BBA Marketing Subjects and Syllabus 2024

Kripal Thapa

The BBA Marketing subjects focus on advertising management, interactive marketing, international marketing, accounting, market research, business management and operations, etc. The course is covered over a period of two years which is divided into six semesters.

BBA Marketing is one of the most popular courses due to its high demand in the jobs sector. BBA Marketing management graduates with the required skills can manage all the subdomains of marketing, which give them the opportunity such as Marketing Executive, Brand Manager, Communication Specialist, etc.

Table of Contents

BBA Marketing Subjects
BBA Marketing Subjects In Detail
Semester Wise BBA Marketing Syllabus
BBA Marketing 1st Year Syllabus
BBA Marketing 2nd Year Syllabus
BBA Marketing 3rd Year Syllabus
BBA Marketing Reference Books

BBA Marketing Subjects

BBA Marketing subjects aim to provide candidates with knowledge about Marketing Management, Services Marketing, Retail Marketing, Business Communication, etc. The BBA in Marketing subjects are classified into core and elective. Following is a BBA Marketing subjects list:

BBA Marketing Core Subjects

The BBA in Marketing subjects consists of core papers which are given the list below:

Managerial Economics
Research Methodology
Business Communication
Marketing Management
Services Marketing
Retail Marketing
Strategy Management
Managerial Economics

BBA Marketing Elective Subjects

There are electives in the BBA Marketing subjects focus on the skill and discipline-specific course which are given in the list below:

Business Mathematics & Statistics
Operations Research
Business Economics
Financial & Management Accounting
Production & Material Management
Personnel Management

BBA Marketing Subjects In Details

The BBA Marketing subjects focus on many topics, such as Accounting, Service Management, etc., which are given in the table below:

BBA Marketing Subjects	Topics
Managerial Microeconomics	Basics of Demand and Supply, The Consumption Decision, Production, and Costs.
Macroeconomics for Managers	The Usefulness of Macroeconomics for Managers, Some Important Macroeconomics Aggregates, Economic Fluctuations and Stabilisation Policies.
Business Communication Skills	Introduction to Communication, Types of Communication, Business Letters, Drafting of Business Letters, Oral Communication, Application of Communication Skills.
Business Accounting	Conceptual Framework, Recording of transactions, Preparation of final account, Introduction to Company Final Accounts, Computerised Accounting.

Semester Wise BBA Marketing Syllabus

The BBA Marketing syllabus is divided into six semesters. The main subjects covered in this BBA in Marketing syllabus are HR Management, organisational structure, accounting, market research, etc. In the list of BBA in Marketing syllabus semester-wise:

BBA Marketing Syllabus First Year

The BBA Marketing subjects 1st year is given in the table below:

Semester I	Semester II
English –I	English –II
Macro Economics for Managers	Management Accounting
Principles of Management	Business Environment
Basic Accounting	Business Statistics
Managerial Economics	Managerial Economics II

BBA Marketing Syllabus Second-Year

The BBA 3rd sem Marketing Management syllabus and 4th sem Marketing Management syllabus are given below:

Semester III	Semester IV
Organizational Behaviour	Production Management
Marketing Management	Business Research Methods
Cost & Management Accounting	Personal Selling and Salesmanship
Elements of Insurance	Financial Management
IT tools for Business	Environmental Studies

BBA Marketing Syllabus Third-Year

The BBA in Marketing subject in the third year is given below in the table:

Semester V	Semester VI
Sales and Distribution Management	Service Marketing
Operation Research	Strategy Management
Integrated Marketing Communication	Retail Marketing
Mercantile Law	Services Marketing
Internships	Project/ Dissertation

BBA Marketing Course Structure

In the Marketing syllabus for the BBA course, aspirants learn various aspects of business administration and management. The BBA Marketing subjects are structured to include classroom lectures, practical projects, internships, etc. In short, the course structure is as follows:

Six Semesters
Core and Elective Subjects
Field Visit
Project
Internship

BBA Marketing Teaching Methodology and Techniques

The teaching methods and approaches in the BBA Marketing Management syllabus help students comprehend business problems and come up with original, workable solutions. In BBA Marketing subjects, the following techniques and tools may be particularly useful:

Direct Instruction
Implementation-based
Case Study
Inquiry-based
Industrial Visit

BBA Marketing Projects

Students can do projects on different topics in the BBA Marketing syllabus. Projects require cooperation among the students and improve teamwork skills, research skills, and knowledge bases. Following are the projects in the BBA Marketing subjects:

Study of Customer Satisfaction Towards Bajaj Pulsar
Study of Customer Satisfaction Towards Tata Nano
A Study on Customer Awareness about ICICI
A Study Life Insurance Agency as a career
A Study on Retailers Perception on Samsung Mobiles
Analysis of Customer Perception towards English News Paper with special reference to Hindustan Times
An Analysis Of Working Capital Management
A Study on Using Social Networks as a Marketing tool to communicate Value Proposition

BBA Marketing Reference Books

The table below offers a selection of recommended reading materials for the BBA in Marketing syllabus:

Books	Author
Modern Business Organization	S. A. Sherlekar
Business Communication	M. Balasubramanian
Business Organization and Management	Jallo, Tata McGraw Hill
Business Environment Text and Cases	F. Cherunilam
Principles of Management	J.K. Mitra