Marketing is considered to be the core success of any product or to the organization that produced it. Sometimes it is maintained that even an average product can be sold by intelligent marketing management. Marketing Management courses comprise an analysis relating to market research and analysis, product designs, pricing, promotion, selling and distribution, and other similar marketing concepts. These courses extend a full foundation to the exciting, diverse world of marketing and are designed for aspiring marketing managers.

Within the specialization of marketing, the candidates will concentrate more on the concepts and fields such as advertising, promotions, research, and sales. It is not the product that values but the methods you adopt to sell a product emphasize the significance of this core department in all the firms. For that matter, in many leading organizations, it is not the technical or administrative people who get picked for top positions of Managing Director/Chief Executive Officer (CEO) and become part of the board.

Popular Marketing Management courses in India

Marketing is the heart of any organization for its involvement in the sales & servicing of the product, market trends, and competition of the business. The Marketing Management courses educate the students about sales, consumer trends, marketing, marketing strategies, market research, product management. Every industry requires a qualified marketing professional who has the capability of leading the company. To gain a managerial position in companies one must have completed any one of the Marketing Management courses. 

Aspiring candidates should have pursued a bachelor's degree in any stream from a recognized university board in India, or it's equivalent to any other degree is essential for choosing any of the marketing management course. Most of the college’s admission can be based on the meri or some might even consider going through competitive exams like CAT, XAT, MAT. For doing any of the certifications in the marketing management course it doesn’t have any prior requirements or needs, anybody can do online certifications on the above mentioned course.

Below is a list of Marketing Management courses available in India. 

The following courses are Popular Marketing Management Courses in India

  • Digital Marketing
  • Data Mining
  • Basic Marketing Management
  • Marketing Strategy
  • Social Media Marketing
  • Customer-Centric Marketing for Entrepreneurs
  • Content Marketing
  • Email Marketing

Digital Marketing

New digital technologies have led to an expansion in the amount of information we can store, access, and analyze. Digital Marketing is an umbrella term for all the marketing efforts that are done by using devices and the internet. It includes sending emails to prospects, giving the content that the customer wants to read. An excess of estimable data means that businesses have the opportunity to discuss the following topics in their programs. 

One can get the certification or a degree in Digital marketing management certificate courses online through educational learning websites or even from colleges. The duration and fees are subjected to vary based on the website and the institute.

This course is undertaken by the students to learn different marketing techniques like :

  • SEO (Search Engine Optimization), 
  • SEM (Search Engine Marketing), 
  • Email Marketing, 
  • Social Media Marketing, and many more. 

Any Graduate student who has the interest to pursue this course can give a certified examination for the admission process. 

The general course fee for this course is about 35,000 for DMCA (Digital MArketing Certified Associate) Certification. 

It is a 3 months course.

Someone who holds this degree can become a:

  • Digital Media Marketer, 
  • SEO Executive, 
  • Social Media Marketing Expert in Startups, Mid Level, and MNC Companies.

The average salary that the student gets after completion of the course is 12,000 to 15,000 per month. 

Most of the candidates pursue MBA Digital Marketing which includes:

  • The Digital Marketing Channel Mix
  • Integrated Digital Marketing
  • Predictive Analytics and Predictive Modelling
  • Implementing Predictive Analytics Across Channels
  • Optimizing Return on Investment (ROI)
  • The Future of Integrated Digital Marketing
  • Create a Digital Marketing Optimization Plan
  • Update the system they measure, plan, and achieve their marketing activity

Data Mining

In this graduate-level course, students can learn whereby to use data about customer buying patterns and associations. Data mining is a process of turning raw data into useful information and this process is been adapted by many companies. Data mining is a primary objective to generate new leads and market opportunities. Topics explored involve multiple linear regression, Bayes rule, and artificial neural networks. Students can obtain selected lecture notes as well as assignments and exam questions, but not the answers. There's also a download link and tutorial for using XLMiner. No textbook is required, but students may want to purchase suggested supplemental readings. One can get a certification or a degree in Data Mining marketing management certificate courses online through educational learning websites or even from colleges. The duration and fees are subjected to vary based on the website and the institute.

Basic Marketing Management

Candidates opting for this graduate-level course can enjoy a brief introduction to the 4P's of marketing: product, price, promotion, and place. Case studies are mixed with discussion questions on branding, pricing, targeting, advertising, and competition. Students have access to lecture notes as well as a final project focused on the creation of a strategic marketing plan. The course includes five major concepts: Production Concept, Selling Concept, Holistic Marketing Concept, Product Concept, Marketing Concept. The textbooks Marketing Management and Market-Based Management - Strategies for Growing Customer Value and Profitability must be acquired to benefit from this course thoroughly. One can get a certification or a degree in Basic marketing management certificate courses online through educational learning websites or even from colleges. The duration and fees are subjected to vary based on the website and the institute.

Strategic Marketing

Strategic marketing is focused on getting the most out of the existing marketing plan. This strategic marketing requires designing strategies by analyzing the company’s current conditions and performing market-oriented competitive analysis. This course is geared toward candidates involved in pursuing careers in business analysis, consulting, or investment. Objectives include analyzing and creating marketing strategies, analyzing opportunities, and predicting competition. Students are provided lecture notes as PDF documents. Course assignments with discussion questions based on the lectures are also available. One can get a certification or a degree in strategic marketing management course through educational learning websites or even from colleges. The duration and fees are subjected to vary based on the website and the institute.

