Mass Communication Examples

Mass communication is the various forms and methods in which the news and other important information can be given out. Mass communication comprises mass media that help scatter information to a wide population. Some of the mass communication examples include electronic devices, channels, people, etc. It is the source that the public uses to get their information.

10 Examples of Mass Communication

Earlier the important news was delivered to the public by an appointed person in the locality. Newspapers, even though available, would be highly costly, as printing a newspaper was an expensive business back then. Everyone with the radio or television can now follow the news up to date without delay. But, for newspapers, people had to wait for the next morning for the paper to arrive. 

Various types and examples of mass communication in society are as follows.

1. Newspapers
2. Radio
3. Television
4. Cinema
5. Social Media
6. Journalism
7. Sports
8. Entertainment
9. Public Relations
10. Interactive Media

Newspapers

A newspaper is the oldest and most popular form of mass communication. The news on the paper pamphlets has been distributed among the people since the time paper was discovered. Back then, the flow of information from one place to another was very restricted. Instead, people would use papers to write down the information on the paper and then pass that paper among a group of people to make sure that everyone is covered.

In India, we can say that the independence struggle became more impactful with the help of newspapers. It is the newspapers that spread out the leaders' words to the masses all across the country. Even today, the majority of the population in India reads newspapers actively. There are 5-6 big printing presses of various big newspaper brands operating before independence.

Radio

Radio is the most famous example of the mass communications of the 20th century. The entire century was dependent on the radio to get to the news and the happenings worldwide. With radio as a medium, people conveyed with one another and spread out important information.

The radio was used for entertainment purposes along with the news and other important things. So we can also say that the entertainment industry was first started through radio channels. Today only a few people use radio, that too they use it on the mobile, the old radio boxes have long gone from the markets.

Television

Television is the most important invention in the history of humankind. With the help of TVs, people sitting in Asia can see a football match being played in South America in real-time, with bare minimum costs. Live broadcasting has also been very crucial in the improvement of mass communications.

With the help of live broadcasting, people are not far from anything in the world, and they can watch tigers in Africa, Bears in Siberia, and Kangaroos in Australia, all sitting at their homes. These are the inventions that human beings were craving for a very long time. Television is still the most preferred mass communication medium even today. Most of us in the world depend on TV to get information across the globe for entertainment purposes.

Cinema

Cinema is also one of the most popular forms of mass communication, followed by human beings today. The cinema is considered to be an artistic portrayal of a story on celluloid screens. The person has to visit the cinema hall to witness the cinema. Cinema-goers enjoy the imaginative storytelling of the director of the movie. The director of the film writes the story to communicate it to the audience. The director primarily wants to tell a message or a moral in a visual novel/story with various characters' help.

Social Media

Social media is the easiest and newest form of mass communication medium that has gained an immense population globally. Social media platforms like Twitter, Youtube, Linkedin, and Facebook have become the new mass communication centers, where anyone can share anything to the public in general. All these mobile apps and websites can be operated very quickly with an android mobile phone. With the help of social media, mass communication can now be accessed by anyone.

Earlier, mass communication was done only by qualified people in the field of mass communications. Using social media, anyone communicates their feelings in the form of blogs and posts with the public. It is being said that this social media will be taking over televisions in the next 2-3 decades. Everything on the TV is technically enhanced to come onto the mobile phones, from live broadcasting to movies and on various OTT platforms.

Journalism

Journalism is a study that builds and distributes information or content that conveys the broader message to the public through any form of media like television, radio, newspapers, and the internet. It generally complies with civic and citizen Journalism.

Sports

Sports may be a part of education or a hobby. However, it is a form of team or league that can be a media organization targeting a large audience. For example, a professional sports team engages in the advertisement, public relations, and broadcasting deals.

Entertainment

The entertainment industry is the production and distribution of television, films, and other mediums such as videos. The entertainment comprises creative, technical, artistic, and business roles such that contributors to entertainment works often have extremely diverse talents.

Public Relations

The process of providing information or news to the public to present a specific view of a product or organization is public relations. In simple terms, Public relations are managing communication between employees and organizations or the partners, clients, and the public in general.

Interactive Media

Interactive media includes video games based on gameplay rather than storytelling or visual differences. Interactive media is one of the mass communication forms that refer to services on digital computer-based systems. It requires individuals who respond to one other through text, animation, audio, moving images, video, and video games. The primary ethics focus on the advertising influenced in different ways and behavioral targeting.