Between MBA marketing vs MBA digital marketing, both specializations have a high demand in the industry. An MBA in Marketing is all about marketing principles, strategy, and traditional channels, while MBA in Digital Marketing is focused on marketing tactics like SEO and social media.
An MBA Marketing is all about learning the strategies of marketing such as marketing principles, strategy, and traditional channels, while an MBA in Digital Marketing is focused on marketing tactics like SEO, social media, and data analytics. MBA aspirants often have this puzzling question about whether to pursue MBA Marketing or MBA Digital Marketing. The purpose of both specializations is to promote the products and increase sales.
They have a common goal, but their methods and approaches set them apart. To assist you in deciding between MBA Digital Marketing vs MBA Marketing, we have provided differences between their syllabus, career opportunities, salaries, etc. In this article, we will look at a detailed comparison of MBA Marketing vs MBA Digital Marketing so that students can make an informed career decision.
MBA Marketing vs MBA Digital Marketing: Key Highlights
Confused about MBA Marketing vs MBA Digital Marketing? Before we get into details, let us look at the key highlights of MBA Marketing and MBA Digital Marketing specializations:
| Particulars | MBA Marketing | MBA Digital Marketing |
| Level | Postgraduate | |
| Eligibility | Candidates must have completed graduation in any stream. | |
| Duration | 2 Years | |
| Admission Process | You are admitted on the basis of your academic records, entrance exam results, and the selection process of universities. | |
| Average Program Fee (approx.) | IR 6 to 20 lakhs | INR 6 to 15 lakhs |
Also Read on MBA Admission
MBA Marketing vs MBA Digital Marketing: Overview
An MBA in Marketing is generally a 2-year degree program wherein students acquire knowledge about traditional marketing techniques. They need to crack exams like CAT/CET to get admission into this course. Marketing majorly revolves around creativity, innovation, and storytelling. The success of any business depends on how effectively it reaches its target audience and convinces them to buy its product. Therefore, there is intense competition in the field of marketing.
An MBA in Digital Marketing is a new course that has recently gained popularity. The main objective of this course is to provide knowledge of different digital marketing techniques and channels. Similarly to a marketing professional, a digital marketer assists a company in reaching out to prospective customers and increasing brand value. However, digital marketing experts utilize methods and tools completely different from traditional marketers.
MBA Marketing vs MBA Digital Marketing Eligibility Criteria
You may choose between an MBA in Marketing and MBA in Digital Marketing, which are excellent programs. The courses are distinctive when comparing them, but the eligibility criteria are almost the same.
| MBA Marketing Eligibility | MBA Digital Marketing Eligibility |
|
MBA Marketing applicants must have a minimum of 50% in their undergraduate degree. |
The MBA in Digital Marketing requires a 50% GPA in an undergraduate degree. |
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In addition, you must pass well on one of the standard MBA entrance exams. |
You must also make sure ou take the course entrance exams. |
|
There is no set age limit for the MBA course. |
This course has no minimum age requirement. |
MBA Marketing vs MBA Digital Marketing Admission Process
The admission approach does not change according to MBA specializations. The three-step admissions procedure for an MBA in Marketing or an MBA in Digital Marketing consists of a written test, a Group Discussion (GD), and a Personal Interview (PI).
Candidates for both programs are narrowed down depending on your performance on an entrance examination. After being selected, you can take part in a GD/PI. Admission requirements also include an academic record of 10th, 12th, & graduation. Following are the steps for the MBA Marketing and Digital Marketing program's admission process.
Step 1: Complete the application form online
Step 2: After passing the MBA entrance tests, sit for a counseling session at the campus.
Step 3: Complete the document verification round and submit the required credentials.
MBA Marketing vs MBA Digital Marketing Entrance Exams
You are required to take some of the entrance exams that are conducted nationwide. The following list includes some of the top national-level MBA entry exams for MBA Marketing and Digital Marketing courses:
- CAT
- MAT
- GMAT
- XAT
- SNAP
- NMAT
- NMIMS NPAT
MBA Marketing vs MBA Digital Marketing Syllabus
MBA Digital Marketing or MBA Marketing differs in the syllabus as the latter focuses more on the digital aspects of marketing. So its syllabus is designed to equip students with in-depth knowledge of the latest technologies and techniques required in digital marketing. Let us discuss the curriculum of both specializations in detail.
