Mudra Institute of Communications, [MICA] Ahmedabad logo

Mudra Institute of Communications, [MICA] Ahmedabad

About Mudra Institute of Communications, [MICA] Ahmedabad

MICA Ahmedabad is an autonomous and residential institution that was set up in 1991. It was formerly known as Mudra Institute of Communications. It is a non-profit institution that offers postgraduate programs, fellow programs, and online courses. It offers courses in Strategic Marketing and Communications. The flagship program of MICA is the PGDM-C which is a 2 year residential program aimed at making the students industry-ready. The college has a center for Development Management and Communication which focuses on the development of the society.

MICA, 'The School of Ideas' is a premier institution in India that offers courses in the field of Communications. It provides opportunities for students who aim to be leaders in Marketing Analytics, Advertising, Brand Management, etc. It aims to make students industrious and innovative. It provides rigorous training such that the students become industry-ready and the students become capable of tackling complex situations. MICA admission is based on past academic records, a score of qualifying examinations and MICAT score.

MICA Quick Links:

Mudra Institute of Communications Highlights: 

Year of Establishment 1991
Approvals AICTE
Affiliation  NTRUHS, Vijayawada
Accreditation CIM, UK
Recognitions AIU
Infrastructure Facilities Smart Classroom, Canteen, Auditorium, Computer Lab, ATM.
Campus Area 19 acres
Address Telav - Ghuma Rd, Shela, Gujarat 380058
Courses postgraduate, fellow programmes, certificate course MICA, Ahmedabad Fees 

MICA International Collaborations:

MICA International Memberships:

  • MICA is a member of the Association of Asia Pacific Business Schools (AAPBS).
  • It is also a member of the Association of Management Development Institutions in South Asia (AMDISA).

MICA International Tie-ups:

Mudra Institute of Communications has tie-ups with the following institutions. The Collaborations mainly involve student & faculty exchange and joint research.

ESCEM, France Business School, France School of Communications, Nanyang Technological University, (NTU), Singapore
Institute of Applied Media Studies, Zurich
University of New Mexico, USA University of Southern Denmark, Denmark
Queensland University of Technology, Australia
School of Communications Arts, Bangkok University, Thailand Bonn-Rhein-Sieg University of Applied Sciences, Sankt Augustine, Germany
University of Tampere, Finland

Mudra Institute of Communications Courses:

Discipline Courses Specialization
Advertising & Brand Management
Digital Communication Management
Marketing Analytics
Media & Entertainment Management
Advertising Management & Public Relations
Digital Marketing
Marketing & Brand Management
Media & Entertainment Management
Digital Marketing & Communication
Business Management
Market Research & Data Analytics

MICA Fees:

The fee for various courses offered by the college is as mentioned below.


The fee details of the PGDM course offered at MICA College are as mentioned below.

  • The program fee for the 2-year residential course including the tuition fee, boarding, and lodging fee is INR 18,50,000(approx.).

MICA Fellow Programme Fees:

The fee details of the fellow programme offered at MICA College are as mentioned below.

  • The fees to be paid includes an application form fee of INR 2,500 and an admission fee of INR 25,000 of which INR 15,000 will be refunded at the end of the fisrt year and INR 5000 after the completion of the course.

MICA Online Course Fees:

The fee details for the various online courses offered by the college are as mentioned below.

  • The total course fee excluding service tax for Advertising Management & Public Relations, Media & Entertainment Management, Digital Marketing is INR 1,25,000.
  • The total course fee excluding service tax for Marketing & Brand Management is INR 70,000.
  • The total fee for a PG certificate course in Market research & Data Analytics is INR 94,000 excluding taxes.
  • The total fee for the certificate course in Business Management (excluding service tax) is INR 1,10,000.
  • The fee for Digital Marketing & Communication with 1 specialization is INR 87,750 plus tax, with 2 specializations is INR 1,02,750, and with all the 3 specializations are INR 1,15,250 without including taxes.

Mudra Institute of Communications Infrastructure Facilities:

The MICA facilities are as mentioned below.

  • The buildings are well constructed.
  • It provides a fully Wi-Fi enabled campus.
  • The classrooms are air-conditioned and are well equipped with proper lighting, projectors, and audio & video support systems.
  • The institution has a centrally air-conditioned library that provides access to a large volume of national & international books and journals.
  • The college has a well-maintained canteen which offers tasty food.
  • The college offers hostel facilities for both boys and girls.

MICA Activities:

The following are the activities that take place at the Mudra Institute of Communications.

  • The College has MICAVaani which is student-run community radio. It covers about a 7 km radius of MICA.
  • The college has a sports committee that organizes various sports events.
  • It also organizes an annual marketing management festival that exposes students to Marketing, Networking, etc. 
  • It has a debating society.
  • It has a theatre society known as 'Sankalp' wherein the writers and actors inside students are brought out.
  • The college also has a social service wing wherein the students take up various activities for the betterment of the society.

Mudra Institute of Communications Rankings and Awards:

The rankings and awards received by MICA are as mentioned below.

