Mass Communication Definition
Mass communication is a study of various means of communication. The main aim of mass communication is to communicate a certain message to a large audience.
The key forms or mediums of mass media include television, advertising, public relations, internet, radio, and so on. The main use of mass media is to transfer various information in the form of texts or images to a heterogeneous group of people. The media technology has been improving constantly and this has enhanced the scope of communication all over the world.
The advent of the internet along with the advancement of information communication technologies (ICT) has definitely opened up a plethora of modern-day communication means and career avenues such as digital media, online journalism, social media content, influencer marketing, vlogging and so on. This has also led to the study of media communication being taken seriously in India.
Here is the list of Contents for the article "Mass Communication Courses after 12th"
- Mass Communication Courses in India
- Top Colleges for Mass Communication in India
- Functions of Mass Communication
- Career Prospects in Mass Communication
Mass Communication Courses in India
There are a number of different degrees that one can pursue post 12th with respect to media studies. The most widely studied and preferred degree is a bachelors in mass communication. It serves as the perfect foundational course in order to gain a thorough understanding of the vast media industry. It can and does help students understand their strengths and build a career or/and pursue further specialized education/degree.
Undergraduate in Mass Communication courses
There are a huge number of choices that one can opt for in terms of certification and choice of subjects. But most graduate programs provide foundational education. The basics are very important for a student to understand the vastness and complexities of the media field. Some of the most opted courses have been listed below
Bachelors of Mass Communication
A journalism and mass communication bachelor's degree program allows students to learn the skills needed for careers in reporting, news analysis and public relations. Read on for the program requirements, course curriculum and options after graduation.
Bachelor of Multimedia Communication
Multimedia communication is a broad field of study with a variety of specific focuses such as broadcast journalism and filmmaking.
Bachelors in Journalism
The Bachelor of Journalism degree is a degree awarded at some universities to students who have studied journalism in a three or four-year undergraduate program.
Bachelors in Visual Communication
Bachelors in Visual Communications includes instruction in graphic design, animation, photography, and other creative and technical subjects. Students may have the opportunity to specialize in a particular area such as graphics and interactive design.
Bachelor in Electronic Media
Bachelor in Electronic Media refers to broadcast or storage media that includes television, radio, and the internet.
Bachelor of Business Administration in Media and Communication
B.B.A. Media and Communication is an amalgamation of Business studies and Media studies in a one-course program.
Bachelor of Arts in Convergent Journalism
This degree is a modern-day potpourri of cross-media cooperation usually involving broadcast, print, photography and internet sites.
Diploma in Mass Communication courses
A Diploma is a foundational degree in a chosen subject of specialization. Diploma in Journalism and Mass Communication is a 1-year full-time Diploma program in the field of Journalism. The eligibility for the course is qualifying 10+2 examination in any stream with minimum aggregate marks from any recognized university listed under UGC/AIU.
Diploma in Visual Communication Design
A diploma in this stream is for someone who aspires to create visual concepts by hand or by using computer software. They communicate ideas to inspire, inform and captivate consumers.
Diploma in TV Serial and Film-Making
This course is for those who desire to make a career in Direction, Film Production, Editing, Sound Editing, Script-Writing, Acting and Cinematography.
Diploma in Radio Production and Management
This one-year intensive Diploma provides a lively, relevant & detailed learning of the world of Radio Broadcasting & lays particular emphasis on ‘On-Air’ skills, Production Techniques, Management Functions, Marketing and Presentation Skills.
- Diploma in Print and Broadcast Journalism
This course is designed for gaining in-depth knowledge of broadcast journalism, writing, editing, production and mass media channels of communication.
Diploma in Journalism and Mass Communication
This course covers the study of the constituents of mass media such as newspapers, magazines, cinema films, radio, television, etc. which is used to convey the information to the audience.
- Diploma in Film Editing
Film editing programs include courses that prepare students to edit video footage that may be used for commercials, documentaries, television shows and films. Most programs don't focus only on editing but also include instruction in screenwriting, sound, acting, directing, production and post-production.
Diploma in Graphic Designing
The course of study includes fine art, graphics, photography, 3D design, textiles, printmaking, illustration, video and digital media.
Diploma in Advertising and Public Relations
The program is an integrated study of public relations and Advertising which forms the pillar of business assisting in marketing the product or service to the masses.
Certificate in Mass Communication courses
Certification programs are short term courses earned after taking a series of classes in a specialization subject. It can act as a foundation on which one can build their career by gaining industry experience and acquiring further education. Some of the mass media subjects offered in certificate programs are as follows
Sound Engineering, Professional Video Editing and Final Cut Pro, Non-Linear Editing, Video Production, Creative Writing, Photography, Video Editing and Sound Recording.
Top Colleges for Mass Communication in India
The biggest edge or advantage a media graduate can have over his peers is having a degree from a reputed institute. These colleges will help put you on the right track with respect to career. Some of the top listed colleges in India for media have been listed below.
Lady Shriram College, [LSR] New Delhi
Asian College of Journalism, Chennai
Indian Institute of Mass Communication, New Delhi
Xavier Institute of Communications, Mumbai
Indian Institute of Journalism and New Media, [IIJNM] Bangalore
Madras Christian College, [MCC] Chennai
Symbiosis Institute of Media and Communication [SIMC] Pune
St Xavier's College, Mumbai
Christ University, Bangalore
Film and Television Institute of India, Pune
Functions of Mass Communication
Mass Communication has emerged as a major area of interest and has immensely contributed to the development & empowerment of society.
