GetMyUni's Verdict on MICA

Parvathy Krishnakumar

Updated on - Nov 16, 2023

“Considered to be a citadel of knowledge that has touched the hearts of its students, MICA is one of the best institutes in its field.”

Over the past three decades, Mudra Institute of Communications, Ahmedabad, popularly known as MICA, has imparted quality higher education in the field of Strategic Marketing and Communication. Past years’ students, with one accord, have agreed to the fact that the institute is not just a BCD institution but a place where students are free to be who they are and widen their horizons. 

With its breathtaking infrastructure, the campus is filled with the best faculty members in the field and a diverse set of students from different cultures. The institute offers amazing placement opportunities to its students, assuring them of a good job after graduation. Additionally, the institute has been approved by AICTE.

MICA is well known for the niche it has created in the field of Strategic Marketing and Communication by producing several qualified and skilled professionals. Students who graduated from the institute have acquired top positions in several prestigious companies like Twitter, Unilever, and The Hindu. 

Table of Contents

• Advanced Programs
• Paradise-Like Infrastructure
• Top Notch Faculty
• Campus Life at MICA
• Career Prospects
• Rewarding Investment
• Final Verdict

Advanced Programs

MICA has residential and online postgraduate diploma programs in a wide range of specializations. The online programs are conducted in different cycles, and the students who intend to pursue a domain must visit the official website to stay updated on the related events.

With a great focus on research, students have immense opportunities to work with different companies for projects. The institute does not have a prerequisite for attendance, but students must have a minimum attendance percentage to appear for the exams and other events. 

The institute offers a Postgraduate Diploma in Management (PGDM), Postgraduate Diploma in Management and Communication (PGDM-C), and Postgraduate Certificate Program in Crafting Creative Communication (CCC) for those who are interested in pursuing a career as copywriters, art directors, designers, and advertisement producers. These program helps students to build their portfolios and focuses mainly on advertising.

As mentioned earlier, online programs at the institute are conducted in a cycle. Only certain specializations are available at once. The entire course can be completed online. MICA conducts webinars and online workshops to enhance their academic knowledge.

Leadership & Management Development Programs

The institute, in collaboration with top-level multinational companies, Indian corporates, public sector organizations, and the government, offers Leadership and Management Development programs to assist students in learning about the evolving concepts of management. The institute has collaborated with the following companies and organizations for these programs in the past.

• Sony Pictures Networks
• Amway
• Indian Oil
• Max Life Insurance
• Tata Management Training Centre
• Kempegoda International Airport Bengaluru
• Viacom18
• The Advertising Club (TAC)
• Publicis Groupe
• Zydus.

Paradise-Like Infrastructure

MICA has an infrastructure at par with excellence spread across 20 acres of greenery. The institute has good-quality hostels, mess, and sports facilities, along with well-equipped classrooms, labs, and other amenities for the residential students. In addition, students have access to a round-the-clock internet connection through the campus WiFi. 

Located far from the city, the campus has a serenity, with green patches with red-bricked buildings. The overall infrastructure is built in such a way that students have both an environment to learn and enjoy their college life to the fullest.

The institute has a huge library with an efficient collection of online and offline academic and research resources, with a stunning infrastructure. The Knowledge Exchange and Information Centre has well-furnished seating arrangements for students to spend time learning about new concepts and studying.

It consists of the best collection of study materials to help understand Strategic Marketing and Communication. Another interesting fact about the KEIC is that it is active 24*7, which enables students to access resources whenever they feel like studying.

The institute has well-equipped labs with state-of-the-art facilities to cater to the needs for practical experience of the students in different disciplines. The notable labs available on the campus are below.

• Computer Lab
• Media Lab
• iMac Lab.

Homely Hostels

The first-year students for PGDM programs are allotted shared rooms, and each person will be provided individual furniture. The hostels are mainly two stories and have 14 to 15 rooms on one floor, with common bathrooms. In the second year, students have an option to apply for single rooms with attached bathrooms.

Students have the liberty to personalize their rooms by decorating or drawing on the walls. The hostel staff are said to be accommodating, making every student feel at home. The hostel provides timely meals in the spacious dining areas. The quality of food offered in the hostels is amazing. Overall, the hostel is clean and has a community feel to it, making it easier for students to be more comfortable staying away from their homes.