Social Marketing

Students taking this advanced course examine the role of marketing in the advertising of social goals. Social marketing campaigns are those that borrow from commercial marketing techniques for social engagement, influencing a target audience to improve their social behaviors and to benefit society. They also discover dilemmas that can occur in social marketing and the role of stakeholders as target markets. One can get a certification in email marketing management certificate courses online through educational learning websites. The duration and fees are subjected to vary based on the website.

Content Marketing

Content Marketing is a strategic marketing approach that is mainly focused on creating and distributing content to enhance brand awareness. Organizations make use of content marketing to attract a defined target audience and retain customer loyalty which is the main factor for any organization’s growth. Content Marketing can enhance sales, develop a strong relationship with the audience, help in building credibility & authority, generate inbound leads, and improve brand reputation. Businesses achieve these by using keyword research, targeted strategic recommendations, and Site analytics One can get certification on Content marketing management certificate courses through online educational learning websites. This course is aimed at giving an overview of becoming an expert content marketer. The duration and fees are subjected to vary based on the website.

Email Marketing

Email Marketing is one of the cost-effective marketing strategies in the digital marketing domain which involves sending emails to customers and prospects. It is a personal way of reaching the targeted audience and effectively turns them into a customer. Email marketing provides a reliable channel for communication through which one can stay connected to the audience. They are focused on achieving brand awareness, loyalty, and trust. In this course, students get to learn about creating email marketing strategies that are essential for growing the business. One can get certification on email marketing management certificate courses online through educational learning websites. The duration and fees are subjected to vary based on the website.

Customer-Centric Marketing for Entrepreneurs

In this intermediate-level course, students learn how to design a marketing campaign by effectively sorting through and choosing from the marketing options available, including direct sales and social media. The students get to have a better understanding of the customer needs and use these pieces of knowledge to create and launch campaigns that will keep the customer engaged with a business. The course makes it easier to evaluate and measure the success of a campaign and make changes to achieve the goals of the company. The course also examines ways to focus on a marketing campaign on customers by identifying their needs. Completion of this course is estimated to take four weeks at a pace of 4-6 hours of effort per week.

Scope of marketing management course

Pursuing these courses would Improve the candidate's knowledge and communication skills.It creates numerous career opportunities in the marketing domain.There is always a wide range of increased employability, in this field, especially for those who have the required qualifications and skills.Diverse career paths involving Online marketing, social media marketing, traditional marketing, market research, communications, and many other roles allow you to discover many attractive opportunities that are rewarding on many levels.

From a marketing executive to a marketing manager every company needs managerial personnel who can lead the company to a successful path. Marketing a vast field. There are various sectors which offer the job opportunities for the marketing candidate like in advertising, retail, media, consultancy, market research, tourism, hospitality, banking, etc. Candidates who have completed their marketing management course are eligible for the below list managerial positions.

Jobs:

  • Marketing Manager
  • Brand Manager
  • Asset Manager
  • Corporate Sales
  • Media Planner
  • Media strategist
  • Media manager
  • Product Manager
  • Head of Digital Marketing
  • Online marketing

Brand manager

 The Brand Manager has the responsibility of promoting a brand to a massive amount of audience. As a brand manager, one is expected to be more creative and develop brand strategies in creating the positivity of the product in the eyes of customers. This job profile includes promoting the product, making long-term plans, advertising the product, and interpreting the market. Candidates who have completed their marketing management course are eligible for this job profile.

Salary: INR 4LPA – 20LPA

Market Research Analyst

The gathering of all the target audience, market trends, marketing strategies, and other market-related data that would lead to the success of the marketing efforts by the marketing team is done by the Market Research Analyst. A candidate who has completed their marketing management course is eligible for this job profile where they have to analyze the customer’s priorities and choices and make better decisions to advertise and sell their products. The Market Research analyst position is one of the highly responsible job profiles as they determine the ways to shape the business goals and communicate them to the customers.

Salary: INR 1.8LPA – 7.1LPA

Public Relations Manager

The responsibilities of a Public Relations manager lie in coordinating and monitoring all the public reactions of an organization. These managers work collaboratively with teams from other departments and develop public relations & market communicational strategies for the organization. A candidate who has completed their marketing management course is eligible for this job profile where they mainly have to develop and build the organization's reputation and ensure it has effective media coverage. As a Public Relations Manager, one is expected to possess strong writing and editing skills, excellent communication skills, and creativity.

Salary: INR 2.3LPA-10PLA

Head of Digital Marketing

The head of Digital Marketing will be responsible for developing and managing the multi-channel strategies that will be incorporated in marketing social, automation, digital, and other offline channels. Candidates who have completed their marketing management course are eligible for this job profile where they build, plan & implement all the digital marketing strategies. A digital marketing manager identifies and evaluates the new digital technology and makes use of analytics to measure & analyze the site traffic for better optimization of the marketing campaigns.

Salary: INR 2.3LPA – 10PLA

List of Marketing Management Course Colleges

Here is the list of some of the colleges offering marketing management courses

  1. LPU
  2. DIT University
  3. IIM Calcutta
  4. FMS Delhi
  5. Atria Institute of Technology
  6. NMIMS Bangalore
  7. SIBM Pune
  8. Department of Management Studies
  9. Jamnalal Bajaj Institute of Management Studies
  10. Symbiosis Centre for Management and Human Resource Development


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