BBA Retail Management Syllabus and Subjects

Duration: 3 Years
Avg Fees: ₹70K - 6 LPA

BBA Retail Management syllabus includes topics such as retail supply chain management, accounting, retail customer service, quality, shop location and management, marketing, and computer technology, among others. BBA Retail Management job scopes provide good employment opportunities to students with a wide range of job roles.

Table of Contents

Semester Wise BBA Retail Management Syllabus

BBA Retail Management is divided into six semesters, each covering all the topics that must be studied while pursuing this program. The first two semesters of this course will mainly focus on the fundamentals, while the remaining chapters will cover the more significant topics on retail management. BBA Retail Management is a three-year undergraduate course that covers retailing fundamentals and operation management. 

BBA Retail Management First Year Syllabus

The table below contains the list of subjects in the BBA Retail Management syllabus:

Semester I

Semester II

Principles and Practices of Management

Business Statistics

Business Economics

Marketing Management

Financial Management

Merchandising and Category Management

Management Information System

Logistics and Supply Chain Management

Retail Environment

Business Law

Environmental Studies

Operations Management

BBA Retail Management Second Year Syllabus

The table below contains the list of BBA Retail Management subjects in the syllabus:

Semester III

Semester IV

Vendor Management

Basics of HRM

Retail Sales Management

Entrepreneurship Development

Statutory & Legal Compliances in Retail Management

Franchisee Management of Profitability

Consumer Behaviour

SOP Implementation

Store Location Identifying, Design and Layout Planning

Warehousing Management

Research Methodology

E-Business

BBA Retail Management Third Year Syllabus

The table below contains the list of BBA Retail Management subjects in the syllabus:

Semester V

Semester VI

Visual Merchandising

Retail Strategy

Brand Management

Risk and Insurance Management

Database Management

Introduction to Mall Management

Family Business Management

Business Ethics and Governance

Digital Marketing

Customer Relationship Management

-

Logistics Information System

-

Internship/Project

BBA Retail Management Subjects

The subject of BBA Retail Management encompasses retailing fundamentals and retail operations management. The course format is entirely centered on the theoretical concept that students must learn. The course covers essential topics that students must study.

BBA Retail Management Core Subjects

BBA Retail Management is a diploma course that provides students with a comprehensive understanding of retail management to help them become job-ready; as a result, it requires students to take all core subjects over several years to become knowledgeable about the. During the period students will be taught general BBA courses as well the subjects related to retail management maintaining the curriculum to provide the fundamental aspect of the course
The following are some core subjects:

  • Business communication
  • Marketing Management
  • Organization Behavior and Human Resource Management
  • Business Statistics
  • Operation Management
  • Management Information System
  • Financial Accounting
  • Project Management
  • Management Accounting

BBA Retail Management Elective Subjects

The BBA Retail Management syllabus includes various elective subjects and specializations in the course structure, The following is a list of the top elective subjects for BBA Retail Management:

  • Corporate Legal Framework
  • Multi Brand Retailing 
  • Retail Franchising
  • Store Operations
  • Visual Merchandising

BBA Retail Management Course Structure

The structure of the BBA Retail Management degree is designed to offer students a practical understanding of this industry. The course is three years long and is divided into core and elective subjects. Students who diligently complete this course will have a promising future.

  • VI Semester
  • Core Subjects
  • Elective Subjects
  • Internship
  • Field & Research Projects

BBA Retail Management Teaching Methodology and Techniques

The most crucial part of a course curriculum for understanding BBA Retail Management is the teaching technique. The classroom-based teaching style is the best way to learn. The course is organized so that students can access all the infrastructure and facilities.

  • Lectures
  • Class Participation
  • Computer Lab Sessions
  • Guest Lectures
  • Seminars
  • Site Visit
  • Group Discussions
  • Workshop
  • Computer Lab Training
  • Research Based

BBA Retail Management Projects

Academic projects in BBA Retail Management are essential to the course curriculum. Professors use the projects to assess and grade the student's grasp of the subjects. Students can select their course project based on their area of specialization. Some of the course projects are listed below.

  • Online Retailing
  • Shop Displays
  • Retail Merchandising
  • Retail layout Mapping
  • Schemes Designing

BBA Retail Management Books

 BBA Retail Management books can assist students in understanding the fundamental themes and learning about diverse areas based on their preferences. Reference books can be purchased, downloaded online, or borrowed from libraries. The following are some of the most popular BBA Retail Management course books available to students:

Name of Book

Author

Retail Marketing Management

David Gilbert

Retailing Management

Michael Levy

Retail Management – Functional Principles and Practices

Gibson Vedamani

The Art of Retailing

A.J Lamba

Retailing Management: Text and Cases

Swapna Pradhan

Merchandising Mathematics for Retailing 

Cynthia Easterling

BBA Retail Management Fee Structure

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