Dr B V Jayanthi, HoD and Associate Professor, dept of Marketing, ITM Business school, talks about the brands as "Brand ki Baat" for marketing students at ITM Business School
Every brand conveys an untold story - a story of success or learning. All the brands under the sky would love to be heard by the customers. There may be many, enhanced brand visibility, attracting the right audiences, creating a niche for itself, making a mark in the minds of potential customers, and last but not least, making revenues.
The marketing department at ITM Business School, Navi Mumbai, has always believed in going the extra mile to enlighten the to-be managers about the nuances of branding. 'Brand Ki Baat, an expert talk series exclusively for marketing students, sensitizes them about the different challenges a brand confronted before it became successful. The speakers, who played significant roles in their respective organisations, shed substantial light on the strategies those brands followed and handled the students' intelligent questions. The series introduced many such brands to them, including Zomato, Adobe, Digital Edify, Capsul, Rinaldi shoes, Vtrans India, and many more.
Some of the learning were:
- Augmented knowledge of the brand stories
- Familiarity with the brand challenges
- Awareness of the strategies the brands have followed to counter competition
- Understanding the competitive escape where brands play
- Data on the performance of the brands in their respective industries
- Consumer buying patterns and the changes therein
With every session of Brand Ki Baat, the learning takes on a new dimension as future managers get a vivid picture of their prospective roles in the companies where they will be dawning exciting and challenging responsibilities. The sessions gave insights into how futuristic strategies would help the brand survive competitive onslaughts. The students benefitted immensely from the crisp and brilliant talks delivered by the key people of the brands to give a clear understanding.
Marketing is about creating an irreplaceable space for a brand in potential customers' lives. It is not about saying how good a product is but making the customers realise how good they would feel by using the product, and the beauty of Marketing is its omnipresence and omnipotence. ITM contributes a sizeable chunk of attention to the marketing aspirants to ensure they are associated with the brands of their choice to participate in its growth story.
