About the Organizer :
Electrolux is a global leader in home appliances. We base our products on deep consumer insight and develop them in close collaboration with professional users.
They offer thoughtfully designed, innovative and suitable solutions for households and businesses with products such as refrigerators, dishwashers, washing machines, cookers, vacuum cleaners, air conditioners and small domestic appliances.
For this challenge, we are looking for revolutionary ideas that inspire people around the world to enjoy tastier, healthier, and more sustainable home cooking in the future.
All ideas are welcomed: smartphone apps, food sharing programs, kitchen tools, lifehacks, or fully fledged business ideas. The possibilities are endless!
Please note that participants are required to have completed their profile in order to be able to submit their idea.
Steps to make your Video:
NOTE: Maximum length of video: 30 seconds
The Shortlisted Candidates will have a chance to win:
Prize 1: The Winning Idea:
Euro 10,000 Cash Prize and a once-in-a-lifetime experience in Sweden. This VIP invite includes introductions to some of the most inventive minds on the Scandinavian start-up scene, leaders from Electrolux and other corporate heavyweights who will act as mentors. Time spent with Electrolux will also include top-class culinary experiences from some of the best chefs in the world.
Prize 2: Top 5 Trending Ideas:
Top 5 videos that receive the most likes/shares on social media will automatically advance to the Top 50 list; thus receiving the chance to win €10,000 cash prize and a once-in-a-lifetime experience in Sweden.
Prize 3: Quiz Winner:
Top 5 winners with the best result for the quiz will receive the Masterpiece Jug Blender
NOTE: Don’t forget to tag your videos with #ElectroluxIdeasLab #DeliciousChange in order to compete
September 8, 2016 - October 10, 2016
Rules and Guidelines: