Sensational Job-Oriented Business of Education at GIBS, Bangalore

Global Institute of Business Studies has achieved an exclusive status among business schools in Karnataka state and across the country. GIBS reminds that age is no barrier when it comes to successful institutions. The fast-moving world of the 21st century has witnessed many successful and prospective startups that came up with ground-breaking ideas and business ventures.  Yet, can the long drawn out process of education be compared to tourism, transport and food-delivery where some of the internet app-based businesses are making a mark?

Besides the MBA that has become the hallmark for business education worldwide and is considered a gateway to professional success, other courses which are closely related to it and equally necessary namely: PGDM, BBA and BCom enable candidates to launch effective business careers with the appropriate internships and placements.

The changing face of education is clear at all levels, starting from the early stages of elementary school right up to the professional education. Though literacy is a much desired commodity worldwide, education without a dependable source of job income becomes quite irrelevant and useless for the masses, especially now that population is increasing exponentially and the planet is struggling to provide for each of them. Considering the subjects taught in higher education and the many new areas of study like media and information technology – we can safely conclude that the world is changing its dynamic with every passing minute. Business management studies were introduced rather recently in the last few decades and nowadays every other institute offers management courses.

The Corporate Ambience at GIBS

A visit to the green 4.5-acre campus, with a decent educational infrastructure at Bannerghatta located on the outskirts of Bangalore, provides an appropriate ambience for sound study. One would expect a business school to be very well-organized in all its dealings. And so it is out there in a campus that has shaped and augmented numerous careers. It is situated miles away from the hustle and bustle of the metropolis and far removed from the ambience of the home. A hostel environment is particularly suited for a rigorous study where the mind can concentrate solely on the subjects and activities. The rising sun each day is a sign for new learning and activities, field visits and committee activities, functions, guest speakers, besides the usual give and take in classrooms.

Affiliated to Bangalore University and managed by Goyal Educational Trust, this institution has a business-like approach to education. Whether you consider brand management, advertising, marketing, media, raw materials, products and services, finance and management, publicity and international relations, they would all apply in some form or the other to GIBS that goes from one success to the other.

How has education changed?

The traditional approach to study that has endured for hundreds, thousands of years based on the bookish contemplative study is now evolving and becoming more activity-based and dynamic too. Research proves that the use of images and videos, group activities, participation and interaction sessions in the teaching-learning process are far more effective to promote authentic learning. It increases the synergy and coordination between a teacher and a student. A very important cause of change is the digital media that provides ample opportunity for involvement and it is never a dull moment whether in the study or in jobs.

Classrooms with their smartboards and audio-visual experiences with the whole world accessible through the internet have become the new focus of study. Students actively participate in the educational processes rather than being mute spectators like in the past. Roleplay, games, peer cooperation, field visits and internships are some experiences that are constantly ongoing and provide a brand new focus where intellectual, physical and spiritual development happens simultaneously.

Yet, the common idea of study and knowledge originating in books still holds. In spite of the vast spread of the electronic media, book publishing and research journals are only increasing in numbers, though we still talk of the reading culture at an ebb. While it is possible to communicate lessons in pen drives and videos, it is the hard copy that seems more convincing rather than the airy, dreamy software-based media that is now everywhere.

Market Research, Public Relations and Brand Management

GIBS provides business managers and executives to a wide range of big businesses, many of whom have set up branches, research centres and outlets in Bangalore. In terms of business efficiency like in the areas of public relations, market research and brand management, among many others, GIBS practices the same skills that they teach the students for future applications. GIBS provides the right approach and outlook for its students thereby steering them toward decent job opportunities at the end of the course.

In today’s materialistic world accommodating people with broader highways and narrower mindsets who put money above everything else, business knowledge needs to be applied to all endeavours for the sake of efficiency and reliability. Whether it is a roadside shop or a high-end boutique, the basic requirements of financial resources, materials and workers are equally necessary and imminent. Experience and expertise, finance management, management of workforce and resources would apply to the great majority of enterprises and organizations across the world. 

