Difference Between Sales and Marketing
As we all know Sales and Marketing are closely associated with each other. The main objective of both the process is to increase the revenue of the organization. It is hard to realize the difference between sales and marketing as these are closely intertwined each other. However, in a small firm, you cannot find any difference between sales and marketing. It is the other way around in the bigger firm as there is a clear distinction between sales and marketing with specialized people working on them independently.
In general and simple words, sales can be termed as a procedure which targets on individuals or small groups. Whereas, the marketing deals with a larger group or general public.
Marketing is a bigger scope which starts even before the establishment of a product/ service by identifying the needs of the customer, it is termed as market research. Then developing the innovative product and promoting it through the proper channel. The channel of promotion is again identified by analyzing the market condition. Once the product is out in the market, it is the job of the sales representative to approach the individual or smaller groups to sell the product. Sales also can be said as converting the prospect into customers.
Marketing involves a longer process of building a brand name for the company which makes the products move to the hands of the customer with fewer efforts, it is said that the marketers make people buy the products even if they do not need it. Whereas sales involve the short-term goal of finding the target customers and selling the products to them.
Marketers act as a watchdog of the market in order to update the product/service according to the change in the need of the customers. Sometimes the marketers also try to create a new need or habit in the minds of the customers in order to penetrate the products to them. As an example, we all know the way by which the telecom company JIO changed the perception of internet usage of the Indians. The company was successful in changing the usage quota of customers from 1 Gb per Month to 1 Gb per day.
Coming back to the difference, Marketing serves as the helping hands to the sales. It does all the groundwork in favor of sales person to approach the customers. Sales can be directly into the customers whereas in marketing it uses many methods like advertising, brand marketing, public relations, and viral marketing for creating an awareness of the product. It also deals with retaining the existing customers. It is said that the expense incurred for a prospective customer is much higher than that of retaining the existing customer. Hence marketers play an important role in retaining the existing customers thus increasing the revenue of the company. Sales really deal with interpersonal interactions. Sales involve one-on-one meetings, networking, and calls incurring more expense with the less return on investment as compared to the marketing.
Another difference seen is that in some cases the sales involve in one time sale whereas the marketing opens an avenue to build a relationship between the brand and the customer. Sales techniques and strategies are based on what it takes to close the deal. The companies usually set the sales target on a shorter period such as weeks, months or quarters. Sales play a crucial role in smaller companies where the marketing strategies are not up to the competition or the one with bad marketing strategies. Sales activities are usually done by an individual with planning and execution in a smaller period of time whereas marketing is the effort of the whole group and time-consuming.
Sales use Push Strategy in order to bring revenue to the company. Push Strategy refers to the planning and technique used to push the product to the customers. Marketing uses both Push and Pull Strategy to increase the revenue of the company. Pull Strategy refers to the planning and techniques which makes the customer attracted to the product.
Key points on Sales vs Marketing differences
Sales is a small concept whereas marketing is a much deeper concept.
Marketing involves a set of activities and sales in one part of it.
Sales use Push Strategy whereas marketing uses both Push and Pull Strategies in bringing revenue to the company.
Marketing is a process which facilitates sales.
Sales make the customer purchase the existing products whereas marketing changes the product according to customer needs.
Interests of the buyer are considered in marketing.
Conclusion on the differences between Sales and Marketing
After reading the article you might have got an outline of the difference between sales and marketing. The importance of both sales and marketing in making the company survive. There are many other differences which you will be able to interpret based on the above points. The correlation between both is essential to make the company and the product success.