About Symbiosis Institute of Media and Communication (Under Graduate), Pune
Ranked as India’s Best Mass Communication College by the annual surveys for India Today & Neilsen Company in 2013, 2014& 2015, Symbiosis Centre for Media & Communication (SCMC), has been successful in carving a niche for itself in the field of Media and Communication education since its inception in 2008.
The definition of media has undergone a radical change in recent times. The shift is not merely technological but that ofperception of society about media and the awareness of the potential that lies in the active participation in the creation of media. The potential to transform society by challenging and changing the norms constantly, by resorting to the voice that is present within us, to express what is felt and it is this active expression which makes us human.
Bachelor of Arts (Mass Communication)
The full-time programme is spread over a period of three years, and spaced out over six semesters of six months each, incorporating theoretical lectures, hands-on practical sessions, tutorials, classroom presentations, take-home assignments, sporting & cultural events, field trips, study tours, project and internships.
- Journalism including
- • Print
- • Electronic
- • Cyber Media
- Film & Television including
- • Radio & Television Production
- • Ad Film-making
- • Documentary Film-making
- • Film Studies
- Advertising including
- • Client Servicing
- • Account Planning
- • Media
- • Creative - Copy & Visual
- Public Relations including
- • Corporate Communication
- • Event Management
At SCMC , we cohere ideas together and give it powerful voice and a shape. This crystal ball of consciousness has the ability to not only see but also bring a positive change in the future through its continuous evolution. Armed with the technology and brewing creativity of relentless contemplation, we pride ourselves to be the leader in media education. Thus, striving to transcend the apogee reached by us every step of the way.
Through our programme, Bachelor of Arts (Mass Communication), we offer a comprehensive experience through traditional academic learning & research with cyber & experiential learning.
SCMC is a department of Symbiosis International University (SIU), under the Faculty of Media, Communication & Design
SIU was established under section 3 of the UGC Act 1956, by notification No.F.9-12/2001-U3 Government of India
SIU was accredited by NAAC with “A” grade
Courses in General Communication include : Communication Theories, Social Change Communication, Media Research Methodology and Development Communication.
Courses in Journalism include : News Media, News Reporting, Editing, Feature Writing, Television News, Specialised Reporting, Business Journalism, Layout & Design for Print Publications, Journalism in Hindi, Television News Production, International Communication & Global Media Systems, Media Laws & Ethics, Trends in News Agency & Magazine Reporting, Development & Civic Journalism, News Room Production and Cyber Media.
Courses in Film & Television include : Aesthetics & Visual Communication, Photography, Audio-Visual Communication, Broadcast & Unconventional Media, Non-fiction Filmmaking, Storytelling, Camera & Lighting, Post Production, Audiography & Music, Scenic Design, Production Management, Electronic Media Production, Advertising Filmmaking, Television Channel Management & Programming, Evolving Media Technologies, Scripting, Direction and Graduate Film.
Courses in General Management include : Business Studies, Marketing, Mathematics, Corporate Social Responsibility, Consumer Behaviour, Statistics, Brand Management, Digital Marketing, Entrepreneurship, Human Resource Management, Marketing Research, Services Marketing, Rural Marketing, Sales & Distribution Management, Business Policy & Corporate Strategy, Organisational Behaviour, Global Environmental Challenges, International Business, Corporate Governance & Ethics, Accounting, Customer Relationship Management and Retail Marketing,
Courses in Advertising include : Advertising Management, Integrated Marketing Communication, Media Planning, Advertising Creative & Copywriting, Advertising Strategy and Social Media Communication.
Courses in Public Relations include : Public Relations, Event Management and Corporate Communication.
Courses in Humanities & Social Sciences include : Language Skills, Business Communication, Literature, Creative Writing, Theatre, History, Sociology, Economics, Political Science, Psychology, Culture Studies, International Relations, History of Cinema and Film Appreciation
Courses in Information Technology include : Business Automation Tools, Design Tools and Web Design.
Courses in Design include : Animation.
Misuse of National and International brands in Rural and Semi-urban markets in India
The Great Indian Television Soap Opera – Issues of Identity and Socio-cultural Dynamics
Glocalization of Reality Shows on Indian television
Probity in Governance: Towards Institutional Integrity
Extra Curricular Activities:
SIMCLAIRVOYANCE - It is a medium where all the experts get together & share their insights, experiences & most importantly foresights with the young media learners.
SIMCATALYST - An industry-student interaction activity.
SIMCOLLOQUIUM - It provides a chance to the students to be exposed to divergent thought procedures.
SIMCANDID - It is an open raised area for SIMC students to involve with young waged experts from various industries.
SIMCINEMA - It is the annual audio visual focused event which explores and pays tribute to different forms, movements and cultural traditions.
SIMCARNIVAL - A cultural festival internal to SIMC but put up with all the grandeur of an international stage show.
The college is the largest Post graduate institute in the Media and Communication space. Each one of the college’s specialization areas is either ranked 1 or 2 as per published rankings.Some of the academic recognitions are:
Best Industry Related Curriculum - BloomBerg, UTV
Best Industry Related Curriculum in Advertising - IMPACT
Leadership in PR Education 2009 - Public Relations Council of India
Best Advertising Syllabus- Business Affair
ABP NEWS National B-School Award, 2013, for the best curriculum of MBA (Communication Management) program
ACHIEVEMENTS: Some of the student’s achievements are:
Ashish Vaswani and Arjun Krishna Kumar bagged the first position in the ‘Rajagiri National Business Quiz 2013’
Shikha Pathak successfully gets to represent India at the ‘Telenor Youth Summit 2013’, to be held between December 9 and 11, at Telenor HQ and the Nobel Peace Centre, in Oslo, Norway
Symbiosis Centre for Media & Communication,
Symbiosis Viman Nagar Campus
Survey No. 231
Pune – 411014, Maharashtra
Tel: +91 20- 26634511/12/13/14
Fax: +91 20- 26634515
e-mail ID: [email protected]