About the Organizer :

Electrolux is a global leader in home appliances. We base our products on deep consumer insight and develop them in close collaboration with professional users.

They offer thoughtfully designed, innovative and suitable solutions for households and businesses with products such as refrigerators, dishwashers, washing machines, cookers, vacuum cleaners, air conditioners and small domestic appliances.

For this challenge, we are looking for revolutionary ideas that inspire people around the world to enjoy tastier, healthier, and more sustainable home cooking in the future.

All ideas are welcomed: smartphone apps, food sharing programs, kitchen tools, lifehacks, or fully fledged business ideas. The possibilities are endless!

 Problem Statement:

Submission Requirements:

Please note that participants are required to have completed their profile in order to be able to submit their idea.


  • Please provide personal details including name, email and country of residence


  • Title: Maximum 25 characters (incl. spaces)
  • Idea description: Describe your idea with maximum 500 words


  • Upload a 30-second video that explains your idea on YouTube/Vimeo and then provide a public in your case submission OR upload a video directly on the submission page
  • Videos can be recorded in the native language as long as English subtitles are added to it

Steps to make your Video:

Step 1: 

  • Come up with a great idea

Step 2: 

  • Plan all the details of your video. A good script will make shooting and editing your video a breeze
  • Remember to think about the key questions of Why? and How? when presenting your idea

Step 3:

  • Grab a camera and shoot your video! You can use a smartphone, DSLR or professional film camera - whatever you like!
  • Remember to think about shooting it in a place that is well lit, so that you and your idea are presented clearly

Step 4:

  • Edit your video so that it maintains the viewers interest and showcases your idea in the best possible way
  • Add music and effects if you want and upload it to Vimeo, YouTube or directly to us on our competition page

NOTE: Maximum length of video: 30 seconds


The Shortlisted Candidates will have a chance to win:

Prize 1: The Winning Idea:

Euro 10,000 Cash Prize and a once-in-a-lifetime experience in Sweden. This VIP invite includes introductions to some of the most inventive minds on the Scandinavian start-up scene, leaders from Electrolux and other corporate heavyweights who will act as mentors. Time spent with Electrolux will also include top-class culinary experiences from some of the best chefs in the world.

Prize 2: Top 5 Trending Ideas:

Top 5 videos that receive the most likes/shares on social media will automatically advance to the Top 50 list; thus receiving the chance to win €10,000 cash prize and a once-in-a-lifetime experience in Sweden.

Prize 3: Quiz Winner:

Top 5 winners with the best result for the quiz will receive the Masterpiece Jug Blender

NOTE: Don’t forget to tag your videos with #ElectroluxIdeasLab #DeliciousChange in order to compete

September 8, 2016 - October 10, 2016

 Rules and Guidelines:

Evaluation Criteria:

The Electrolux experts will focus on the following key criteria when evaluating your idea:
  • ORIGINALITY: How unique, innovative and creative is the idea?
  • CONSUMER RELEVANCE: Does this idea address unmet needs, pain points and/or consumer dilemmas? How passionately would consumers care about it?
  • POTENTIAL COMMERCIAL IMPACT: What is the potential of the idea to contribute creating profitable revenue growth?

Key Dates:

  • Submission deadline: October 03, 2016
  • Winner Announcement:
    • Top 50 announced by Public Votes and Trending ideas: October 18, 2016
    • Top 10 announced: November 17, 2016
    • Winner announced: November 28, 2016


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