The GIBS many-layered system for Student Performance Evaluation

Global Institute of Business Studies in Bannerghatta is located on the outskirts of Bangalore in Karnataka and has been making headlines recently. An effective system of learning and analysis, internships and placements have brought immense recognition to this budding institution. The courses taught by GIBS include the postgraduate courses MBA (Masters of Business Administration) and PGDM (Post Graduation Diploma in Management). The undergraduate courses offered are: BBA (Bachelor of Business Administration) and BCom (Bachelor of Commerce).

 Approaches to study and scholarship, evaluation and performance have mutated over the last few decades. Research and statistics reveal that reading books alone do not suffice to build up a dynamic intellectual capability. Yet, even today the belief naturally persists that knowledge has a direct proportionality with the number of books read.

The electronic media has introduced us to several kinds of packaging information, unlike in the past where books were the sole medium of information. Films and videos are certainly newer and more interactive methods of knowing things. Recent studies reveal that digital media leads to greater information retention and an improved understanding among students. It is the media that has dramatically changed human life and their way of thinking, studying and working.

Education moulds the entire personality

If study involved books alone, only the mind and brain would stand to benefit. Yet, in the real world of work, personality and work ethics are equally important. Soft skills are recognized as fundamental to leadership, teamwork and communication abilities. Language proficiency perhaps in a foreign language too in addition to English would improve a candidate's chances of surpassing the language barrier that exists in any international forum and consequently has a greater impact.

Student involvement and interactive sessions are the solutions to breaking the monotony of lectures and study lessons rather than the traditional one-way traffic with the students sleeping through teaching sessions with nothing to do but passively absorb the modules taught to them.  Activities based on the smart board with clips, the internet, audio and video interludes would break up the monotony and provide novel teaching experiences to keep the students on their toes.

Sports, Cultural and Literary Activities

While physical fitness is equally important to every boy and girl, their interests are bound to differ and the cultural and the literary are bound to imply different things to different students. While students cannot be compelled into anything, their aptitudes and interests decide the nature and extent of participation.

Clubs and Committees

A large variety of meaningful, organizational and investigative activities that work like practical applications of modules taught intrigue most students.  Conducting programs, including the external infrastructure and design, arranging for guests and invitees, food and seating arrangements, require a lot of work, enthusiasm, patience and dedication. These qualities are also fundamental to success in the professional field.

Assignments and Project Reports

It is a herculean task to succeed at the new curriculums designed and implemented by colleges these days. The students are kept perpetually busy with a horde of assignments and projects that often turn out to be too much to complete in the stipulated time. Time is the most crucial factor besides the availability of study materials. The library and the internet provide ample opportunities by way of stimulating research materials. Guidance from the faculty and the seniors add to the preparation of sometimes incomprehensible assignments and complex project reports.

Projects are often based on internships/vocational training sessions, study tours or workshops held in the campus or elsewhere. Bangalore offers an infinitely huge canvas to indulge the imagination, aspiration and vanities of a candidate. In terms of industry connections, multi-national businesses crowd around the city and provide many channels to seek excellent apprenticeships and placements.

Presentations and Case Studies

After the comparatively passive learning experiences in classrooms like learning how to fly a plane in a simulator, independent demonstrations of researches before the students and the experts are proof of lessons learned successfully. Well prepared and successfully executed presentations are crucial in the knowledge building and personality expression processes besides the skills of overcoming stage fright and keeping an audience engaged. The expert-handling of digital components like the display and the software in the computer would also be put to the test.

The case study approach to learning has attracted a lot of attention in universities around the world. Taking the examples of real events that happened in the corporate world, whether it is during hostile-takeovers or emergencies, license infringement or human resource problems, all situations are acknowledged and presented whilst also discussing possible solutions.

Tests and Examinations

Testing and Examinations are as crucial as it has always been to verify if the business protocols and methods learnt in class apply in real-life conditions. Unlike the pen and paper of the past, digital methods require additional computer skills. It simplifies documentation and eliminates redundancies and is the way of the present and shows the way to the future.

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