PhD Marketing Jobs, Scope, Salary in India 2024

PhD Marketing jobs are available for graduates in a wider and more diverse variety of roles. PhD Marketing job opportunities exist for graduates in both the private and public sectors. The career options are very wide and diverse, due to the flexibility of the coursework that the students obtain. PhD Marketing jobs after graduation include Brand Manager, Deputy Manager, e-Marketing Manager, Internet Marketing Manager, Market Research Analyst, Marketing Communications Leader, Marketing Executive, Marketing Executive, Marketing Manager.

Career Prospects and Job Scope for a PhD Marketing Graduate

Jobs for PhD Marketing graduates are available to students at ease. A student can easily map their PhD Marketing course as per his or her future aspirations with options ranging from Internet Marketing Manager, Market Research Analyst, Marketing Communications Leader, Marketing Executive, Marketing Executive, Marketing Manager and more. Listed below are some of the popular jobs after PhD Marketing that are undertaken by graduates:

Market Analyst
Marketing Communications
Marketing Manager
Internet Marketing Manager
Research Analyst
Marketing and Communications Leader
Marketing Executive
Brand Manager

Areas of Recruitment for PhD Marketing

Students pursuing a PhD Marketing course are not limited to their specific areas of study after graduation, resulting in a diverse job market. There are numerous PhD Marketing jobs available for graduates in both the private and public sectors. Some of the areas of recruitment are as follows: administrative, management and business development.

International Brands
Finance Company
MNCs
Conglomerate
Advertising Agencies

PhD Marketing Salary

The PhD Marketing salary for the graduates can differ according to the specialisation that the aspirants decide to pursue. Other factors which can affect PhD Marketing salary in India include experience, location, and specialisation. Graduates can increase their salary by doing internships and work placements as it would add to their experiences.

PhD Marketing Salary in India

The average PhD Marketing salary for graduates is around INR 2 - 20 LPA [Source: PayScale]. The table below shows the salary breakdown of PhD Marketing graduates in India:

Title	PhD Marketing Salary
Highest Salary	INR 18 LPA
Lowest Salary	INR 3 LPA
Average Salary	INR 2 LPA

Source: Glassdoor

The table below contains the list of PhD Marketing job profiles and their average salaries per annum:

Designation	Salary
Brand Manager	INR 9.12 LPA
Marketing Executive	INR 2.9 LPA
E-Marketing Specialist	INR 3 LPA
Market Analyst	INR 4.5 LPA
Marketing Manager	INR 6.7 LPA

Source: Payscale

PhD Marketing Salary Abroad

A PhD Marketing graduate's annual salary abroad is INR 19 LPA, according to PayScale. PhD Marketing is one of the most popular courses in the world, making it an appealing option for Indian students. The table below contains a list of job profiles available in other countries, as well as the corresponding annual salaries.

Job Profile	Salary
Marketing Manager	USD 60,869
Internet Marketing Specialist	USD 43,384
Market Analyst	USD 57,888
Market Executive	USD 60,373
Marketing Coordinator	USD 41,636
Brand Manager	USD 65,785
Marketing Director	USD 78,889

Source: PayScale

Career Scope of PhD Marketing

PhD marketing is one of the most diverse degree programmes, both in terms of multidisciplinary employment opportunities and the breadth of higher education available to graduates.

Students will find a relevant job in their field or a suitable course for further education, depending on the marketing speciality of the PhD they choose. The scope of PhD Marketing is very broad, regardless of whether the graduate chooses to work or pursue further education

Career Options after PhD Marketing

There are a number of employment domains that PhD Marketing graduates can join immediately after graduation. PhD Marketing is one of the most diverse courses in terms of employment opportunities for graduates. The list of career opportunities available to PhD Marketing graduates is as follows:

E-Marketing Specialist: An e-marketing specialist is someone who is well versed with the techniques and ethos regarding the internet multiverse. It is creating a brand ambience in the digital atmosphere as well as being well versed with the techniques of SEOs, SMOs, Alaystics and Web Content Creation.
Social Media & Digital Marketing Manager: Social media marketing is one of the fastest-growing fields because it combines copywriting and marketing research by using marketing tools and techniques to reach out to specific audiences.
Content Creation: For many years, one of the most important tasks for marketing PhD graduates has been Content Creation. Because the vast majority of businesses must be online, there is an increasing demand for content creators to assist businesses in developing a strong online presence. Content Creators are either hired on a full-time or contract basis.
Brand Manager: This domain is more specialised, it falls under the purview of Brand Management. PhD Marketing graduates will also work on the curation, ambience and development of brand presence globally.
Market Analyst: A Market Analyst works to give its client a developed report on the creation of market development, new market creation, market structure for product development and penetration of the market.

Government Jobs for PhD Marketing Graduates

The salary for a PhD Marketing job position varies depending on the aspirant's specialisation choice and his or her sector of employment. PhD Marketing course jobs are also available in the government sector. Graduates can expect to earn between INR 2.5 and 7LPA on average in government jobs.

Top Government Hiring Roles	Salary
Market Analyst	INR 6 LPA
Marketing Operations Manager	INR 3.8 LPA
Market Researcher	INR 3.6 LPA
Brand Development Specialist	INR 4.7 LPA

Source: Payscale

Private Jobs for PhD Marketing Graduates

Students who do not want to work for the government can pursue a career in the private sector after earning a PhD in Marketing. PhD Marketing students have a plethora of job opportunities in the private sector. The average salary for a PhD Marketing job for graduates is around INR 2.53 LPA. The following are the job titles:

Top Private Hiring Companies	Salary
HCL Technologies	INR 4.9 LPA to 10 LPA
Accenture	INR 3.2 LPA to 20 LPA
Genpact	INR 3.1 LPA to 10 LPA
TCS	INR 3 LPA to 10 LPA
HDFC Pvt Ltd	INR 2.8 LPA to 9.5 LPA

Source: Payscale

Job Opportunities Abroad for PhD Marketing Graduates

Graduates with a PhD in Marketing have a plethora of options in the global job market. Because the training and information they receive are so specialised, the demand for those graduates outnumbers the supply. The course is designed in such a way that every scholar, regardless of specialisation, is employable in a foreign country.

Top Companies for PhD Marketing Graduates

Below is a list of the top international companies that hire PhD Marketing Graduates:

HCL
Accenture
Deloitte
TCS
Genpact

Best Countries for PhD Marketing Graduates

Below is the list of top countries offering job opportunities to PhD Marketing Graduates:

USA
United Kingdom
Japan
South Korea
Netherlands
Hong Kong
UAE

Various Career Designations Abroad for PhD Marketing Graduates

Here is the list of exciting job roles that attract PhD Marketing graduates to work abroad:

Executive Marketing Manager
Brand Manager
Marketing Manager
e-Marketing Specialist
Content Writer
Digital Space Leader
Brand Developer
Brand Image Specialist

Famous Marketing Graduates

There are many graduates in the field who have become famous for their contributions. Some of such famous personalities are listed below:

Conrad Gessner
P.T. Barnum
Henry Ford
John R. Brinkley
Niel Patel