  • The college won the Dainik Bhaskar Award in ' B-School with industry-related curriculum' at Mumbai in Advertising and Communications.
  • In a survey conducted by career 360 publications, MICA's name has been listed in the top 30 best institutes in the areas of research and publications.
  • MICA won the Green Warrior Award given by Times India Group (Ahmedabad Mirror) for being the most green campus in the city.
  • It has been recognized by Economic Times as 'One of the best education brand in India 2017'.

MICA Scholarships:

MICA Scholarship details are as mentioned below.

  • The college offers scholarships based on past academic performance, attendance, and family income of the students.
  • A total of 11 scholarships are provided to eligible students. Each person gets a scholarship of 2 Lacs.
  • The scholarships are provided to 5 students from the first year of PGDM (C), 5 students of the 2nd year of PGDM (C) and 1 student from the CCC programme.
  • The FPM students will be provided a fellowship which includes a fee waiver and a stipend. An amount of INR 25,000 and INR 27,000 is provided during the 1st and 2nd years, and an amount of INR 30,000 is provided during the 3rd and 4th year.

Mudra Institute of Communications Placement Highlights:

The MICA Placement details are as mentioned below.

  • The first step is the pre-placement talk wherein the details of the job offered, remuneration, etc are discussed.
  • The candidates express their interest in the organization of their choice. This is followed by resume screening.
  • The selected students attend the GD/PI. The offer letter is given to the students by the company via the placement department.
  • In the summer placement 2018, the highest package offered was INR 3,20,000 and the average stipend was INR 81,090.
  • In the final placements 2017, the highest domestic salary was 25,00,000, the highest International Salary was INR 35,27,370, and the average salary was INR 12,30,000.
  • The major recruiters are Google, Cognizant, IBM, Casio, Titan, Yes Bank, Amazon, Puma, Linkedin, etc to name a few.


1. How do you prepare for MICAT?

MICAT is designed to test the analytical, logical, and verbal ability of the candidate. It also tests the general awareness and the potential of the applicant. Reading the newspaper daily and solving aptitude questions will help in preparing for MICAT. The sample questions are available on the official website.

2. What are the specializations offered at MICA?

The specializations offered are as mentioned below.

  • Advertising and Brand Management

  • Marketing Analytics

  • Digital Communication Management

  • Media and Entertainment Management

3. Does MICA offer scholarships?

Yes. Scholarships are offered to eligible students. The eligibility criteria are available at the college official website.

4. What is the number of seats in PGDM-C?

The maximum intake for PGDM-C is 180.

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Student Reviews

Post Graduate Programme in Management [PGPM], batch of 2017
  • MICA follows a continuous assessment system where students are taught not to just crunch numbers but also made efficient in writing poetry.
  • Their development is holistic because of the subjects taught and in the manner as well.
  • Though there are formal classroom sessions a lot of learning comes from outside the classes and specialist from peers.



Contact Details and Location

Address : Shela, India
Website :

Affiliation and Accreditation

The college is affiliated to Dr. NTR University of Health Sciences - [NTRUHS], Vijayawada and accredited by AICTE.


Computer labs

Eligibility Criteria and Admission Procedure

Mudra Institute of Communications Eligibility Criteria:

The eligibility criteria for the various courses offered by Mudra Institute of Communications Ahmedabad are as mentioned below.

Course Eligibility
  • The candidate must have completed 10+2+3 or equivalent degree recognized by AIU.
  • Candidates appearing for final year examinations of any degree can also apply.
Fellow Programme
  • The candidate must have a master's or postgraduate degree recognized by UGC or AIU or AICTE with 55%.
Online Course
  • The candidate must have completed 10+2+3 or equivalent degree recognized by AIU.
  • The candidate should be an intern or a working professional.

MICA Admission:

The admission procedure followed by the college is as mentioned below.

  • The admission at MICA is a 3 step process.
  • The first selection is based on the scores of qualifying examinations like CAT, XAT, and GMAT.
  • The candidates will then have to write MICAT, an aptitude test conducted by the college to check the candidates verbal, analytical, and logical skills along with their general knowledge.
  • The final step is the Group Exercise and Personal Interview.
  • The final merit list is prepared based on their composite scores.

Courses and Fees Structure of Mudra Institute of Communications, [MICA] Ahmedabad

See all Courses and Full Fee Structure
Mudra Institute of Communications, [MICA] Ahmedabad Management Courses and Fees Structure
Course Name Fees Interested
Certificate Course  1 year(s), Part Time Rs. 61,000
Fellowship Programme  1 year(s), Full Time Rs. 25,000
Master of Business Administration [MBA]  1 year(s), Part Time Rs. 85,500
Post Graduate Certificate   1 year(s) 9 month(s), Part Time Rs. 94,345
Post Graduate Certificate   1 year(s), Part Time Rs. 1.25 Lakh

Live Application Forms

Mudra Institute of Communications, [MICA] Ahmedabad Mass Media and Communications Courses and Fees Structure
Course Name Fees Interested
Post Graduate Certificate  1 year(s), Full Time Rs. 3.87 Lakh
Post Graduate Diploma  2 year(s), Full Time Rs. 14.50 Lakh

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