MBA in Digital Marketing Syllabus and Subjects 2024
The MBA in Digital Marketing syllabus includes the basics of business management, branding and promotion, SEO and marketing, customer relationship management, online ad supervision, e-commerce, and web content marketing. The course also covers the latest knowledge about advancement in mobile marketing, email marketing, web analytics, etc.
The MBA in Digital Marketing course equips students with fundamental concepts about branding and promotion of products in a digital environment to drive business growth and skills to analyze market trends and deliver effective digital marketing campaigns.
Table of Contents
Semester Wise MBA in Digital Marketing Syllabus
The MBA Digital Marketing syllabus is structured according to two years post-graduation course with four semesters and includes core and elective concepts of social media marketing, online marketing, marketing channels, trends in digital marketing, etc. The semester-wise digital marketing syllabus for MBA is given below:
First Year MBA in Digital Marketing Syllabus
The MBA in Digital Marketing syllabus in the first year helps students gain foundational knowledge of management concepts and theories of digital marketing. The 1st year MBA Digital Marketing subjects are given below:
|
Semester - I |
Semester - II |
|
Business Communications |
Fundamentals of Product and Brand Management |
|
Managerial Accounting |
Basics of Consumer Buying Behavior |
|
Basics of Marketing Management |
Types of Integrated Marketing Channels |
|
Managerial Economics |
Financial Management |
|
Organizational Behavior |
Business Research Methods |
|
Fundamentals of Business Law and Ethics |
Basics of Digital Marketing |
Practical Topics in the First Year MBA in Digital Marketing Syllabus
Some of the practical topics in the 1st-year MBA Digital Marketing subjects are given below:
- Microsoft Excel Usage
- Content Management System Application
Also, Check: Top Reasons to Pursue an MBA in 2023
Second Year MBA in Digital Marketing Syllabus
The MBA Digital Marketing second-year syllabus focuses on an in-depth analysis of types of marketing strategies to leverage digital platforms for businesses. The 2nd year MBA Digital Marketing subjects are given below:
|
Semester - III |
Semester - IV |
|
Summer Internship Program |
Fundamentals of Service and Strategic Management |
|
Fundamentals of Digital Entrepreneurship |
Sales Management and Affiliate Marketing |
|
Types of Digital Marketing |
Understanding LinkedIn and Twitter Marketing |
|
Fundamentals of Marketing Automation |
Elective-II |
|
Elective-I |
Project Report/Viva |
Practical Topics in the Second-Year MBA in Digital Marketing Syllabus
Some of the practical topics in the 2nd-year MBA Digital Marketing subjects are given below:
- Understanding the use of SPSS Software
- Business Model Prototype Marketing
MBA Digital Marketing Subjects
MBA Digital Marketing subjects are industry-oriented and focus on the ability and skill enhancement of students. The subjects aim at understanding traditional digital marketing strategies and the integration of modern strategies into the business digital landscape. Some of the Digital Marketing subjects in MBA are given below:
Core MBA Digital Marketing Subjects
The MBA in Digital Marketing core subjects in the 1st and 2nd semesters help students understand the basics and advanced concepts of management and the application of digital marketing strategies in businesses. Some of the core subjects in the MBA in Digital Marketing syllabus are given below:
- Fundamentals of Marketing Management
- Business Laws and Regulations
- Fundamentals of Digital Marketing
- Managerial Economics
- Understanding Digital Business
- Fundamentals of Organizational Behavior
- Social Media Marketing
- Managerial Accounting
Elective MBA in Digital Marketing Subjects
According to the aspirant's area of interest, the range of higher education, and potential career paths, elective subjects can be chosen. The following list of electives from the MBA in Digital Marketing syllabus/curriculum:
- Data Visualization
- Website Development and Design
- Email Marketing
- Understanding Neuromarketing
- Development in Entrepreneurship
- Enterprise Selling and Negotiation
- Content Marketing
| Digital Marketing Course Fees | Digital Marketing Course Syllabus |
MBA Digital Marketing Subjects in Detail
MBA Digital Marketing subjects focus on understanding the evolution of digital marketing on various platforms and recent trends, metrics, software usage, etc. A detailed view of a few subjects in the MBA Digital Marketing syllabus is given below:
|
MBA Digital Marketing Subjects |
Topics |
|
Management Fundamentals |
Management Quantitative Approach, Decision Making Process, Process of MBO, etc. |
|
Consumer Behavior |
Types of Consumers, Evolution of Consumer Behavior, Types of E-Commerce Platforms, Buying Process, etc. |
|
Social Media Marketing |
Different Social Media Platforms, Advertising on Instagram and Facebook, Social Media Marketing Metrics, etc. |
|
Digital Market Research |
Marketing Information System, SPSS, Types of Surveys, Qualitative Research Techniques, etc. |
|
Digital Marketing Channels |
Omni Channel Strategy, Types of Channels, Conflict Management in Channels, Marketing Channel Audit, etc. |
College Wise MBA Digital Marketing Syllabus
The Digital Marketing MBA syllabus may differ from one college to another depending on their curriculum and program goals. To learn more about the program, students can use the university website to get the MBA Digital Marketing syllabus PDF 2023. The MBA Digital Marketing course offerings from the top universities are listed below:
Maharashtra State Skill University MBA in Digital Marketing Syllabus
