Diploma in Digital Marketing: Course Details, Fees, Eligibility, Syllabus, Duration, Job Scope

Ram Rakshith V

Diploma in Digital Marketing is a 6-months to 1-year course that imparts theoritical and practical knowledge to students in social media marketing, mobile marketing, internet marketing etc. Diploma in Digital Marketing graduates can occupy job roles in the fields of advertising, public relations, branding, social media, etc.

About Diploma in Digital Marketing

A Diploma in Digital Marketing course is among students' most preferred courses. The subjects of the course are taught in 2 semesters. Diploma in Digital Marketing Syllabus includes Content Marketing and Copywriting, Social Media Marketing, SEO tools, Data Analytics, etc. 

Diploma in Digital Marketing Admission 2023 is open to candidates who have scored a minimum of 50% marks in the 10+2 exam. Some universities also offer Digital Marketing diploma courses just after the 10th grade. Diploma in Digital Marketing course fees vary from INR 15,000 to INR 1,00,000.

As most companies in India use digital marketing tools to promote their products, the graduates of the Diploma in Digital Marketing course have good job opportunities. They can work in job roles such as Content Managers, SEO Specialists, Social Media Marketing Experts, Web Developers, etc.

Why Choose a Diploma in Digital Marketing?

Digital marketing has been on a boom in the recent years. Most organizations promote their products through digital marketing tools and social media. Given below are some reasons why one should study for a diploma digital marketing course:

• The Indian Digital Marketing market is expected to grow at a CAGR of 30.2% during 2023-2028 and reach a value of $19,268.7 million by 2028.
• It is predicted that there will be more than 650 million internet users in India by the end of 2023 & 900 million users by 2025. This development can form a robust digital ecosystem in the country.
• Candidates can get into high-paying jobs and expect robust growth in the organization with the knowledge of SEO and SEM and other digital marketing techniques.
• Diploma in Digital Marketing Course fees is affordable for most students.

Who Should Study a Diploma Digital Marketing Course?

Candidates who wish to make a mark in the field of digital marketing and content promotion should pursue Diploma in Digital Marketing course. Digital marketing is one of the sought-after courses offered by many colleges across the country. This is an upskilling course for students seeking to grow further in their professional careers.

Also, Check: Digital Marketing Courses After 12th

Diploma in Digital Marketing Course Eligibility

Diploma in Digital Marketing eligibility depends on the university. Below are some eligibility requirements:

• Some universities like ISBM Delhi, AAFT Noida and NIMS University Jaipur offer Diploma in Digital Marketing courses to students who have just completed 10th standard.
• Normally, students should have completed 10+2 to take up Diploma in Digital Marketing subjects. 
• A Bachelor’s degree from a recognized university helps those who wish to take up this course at the postgraduate level. 

Diploma in Digital Marketing Admission

The admission process for this course is either through merit or through personal interviews depending on the type of university. Given below is the procedure for Diploma in Digital Marketing Admission.

• For admissions through an online process, students must visit the official website of the colleges they are interested in and start the application process by giving out their name, phone number, email address, course they are interested in, etc.
• Students must visit the respective college for offline registration and complete the application form by attaching the required documents
• Once the application is accepted, based on the college, there might be a final round of personal interviews before confirmation of admission.

Top Diploma in Digital Marketing Colleges with Fees

The Diploma in Digital Marketing course fees vary from INR 15,000 to INR 1,00,000. The course fee may vary depending on the type of university. Given below is a list of some top colleges offering the Digital Marketing Diploma Course in Delhi, Mumbai, etc.

Also, Check: Digital Marketing Course Fees

Diploma in Digital Marketing Syllabus and Subjects

Diploma in Digital Marketing subjects are taught in this one-year course. The subjects taught in the course may differ from one college to another. However, some common courses are listed below:

• English for Communication
• Content Marketing and Copywriting
• Search Engine Optimization
• Social Media Marketing
• Google Analytics and TAG Manager
• Email Marketing
• Mobile Marketing
• Internet and Web Optimization
• E-commerce and GI
• Entrepreneurship Development

Semester-wise Diploma in Digital Marketing Syllabus

Diploma in Digital Marketing syllabus covers various topics on social media marketing, SEO, etc. Given below is the syllabus for 1st and 2nd sem:

Diploma in Digital Marketing Subjects in Detail

Various topics covered in Diploma Digital Marketing course are explained below:

Also, Check: Digital Marketing Course Syllabus

Diploma Digital Marketing Course Comparison

Aspirants usually compare courses that are similar and pick the right one based on their comparison. Some of the courses similar to the Diploma in Digital Marketing are:

BBA in Digital Marketing vs Diploma in Digital Marketing

Given below are the differences between Diploma in Digital Marketing and BBA in Digital Marketing courses:

Read More: BBA in Digital Marketing

Courses after Diploma in Digital Marketing

Students can enhance their digital marketing skills by doing another course after their digital marketing diploma course. Given below are some course options:

• Postgraduate Diploma (PGDM) in Digital Marketing
• BBA in digital marketing 
• Digital Marketing certification courses on Udemy, UpGrad, Coursera, Simplilearn, etc.
• Advanced certification courses from Google, prominent IIMs

Career Options After Digital Marketing Diploma Course

If students can master digital marketing tools, there are plenty of job opportunities for them. Given below is a list of popular firms or areas in which Diploma in Digital Marketing graduates can look for jobs:

• Advertising
• Branding
• News Agencies
• Ed-tech companies
• Blogging
• Social Media platforms
• E-Commerce
• Healthcare
• Politics

Diploma in Digital Marketing Salary in India

The average salary for diploma holders in Digital Marketing is INR 4.28 LPA. However, the salary changes according to the job profile and experience. Salaries offered by some top companies for Diploma in Digital Marketing course are:

[Source: Ambition Box]

Skills to Excel in Diploma Digital Marketing Course

Aspirants are required to have the below skills to perform well in their Diploma in Digital Marketing course.

• Good Communication 
• Interpersonal Relationships
• Familiarity with Industry Standards
• Knowledge of the Food Industry
• Teamwork
• Logical Reasoning
• Leadership Skills
• Analytical & Creative Thinking
• Knowledge of Science Subjects