As an academic discipline, it has rapidly acquired importance and become a major attraction for students. The information technology revolution has significantly contributed to the expansion of mass media. It has also posed major challenges for students, teachers, and practitioners of mass media. The rapidly evolving technology scenario is changing the very complexion of the discipline in a manner unknown to any other area of academic activity.
One needs to gain as much practical experience as possible. The workplace of this particular industry is not interested in what you have studied. They just want to know if you have the required skills and experience to get the job done. This happens to also apply for the entry level job positions. Most students must invest close to 2 years of experience while pursuing their education in internships, projects and freelance work in order to build a robust portfolio of work.
The media industry is also notorious for hiring people/students from non-media education backgrounds. They always prefer new voices, readymade skills and an insatiable hunger for growth in a candidate. The bigger your network of contacts, the higher is your chance at landing a good job.
The industry is well known for paying poorly and very little amount when it comes to starting salaries. Hence, this field is only for those who are truly interested and passionate about it and don't mind living frugally for a few initial years.
Career Prospects in Mass Communication
Some of the highly opted careers and designations in the media industry are as follows
- News reporter: News reporters are also recognized as journalists. Their main job is to investigate a crime, use observation skills, interview celebrities as well as common people and come up with content for the news channel or newspapers. Their jobs profiles usually contain work such as collecting information, writing stories that are factually correct and creating articles or broadcasts that deliver the relevant and necessary information to the public.
- Media researcher: A media researcher works in different platforms of mass communication such as television, radio or newspapers and assist in organizing various and sometimes all aspects of a media program. They are involved in the media program from the ideas stage to the execution stage. After a few years of gaining experience in the field, media researchers can do their own production.
- Magazine writer: A person who writes articles, blogs, features, stories, and columns for magazines be it in print or on online platforms and mediums is known as a magazine writer. They also interview people and are responsible for turning their stories into interesting or inspiring articles for the readers. Magazine writers have to proofread and edit the articles as well, it can either be an article of their own or of their acquaintance. They usually have multitasking skills.
- Photojournalist: Photojournalists are people who have mastered the art of conveying their stories through their visuals or images. They achieve this by clicking photographs, editing them, and presenting images, they stand by the phrase 'a picture is worth 1000 words. Photojournalists prefer to freelance rather than sticking to one organization so that they get the opportunity to explore and learn new techniques and arts.
- Public relations specialist: Public relations specialists are the links between the celebrities or organization they have been employed by and the public. They are responsible for establishing and maintaining the face value, goodwill, and cooperative relationships with the news media, consumers, the government, local communities, and other public-interest groups so that the clients can sell their products and earn profits.
- Copy Editor: A copy editor refines and edits the content or the copy written by the reporter or the writer. They help in upholding the companies rule book, style guides and the editorial vision by making sure the said piece is in sync with the overall editorial vision and aesthetic of the organization. They play a crucial role in uplifting and polishing the material while taking it to the next level in terms of accuracy and overall beautification.
- Copywriting: Copywriting is the process of writing advertising promotional materials. A Copywriter is responsible for the text on brochures, billboards, websites, emails, advertisements, catalogues, and so on.
Types of Mass Communication
There are various types of Mass Communication. Below mentioned are the types of Mass communication
- Public Relations
- Social Media
- Audio Media
- Film and Television
Advertising: Advertising is nothing but promoting a product or service in such a way that the audience has to buy the product or use the service. Through Mass communication channels such as television etc, the sponsor promotes the products or goods to the audience.
Journalism: Journalism comprises of verification, presentation, and editing of news for presentation through the media. Journalism is the process of generating or producing news to the audience through newspapers, news channel, presentation, etc and also in the form of e-readers, and smartphones.
There are three fields in Journalism and they are:
- Alternative Journalism
- Public Journalism
- Citizen Journalism
Public Relations: Public relation is a process of publishing to the public in order to a specific view of a product or organization. Public relations and advertising are incompatible in means of prominence. Public relations are less prominent from advertising.
Social Media: Social Media acts as a platform for users to allow for interacting through videos, posts, audios etc. Some of the popular social media sites are Facebook, Instagram, Linkedin, Pinterest etc. Social Media has greater scope when comparing to other means of promoting products or the use of service.
Audio Media: Audio Media are generally nothing but Recordings. This is one of the non-print mass communications developed in the late 1900s. Recordings were the only platform that could be able to reach the audience.
Convergence: In general, convergence means integration or consolidation. However, convergence leads to a combination of all telecommunication as a mass communication in the digital form environment. Though, there is no unique or certain definition to explain what actually is convergence.
Hence it can be viewed through three lenses and they are technological convergence, cultural convergence, and economic convergence.
Film and Television: Film and Television also play a prominent role in projecting some sort of things to the public or audience. Televisions have been emerging drastically right after they surpassed the black and white television.
Photography: Photography also plays a solid role in technology and mass communication by strengthing the ideas. The modern industry of photography has extremely changed with the implementation of digital as phones, cameras etc.