BMM Syllabus and Subjects

Duration: 3 Years
Avg Fees: ₹30K - 1 LPA
Kripal Thapa
Kripal Thapa

Updated on - Jun 21, 2023

The BMM Subjects span a total of six semesters over a three-year period and include subjects like Introduction to the Marketing Process, Organisational Environment and Ethics, Understanding Cinema, Radio and Television, Mass Media Research, etc. The BMM job opportunitites for graduates is extensive, offering chances in both the public and private sectors for positions like Journalist, Content Strategist, Brand Manager, News Producer, etc.

Table of Contents

BMM Subjects

BMM subjects give students a thorough understanding of communication, mass media, and its outlets. The electives are available over the first two years of the course. The programme comprises of core and elective studies. The topics covered in the BMM course are listed below: 

BMM Core Subjects

The core BMM subjects list contains essential topics which are listed below:

  • Business and Magazine Journalism
  • Media Planning and Buying
  • Brand Building
  • Mass Media Research
  • Press Law and Ethics
  • Advertising Design
  • Understanding Cinemas
  • Public Relations

BMM Elective Subjects

Candidates may select electives from the BMM subjects because they are based on abilities necessary for career progression. These are a few of the topics:

  • Landmark Events in 20th Century World History and India
  • Introduction to Computers
  • Introduction to Economics 
  • Introduction to Sociology
  • Political Concepts and the Indian Political system
  • Organizational Behaviour 
  • Mass Media Research
  • Content Writing

BMM Subjects in Detail

BMM includes elements from various forms of mass communication, including print and digital media. Here are some BMM course topics in further detail:

BMM Subjects Topics
Understanding Cinema  Discussion of early narrative cinema, Screening and discussion on Early Indian Cinema, Screening and discussion on Early Hollywood Cinema, Discussion of French New Wave cinema.
Introduction to PR Definition of PR, Public Relations and Public Opinion, Publicity and PR, PR Tools – Media and Non Media, PR Tools – Media and Non Media.
Effective Communication Skills Close, critical reading of informative and discursive texts in Hindi and English, Effective presentation in writing, Structured and analytical thinking skills.  
Fundamentals of Mass Communication Definitions of communication, Functions of Communication, Barriers of Communication, An overview of media evolution from Gutenberg to Internet.
Introduction to Advertising Advertising - Meaning., Definition and functions, The structure of and Ad agency and the functions and service of each department, Relationship between various participants of advertising.

Semester Wise BMM Syllabus

The first and second years of the BMM syllabus concentrate on fundamental areas like communication, media, and research as well as electives. Two special papers on journalism and advertising are the main topics of the fifth and sixth years of the BMM programme. The list of BBM subjects, broken down by semester, is as follows:

BMM First Year Syllabus

Below is the list BMM subjects 1st year:

Semester I

Semester II

Effective Communication Skills Effective Communication Skills -II
Fundamental Communication Skills Introduction to Psychology
Introduction to Computers Political Concepts and the Indian Political System
Introduction to Sociology Introduction to English Literature
Landmark Events in 20th Century History of World and India Principle of Marketing and Management

BMM Second Year Syllabus

Below is the list of second-year syllabus for BMM course:

Semester III

Semester IV

Introduction to Media Studies Mass Media Research
Media Studies Introduction to Advertising
Introduction to Public Relations Radio and Television
Understanding Cinema Print Production and Photography
Introduction to Culture Studies Introduction to Journalism

BMM Third Year Syllabus

Below is the list of third-year syllabus for BMM:

Semester V (Advertising, Journalism)

Semester VI 

Advertising and Marketing Research Contemporary Issues
Advertising Design The Principles and Practice of Direct Marketing
Media Planning and Buying Financial Management for Marketing and Advertising
Editing Advertising (Specialisation Paper)
Journalism and Public Opinion Journalism (Specialisation Paper)
Indian Regional Journalism  Research Paper

BMM Course Structure

In the BMM course structure, core papers, specialised core papers, electives, group projects, case studies, film events, internships and seminars form the major part. Apart from these, the following are general course structures for BBM subjects:

  • VI Semesters
  • Core Subjects
  • Elective Subjects
  • Project Submissions
  • Case Studies
  • Film Events

BMM Teaching Methodology and Techniques

The teaching of BMM subjects uses both classroom instruction and action-based learning, which includes group projects and case studies that provide students with real-world experience. The following list includes some of the teaching strategies used in the BMM course:

  • Classroom lectures
  • Action Based Learning
  • Conceptualized learning
  • Interactive classroom demonstrations
  • Cinema Archives
  • Documentary analysis
  • Lab work
  • Seminar lectures
  • Individual research

BMM Projects

The BMM projects give mass media students a platform to get practical experience while comprehending the reality on the ground. Some of the project topics for the BMM course subjects are listed below:

  • Government control and freedom of the press
  • Radio in the age of social media
  • Assessing hazards of biased news outlets
  • Impact of social media campaigns on politics
  • Mass media and its impact on the cognitive abilities of the student
  • Attention span in the digital age

BMM Reference Books

The list of BBM subjects books that address the theoretical components of the programme is shown in the table below.

Name of the Books


A Social History of the Media Briggs and Burke
Introduction to Mass Communication Stanley J Baran
Encyclopedia of War Journalism Mitchel Roth
Technology and Social Change Kelly Nellis
Corporate Media and the Threat to Democracy Robert McChesney

BMM Fee Structure


How many subjects are there in BMM?

The BMM has about 10 to 15 subjects in the course.

What do you study in BMM?

In BMM course, candidates studies various aspects of multimedia, communication, and forms of advertising channels.

What is BMM course?

BMM is a three-year undergraduate program that studies advertising, multimedia channels, and different types of communication.

What are BMM subjects books?

Some of the BMM subjects books; A Social History of the Media by Briggs and Burke, Content writing by Meera Suryanarayan, Fundamentals of Mass Communication by Aasita Bali.