Media Students Reflect on their Learning Experiences at UPES

There has been a paradigm shift in the media and communication business during the last decade. The shift towards a more digital, mobile, and social media environment refers to a wide and unusual career path for prospective students interested in working in the dynamic jobs given by this industry.

In this regard, the UPES School of Modern Media focuses on cutting-edge media specializations such as Search Engine &  Social Media Optimisation, Advertising and Digital Marketing, Entertainment and Media Management, Data, Analytics, and Visual imagery, Media Management, Public Policy, and Strategic Communications, Digital Publishing and Website Management, and many more.

Here's what UPES School of Modern Media students had to say about their specialization and university education:

Vagisha Khandelwal, 1styear student, (BA Journalism, and Mass Communication)

When I was looking for colleges, I came across UPES Dehradun and was captivated by the university's cutting-edge specializations. Because of the interesting employment prospects available in journalism and mass communication, I opted to pursue a degree in journalism and mass communication. Practical experience, along with detailed lectures on academic topics of journalism and mass communication, opened up a whole new universe for me.

Ansh Sharma, 1st-year student, (BA Digital and Mass Media)

The program includes a thorough examination of the fundamental mechanics of digital content generation, new distribution methods, and digital media content strategies. The curriculum prepares students for a variety of jobs, including those as a broadcast journalist, social media manager, media researcher, and so on. By offering us engaging homework, the lecturers help us acquire life-long learning abilities. They allow us to broaden our knowledge in a variety of areas

Dipasha Gautam, 1st-year student, (BA Journalism, and Mass Communication) 

When I learned about the unique specializations available at UPES School of Modern Media, I opted to pursue journalism. Because of the epidemic, the first year was challenging. However, masterclasses, meetings with elite scholars, and industry professionals provided me with a wealth of information. My course curriculum provides me with the necessary communication and technological skills for success in the media profession. Furthermore, I have improved my communication and soft abilities.

Tanish Saigal, 1st-year student, (BBA Event Management, PR and Corporate Communication)

I've always had a strong interest in event planning. This program is not available at many universities. In the last year, I've learned about exhibits, seminars, and cultural gatherings. The teachers work hard to guarantee the success of their students. Choosing UPES was the finest decision I've ever made in my life.

Nancy Bora, 1st-year student, (BA Journalism, and Mass Communication)

I had always been interested in journalism but was confused if I wanted to pursue media degrees. After touring a few media schools, I stepped into UPES School of Modern Media and knew it was the one for me. When compared to other institutions in India, our curriculum is significantly distinct. We generally focus on digital media platforms rather than conventional media such as print. Curricula that are industry-aligned equip us for the job market while also informing us about the developing trend of digitalization. Because our projects and assignments include video essays, research papers, reports, and news pieces, we obtain practical knowledge. This gives us the impression that we are working in the media sector and that this is what our future employment would entail. I recently completed research on media coverage of the 2014 Lok Sabha elections.

Ritika Srivastav, 1st-year student (BA Journalism, and Mass Communication)

After a year, I believe UPES is much more than an academic institution. The masterclasses and industry exposure ensure that students are prepared to begin a professional career upon graduation. The teachers are always willing to assist, and they want each student to succeed. In the last year, I've evolved as a student, a person, and a professional. The skills and information I've learned transcend well beyond the classroom, and I'm delighted I picked UPES for my post-secondary education.

Apart from this, the students had a collective opinion that The UPES faculty is supportive. They work with the students and are receptive to their concerns. Even in online classrooms, the lectures are interactive and participative.

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