Additional Accommodation Facilities

In case a student does not get admission to the hostel, they can handle the accommodation as several paying guests (PG) and hostel facilities are available around the campus. PGs are available for boys and girls with rent from INR 10,400.

Sports Facilities

The institute has a separate sports complex dedicated to indoor and outdoor games. The complex also consists of Badminton and Basketball courts and Cricket and Football grounds. The Sports Committee at MICA (SCAM) ensures the best sporting facilities are available for interested students. They conduct several events throughout the year.

24*7 Canteen

The campus has a canteen that stays open throughout the day, which serves good food in a clean space. Students can spend time in the CanteenCanteen for long periods after their classes.

Other Amenities

In addition to the facilities, as mentioned earlier, the institute also has active healthcare services with a qualified medical practitioner available around the clock. The following facilities are part of the institute's infrastructure.

• Amphitheater
• Audio-Visual Room
• Guest House
• Video Conference Room.

Special Facilities for Students with Disabilities

The institute has facilities for differently-abled students, like ramps and lifts around the campus. They have access to provisions like wheelchairs, transportation between buildings, special toilets, and walking aids. These features help students be more accommodated and have a wholesome college experience without any obstacles.

Top Notch Faculty

MICA has several highly qualified faculty members who not only impart quality education to its students but inspire them in several ways. It has the best professors for each department that any institute can offer. According to the old students, some professors are legends in their areas. 

In addition to its top-notch faculty, the institute also invites visiting professors from different brands and companies to teach specific topics in detail, which encourages students to find their interests and career prospects.

Campus Life at MICA

According to the students, being a MICAn leads to having a marvellous campus life. The campus is always active as there will always be events and fests happening around, conducted by different clubs and societies. These events include MICANVAS, the annual marketing fest, inter-hostel sports events, TED talks, festivals, and so on. 

The campus is filled with vibrant students who spend their free time discussing various topics, including politics, culture, media, music, and art. The discussions are not only engaging but beneficial as everyone shares knowledge in this space. The institute has an active student governance body named MCSA as well.

The different activities that MICA has to offer its students in various aspects are listed below.

• MICAJAGRITI - Social Service Wing
• MICAVAANI
• MICANVAS
• TEDxMICA
• MICAEDC
• LITCOMM - Literary Committee
• SANKALP - Theatre Society
• Studio7 - Music Society
• CULCOMM - Cultural Committee
• Sports Committee at MICA (SCAM).

Diversity in Campus

The campus is diverse in terms of gender ratio, with a proportional number of students from all genders. The institute ensures a safe environment for its students, with equal opportunities for all. Yet, most students are from Kolkata, Mumbai, Delhi, and Ahmedabad, making it less culturally diverse. 

The campus has special facilities for persons with disabilities, making it an all-inclusive atmosphere. Additionally there are no stringent rules and regulations imposed on students.

Dress Code

Students do not have a uniform at MICA. There is no strictt dress code, and the students are allowed to wear casual clothes. However, they must wear presentable attires to maintain overall discipline.

Career Prospects

Several distinguished companies offer students graduating from MICA jobs. They trust the institute to a level that certain companies only hire graduates of the institute. It ensures that the students are trained professionally and personally well to ensure they have a flourishing career in the field of their choice. 

Over 80% of students have definite placements from the institute. In addition to that, students are offered internships and summer jobs during their academic period, which helps them gain professional experience alongside education. In recent years, MICA graduates have obtained jobs twitch an average of INR 20.1 Lakhs per annum, with the highest at INR 36 Lakhs per annum.

Rewarding Investment

The course fees for MICA are slightly higher than other institutions. However, the immediate job offers after graduation ensure the return on the investment made for the high-quality education. The institute offers scholarships to students who perform well academically and to those who belong to economically weaker sections. 

The approximate course-wise fee for the programs offered by MICA is tabulated below.

Students who are selected for Fellow programs will receive a contingency allowance and fellowship, with a fee waiver and a monthly stipend. The year-wise stipend for Fellow students is as follows.

Final Verdict

Overall, almost all the students who have been part of MICA have nothing but praise about the academics and their campus life. With its top-league faculty members and pedagogy, the institute cultivates highly qualified, talented professionals. Although the placement opportunities are great at the institute, ultimately, it is the students’ skills and achievements that result in them getting high-paying jobs.

*Source: mica_schoolofideas Instagram