broadcast Journalism

Consumer Behaviour

Internet and Issues in the Global Age

Understanding Brand Building

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BMM Subjects

The subjects in the BMM course provide its students with in-depth knowledge in the field of mass media and communication. The 6 semesters are divided into a core and elective subject pattern generally for most colleges. A subject in BMM focuses on the core aspects of media ethics and understanding the target audience.

One of the queries that aspirants of the course often ponder upon is, ‘What are the subjects in BMM?’ The BMM syllabus focuses on subject matter that not only relates to media and journalism. Various other fields of research and brand awareness concepts are also taught such as advertising, copywriting, consumer behaviour, content marketing, etc. Listed below are some of the core BMM subjects:

  • Business and Magazine Journalism
  • Media Planning and Buying
  • Brand Building
  • Mass Media Research
  • Press Law and Ethics
  • Advertising Design
  • Understanding Cinemas
  • Public Relations

BMM Core Subjects

The core BMM subjects list contains essential subjects that all the BCS candidates study and all are given no choice, The subject list is as follows:

  • Business and Magazine Journalism
  • Media Planning and Buying
  • Brand Building
  • Mass Media Research

BMM Elective Subjects

The BMM Elective subjects can be chosen by the candidates, and all of them are not compulsory to study. Some of the subjects are as follows: 

  • Press Law and Ethics
  • Advertising Design
  • Understanding Cinemas
  • Public Relations

List of BMM Subjects in Detail

BMM involves the components of several Mass Media like print and digital communication together with the factors of Sales, Marketing, Writing etc. Here are some important elements in detail which are included in the subjects of BMM:

Introduction to Journalism

When it comes to studying Journalism, the aspirants can take it as a major subject for the Bachelor of Mass Media because it plays a very vital role in society and history. The aspirants will be learning about the concepts and how important it is to be part of BMM. The aspirants will get to know about historical events where journalists played a significant role as well as the journalistic ethics and laws related to different countries around the world

Introduction to Advertising

If it comes to Advertising, the aspirants can say it is the root of the Bachelor of Mass Media subject’s list. It is a stage of mass media which acts as a mediator between the seller who wants to sell their products and the buyer who wants to buy the products or services from a verified platform. Exploring the significance and history in the digital age is its plus point.

Media Laws and Ethics

Media laws and Ethics is one of the major BMM subjects which makes the aspirants go through the Country’s law as well as the World’s law for Mass Media. Selecting Media as a career goal enables you to know a clear point about, what is ethical and what's not in the world of Mass Media and how media operates in society.

Radio & TV Journalism and Production

This one is considered a Practical subject of the BMM course which focuses on creating very logical Journalistic content for News, Radios, Documentaries and TV. As a Mass Media student, you will be learning about the technical skills for shooting and editing news, whether it’s broadcast or print content.

Media Organizations and Communication

To know the requisite roles of a media organization to discover its functioning, this subject is concerned with an overview of how a media organization works and communicates internally and externally with the world of class. 

Public Relations

This is one of the comprehensive subjects of BMM which gives exposure to public relations. learning how to build communication of an organization through the comprehensive art with media as well as with people.

BMM Course Structure

The course structure for subjects in BMM is generally designed in a core and elective subject pattern. Certain colleges only offer core subjects. The BMM subjects are not only restricted to classroom lectures where students of the course often have to do practical research and groundwork to uplift their skills and experience.

The BMM projects given to students during the duration of the course test their pragmatic approach and aptitude before they enter a dynamic mass media industry. Listed below is the course structure for the BMM syllabus:

  • VI Semesters
  • Core Subjects
  • Elective Subjects
  • Project Submissions
  • Practicals

BMM Teaching Methodology and Techniques

The BMM teaching methodology and techniques demand a dynamic approach from the institution toward its students. It is a course that majorly depends on the practicals and submissions from the students. In the BMM projects submitted by students, their vision and scope for a problem situation showcase their ability to develop in the field of mass media.

Ground reality experience is an essential component of the Bachelor of Mass Media subjects. Listed below are some of the teaching methodology and techniques in the BMM course syllabus duration:

  • Classroom lectures
  • Use of media resources
  • Conceptualized learning
  • Interactive classroom demonstrations
  • Use of cinematic medium archives
  • Documentary analysis
  • Lab work
  • Seminar lectures
  • Individual research

BMM Projects

The BMM projects provide a podium for the students of mass media for obtaining a real-time experience along with gaining an understanding of the ground reality. BMM syllabus often includes projects in nearly all semesters to inculcate a sense of expertise and confidence in its students.

Many hiring experts from the industry often look at the BMM projects of the candidates to assess their ability to join and perform in a particular organization. Listed below are some of the project topics for the BMM course subjects:

  • Government control and freedom of the press
  • Radio in the age of social media
  • Assessing hazards of biased news outlets
  • Impact of social media campaigns on politics
  • Mass media and its impact on the cognitive abilities of the student
  • Attention span in the digital age

BMM Reference Books

BMM books are available to its students through both offline and online mediums. Before making a purchase of books for BMM, one should thoroughly inspect all the course syllabus and details to reduce the cost of purchase. Various specializations in the field of mass media often lead to a huge array of purchases. Students should download the PDF versions of BMM books whenever available to meet the overall cost demands. Listed below are some of the reference books for BMM:  

BMM Reference Books

Name of the Books

Authors

A Social History of the Media Briggs and Burke
Introduction to Mass Communication Stanley J Baran
Encyclopedia of War Journalism Mitchel Roth
Technology and Social Change Kelly Nellis
Corporate Media and the Threat to Democracy Robert McChesney

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