IGNOU MBA in Marketing Management: Admission 2026, Fees, Eligibility, Syllabus, Last Date & How to Apply

The MBA in Marketing Management from Indira Gandhi National Open University (IGNOU) is a flexible and affordable 2-year postgraduate degree—extendable up to 4 years. Conducted fully through Open & Distance Learning (ODL) mode, it is designed for graduates and working professionals aiming to upskill in marketing strategy, brand management, advertising, digital marketing, and sales leadership.

With a UGC-recognized degree, affordable fee structure, and flexible timelines, IGNOU MBA in Marketing Management is among the most popular distance-learning MBAs in India.

IGNOU MBA in Marketing Management 2026: Key Highlights

IGNOU MBA in Marketing Management Eligibility Criteria

To be eligible for admission to the IGNOU MBA in Marketing Management program, candidates must fulfill:

• Educational Qualification: Bachelor’s degree in any discipline from a recognized university.

• Minimum Marks Required: 50% (General category), 45% (SC/ST/OBC).

• Age Limit: No age restriction.

• Entrance Exam: Not required (Direct admission via Samarth portal).

• Other Requirements: Work experience preferred but not mandatory.

IGNOU MBA in Marketing Management Admission 2026

• Admission is direct (merit-based).

• Sessions: January & July.

• Application is through the Samarth portal, with document upload and online payment.

Fees for IGNOU MBA in Marketing Management in 2026

The total programme fee is ₹66,000, structured semester-wise.

Total Fee = ₹66,000 (excluding exam/project fees).

Check: IGNOU Courses & Fee

IGNOU MBA in Marketing Management Syllabus

The MBA (Marketing Management) covers both core management courses and specialized marketing modules.

Key Focus Areas

• Marketing Management & Strategy

• IGNOU MBA in Marketing ManagementConsumer Behaviour & Brand Management

• Services & Digital Marketing

• Advertising & Sales Management

• Market Research & Analytics

• Strategic Business Decisions

Year/Semester-wise Subjects

IGNOU MBA in Marketing Management Career Opportunities

What can you do after IGNOU MBA in Marketing Management?
Graduates can pursue leadership and mid-level managerial positions in marketing, advertising, branding, and sales domains.

Career Highlights

• Marketing Manager, Brand Manager, Digital Marketing Lead, Sales Head, Product Manager

• Recruiters: HDFC Bank, ICICI Bank, Wipro, TCS, Infosys, HUL, Amazon, Flipkart, Marico, Tech Mahindra

• Average Salary: ₹6–10 LPA

• Top Salary Packages: ₹15–20 LPA for experienced professionals

FAQs about MBA (Marketing Management) From IGNOU

Q1: What is the duration of IGNOU MBA in Marketing Management?
A: Minimum 2 years and maximum 4 years.

Q2: What is the total fee for MBA Marketing at IGNOU?
A: ₹66,000 (₹16,000 for I, II, IV semesters and ₹18,000 for III semester).

Q3: Is there any entrance exam for IGNOU MBA (Marketing)?
A: No, admission is direct (merit-based).

Q4: What is the medium of instruction?
A: English.

Q5: Does IGNOU MBA Marketing include a project?
A: Yes, a dissertation/project is included in Semester IV.

Q6: What are the job prospects after MBA Marketing?
A: Career roles in Marketing Management, Brand Leadership, Digital Strategy, and Sales with recruiters like HDFC, Infosys, Amazon, and FMCG companies.