Prof Purkayastha Once Again Tops The Best-Selling Case Awards 2017

Professor Debapratim Purkayastha, Associate Dean at ICFAI Business School has topped the best selling case authors for the second consecutive year. IBS released a statement that 8000 case authors globally have registered for the best selling case awards this year out of which Professor Purkayastha secured the first position this year as well. 

The list has 40 best selling authors who competed globally. The Case Centre which is a UK-based repository of case studies revealed the list for 2016-17. Professor Purkayastha said he is honored to top the list.

About Professor Debapratim Purkayastha

Professor Debapratim Purkayastha works as Associate Dean at ICFAI Business School. He is also an Editorial Board Member for the Case Research Journal published by the North American Case Research Association. He completed his studies from Cotton College, Guwahati. 

  • Awards and Achievements:
    • He has topped the best selling case awards consecutively in the year 2016 and 2017.
    • He has also won many case study awards and prizes globally.
    • Debapratim has presented at prestigious conferences worldwide and has been interviewed for leading publications.

  • Best Selling Works:
    • Netflix: Leveraging Big Data to Predict Entertainment Hits, Corporate Entrepreneurship, and Innovation at Google Inc,
    • The Body Shop: Social Responsibility or Sustained Greenwashing are some of his best selling cases.


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