Maharashtra State Skill University's MBA Digital Marketing course focuses on developing knowledge about advanced topics such as search engine optimization, social media marketing, etc. Given below is the semester-wise MBA in Digital Marketing subjects list for MSSU:
|
Semester I |
Semester II |
|
Marketing Management Basics |
Advertising Concepts |
|
Business Statistics |
Fundamentals of Digital Analytics |
|
Digital Marketing Fundamentals |
SEO and SEM |
|
Fundamentals of Social Media Marketing |
Understanding Consumer Behaviour |
|
Understanding Google Ecosystem |
Business Laws |
|
Financial Management |
- |
|
Semester III |
Semester IV |
|
On the Job Training |
Product Marketing Strategies |
|
Certification Course |
Fundamentals of E-Commerce Marketing |
|
Elective-I |
Elective-II |
|
Business Research Methods |
Project Report/Viva |
Dr. DY Patil Institute of Management and Research MBA in Digital Marketing Syllabus
The Dr. DY Patil Institute of Management and Research MBA Digital Marketing course is recognized by Savitribai Phule Pune University and provides advanced knowledge about SEM, SEO, and social media marketing. Given below is the semester-wise MBA Digital Marketing subjects list for the Dr. DY Patil Institute of Management and Research:
|
Semester I |
Semester II |
|
Managerial Accounting |
Understanding Consumer Behavior |
|
Fundamentals of HRM |
Basics of Digital Marketing |
|
Basics of Marketing Management |
Different Marketing Channels |
|
Basics of Financial Management |
Market Research |
|
Fundamentals of Digital Business |
Operations and Supply Chain Management |
|
Research Methods Used in Business |
- |
|
Semester III |
Semester IV |
|
Summer Internship Program |
Digital Marketing Case Study |
|
Fundamentals of Strategic Management |
Laws Related to Data Protection |
|
Decision Science |
Trends in Digital Marketing |
|
Digital Marketing Evolution |
Business Ethics |
|
Elective-I |
Research Project |
|
Elective-II |
Viva |
MBA in Digital Marketing Project Topics
MBA Digital Marketing project topics are related to e-marketing, branding, promoting, advertising, investment in digital marketing, the future of digital marketing, etc. Some of the popular MBA in Digital Marketing project topics are:
- Customer Satisfaction in Digital Marketing Agency
- Digital Marketing Strategies (Return on Investment for Various)
- Case Study Analysis of Google SEO Marketing
- Online Shopping and Social Media Strategies
- Comparison of Traditional Marketing to Online Marketing
- Facebook Analytics for Targeted Marketing
- Customer Satisfaction with Coupon Code-Based Promotional Activities
- Report about Tools used to Analyze E-Marketing Competitors
- Visual Keyword Analysis Tools for Search Engine Digital Marketing
Also, Check: MBA Project Topics
MBA in Digital Marketing Course Structure
The MBA in Digital Marketing course structure focuses on gaining practical knowledge about the subject through conducting online surveys and analyzing reports to learn about e-business and digital marketing. The course structure for the MBA in Digital Marketing is given below:
- Core and Elective Subjects
- IV Semesters
- Research Paper Publications
- Survey
- Internship
- Major Project Work
MBA Digital Marketing Teaching Methodology and Techniques
MBA in Digital Marketing teaching methodologies have a mix of traditional and modern techniques for a comprehensive understanding of the subject, such as lectures, case studies, digital marketing simulations, etc.
Listed below are a few teaching methodologies and techniques used in the MBA Digital Marketing course:
- Internships
- Practical Sessions
- Research Papers
- Group Projects
- Thesis writing
- Online Workshop
- Guest Lectures
- Case Studies
MBA in Digital Marketing Reference Books
MBA in Digital Marketing reference books help students understand digital marketing concepts and theories in a systematic way. Listed below are the popular MBA in Digital Marketing books:
|
Books |
Topics Covered |
Authors |
|
Digital Marketing: Strategy, Implementation and Practice |
Digital Marketing Techniques, Website Design Principles, Display Advertising, etc. |
Dave Chaffey and Fiona Ellis-Chadwick |
|
Web Analytics 2.0 |
Role of Web Analytics in Business, A/B Testing, E-Commerce Metrics and Key Indicators, etc. |
Avinash Kaushik |
|
Social Media Marketing and Branding |
Social Media Advertising and Promotion, Social Media ROI Metrics, Influencer Marketing Strategies, etc. |
Ankit Srivastava |
|
This is Marketing |
Value Creation for Customers, Brand Positioning, The Future of Marketing, etc. |
Seth Godin |
|
Digital Marketing: Opportunities and Challenges |
Different Digital Marketing Channels, Regulatory and Ethical laws in Digital Marketing, etc. |
Dr. RC Jain and Dr. Monika Rathi |
Top MBA in Digital Marketing Colleges
Top Management Entrance Exams
Exam Date: May 19, 2024
MBA in Digital Marketing Fee Structure
FAQs
What is MBA Digital Marketing first year syllabus?
MBA in Digital Marketing's first year syllabus includes an understanding of marketing principles, consumer behavior, social media marketing, etc.
What are the important subjects in MBA Digital Marketing fourth semester?
The important subjects in MBA Digital Marketing 4th semester are Services Management, Sales Management and Personal Selling, Affiliate Marketing, etc.
Which are the important MBA books in Digital Marketing?
The important books in MBA Digital Marketing are Principles of Management by Tony Morden, Principles of Marketing by Philip Kotler, Digital Marketing by Seema Gupta, etc.
What are the elective subjects in MBA in Digital Marketing?
Some of the elective subjects in MBA Digital Marketing are Website Planning and Design, Content Marketing, Digital Entrepreneurship, etc.
What are the trending MBA in Digital Marketing Project Topics?
Some of the trending research topics in digital marketing are study of AI in digital marketing, Role of data analytics in digital marketing campaigns, etc.