The chapters included in the MBA Marketing Syllabus and Subjects and the MBA Digital Marketing Syllabus and Subjects are as follows:
| MBA Marketing Syllabus | Managerial Economics |
| Managerial Economics | Online Advertising |
| Marketing Management | E-Commerce |
| Management Concepts | Social Media Marketing |
| Consumer Behaviour | B2B Marketing |
| Marketing Research | Web Analytics |
| E-Commerce | E-Business |
| Retailing | Content Marketing |
| Brand Management | Search Engine Optimization |
| International Marketing | Campaign Creation |
| Accounting and Managerial Decisions | Marketing Automation |
| Business Marketing Operations | Website Creation |
| Integrated Marketing Communications | Digital Media Planning and Buying |
| Management Information Systems | Online Reputation Management |
MBA in Marketing or MBA in Digital Marketing Job Opportunities and Salaries
Now we will compare MBA Digital Marketing vs MBA Marketing in terms of their employment prospects. MBA marketing graduates can find many career opportunities in the well-established marketing industry. On average, starting salaries for MBA graduates from Tier-2 or Tier-3 MBA colleges range from Rs. 2 to 4 LPA. Moreover, an experienced marketing professional can earn over 10 LPA.
Check out the popular MBA Marketing Jobs and Salaries that you can pursue after MBA in marketing:
- Sales Manager
- Market Analyst
- Business Development Executive
- Brand Manager
- Corporate Sales
- Product Manager
- Corporate Communications Head
- Marketing Manager
- Asset Manager
- Public Relations Manager
- Media Manager
Though digital marketing is a new-age course, there are ample opportunities for an MBA graduate in this field. However, it demands students or professionals to constantly develop their skills as the market is both dynamic and volatile. For MBA graduates in Digital Marketing, the starting salary is typically around Rs. 3-5 LPA; for experienced professionals, it can be as high as Rs. 7-12 LPA.
Listed below are the top MBA Digital Marketing Jobs and Salaries available for digital marketing graduates:
- Digital Marketing Manager
- Media Strategist
- Paid Media Expert
- SEO Analyst
- Business Development Manager
- Brand Manager
- Client Servicing Manager
- Content Strategist
- Social media Executive
MBA Marketing vs MBA Digital Marketing Scope
As the internet age unfolds, people are becoming more engaged in social media and other digital communication channels. Therefore, most companies have started using digital marketing methods to advertise and promote their products. As a result, the industry has seen a boom in demand for digital marketers.
Digital marketing will continue to flourish due to constant technological advancements. Hence, an MBA in digital marketing offers an array of opportunities for future marketing aspirants.
However, this does not mean traditional marketing techniques have become obsolete. Traditional marketing methods have remained relevant despite all these advancements and changes. These methods continue to capture the audience's attention because they focus on the art of storytelling. MBA Marketing vs MBA Digital Marketing scope varies, but both specialties are equally bright and lucrative.
MBA Marketing vs MBA Digital Marketing Top Colleges
A list of some of the best colleges offering MBA Marketing vs MBA Digital Marketing programs is given in the table below.
MBA Marketing vs MBA Digital Marketing Which is Better?
We have finally concluded our discussion about MBA Digital Marketing vs MBA Marketing. Both specialties are excellent choices for both students and professionals. Ultimately, it relies on the student's interests and aspirations.
Between MBA Marketing vs MBA Digital Marketing, both programs are highly sought after in the marketing industry. If you are interested in sales marketing, advertising, and other traditional marketing practices, an MBA in marketing will suit you!
Conversely, an MBA program in digital marketing concentrates more on marketing techniques to promote a brand/product online. Therefore, if you are keen on understanding the methods of new-age marketing, then opt for a digital marketing specialization in MBA. Ultimately, the decision entirely depends on your interests and career goals.
